Moderne Communications Creds Jan 2016

CREDENTIALS PRESENTATION

Last updated January 2016

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Event Marketer Magazine Top 100 Event Agency

Moderne Communications is a full service NON TRADITIONAL COMMUNICATIONS and EXPERIENTIAL EVENTS agency specializing in

creating ENGAGING and MEASURABLE BRAND EXPERIENCES for our clients. "

Event Marketer Magazine Top 100 - 8 YEARS in a row"

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What Makes Us Unique?

Independent

25+ YEARS SUCCESSFULLY

owned and operated

with exponential ORGANIC COMPANY

GROWTH and heritage.

A small CORE EXPERT TEAM

with no layers. Creating

efficiencies for your business

by ACTIVATING FAST but

effectively.

Nimble

A LOCAL AGENCY WITH

BIG REACH, thanks to our PROPRIETARY

MEDIA & targeting

capabilities for GM and

Multicultural.

Localized

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Our Recent Clients - Our Partners

Moderne can be a complete turnkey business provider, or we can help complete the puzzle of a larger GM or MULTICULTURAL brand campaign. "

INGLÉS

LIVE IT TO BELIEVE ITvis i tmexico.com

Travel/Tourism & Auto"Food & Beverage" Personal & Beauty"Agencies/Partners" Tech/Telecom/TV"

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Core Expertise

We are A FULL SERVICE NON TRADITIONAL communications and experiential event agency "

Planning & Execution

Non Traditional Media Services

Strategy & Creative

Media Network

Measurement & Analytics

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Event & Consumer Experiences

Sampling/Brand Ambassadors

Guerrilla Media Tactics

Digital & New Technologies

We have built out our non traditional media services over the course of 25+ years"

Core Expertise

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Our 4 CORE PILLARS of EXPERTISE:"

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TURN KEY EVENTS Pop Up’s CUSTOM OUTDOOR


Mobile Vehicles

SOCIAL MEDIA INTEGRATION

MARQUEE EVENTS

ONE OFF OR LONG

TERM EVENTS

SURPRISE & DELIGHTS

CELEBRITY

NEGOTIATIONS

MULTICULTURAL SPECIALTIES

EXECUTE SHORT

LEAD TIMES

REAL ESTATE & PERMITS

An award winning, turn key provider or multi partner solution for all your event marketing needs.

Creatively Led, Production Focused &

Measurement Bound

Challenge: ""In"record"/me,"IMAGINE,"DESIGN"and"BUILD"an"immersive""‘thank"you’"event"for"valued""airline"VIP’s/Customers"

Solution: ""Took"over"an"en/re"AIRPORT"HANGER"and"brought"in"celebrity"host"RUSSEL"WILSON"AS"MC."Programmed"a"fun"Q&A,"with"giveaways"and"#"TWITTER"WALL"integra/on"."Promoted"through"INFLUENCERS"&"PRES"aZendance."

Celebrity VIP awards"Result: 1400"VIP’s"4.1""MIL"Miles"donated"to"MakeAWish"280K"Impressions"

Alaska"Airlines"VIP"Event"

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Challenge: ""To"RAISE"AWARENESS"of"CNN’s"new"series,"High"Profit,"in"a"way"that"captured"millennials"aZen/on"and"engagement"

Solution: ""Deployed"a"DIRECT"TO"CONSUMER"promo/on"with"branded"street"vehicles"handing"out"munchies"(a"crea/ve"play"on"the"effects"of"cannabis)""by"street"teams"with"a""#highprofits"social"campaign"/e"in."

NYC Mobile Tour "Result: 5"Million+"total"impressions"13,000+"BA"Interac/ons"

CNN"High"Profits"

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Challenge: ""Create"and"design"mul/ecity"events"for"consumers"embodying"ALL"THAT"AIR"NEW"ZEALAND"AND"THE"COUNTRY"HAS"TO"OFFER"

Solution: ""Deliver"an"IMMERSIVE"NEW"ZEALAND"CULTURAL"EXPERIENCE"in"a"landmark"unique"to"each"city"of"Toronto,"Chicago"and"Houston."Programmed"with"surf"lessons,"free"giveaways,"authen/c"cuisine,"music"and"dance."Promoted"through"consumers"and"influencers"via"social"media"using"campaign"#Sandmanselfie"and"a"sweepstakes"/eein."

