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Social Media University - NMx2U South Florida Core Training - Module 1 & 2 Doral, Florida Internet Marketing Success & Increased Profits for Your Business South Florida Core Training, Doral, Florida What You Will Learn at Social Media University - NMx2U Miami: o What is Social Media, Social Bookmarking, Blogs and Microblogs o How to really use these tools to increase traffic and higher rankings o How to save time and money using Social Media o How to increase your company's visibility and be found online o How to position yourself on the internet as the one to use o How to know what your clients are doing and what people are saying about you o How to be found or seen on the internet o How to determine which SM and SB sites to use o What tools are available and how they are used to drive traffic o What is the best strategy to use with Social Media and Search Engine Optimization o How to save money when building a web site and not get scammed o How to make extra money with your increased web site traffic o How to use basic offline & online marketing to increase traffic, visibility and profits o How to determine the best Social Media strategy for your business success. o How to leverage all the Social Media tools to increase profitability! o Learn how to add value to your services and make a real profit http://www.nmx2.com/syllabus.htm Syllabus: Social Media University - NMx2U 9 Modules: 2 Core Modules, 7 RR* Electives (Complete 5) Social Media University Certificate Completion Requirements: Complete Core Modules plus 5 Elective Modules & Must display their social media campaign with a minimum of a personalized and active Facebook, Twitter, MySpace, Blog, YouTube and LinkedIn account. Internet Marketing Success & Increased Profits for Your Business South Florida Core Training, Doral, Florida
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Social Media Marketing Mastery
Manny Sarmientowww.NMx2.com/smuniversity.htm
URLMeta-KeywordsMeta-DescriptionLongtail URLBacklinksTrafficContentAlt-TagsSearchable image name
What Google Wants Real SEO
Why Learn Social Media Marketing?
• Increase Your Company’s Profits Line• Pump up Your Resume• Increase Your Business Skills • Start Your Own SMM Business• Consult as SMM Specialist• Make More Money• Enhance Your Lifestyle• Live the Life of Your Dreams!
Can Social Media really make a difference in your business and
professional development?
It’s About Building Relationships
G. Give Away Your KnowledgeA. Answer QuestionsS. Solve Problems
Social Media Tools
Local Directories
Social Networking
Blogs
Microblogs
Video Sharing
Email Marketing
Bookmarking
Photo Sharing
Presentation Sharing
Press Releases
Social Media
Which Social Media and Social Bookmarking Sites to Use?
Social Media
Social Marketing Strategies
Social Marketing
• Build Profiles• Establish URL (http)• Connect and Contribute• Build Relationships
• G.A.S.
TwitterWhat is Twitter and how to best use this tool
• Spread the word 105 Million Registered Users• Create relationships• Your Brand • Givers Gain Philosophy: Share knowledge• Importance of followers• Substance• What do I Tweet?
FacebookThe importance of Facebook
and your network
• 500+ Million Users• 250 Million Active Users• Establish your network• Fan Pages vs. Personal• Groups
• Discussions
• Build Relationships • G.A.S.
