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McCafé Smoothie

McDonald’s Spirit

The McCafé Smoothie is the next level. Our established locations offer value and quality

service that McDonald’s has shared for many decades. The next level will go to Denmark,

Switzerland, and Greece to share our experience with theirs. Denmark has original organic

methods of creating tasty foods and drinks from the earth; McDonald’s has a wonderful

history in Switzerland, and Greece holds the philosophy of bringing cultural languages

together as one to form quality communication systems. We think sharing our knowledge

with other countries echoes global peace that connects to healthy living for all citizens.

McDonald’s is capable of adjusting to their customer needs within a reasonable time. But the

adjustment is like turning a ship around at sea because we have thousands of locations. New methods link

our healthy choice products to our customers; therefore we must build a partnership with Twitter, Facebook,

and LinkedIn because of they are our national and international connection to our global society. Internet

saves time therefore gives us faster adjustment capabilities. Co- branding strategies with social media can

increase Twitter and LinkedIn can increase their market value because McDonald’s has an opportunity to

have spontaneous contact to our global citizen. Twitter is an excellent source to create a relationship

between our target market and our four P’s. “Loyal customers continue buy brands that satisfy them, often

seeking out other products from that same company” (Perreault, Cannon, & McCarthy, 2011, p. 42).

The four P’s that include Product, Placement Promotion, and Price

Marketing Mix

0

1

2

3

4

5

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Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3

Mass Target Market

▪ National Service will continue

▪ New Vision is Our focus

▪ International Business Drives our Spirit

▪ Denmark, Switzerland, and Greece will provide new opportunities

▪ McDonald’s will provide Café economic growth

Target Market

National

Inter-national

McDonald’s target market is described as customers and families who believe in healthy living. Healthy

people trust McDonald’s brand. The nutritional facts are listed on our menu about the content of saturate fat,

trans fat, and total fat in our McCafé Smoothie that contains yogurt, real fruit, and fruit juice as key ingredients.

We call this healthy living. According to McDonald’s pamphlet “Recently, our country has been having an

important conversation about how we eat and how we live. McDonald’s is having that conversation, too, and

we’re committed to helping customers make informative choices. In offering a balanced menu choices,

McDonald’s is committed to reducing added sugars, McDonald’s nutrition facts is offer on the sheet is offered a

McDonalds. Nutrition fact is on-line in two forms at www.mcdonalds.com and can be downloaded on our

McDonald’s app for quick access to nutrition information, store location, and job opportunities” (p.1).

Marketing Strategy

McDonald’s is positioned in many locations nationally and internationally

therefore anchoring with Jamba Juice brand will not only grow Jamba Juice brand but

inspire McDonald’s to go forward into regions were ingredients for tasty and nutritional

foods are grown organically like in Denmark where food, drink, and service is their nature

therefore standard of living.

Our Competition in Copenhagen Denmark

Visual Photo of café in Denmark

▪ The above photo is similar to our

McCafé photograph

Visual McDonald’s McCafé

▪ The below photo is McDonald’s McCafé

that is similar to Copenhagen’s Café in

Denmark

McDonald’s major strength is our brand name and symbol the golden archers because it

known globally; therefore, we can take the restaurant to the next healthy choice level. The

McDonald’s McCafé Smoothie is luxury value because it’s in the same category as a Jamba

Juice. But our customers love quality for a value price. Our price for the McCafé Smoothie is less

per oz. than Jamba Juice; and Jamba Juice flavor choices are greater than McCafé Smoothie. The

CEO of Jamba Juice agrees that McDonald’s Smoothie customers overlap with Jamba Juice is

very little. Although our Symbol can take Jamba Juice platform into the global markets, they can

link our McCafé Smoothie to their quality brand category. McDonald’s competition in Jamba

Juice can become our partner in success globally to narrow competition in other regions

(University of Phoenix, 2010).

“Financial analysis can demonstrate how

important it is for a company to maintain

customers over a lifetime.

A good marketing program multiple

strategies to make it easy for satisfied

customers to buy more from the company”

(Perreault, Cannon, & McCarthy, 2011, p.

42).

We Cater to our Customer Needs

▪ Our customer needs are primary nationally and Internationally. We know our

customers value our organization and trust our brand. If healthy living is what

our customer need, McCafé is willing to go to places like Denmark to learn

about natural ingredients that are full of great taste and healthy living; therefore

the McCafé Smoothie will lead the way.

McCafé

References

Perreault, W.D. Jr., Cannon, J.P., & McCarthy, E.J. (2011). Basic Marketing: A

Marketing Strategy Planning Approach (19 th ed.). New York, NY: McGraw-Hill

Irwin.

List of Countries with McDonald’s Restaurants. (n.d.). Retrieved from http://en.wikipedia.org/wiki/List_of_countries_with_McDonald's%27s_franchises

University of Phoenix. (2010). Smoothie Launch May Juice Up Entire Category.

Retrieved from University of Phoenix, MKT/421 website.

Other material: Photos by Bing Images

Pamphlets McDonald’s Nutrition Facts Revised 2013 & MCDADT/2014 McCafé

Summer Refresh-counter zone trayliner (Kimberly Miller field research pamphlets

from McDonalds).

Now, We Open for Discussion.Any Questions?