CULTURAL EXPERIENCES"Result: 3MM+"Social"Media"impressions""100k+"Local"Impressions"Over"9,000"Consumer"Interac/ons"

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+ Media Network

STREET STENCILING CHALK ART WILD POSTINGS


DIGITAL PROJECTIONS REMOVABLE MEDIA BIKE/MOBILE

FAST TO MARKET

HYPER TARGETED

HIT KEY DEMO’S

MULTICULTURAL PENETRATION

LOW COST

OUTSMART VS.

OUTSPEND

AMPLIFY FOOTPRINT

PREMIUM

MATERIALS

AWARD WINNING

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Challenge: ""Take"the"“WTFF”"campaign"to"the"target"masses"&"CUT"THROUGH"in"an"IMPACTFUL"and"ENGAGING"way"

Solution: ""Employ"a"media"mix"of"HIGH"IMPACT"Removable"Media,"TEASER"based"street"stencils,"TONS"of"wild"pos/ngs"e"ALL"DELIVERED"through"our"network"with"#WTFF"

#WTFF " WINNER"Result: 13"MIL+""Impressions"10K+"Social"men/ons"

#WTFF"Burger"King"Winner"

TAKE ONE’s/FSI’s HAND SANITIZER ADS POSTERS

Place Based + Media Network

NEW MEDIUMS

INCENTIVE BASED/

REV. SHARE

PENETRATION IN CORE MARKETS

PREMIUM

PROTECTION POSTER

REPLACEMENT

MULTIPLE PLACEMENTS

VENUE EXCLUSIVITY

LIMIT WASTE

HYPER TARGET

A National Media Network that we can activate immediately.

Reaching the core of your consumers where they Eat,

Sleep, Play and Pray

MALLS

TARGETING PEOPLE NOTE PLACES

16"Check Cashing . Laundromats . Barber Shops . Nail Salons . Beauty Salons . C-Stores . Medical/Dental Clinics . Bars . Restaurants . Specialty Stores . Colleges . Churches

581,031,000" 114,862,500" 7,222,950" variable" 15,234,000"

*Es$mated*impressions*Per*Month*for*Network*Loca$ons*

110,883,900""2,125,000"

Neighborhood"venues"Field"Market"Managers"Premium"Impressions"

TARGET PENETRATION 85+ Markets @ NATIONAL REACH

SEGMENT MINDSET & MESSAGING

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Tying it all together is key

These campaigns COMPLETE SUCCESS comes from our ability to leverage our GRASSROOTS MEDIA NETWORK "

This enables us to get the RIGHT MESSAGE in front of the RIGHT CONSUMER in a HIGHLY PERSONALIZED and LOCALIZED way"

The message" The Consumer" The Local Connection"

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Challenge: ""CREATE"A"DISCOURSE"around"HIV"&"DRIVE"REAL"CONSUMER"ACTION"for"Gilead’s"HIVANSWERS.COM"plaoorm"

Solution: ""U/lized"our"PROPRIETARY"MEDIA"NETWORK"and"MIX"OF"NON"TRADITIONAL""MEDIA"TACTICS"(Poster"Media,"Wild"Pos/ngs,"Chalk"Stencils,"Digital"Projec/ons)"to"speak"directly"to"our"target"with"A"CLEAR"CTA."

Result: 30%+"Site"Traffic"20%+"Script"Inc."1100%"Growth"in"Investment"

HIV"Answers"Digital"Projec/ons"

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Challenge: ""Drive"AWARENESS"&"SUBSCRIPTIONS"among"low"income"African"American"&"La/no"for"the"Internet"Essen/als"Program"

Solution:"Leverage"exis/ng"rela/onships"with"CHURCHES"&"our"local"FAITH"BASED"MEDIA"NETWORKS"to"deliver"a"grassroots"media"strategy"that"would"reach"the"core"consumer"target"where"and"when"they"are"most"likely"to"engage"with"the"Internet"Essen/als"messaging."

