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NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
NEW MEDIA TECHNOLOGIES
SOCIAL CHANGE ………………….. "
Ġorġ Mallia Ph.D
Centre for Communication
Technology
University of Malta
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
New media is a term meant to encompass the emergence of digital, computerized, or networked information technologies in the later part of the 20th century.
http://en.wikipedia.org
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
What are the implications of this move?
There has been a move from a totally face-to-face socialisation to an ONLINE or MOBILE approach to socialisation.
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
Research tends to imply that very few new relationships are actually formed online [for ex. Boase & Wellman, 2006].
But of those, quite a few end up in real-life relationships… [just ask any of your friends!]
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
Unless who you are online and who you are in real life differs extensively.
The creation of the online PERSONA, or the milksop/hero syndrome.
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
What is the face-to-face time percentage compared to the virtual interaction time percentage per day?
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
Texting – a cheap, non-socialising (I don’t feel like talking!) networking that socialises (I need to keep in touch!) The preferred communications method of the young.
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
There ARE effects of instantaneous communictions (for example the use of texting): • Reduced Patience • Communicative Dependence • Craving for virtual socialisation • Distraction from work at hand • Avoidance (used to kill time) • Text-gendered distancing
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
There ARE effects of instantaneous communictions (for example the use of texting): • Reduced Patience • Communicative Dependence • Craving for virtual socialisation • Distraction from work at hand • Avoidance (used to kill time) • Text-gendered distancing
On the other hand…
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
“Texting … seemed to facilitate the expression of some people’s real-self. Those … who were socially anxious and lonely … texting was more likely to help them develop new relationships and to have impacted … in a positive way on their relationships with their friends and family. They were also more likely to have developed a closer relationship with their closest textmate.”
Reid & Reid (2004)
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
And then we have…
:-)
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
LOL
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
Emoticons,Textese, Leet…and other SMS and chat languages. Conveying emotion, and habitual greetings, and discussion elements through signs or abbreviative language.
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
The abbreviation and iconisation of emotive communication seeps through to the INTRAPERSONAL level.
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
How often do we catch ourselves in abbreviative mode (as we think, or write notes)?
[…u prbly thnk in leet or smspeak, dnt u?]
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
Immersed users of new media technologies and the change in cognition.
Hypertextual Processing
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
Cyber literacy has brought with it a generation of immersed users of the web and other interactive electronic environments, pre-eminently video gaming.
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
This is leading to a deep change, going beyond content influence and intrusive persuasive manipulation, and is most likely affecting the very structure of the way we process information.
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
The premise here is that, because of persistent media effects, there is an intrinsic, cognitive and affective move from predominantly linear processing to a more lateral one, in many cases taking the form of hypertextual leaping.
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
There is a far reaching psychological and social effect because of this HYPERTEXTUAL PROCESSING (HTP). Not least in the processes of learning. The predominant effects can be found in…
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
• Attention Span
• Multifocusing
• Lateral Processing
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
Web 2.0 applications and Mobile technology are proving a ready source of byte-sized, non-hierarchically scaled items of information that satisfy the momentary need, cumulatively building into a library of disjointed learning, but which defies the concept of institutional learning.
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
Ġorġ Mallia Ph.D
Centre for Communication Technology, University of Malta, Msida, Malta.
www.gorgmallia.com
