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OUR COMPANYOUR COMPANY Connected group or series of photos Existing from last 10 years.

Existing products:-

Camera

Video camera

LCD monitors

Our existing products have done

extremely well in the market.2


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EXISTING PRODUCTS:EXISTING PRODUCTS:

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VISION

To provide people with more comforts.

Our product also gives an opportunity to view

all your memories all your photographs in

one casing, in one edge, in one frame.

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MissionMission

Our mission is to show our creativity

and satisfy the needs and perception of

the customers and must be affordable to

them.

To achieve higher customer

relationships in the long term duration

and creating a variety of products line in

the long run by generating profits.

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OBJECTIVESOBJECTIVES Satisfy the customer needs and perceptionby making it affordable for them.

To develop a huge customer network forfinancing and spreading up of the

business.

Our main objective is to provide better

quality of products at affordable price and

sell the product all over the market with a

motive of gaining profits.

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Why a digital photo frame?

After a long survey, NeXuStm

found thatpeople are tired of flipping their plastic sheets

to see their photos.

They are even tired of pinning nails into the

walls to hang their photo frames.

Some times they loose their best memories,

best photographs.

Hence, NeXuStm decided to launch a digital

frame that helps people to view their photos

in one casing, in one edge and in one frame.

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First P of marketing mix.

Other Ps of marketing are price,

place, promotion.

Products becomes customer's

solution.

PRODUCTPRODUCT

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WHATISA DIGITAL PHOTOWHATISA DIGITAL PHOTO

FRAME?FRAME?

Digital photo frames are common in 8 inchto 12 inch sizes. Some digital photo frames

can only display JPEG pictures. Most

digital photo frames display the photos as a

slideshow and usually with an adjustabletime interval. They also can send photos to

the printer.

Others support additional multimediacontent, including movie clips recorded in

a digital camera's movie mode, MPEG

video files and/or MP3 audio. Many can

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Digital photo frames typically display the

pictures directly from a camera's memory

card, though certain frames also provide

internal memory storage despite the high

price of in-built memory. Some allow

users to upload pictures to the frame's

memory via a USB connection, or

wirelessly via Bluetooth technology.

Some include a rechargeable battery.

WHATISA DIGITAL PHOTOWHATISA DIGITAL PHOTO

FRAME?FRAME?

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DIGITAL FRAMES VERSUSDIGITAL FRAMES VERSUS

PRINTED PHOTOSPRINTED PHOTOS A digital frame provides the same emotion-

rich experience as a traditional photo album

without handling and without occupying the

computer or the TV set. Eye-catching in theroom, it is also a more casual way to show

off pictures to visitors.

Rapidly falling prices and revolutionary

features, like the ability to update the

contents remotely, are likely to make this

gadget available everywhere.

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FEW SPECIFICATIONSFEW SPECIFICATIONS

The sleek and stylishNeXuStm NDP

series Digital Frame hosts a suite offeatures including the innovative

Quick Touch Border, as well asaccessories for enhancing your

home.

Transferring pictures from yourPC to

yourNeXuStm NDP is quick and

easy

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DIFFERENT MODELSDIFFERENT MODELS

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FEATURESFEATURES Portable Music player,

Pen stand,

Calendar and clock,

Notes,

Games (3 preloaded games),

WI-FI,

Video,

Mood settings.

Oh my god!!

Whats that??14


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Photo editor,

Bluetooth,

Remote interface.

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PRICEPRICE Pricing is one of the four Ps of themarketing mix. Price is the only

revenue generating element amongstthe 4ps, the rest being cost centers.

Pricing is the manual or automatic

process of applying prices to purchaseand sales orders, based on factors such

as: a fixed amount, quantity break,

promotion or sales campaign etc.16


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Minimum price Rs.6000/-

Maximum price Rs.13,500/-

Calculations.

PRICEPRICE

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Distribution (or place) is one of the

four elements of marketing mix.

The distribution channel

Frequently there may be a chain of

intermediaries, each passing the

product down the chain to the nextorganization, before it finally

reaches the consumer or end-user.

This process is known as the

'distribution chain' or the 'channel.'

PLACEPLACE

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Each of the elements in these

chains will have their own

specific needs, which the producer must take into

account, along with those of

the all-important end-user.

PLACEPLACE

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NeXuSNeXuSTMTM OUTLETS &OUTLETS &

ADVANTAGES IN THESE PLACESADVANTAGES IN THESE PLACES

Inorbit mall

Moksha plaza Andheri link road

Croma

Pheonix mills-20


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PROMOTIONPROMOTION Promotion is the fourth P of marketing mix.

Promotion involves spreading

information about a product,

product line, brand, or company.

It is one of the four key aspects

of the marketing mix.

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PROMOTION IS GENERALLYPROMOTION IS GENERALLY

SUBSUB--DIVIDED INTO TWODIVIDED INTO TWO

PARTSPARTS

Above the line promotion:

Promotion in the media (e.g. TV,radio, newspapers, Internet and

Mobile Phones) in which the

advertiser pays an advertisingagency to place the ad

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Below the line promotion:

All other promotion. Much of thisis intended to be subtle enough for

the consumer to be unaware that

promotion is taking place. E.g.

sponsorship, product placement,endorsements, sales promotion,

merchandising, direct mail,

personal selling, public relations,trade shows

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E marketing:-

E-mail marketing is a form of

direct marketing which uses

electronic mail as a means of

communicating commercial

messages to an audience. In its

broadest sense, every e-mail sentto a potential or current customer

could be considered e-mail

marketing.

Our promotion strategies.Our promotion strategies.

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Viral marketing:-

The buzzwords viral

marketing and viraladvertising refer to marketing

techniques that use pre-

existing social networks to produce increases in brand

awareness


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It can be word-of-mouth

delivered or enhanced by thenetwork effects of the

Internet.

Viral promotions may take theform of video clips,

interactive Flash games, brand

able software, images, or eventext messages. The basic form

of viral marketing is not

infinitely sustainable.26


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Advertisements.

Sale promotion.

Publicity.

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SALES PROMOTIONSALES PROMOTION

Note pads.

Converted our digital photo

frame into a notepad.

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PUBLICITYPUBLICITY

Online newspaper

Web site.

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