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Holy Fragmentation, Batman!
Type of Listing
Big Search Engines (main results)
Big Search Engines (local results)
Local-Only Search Engines
Internet Yellow Pages
Business Data Providers
Review Sites
Editorial / Free
Adver-tising / Paid
Holy Fragmentation, Batman!
Type of Listing
Big Search Engines (main results)
Big Search Engines (local results)
Local-Only Search Engines
Internet Yellow Pages
Business Data Providers
Review Sites
Editorial / Free
Adver-tising / Paid
Holy Fragmentation, Batman!
Type of Listing
Big Search Engines (main results)
Big Search Engines (local results)
Local-Only Search Engines
Internet Yellow Pages
Business Data Providers
Review Sites
Editorial / Free
Adver-tising / Paid
Usage of Main Search Results vs. Local + Maps
0%
20%
40%
60%
80%
100%
Google MSN
All Others
LocalSearch +Maps
Main Search
Source: Hitwise (Bill Tancer’s blog May 18 & 19, 2006: http://weblogs.hitwise.com/bill-tancer)
Less than 1% for each of the three big engines!
Yahoo
Big Search Engines
Local / Map Results
• Add physical address to bottom of every page
Main Results
• Optimize site using geo-targeted search terms (“Atlanta massage school”)
Add physical address to bottom of every page
Big Search Engines
Local / Map Results
• Add physical address to bottom of every page
• Submit business profile directly
Main Results
• Optimize site using geo-targeted search terms (“Atlanta massage school”)
The Almighty Business Profile
Be prepared with this information:
• Basic business info (company name, address, phone, fax, toll-free, contact person, email address, website URL)
• Descriptions of varying lengths (include search terms, but don’t overdo it):
100, 150, 200, 250, 400, 500, 1000
• Ideas for up to 5 different types of categories that are appropriate
The Almighty Business Profile
• Year established / years in business
• Operating hours
• Payment methods accepted (including which credit cards)
• Languages spoken
• Products / brand names carried
• Services offered
• Professional associations / certifications / affiliations / licenses
• Specials
• Areas served
The Almighty Business Profile
• Security: Have an email address you can access, think of a general user ID and password to use
• Credit card with a billing address matching the business address (for SuperPages only)
• Track everything you do
• Even if profile is correct, find something to change (“Dr.” to “Drive”) – often, you can then add additional information to your profile
• Review times range from 5 – 60 days
Big Search Engines
www.google.com/local/add
http://listings.local.yahoo.com (Free, $10/mo. or $25/mo.)
Can’t submit directly (through Amacai)
Type of Listing
Big Search Engines (main results)
Big Search Engines (local results)
Local-Only Search Engines
Internet Yellow Pages
Business Data Providers
Review Sites
Editorial / Free
Adver-tising / Paid
www.local.com/advertise.aspx(free, $10 or $40/mo.)
www.truelocal.com/getlisted.aspx(free via business data providers, or email
[email protected], or $5/mo.+)
Local-Only Search Engines
They’ll tell you how many
impressions & clicks you can expect in your
category and zip code
Type of Listing
Big Search Engines (main results)
Big Search Engines (local results)
Local-Only Search Engines
Internet Yellow Pages
Business Data Providers
Review Sites
Editorial / Free
Adver-tising / Paid
www.superpages.com/about/new_chg_listing.html(you will need a credit card with a billing address that matches the
business address, even if you only want a free listing)
www.yellowpages.com/sp/advertise
Data from Acxiom, but you can use their Contact Us form (select “Find a Business/Yellow Pages” from the dropdown menu) for updates
Internet Yellow Pages
Internet Yellow Pages
Data from InfoUsa but you can call 800.422.1234 to update info
www.yellowbook.com/ContactUs
Type of Listing
Big Search Engines (main results)
Big Search Engines (local results)
Local-Only Search Engines
Internet Yellow Pages
Business Data Providers
Review Sites
Editorial / Free
Adver-tising / Paid
Business Data Providers
On www.infousa.com, scroll down…
Step 1: Find your existing listing –
print it out
Step 2: Enter your current listing and
then enter updates
Business Data Providers
http://bcb.acxiom.com/start.pl
You must know exactly how your company is currently listed, but there’s no way to look it up on their site. Use SuperPages (before
you change the listing), Lycos YP, DogPile YP or InfoSpace
www.localeze.com/manage
Type of Listing
Big Search Engines (main results)
Big Search Engines (local results)
Local-Only Search Engines
Internet Yellow Pages
Business Data Providers
Review Sites
Editorial / Free
Adver-tising / Paid
Review Sites
www.insiderpages.com/advertiser/sign_up_more.html
http://atlanta.citysearch.com/corrections/enter_a_location.html
Substitute your city
Review Sites
http://www.judysbook.com/merchant/signup
Search in your category. Whether or
not there are any results, scroll down and you’ll see the option to
add your business profile
Why Bother?
• Be found by local prospects
• Ensure online data is accurate
• Ensure online data is complete
• Build links to site
• Dominate SERPs
SERP Domination!
Local Listing
2 Organic Listings
CitySearch Listing
PPC Ad
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back, or email me: [email protected]
