Upload
shubham-gupta
View
142
Download
1
Embed Size (px)
Citation preview
Group-1International Marketing Presentation
Group Members-1. Shubham Nagar2. Hemant Gupta3. Sai Jayanth Pydimarry4. David Chakraborty5. Shubham Gupta6. Kajol Rameshbhai Bhimani7. Rohit Sunil Rao
Geocentric
McDonald’s Orientation -
Why GEOCENTRIC ?
Company’s objectiVES
Public AccpetanceProfitablity
Product planningThink Global ,Act local
Perception about marketEntire world is a single market that can be effectively tapped by:-
× Quality, Service, Cleanliness & Value (QSC&V)× Innovative way of presenting itself among people× Welcoming all category’s people× Innovative taste in food offering × Various kinds of ventures in market
× Increasing demand of fast food over the world
Management orientation-Global orientation
McDonalds -a fast –food restaurant works on “Spee-Dee service system” with both dine in and take away facility at a price which consumer are willing to pay .
Marketing strategy
All Decisions are made jointly with mutual consultation
Marketing decisions
Type of goverance
Mapsour office
Culture
TechnologyFlexible manufacturing
Few Hrm practices
Focuses on employing the best available
person
Regardsless of
Nationality
With on the Job Training
MANAGERIAL PREDISPOSITIOnGlobal view of operations
THANKS!