Local Search Marketing Introduction

LLOCALOCAL SSEARCHEARCHLLOCALOCAL SSEARCHEARCH

MARKETING MARKETING

Is it really important for local businessesIs it really important for local businesses?

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WWHATHAT ISIS LLOCALOCAL SSEARCHEARCH MMARKETINGARKETING??

Online Users

Search for local product

or

See your website

or business

Contact You

More Sales

service listing

www.list‐of‐companies.org

Local Search Marketing Statistics Local Search Marketing Statistics gg

According to Google, 20% of all searches are related to location

43% f h i ki l l h t t b 43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks

54% of search users have substituted Internet/search for the phone pbook. Source: comScore Networks

The Kelsey Group reports that 74 % of Internet users perform local searchessearches


80% f h li b f ki 80% of users research online before making a purchase

45%

30%

Local Newspapers

Radio

75%

40%

Word of Mouth

Print Yellow Pages

70%

75%

Internet Yellow Pages

Word of Mouth

80%

0% 20% 40% 60% 80% 100%

Local Online Search


SSMALLMALL BBUSINESSUSINESS SSEARCHEARCH MMARKETINGARKETINGSSURVEYURVEY RRESULTSESULTS


What Statistics Tell YouWhat Statistics Tell You……

1. More people search internet for local goods and services

2. Traditional marketing methods don’t work now!

3. Importance of creating an web presence

4. Can establish a formidable competitive advantage


Benefits of Local Search MarketingBenefits of Local Search Marketing

Enhance Your Online Visibility

Target the Customers in Your Locality

Acquire New Clients

More Sales

Increase Your ROI

Develop An Online Brand ImageDevelop An Online Brand Image



Start Building An Online Presence Start Building An Online Presence

B C ti B i W b itBy Creating a Business Website

By Claiming Business Listings in Business DirectoriesBy Claiming Business Listings in Business Directories

By Involving in Niche Online Social NetworksBy Involving in Niche Online Social Networks


Types Of Local Search SitesTypes Of Local Search Sites

These are sites which people use online to find local business

Search Engine Maps (Google, Bing and Yahoo)

Review Sites (Yelp, Tripadvisor, Zagat)

Business Directories (InfoUSA, Acxiom)

Yellow Page Directories (Yellowpages.com, Superpages)

Local Directories (CitySearch, Localeze)

Niche, Industry Specific Directories (Health Grades)Niche, Industry Specific Directories (Health Grades)


The Three Most Important The Three Most Important

Get Listed In Search Engine MapsGet Listed In Search Engine Maps

Google Places (Google Maps)

Yahoo Local

Bi B i P t lBing Business Portal


What does Local Search Marketing include?What does Local Search Marketing include?

1 Claim and Verify Local Listings1. Claim and Verify Local Listings

2. Managing Listings for Several Locations

3 O i i L l Li i f I d L l SEO T ffi3. Optimize Local Listings for Increased Local SEO Traffic

4. Help You Monitor Customer Reviews and Feedbacks

5. Submit Your Business to Other Local Business Directories

6. Setup Traffic Analytics Properly to Track Local Activity

7. Promote Your Local Listings


Local search marketing can be Local search marketing can be used by all local businesses and

service providers to increase their service providers to increase their customer footfall.


As the famous Golf player,Ben Hogan, once said

"Placing the ball in the right position for the next shot is eighty percent of winning golf".



Helping You Grow

By By

List of Companies

http://list-of-companies.org

Documents

Local Search Marketing Introduction