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Ltd.ACN 003 026 243
www.infomedia.com.AU
Datacentre DesignGuy Bryant
27 July 2004
www.infomedia.com.au
Datacentre Design Successfully Implementing Your
Datacentre
Guy R. Bryant PMP, Director [email protected]
© 2004 Infomedia Ltd, Sydney Australia
APC Infrastruxure -
Infomedia Ltd Copyright 2004
Background
Infomedia is:• Australian based, Global provider of Electronic Parts
Catalogues to the Automotive Industry• Australian provider of computer driven Financial Systems
to Dealer Franchises (Dealer Management Systems)• Staffed by 250 employees in four capitol cities of
Australia plus International offices in the UK, USA and Mexico
Infomedia Ltd Copyright 2004
A Global Provider of Electronic Parts Catalogues
Infomedia Ltd Copyright 2004
Headquartered in Australia, Global Support Offices
Infomedia Ltd Copyright 2004
The Challenge
Business Growth• Company Established 1991, Listed on ASX 2000• Producing ~100k DVD/CDs per month for WW dist.• Narrabeen Campus staff space outgrown,
– Added Two New Sites in 2001
– Added New Datacenter in 2001
– Added New Corp HQ + Datacenter in 2004
• Servicing 10,000 seats in ASP financial model $6.5-7m/day in customer revenue
• Company Staff Growth of 30-40 % per annum• High growth + High availability requirements
Infomedia Ltd Copyright 2004
The Requirements
Technology Infrastructure• Build and plan/prepare for large growth in IT/ASP services.• Ensure High Availability• Ensure Security of Data transaction processing• ‘Crystal-Ball’ future (2yr) power requirements against
technological improvements.• Do all this in 6 months beginning 2003 with sensitivity to
Capital and on-going Operational costs with adequate capacity to carry 24 months until ‘Final Bunker’ built
• Plan for Bunker, establish Strategic direction
Infomedia Ltd Copyright 2004
The Process
Steps• Evaluate Requirements
– Centralised Management– Physical and Logical security– 7x24 Monitoring of environment and systems– Lowest possible Capital/Operational costs– Ensure ability for Failover and Independent Operations
• Evaluate Technology Options– Innovative (InfraStruxure ™) – Traditional (Over engineer, Power, UPS, HVAC, Space)
Infomedia Ltd Copyright 2004
Traditional ApproachSteps:• Bricks and Mortar Space built with 5+ year view• HVAC Installed for entire space volume
– General space must be cooler to ensure racking is kept within specified environmental limits (Temperature and Humidity)
– Redundancy imperative• Power engineered for 3+ year view• UPS + Redundancy engineered for 3+ year view
– Typically supplied throughout Datacentre– All servers/services treated equally
• Environmental Monitoring established– Typically monitors entire environment as a whole
• Fire Detection and Suppression engineered for whole space• Physical Security established
Infomedia Ltd Copyright 2004
Steps:
• Bricks and Mortar Space built with 5+ year view• HVAC Installed for current rack space volume only
Normal/ergonomic environmentals for People space while Computer environmentals in Computer space
Redundancy as required• Power engineered for 3+ year view• UPS + Redundancy engineered for Current year
Typically supplied as business dictates Ability to address specific rack/server/service requirements
• Environmental Monitoring established Granularity to specific locations in Racks (H,M,L)
• Fire Detection and Suppression engineered for whole space
• Physical Security established
InfraStruxure ™ Approach
Infomedia Ltd Copyright 2004
InfraStruxure ™ Key Advantageso Significant reduction in Cost-of-Ownership (CoS)
1. Reduction in initial capital expenditures, UPS/HVAC• (Spend/build as the business requirements
dictate/justify)2. Significant reduction in operational costs (Electric)
• Cooling < 60% less space to condition for computer environmentals
• UPS power and redundancy delivered to mission critical systems.
o ‘Green’ ..Reduces .92kg CO2 per Kwh of energy savings (ACT/NSW conversion)
o Staff friendly…Staff environment at ‘normal’ , No Sparkie!o Business/Technology driven granular monitoringo Power outlets remote controlled (Remote power cycling)o Integrated Web Mgto SNMP environmental monitoring/notification
Infomedia Ltd Copyright 2004
Benefits
Enterprise Benefits:• Cost Reduction• Potential for reduction in Product costs• Low risk with Integrated N, N+1, 2N failover• Common Skills • Staff Datacentre environment ‘normalised’• Modular Growth• Granular environmental monitoring• Remote Power cycling• Power Load balancing/metering at the PDU level
Infomedia Ltd Copyright 2004
My most personal assets are protected by APC
Beer
Fridge
Infomedia Ltd Copyright 2004
Future Actions
Key Activities:• Establish ‘new’ baseline
• Work with APC to plan and configure new Infomedia ‘Bunker’ based on ‘new’ baseline
• Validate savings estimates• Build it
Thank Youfrom Guy Bryant & Infomedia
Thank Youfrom Guy Bryant & Infomedia