Hotel Catalonia Plaça Catalunya

Barcelona, Spain

Innovation Excellence meet-up for Leaders Europe with:2 Tracks over 2 days

Track A : Open & Collaborative InnovationTrack B: Innovation in Life science

30+ Speakers 15+ Case Studies

5+ Workshops3+ Think Tanks

2+ Team Project Session

Gold Sponsor Site Visit Partner Media

INNOV-EX 2019

PartnerVehicle Exhibition

15th Edition

11th - 12th April

INNOV-EX is the fusion of co-creativity, technology & strategy enhanced through unlimited human capacity. Our vision is to stretch the boundries of our collective imagination in order to satisfy our individual intellectual curiosity in all areas of Innovation.A digital revolution has already begun and we are all part of it: consumers, businesses, government institutions and the voluntary sector. Change has always been a characteristic of human evolution but the speed at which these transformations are happening is unparalleled. We are living in the Fourth Industrial Revolution, a radical transformation generating new models, strategies and paradigms.

Create a strategy for guaranteeing that innovation and creativity flourish in your organization?

Trend setting & education outputs in the main tech hubs to enhance open innovation

Corporate accelerators as internal culture change stimulator

Engage in the task of continuously redesigning your business

Identify frameworks for design thinking

Define keys to a successful product launch

Dedicate open innovation units

Find the right partner, understand each culture and win together

Startup procurement & investment strategies for business development

Enhance research & development roadmap to improve customer service centricity

Create new open innovation strategies & initiatives with startup

Align your organization around innovation initiatives

Apply disruptive theories to complex problems and opportunities

Open Innovation

Collaborative Innovation

Frameworks Life Science

Digitization Business Model

Stephane Gervais Ducouret2018 golden trophy of the best innovation director in Europe from G20

Unilever 8th most innovative company 2018 in the world by Forbes is among

SalesForce 3rd innovativecompany in 2018 worldwide

Key Topics

Event Introduction

Event Themes

Stephane Gervais DucouretVice President

Executive InnovationLacroix Group

Trond BuggeDirector Collaborative

Innovation Cotunity

Reon Brand Director Design

Research InnovationRoyal Philips

Guillermo FontBrand and Agencies Lead

HP

Romit ChoudhurySenior Project Manager

Amazon Web Service Innovation Labs EMEA

Pere Juarez VivesPresident Alumni Entrepre-neurship & Innovation Club

Universitat de Barcelona

Sandra FisherRVP Innovation &

TransformationSalesForce

Reza GhaharyDirector Innovation

NetworksEvonik Industries

Alfonso Díez DavidAlliance General Manager

Global Digital HRNissan Motors

Joachim von HeimburgFounder & Managing

DirectorJvhinnovation gmbh

Jonathan Escobar Marin-CEO and Partner

Actio Global

Our Speakers

Dr. Isabel VerniersProfessor Marketing,

Innovation and OrganisationUniversiteit Gent & MTI2

Jose Marcilla General Manager Novartis

Oncology Novartis

Sergi VilarVP, Head of Pharma &

APIs Sites ClusterMerck Group

Juana Lucía Flores-Candia

Associated Director Innovation Programs

GSK

Giovanni RizzoChief of Innovation

DivisionZCube

Niclas NilssonHead of Open

Innovation Leo Pharma A/S

Wolfgang TeschnerDirector Process

Innovation Takeda

Kai Langel Director, Janssen Clinical

InnovationJanssen EMEA

Roberto Martín OralloDigital Health Innovation

ExpertFormer Bayer

Cesar Pérez AznarHead of Commercial

Excellence Former Nestle Health Science

Pearl SkovlundAssociated Director

Innovation AstraZeneca

Erik Weber JensenVice President

Fresenius Kabi

Case StudiesReal-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. with our expert´s great case studies, you will be able to highlight your successes in a way that you learn to create added value for your organisation.

WorkshopsGet an intensive analysis of facts, figures data and practical methods from our experts to solve your organizational problems anbenchmark your strategies with your peers to improve and develop your processes. Emphasize interaction and exchange information to discuss the impact of digitalization on businesses.

Think TanksIs an opportunity for participants to address a specific issue in a structured, interactive session to problem-solving approaches and common problems with our experts

Team Project SessionsIn Groups, participants will test their skills to work on strategic and practical topics to experience live applications and find solution to their challenges so they will be able to transform this experience to their organizations and apply it.