Comcast Internet Essentials Faith Based Initiative

Result: Over"2.7"Million"targeted"Impressions;"Reached"150+"churches;""7"markets;""""""""""""""""""""""

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In store sampling In Store & Event Digital Influencers

SAMPLING & BRAND AMBASSADORS

SAMPLING NETWORKS

BI LINGUAL STAFF

MODELS

EXTENSIVE MEDIA

TRAINING

SHORT & LONG TERM SOLUTIONS

SUPERMARKET PARTNERSHIPS

MULTICULTURAL

PARTNERS

DATA CAPTURE

DIGITAL EMPOWERMENT

Custom App Collect Consumer Info

Collect Consumer Engagement/Sentiment

Reward Use

CRM Use

Social Use

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#LIFEWELLPAIRED Times Square"Challenge: ""In"a"CLUTTERED"TIMES"SQUARE"‘Best"of"France’"mass"consumer"event"–"make"President"Cheese"+"BuZer"FRONT"AND"CENTER"

Solution: ""Plan"a"GUINNESS"WORLD"RECORD"“BuZer"Sculpture”"+"ac/vate"our"BA’s"+"chalk"stencils"around"the"event"to"DRIVE"TO"BOOTH."Garner"social"media"with"PHOTO"CAPTURE"+"promote"DATA"CAPTURE"with"sweeps"

Result: 25k+"samples"2k"products"sold;"95k+"social"media"impressions"

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Challenge: ""Get"product"in"hand"by"those"MOST"TRUSTED"AND"RELATABLE"to"our"consumer."

Solution: ""Complete"MEDIA"TAKEOVER"using"HIGH"IMPACT"media"mix"+"our"GRASSROOTS"MULTICULTURAL"NETWORK"with"laser"focus"in"target"neighborhoods"upscale"venues."

10 CITY SALON TAKEOVER"Result:"82%"Product"Recall"35%"Brand"Liv"10MM"Impressions"490K"Samples"

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Vending Machines Photo/Data Capture PaveGen

DIGITAL AND NEW TECHNOLOGIES

Social Currency

Exchange

Interactivity at the heart

Data Collection

Reengagement/

retargeting

Buzzworthy Tech

Real Time Data

Tracking Behaviors

Augmented Reality Live Twitter Walls Wearable Tech

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Challenge: ""Create"+"execute"a"MULTIeCHANNEL"summer"program"suppor/ng"exis/ng"Brand’s"Summer"campaign.""

Solution: ""A"mul/etouchpoint"strategy"leveraging"BUZZWORTHY"TECHNOLOGY"on"a"mul/ecity"tour"with"DATA"CAPTURE"&"SOCIAL"MEDIA"INTEGRATION"capabili/es"""""""""""""""""""

#ElectrifyYourSummer"Result: 37M"Social"Media"Impressions"500M+"PR"Impressions"30K"AZendees"

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Challenge: ""REVITALIZE"a"brand"that's"been"around"for"5"decades"and"make"it"relevant"to"younger,"hipper"consumer"base."

Solution: ""Launch"a"6eweek"Off"the"Leash"“PHYGITAL”"MOBILE"TOUR"throughout"our"COLLEGE"&"LOCAL"NETWORKS."Empower"DIGITAL"INFLUENCERS"with"exclusive"content"&"tools"to"engage"their"online"communi/es."

Phygital “Off the Leash”"Result: 50K"Engagements"26K"New"FB"Like"4.5M"Social"Media"Imp.""""""""""""""

Our Partnership: ""We"are"PaveGen"LIVE’s"OFFICIAL"US"EVENT"AND"EXPERIENTIAL"PARTNER."Working"in"official"capacity"with"the"UK"technology"developers"to"integrate"the"patented"sustainable"technology"into"events"of"all"shapes""&"sizes."

The Present/The Future: ""Awarded"CANNES"LIONS"2015"for"#MAKETHEFUTURERIO"for"Shell"Event"Tech"2015"Presenta/on"–"“THE"FUTURE"OF"RENEWABLE"TECHNOLOGIES"&"Events”"

Official USA Partner"

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#PaveGen2015Wrap"

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Bringing It All together – The Value of Integrated Marketing

Example plan on a page

Integrated Marketing At a Glance

Understanding the bigger objectives

& goals

Connecting the offline & online

experiences

Reaching the right people

Contextualizing the plan for our

clients

Delivering TTL disciplines

In-house Skill Set

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Why Us?

CREATIVELY LED

On Point

On Time

On Budget

PLANNING

To People

NOT

Places

ADDING VALUE

Integrating our plans into your activity

THANK YOU!

Documents

Moderne Communications Creds Jan 2016