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This presentation from the Online Marketing Summit last summer discusses how our Mint Social concept of Geosomo works and how it can help local businesses dominate their local internet search results.
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Dominate in Local Search
Why social mobile marketing is essential
Matthew O’BrienCEO, Mint Social@Blogster - @Mint_Social
6/16/2011
“You Are Here”
How Local Businesses can Get on the Map in the Age of the Mobile Web
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Use Hashtag:
#geosomo
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Matt O’BrienCEO Mint Social
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Matt O’BrienBad Dawgs
Ice Den Scottsdale, AZ May 30, 2009
Matt O’BrienDeerfield Falcons
Illinois State Champions
1974Palatine, IL
Matt O’BrienCEO Mint Social
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Matt O’BrienWhite Water RaftingUpper Salt River, AZ
April 6, 2005
Nearly All Consumers (97%) Use Online Media to Shop Locally
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
73% of online activity is related to local content
Source: Google 5/07
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 20100%5%
10%15%20%25%30%35%40%45%50%
31%34%
40%
45% 45%
18%20% 21%
24%27%
25% 26%30%
32% 33%
34%37%
40%
45% 45%
Hispanic WhiteAfrican American Asian
Smartphone Penetration Base: % of population, 2009-2010 demographic trendSource: Hubspot
31%Smartphone Use has Taken Off
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Searches on Mobile Devices
Non-search engine queries (Facebook, Craigslist)……….
Local business searchers using social networks………
Search engine queries……… 9%
22%
9%(% using Facebook……………93%)
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Your Website
Is one of Billions
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Is Your Content…
Social Media = Publishing Rights
Where 3 out of 4 people are online?
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
?/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Geosomo[gee-oh-so-moe]
Geographically targeted mobile social media marketing
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Web Search Trends“Where we spend our time online”
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Google “7 Pack”
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Google Maps
50% of the traffic to Google Maps…do business with the top 3 results
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
{Step 1} Create a Profile Document• Consistency across local listings• Syntax Correct
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
{Step 2} Create Profiles
• Local Listings (directories and search)• Photo
– Panoramio– Picasa– Flickr
• Video– Youtube
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
{Step 3} Post Geo-Tagged Content• Photos
– keyword optimized—example:mountain-biking-sedona-az.jpg
– Split images up between photo sharing sites– Map to your corporate address—exactly the same
as your office address• Video
– Youtube geotagging• Blog Posts
– Post Mapper –open graph api
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
{Step 4} Create Google Place Page• Same as other local listings
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
{Step 5} Get Reviews
• Be Remarkable.• Make it easy. Put direct links on your website for
reviews. • Offer incentives to customers that post a
review/check in– Coupons– Free Gift– % off next purchase– Free coffee for the mayor (foursquare)
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Visibility Multiplier Effect
Website(SEO and PPC)
Content EngineViews
Time
AudioVideo
Photo
PR
ArticlesProfiles
Docs, PPT
Blogs
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Geo-SoMo = Geo-Tag Your Content with Smartphone
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Content Problem
Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy)
?
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
QR + Reviews + Testimonials = Credibility & Rankings
(…local search domination)
+
Online
Content Problem?
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Mobile + Photo + Geo-Tag = Auto-Syndication
+ +
Content Problem?
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Geo-tagged web page + Blogs + Status + Geo-Tagged Photo = Massive Social Mention
++ +
http://postmapper.com
Content Problem?
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Microsoft Google
QR Codes
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Content Problem?
Content Problem?
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Local sites are sharing reviews
45% of consumers search blind
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
…they search with general terms
pizza
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Have products and services in mind…not sure where
Local Searchers
Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
Italian Restaurants Scottsdale
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
50% of searches go to Google Maps
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
56% of social usersand
60% of mobile users search for specific
businesses (location)
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Social Networks
Lacking sophisticated search functions
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Geo-tag Your Content
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Local Search Trends1: Primary source to find a business is online (70%)
2: Local searchers are more apt to buy.
3: Adding New Content is Mandatory
4: Diversify with Print (offline marketing)
5: Social and mobile marketing
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Social and Mobile Users …are influencersConsumers who use social networks and smartphones….write reviews
In the past 30 days….40% have submitted between 2 and 5 Reviews
“Great Food at a Great Price”
“Solid value”
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Top Influencers for Buying
Consumer Ratings and Reviews Social Networkers…………………………………….78%
Mobile users……….…………………………………...71%
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Top Responsibilities for Local
Respond to questions and complaints……………………..81%
Special offers, promotions and events……………………..78%
Company photos……………………………………………..66%
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Takeaway Points
• Use your phone to dominate in local search (50% of Google search go to Google Places)
• Dedicate a phone for marketing your business (bundle free tools together - PixelPipe and Box.net)
• Use UPS store mail box to look local (Google)• Leverage off-line marketing (QR Codes) to increase
business online
/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
Thank You
Why social mobile marketing is essential
Matthew O’BrienCEO, Mint Social
[email protected](602) 818-6468@blogster - @Mint_Socialwww.linkedin.com/in/MatthewOBrien
Dominate in Local Search