Is new media posing a challenge to traditional media? This screencast is part of the New Media module for an MA in Public Relations course.
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1. Is new media posing a serious challenge to traditional
media? L.Omariba MA Public Relations University of Westminster
2. NEW MEDIA 3.
Effectiveness or the weight of various earned media tactics in
the current environment.
Red hits have the most impact, while the long tail (yellow)
still makes up half the marketplace.
The Public Relations Long Tail 4. New media ecosystem
Online communities discuss and extend the stories created by
mainstream media.
These communities also produce participatory journalism,
grassroots reporting, annotative reporting, commentary and
fact-checking, which the mainstream media feed upon, developing
them as a pool of tips, sources and story ideas.
5. Web 2.0 map
PR 2.0 is inspired by web 1.0
6.
Many people now tend to search for information on
internet.
New media is rapidly becoming mainstream across the world
7. Social Media Press Release Template by Todd Defren - Shift
Communications Traditional press releases do not seem to work these
days, says Todd Defren, Principal of SHIFT Communications and
father of Social Media Release. 8. Blogs
BENEFITS
Offers low cost web authoring.
Fastest way to publish
Publish from anywhere
interactive
Also, blogs offer most of the benefits
of more expensive traditional content
management systems:
for instance,
One can easily output content through templates in multiple
formats.
The system manages archiving, organization, categorization, and
publishing automatically.
Freeness to set permissions over who can create or edit
content.
Blogs can integrate with your existing website and other
applications
Number of bloggers worldwide = 184 million.
Source: Universal McCann finds: (March 2008
9. Newspapers and magazines readership decline Online sources
for news are booming 10.
Consumption of online news continue to grow
Print news declines while online news grows in the U.S
Source: 2008 survey, Pew Research Center for the People and
Press Key News Audiences Blend Online and Traditional Sources 11.
Source: 2008 survey, Pew Research Center for the People and
Press
Overall, 37% of public get news online.
35% of internet users went online at least three days a
week.
Key News Audiences Blend Online and Traditional Sources 12.
Social media and networking: A global
phenomenalsocial-media-usage-world-map-2008 13. New media Vs
Traditional