Embed Size (px)
Citation preview
@Matt_Siltala
LEADING DIGITALMarketing Agency
AVALAUNCH MEDIA IS A
@Matt_Siltala
SPECIALIZING IN VISUAL CONTENT
Our Mission:“LAUNCH THE BESTBRANDS ON EARTH”
@Matt_Siltala
WE PRESENT AT THE WORLD'S BIGGEST DIGITAL CONTENT MARKETING CONFERENCES
@Matt_Siltala
OUR TEAM HAS MORE THAN 30 FULL-TIME
EMPLOYEES
@Matt_Siltala
MARKETING FOR CONTRACTORS
Guide To Local Search
@Matt_Siltala
LET’STALKABOUTSEARCH
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
YOUR WORLD
@Matt_Siltala
GOOGLE’SWORLD
@Matt_Siltala
1 in 3queries that people
type into a standard Google search bar are about places-Ed Parsons, Google.
P.S. In 2010 it was 1 in 5
Best burger restaurants
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Google wants to get you what you want faster. IF POSSIBLE BEFORE YOU HAVE TO ASK.
@Matt_Siltala
WHAT?@Matt_Siltala
WHY? WHERE? HOW? WHO?
WHEN?
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
KNOWLEDGEGRAPH
@Matt_Siltala
KNOWLEDGEGRAPH
SO, WHAT DOESGOOGLE WANT?
@Matt_Siltala
NO MORE LIES@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
INNOVATE
@Matt_Siltala
INNOVATE
INFORM
@Matt_Siltala
INNOVATE
INFORM INSPIRE
LOCAL DISCOVERY ONLINE@Matt_Siltala
@Matt_Siltala
Strategy isHARD
@Matt_Siltala
You have to THINK
GetOVER IT
@Matt_Siltala
Step 1:ANALYZE
@Matt_Siltala
“IF I HAD 8 HOURS TO CHOP DOWN A TREE, I WOULD SPEND 6 HOURS SHARPENING MY AXE”
-Abe Lincoln@Matt_Siltala
Local Search RANKING FACTORS
@Matt_Siltala
ON-PAGE SIGNALS
LINK SIGNALS
MY BUSINESS SIGNALS
EXTERNAL LOC. SIGNALS
BEHAVIORAL/MOB. SIGNALS
PERSONALIZATION
REVIEW SIGNALS
SOCIAL SIGNALS
20.3%20%
14.7%13.6%
9.5%8.5%8.4%
5%
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Bad NAP + You = @Matt_Siltala
WORLD OF HURT
Bad NAP + You =
@Matt_Siltala
NOT GOOD
Email me at [email protected] and I can email you the list
@Matt_Siltala
I’VE CREATED A LIST FOR YOU
@Matt_Siltala
google.com/mybusiness
@Matt_Siltala
google.com/mybusiness
@Matt_Siltala
google.com/mybusiness
@Matt_Siltala
google.com/mybusiness
Keyword RESEARCH
@Matt_Siltala
WEBSITE@Matt_Siltala
@Matt_Siltala
seerinteractive.com/blog/screaming-frog-guide
@Matt_Siltala
URLSTRUCTURE
www.yourbrand.com/
www.yourbrand.com/locations
www.yourbrand.com/locations/state
www.yourbrand.com/locations/state/city
www.yourbrand.com/locations/state/city/neighborhood
@Matt_Siltala
TITLE TAGS+ META
DESCRIPTIONS
@Matt_Siltala
TITLE TAGS+ META
DESCRIPTIONS
@Matt_Siltala
TITLE TAGS+ META
DESCRIPTIONS SMART
bit.ly/localgrader
@Matt_Siltala
bit.ly/locallanding
@Matt_Siltala
@Matt_Siltala
WHAT’S THE OVERALLQUALITY?PLAN?MESSAGE?
@Matt_Siltala
LINKRESEARCH
@Matt_Siltala
@Matt_Siltala
MOZ.COMAHREFS.COM
@Matt_Siltala
SCOTTSDALECUSTOM HOME
BUILDERS
@Matt_Siltala
SCOTTSDALECUSTOM HOME
BUILDERS
GETTING REVIEWS and Other Hard Things in Life
@Matt_Siltala
Life isHARD
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
HOW DO YOU SHOP
On Amazon?
In one implementation, the number of documents with reviews of a business may be used as a factor in determining the
location prominence score of a document associated with the business
Reviews from different sitesINCREASE RANK
@Matt_Siltala
GetOVER IT
@Matt_Siltala
Results for respondents with demographics. Weighted by Age, Gender, Region. (1202 responses)
46% READ REVIEWS FIRST
REVIEWS NOW FRONT & CENTER
@Matt_Siltala
Make reviews part of your CUSTOMER EXPERIENCE
@Matt_Siltala
PEOPLE CAN BE MEAN
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Some PeopleCHEAT
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
FLAG ASINAPPROPRIATE
WARNING: FROM GOOGLE
@Matt_Siltala
We getREJECTED
@Matt_Siltala
@Matt_Siltala
GOOGLE’SFILTER
HERE ARE SOME IDEAS
@Matt_Siltala
@Matt_Siltala
TRACK YOURREVIEWS
@Matt_Siltala
TRACK YOURREVIEWS
@Matt_Siltala
TRACK YOURREVIEWS
@Matt_Siltala
TRACK YOURREVIEWS
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
THINGS CHANGE
@Matt_Siltala
local
@Matt_Siltala
TELLSTORIES
ABOUT YOURNEIGHBORHOOD
@Matt_Siltala
INTERVIEWLOCALS
@Matt_Siltala
DESIGNLOCAL
CONTENT
@Matt_Siltala
@Matt_Siltala
TAKE PARTIN COMMUNITY
EVENTS
@Matt_Siltala
HELP ASTUDENT OUT40+ High Schools
In Arizona
@Matt_Siltala
NEVER GIVE UP
@Matt_Siltala
