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FAST FOOD RETAILING IN INDIA raising the quality and service bar PRESENTED BY : BHAVESH AMETA(04) OLIVIA DUTTA (08) RAHUL RAJ (24) VIKAS KUMAR (39)

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Page 1: Mcdonald's ppt

FAST FOOD RETAILING IN INDIA – raising the quality and

service bar

PRESENTED BY :

BHAVESH AMETA(04) OLIVIA DUTTA (08) RAHUL RAJ (24) VIKAS KUMAR (39)

Page 2: Mcdonald's ppt

PROLOGUE• The Indian fast food market.• Key players

Page 3: Mcdonald's ppt

MCDONALD’S INDIA OPERATION

• JV between McDonald’s corporation and two India partners.

• First restaurant in New Delhi opened on 13th October 1996

•A leading player today.

• Core Focus on : Quality, Environment, Price

Page 4: Mcdonald's ppt

SERVING THE INDIAN PALETTE

• Cheapest burger in the world• Special product formulation to meet the Indian taste buds • No prok, no beef items, eggless mayonnaise in veg items• Additional investment at factory level to separate veg and non- veg lines.

•Innovation in food is made through extensive research – product test launch – product change

Page 5: Mcdonald's ppt

VALUE PROPOSITION

• Economic factors reviewed• Price penetration strategy adopted to sustain long growth• MCDONALD’S leverages economies of scale to maximize value to customers• It offers A BUNDLE of experiences

•“ value meal” and “happy price menu” : address value, choice & flexibility

Page 6: Mcdonald's ppt

LOCATION

McDonald’s prefers to be located at place convenient to people.

It requires a minimum space of 2,500-3000 sq feet carpet area.

Feasibility studies are done upon location finalization

Page 7: Mcdonald's ppt

The people & Training

• SERVICE (100 % satisfaction provided by employees) fast, attentive, friendly, accuracy of order taking & filling.

• Quality of service through training• Indian employees were send to Indonesia

through joint ventures by MC. Donald's • Induction training is to be provided to the

employees at the time of joining• Crew members are specially trained for

food safety• Restaurant leadership program me at

Hamburger university.