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Future of travel industry, airlines, railways, hotels, business travel, leisure travel. Impact of ecommerce and mobile tracking on travel. Emerging markets and travel trends. RFID, luggage tracking, e-ticketing, mobile marketing, multichannel customers, growth of budget airlines and high speed rail. Keynote lecture by Futurist keynote speaker Patrick Dixon.
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Supported by
Future of Transportation
Patrick Dixon -‐ Chairman Global Change Ltd
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300 million move to cities in China and 475 million to cities in Africa by 2030
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>40% WDP by 2015! • IMF - adjusted for Purchasing Power Parity
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One word will dominate ALL
FUTURE !!
EMOTION
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Create Magic
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Need for instant informa?on
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Convergence and competition between
air and rail travel
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COST CUTTING
Can be demoralising
Easier to work on High Speed Trains
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High Speed Rail -‐ compe?ng with Air
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ONLINE !
TRAVEL !
global e-‐commerce >$1.1 trillion a year 12% of all retail in UK
Russia online travel grows 20% /year !
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93bn Rub sales 2013 !
China travel bookings >$100bn 2013 $15bn online -‐ 500% growth 2008-‐13
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Travel Price Comparison Travel Agents Loosing Commissions
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MOBILE !
TRAVEL !
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MOBILE !
TRAVEL !
Instant Alerts / Updates !
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eg Gate Changes
Tracking -‐ airline / passenger
Tracking -‐ railway / passenger
Loca?on Marke?ng and Messaging
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is next BIG THING
SMS WiFi Password
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Mobile Payments and Ticke3ng !
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• Kenya -‐ 17m customers • $9bn pa -‐ >33% GDP • Tanzania 9m people • 35 na3on links via HomeSend Hub
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1.7bn phone users are
unbanked —> e-‐3ckets
Most urgent need is….. !
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Room Key !
First thing to check is….. !
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Internet of Things
1.5m components tracked perfectly in Airbus supply chain
RFID address tags -‐ like Find Phone
• Zettabyte = 1024 Exabytes Exabyte = 1024 Petabytes Petabyte = 1024 Terabytes Terabytes = 1024 Gigabytes That's a data explosion of 44x in approximately 10 years.
BIG Data
Who travelling where, how, when, why, NOW?
Travellers create own BIG DATA 80% under 35 year olds in US
use social media while travelling
"Perfection!, Wonderful hotel. Good value, beautiful views.“
This was the most beautiful hotel. Clean, friendly and good value.
“Worst hotel I have ever been in. Should be closed down.“ NEVER stay in this terrible place. Rats, insects, dirty. Many guests got sick.
74 million users a month 33% business travellers
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MANAGE CORPORATE
TRAVEL !
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Personal Apps / SMS eg Hotel Tonight / TripIt / Taxi Magic / ZipCar
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Home sets expectations at work
COST CUTTING
Can be demoralising
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Budget Air Travel
BUDGET BOOM: $24 billion on 234 Airbus planes
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Tele-presence 20% growth pa $4.5 billion
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Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind,
dark, quiet, sleep, leave
Best for Business ? Out / Back
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Customer emotion and experience Create Magic with simple things Instant total mobile relationship
Flexible, agile, stay ahead Safe, on time, trusted
PARTNERS - COLLABORATION + Control costs / 100% Reliability
+ Economies of scale / Robust technology + Duty of care / Security / Compliance
Dr Patrick Dixon slides and videos: globalchange.com
15 million users
Travel of the Future means doing it together