Site Visit Tour & Networking CocktailTo continue your networking journey, Axiom Groupe is including a visit to an innovation centre to witness the latest strategies on R&D and the implementation of latest technological tools with the solutions and the core elements to create a digital enterprise.For more information please contact us on: mariac@axiomgroupe.com

Event Features

30+ Speakers 2 Tracks 15+ Case Studies5+ Workshops3+ Think Tanks2 Team Project SessionsSite Visit TourNetworking CocktailTapas NightOnline CommunityAxiom Lab Talks

Most humans aren’t digitized today, but perhaps in a few years, every child born will be

digitized the minute they enter the world and across their entire lifespan.”

Barcelona is the 4th Europe´s biggest startup & innovation hub

You are in the right place to innovate!

Day 1 - Thursday 11th April 08:15 Registration and Coffee

08:45 Welcome Note by Chairperson Alfonso Diez

09:00 Speed Networking Session

09:15

How to catalyse innovation within an organisation• Example of building and structuring an innovation program to catalyse

innovation within the whole organisation• Maintaining and expanding innovation culture

11:30

Case Study

Co-emerging Futures – a framework for reflection for future innovation• A number of macro-level changes are reshaping our world and will

change the way we live, create and consume• Four key co-emerging futures, driven by different beliefs and mindsets,

will have a profound impact on how we innovate

10:15

12:30

Keynote

13:00 Lunch and networking time

Stephane Gervais - VP Executive Innovation - Lacroix Group

Reon Brand - Director Design Research & Innovation - Royal Philips

11:00 Networking Coffee Break 16:45

Case StudyHow to operationalize innovation in clinical research • Introduction to digital clinical trials• How to work with study teams and scale up• Introducing IMI Trials@Home – transformative European innovation

Kai Langel - Director Innovation - Janssen EMEA

09:45

Increasing speed, diversity and number of external collaborations by open innovation in drug research.• Why Open Innovation is beneficial• Critical success factors• Digitalization opportunitiesNiclas Nilsson - Head of Open Innovation - Leo Pharma A/S

Case Study

Translating ideas into business value• Tech innovation, our group – why we do things• What and How we do things:• Ideate/communicate/ Rationalise /Evaluate• Examples and lessons learned

Pearl Skovlund - Innovation Associate Director - AstraZeneca

Case Study

Strategies to capture ideas and bring them to reality in pharma • How to perform innovation • How to best transfer the innovative ideas into reality

14:30 Workshop

Wolfgang Teschner - Director Process Innovation - Takeda

Case Study

15:30

Networking Coffee Break

Digital-Innovation in Pharma: Augmented Reality success case• Journey to the Self-driving Enterprise• Various emerging and disruptive technologies are being used to drive

digitization at Merck

Sergi Vilar - VP Head Pharma - Merck Group

Keynote Session

16:15

Closing Note by Chairperson Alfonso Diez18:15

Design Thinking where we can apply Agile Learning techniques using LEGO Serious Play• Legal framework, competitive landscape and trends as levers of innovation• Innovation & research to create new products and service

Pere Juarez Vives - President Entrepreneurship & InnovationUniversitat de Barcelona

Workshop 17:15

12:00 Case Study

Realizing Open Innovation in a specialty chemical company• Strategic open innovation approaches & ecosystems• Cross-industry innovation partnerships• Exploring potentials of digitalization

Reza Ghahary - Director Innovation Networks - Evonik

How to successfully navigate a medical device start-up • Identify Worthy Ideas, Innovations, and Inventions• Develop Business Formations

Erik Weber Jensen - Vice President - Fresenius Kabi

Open Accelerator, the vertical life sciences network accelerator • Connect to the Digital Future: Harness Data-Driven Innovation• Empower a Digital Workforce: more personalized interactions with HCPs and

patientsGiovanni Rizzo -Chief of Innovation Division - ZCube

Day 2 - Friday 12th April 08:30 Registration and Coffee

08:50 Welcome Note by Chairman

09:00

How to transform a Big Pharma into an agile culture organization?• 2025 Culture Moonshots• Purpose driven organizations• The new role of the leadersJose Marcilla - General Manager Novartis Oncology - Novartis

Case Study

• Responsible Innovation: Industry’s Answer to New Societal Expectations• Industry innovates to generate value and anticipates and manages related risks• Establish innovative models to cover digital transformation• Business model from a product to a solution-oriented model

