The Old vs The New

WHAT’S TV?

challenges

NEW [ technologiesbehaviorsculture

Wider pipesInfinite storageLow transaction costsCheap tools

1. ATOMS TO BYTES

4. PROSUMERS

5. GATEKEEPERS

2. BYTES A LA CARTE

3. ANYWHERENESS

Media elite’s monopoly over“Amateur” contentPeer-to-peer marketingImmediacy & transparency

Chunks of contentAcross devicesConcurrent

On the goContextualPersonalized

[[[[[ Search engines

Citizen-editorsPopular experts

BADTHE [

costscompetitionscrutinycontrolidentity

[new audienceswider reachdeeper engagementlong-tail marketsfocused content

GOODTHE