http://www.facebook.com/SocialMediaUniversity
LinkedInA Professional, Relationship Building
And Communication Tool
LinkedIn• 75 Million Professionals• Your Online Resume• Build Your Complete Profile• Build Your Network• Join Groups• Join or Start Discussions• Ask or Answer Questions• Search Jobs or Post Jobs• Add Applications, i.e. Twitter, Slideshare• Update Daily• Add Users Daily• Keep it Professional
BlogsWelcome to the Bloggersphere
• Why have a blog?• Blogger vs. Wordpress• Becoming an “Expert”• Getting Others to Comment• Building Relationships• Relevance • Faster Indexing• Gadgets, Widgets, • Monetizing Your Blog• “P”-Word• Technorati
Blogs
Local Directories
• MiamiGrapevine.com• MerchantCircle.com• CitySearch• Google Local• Bing Local• Yahoo Local
Google Places
• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories
• Bing, Yahoo, Merchant Circle, others• Google.com/places• MiamiGrapevine.com
YouTube & Video
• YouTube and Video Sharing a Must• SEO Potential• #2 Search Engine in the World• #3 Most Trafficked Web Site (Alexa.com)• Integrate with Other Sites• Facebook from YouTube• Embed in Blog and Website• Keyword, Tags and Labels a Must• Auto-Link to Facebook, Twitter & Buzz• Brand Your Channel• Create from Photographs, Flip or Cell
Phone• Vimeo, Metacafe, Veoh, others
Social Media Press Releases
Fast, Efficient and Powerful Social Bookmarking
Social Media Press Releases
• Fast and Efficient Social Bookmarking• Instant Google Indexing• Google Search Rankings (SEO) • Free• Embedding and Sharing• PRLog.com / 24-7PressRelease.com• Everything is News• Send PR Weekly• “Real” Press Releases
• PRWeb.com / PRNewsWire.com
Social Bookmarking
Your Favorites Shared with the eWorld
Social Bookmarking• Powerful SEO• Creating Backlinks Google Loves• Dofollow Me “Top Dofollow Bookmarking…”• Driving Traffic to Your Web Site• Multiple Sites “Top Social Bookmarking…”• Share Your Favorite Sites and Your Own• Bookmark Weekly or Daily• Digg, Delicious, Propeller, Technorati, Reddit• StumbleUpon, Fark, Furl, Yahoo! Buzz• SocialMarker.com Makes it Easier
What’s the big deal with Social Media Marketing (SMM)?
Social Media Marketing
What’s the big deal with Social Media Marketing (SMM)?
• Massive Traffic• Build a Database• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts)• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue
What You Can Do with Social Media Marketing?
• Increase Your Company’s Profits• Increase Your Web Site’s Ranking• Monitor Your Name & Industry• Monitor SMM Results• Pump up Your Resume• Increase Your Business Skills • Make Yourself More Marketable• Start Your Own SMM Business• Consult as an SMM Specialist• Earn More Money!
The Social Media Mind Map
Putting it All Together
PRLog
New Media, New Marketing
Social Media University• Social Media Marketing (SMM) Basic & Advanced Strategies
• Real SEO – Web Site Optimization Strategies
• Affiliate Marketing and Google Pay Per Click AdvertIsing
• Basic Offline (and Online) Marketing
• Event Promotion Using Online and Offline Content
• Google Tools, Tricks and Tips
• Email Marketing Basics and Strategies
• How to Write Press Releases
• Making Money with Information Products
What to do Now?
• SMM is a Must!
• SMM is a Job Function
• Schedule It - Blackberry, Outlook, etc.
• 15 Minutes to 2 Hours Per Day
• Start Now!
• Just Do It!
New Media, New Marketing
Social Media University Modules
Twittering for Business Success
YouTube & Video for Marketing Success
Photoshop Basics for Web Design and Social Media Sites
Design Your Own Website Using FrontPage
Constant Contact – Preparing and Using Your Email Account
Facebook Frenzy
LinkedIn Live
Podcasting in 120 Minutes
Blog-o-Matic: Blogs for Business Success
Social Media A-la-Carte™
Social Bookmarking for SMM & SEO
New Media, New Marketing, Inc.
Social Media UniversityCore Modules 1 & 2 – 2 Full days +7 Elective Courses + Micro-modules
Take up to 20 Courses with Unlimited RepeatsDay, Evening, Weekend, Online
$497 / Today Only $297.004 Hours One-on-One Coaching $497Coaching & SMU – Today Only $497
![[Infographic] The Small Business Guide to Social Media Mastery](https://img.pdfslide.us/doc/110x75/53facf6f8d7f72b82e8b51cb/infographic-the-small-business-guide-to-social-media-mastery.jpg)
