MARKETING StrategiesWhat are marketing strategies?Marketing strategies are a process of using the marketing mix to satisfy and attract consumers to make a profit for the organization. There are many types of strategies such as Market Scope StrategyProduct StrategyPromotion StrategyPricing Strategy Distribution StrategyWhat are marketing strategies?Marketing strategies are a process of using the marketing mix to satisfy and attract consumers to make a profit for the organization. There are many types of strategies such as Market Scope StrategyProduct StrategyPromotion StrategyPricing Strategy Distribution StrategyMARKETING StrategiesMARKETING StrategiesTypes of Marketing StrategyThere are two levels of strategizingsGeneral Marketing StrategiesDecision Area Strategies Types of Marketing StrategyThere are two levels of strategizingsGeneral Marketing StrategiesDecision Area Strategies General Marketing Strategies This concept describes how marketing will achieve an objectiveGeneral Marketing Strategies This concept describes how marketing will achieve an objectiveDecision Area Strategies Used to achieve general marketing strategies by considering the p!s and the "c!sDecision Area Strategies Used to achieve general marketing strategies by considering the p!s and the "c!sMARKETING StrategiesGeneral Marketing StrategiesCan be apart of the following categories: Market ExpansionMarket Share GrowthNiche MarketStatus QuoMarket ExitGeneral Marketing StrategiesCan be apart of the following categories: Market ExpansionMarket Share GrowthNiche MarketStatus QuoMarket ExitMARKETING StrategiesMarketing Epansion Used to grow oera!! sa!es There are two approaches "row Sa!es with existing product This is done by getting existing customers to buy more# getting potentia! customers to buy and se!!ing current products in new markets "row Sa!es with $ew Product %ntroduce updated ersions of a existing product# introduce products that are extensions of a current product or &ust introduce products that were not preious!y marketedMARKETING #$%&'SSMarketing Share Gro!th Used to increase market share of a company 'est way( Take sa!es away from competitors MARKETING #$%&'SSNiche Market This strategy focuses on getting a segment of the oera!! market This focuses on getting the product introduced to the !arger markets as a different and uni)ue product. MARKETING #$%&'SSStat"s #"o This is a strategy used to keep the current position of a marketer in the market. *x. Maintaining the same market share MARKETING #$%&'SSMarket Eit This strategy is getting rid of the product in the market This can be done by remoing the product from the company+s product mix or by se!!ing it to another organization. MARKETING #$%&'SSDecision Area StrategiesThere areas that s(pport decision area strategies are Target Market Strategy #rod(ct Strategy #ricing Strategy Distrib(tion Strategy #romotion StrategyDecision Area StrategiesThere areas that s(pport decision area strategies are Target Market Strategy #rod(ct Strategy #ricing Strategy Distrib(tion Strategy #romotion StrategyMARKETING StrategiesTarget Market Strategy)ave segmenting techni*(es$ro%"ct StrategyDevelop and introd(ce a new prod(ct $ricing Strategy+owering yo(r prices compared to competitorsDistri&"tion StrategyGaining relationships with important distrib(tion partners that serve the target market MARKETING #$%&'SS$romotion Strategy,ring awareneess of the prod(ct to the target marketMARKETING StrategiesInformation $resente% is from the Kno!This We&sitehttp-..www/knowthis/com.principles0of0marketing0t(torials.marketing0planning0and0strategy.decision0area0strategies.Information $resente% is from the Kno!This We&sitehttp-..www/knowthis/com.principles0of0marketing0t(torials.marketing0planning0and0strategy.decision0area0strategies.