Case StudyCustomer Centric Innovation in the Fourth Industrial Revolution• Necessity for change & transformation in the digital age• Key points to consider for continuous innovation• How Success Cloud is helping customers to transformSandra Fisher - RVP Innovation & Transformation - SalesForce

09:30

Case Study

Driving Innovation: From Idea to PrototypingRomit Choudhury - Sr. Project ManagerAmazon Web Service Innovation Labs EMEA

10:00

15:00 Panel Discussion

Joachim von Heimburg - Founder & Managing Director -Jvhinnovation gmbhTrond Bugge -Director Collaborative Innovation - Cotunity Juana Lucía Flores-Candia - Associated Director Innovation Programs - GSKRoberto Martín Orallo - Digital Health Innovation Expert -Former Bayer Cesar Pérez Aznar - Head of Commercial Excellence -Former Nestle Health Science

Site Visit Tour to HP Research & Innovation Center Innovation through printed media: the Power of Personalization

11:10 Meeting at Hotel Reception 11:15 The Shuttle bus will move

12:00 HP Reception’s welcome & split into groups12:10 Tour in the Graphic Solution Business Center

13:0014:30 Presentation at meeting room by Guillermo Font - Brand &

Strategies Lead - HP

16:00 Closing Conference & Exit

17:00 Arriving to the Hotel

Buffet lunch & Networking at the Terrace

www. axiomgroupe.com

Dr. Isabel Verniers - Professor Marketing, Innovation and OrganisationUniversiteit Gent & MTI2

10:30 Case Study

The HP Experience Center provides a space that inspires and educates people with innovative digital printing solutions, showing them how the

personalization at scale software has been applied into multiple cases of all industries. Visitors will be able to see in first hand how packaging

and all printed touchpoints have become agents for brands to generate a value-added storytelling to build a more engaging relationship and

create remarkable moments to remember.

You are invited to join our networking cocktail where you will spend your evening networking with your

peers and sampling traditional Spanish appetizers in a high end tapas restaurant . To register please contact

Maria at mariac@axiomgroupe.com

Upcoming EventDigital Manufacturing

23 – 24 May 2019, BarcelonaShared Services Centers

19 – 20 September 2019, BarcelonaFinance Transformation

19 – 20 September 2019, BarcelonaFor more information on our upcoming events please contact us:

info@axiomgroupe.com

Research indicates that large businesses expect the proportion of their revenues generated by collaboration with entrepreneurs

Site Visit Tour

Networking Cocktail & Tapas Night on Thursday 20:00

Address : Cami de Can Graells 1-21 (Bldg BCN01)Sant Cugat del Valles Barcelona, Spain, 08174

40 min from City Center20 min to the Airport

50 € /Person (Optional)

Test Drive with Nissan Electric Car

with the collaboration of Nissan Motors in Barcelona, Axiom Groupe is offering the participants the opportunity to discover the streets of Barcelona with a Test Drive of Nissan’s latest invention for Zero Emission C.This feature is available on day 1 from 11Am till 17.00. The places are limited, to book your slot please contact us on: operations@axiomgroupe.com

The Nissan LEAF combines leading environmental credentials with outstanding driving dynamics, performance and an enviable roster of technology. The Nissan LEAF e+ 3.ZERO Limited Edition is the highest expression of our record-breaking EVs and we look forward to starting deliveries to customers in the coming months.”

Along with a generous standard specification and new NissanConnect infotainment system, the new LEAF 3.ZERO models both feature e-Ped-al and ProPILOT. These widely acclaimed Intelligent Driving technologies are transforming the driving experience.

The e-Pedal is a new driving experience for many, allowing the driver to start, accelerate, decelerate and stop using only the accelerator pedal. This delivers a seamless, smooth drive and maximum control to the driver through enhanced pedal feedback.

ProPILOT is an advanced driving assistance technology which works on single-lane highways. A ‘hands-on, eyes-on’ system, it allows the car to stop, restart and stay centred in its lane in higher-speed cruising and lower-speed congested traffic scenarios. The technology reduces driving stress and fatigue, enhancing driver confidence behind the wheel.

Nissan eNV200Nissan Leaf

Speakers Profile

Alfonso Díez DavidAlliance General ManagerGlobal Digital HRRenault-NissanMitsubishi

Born in Barcelona (1959), I am an experienced international HR Di-rector with a fact - proven record of transformation and making business happen in the big corporation arena by Leading, Enabling, Engaging and Empowering People plus Organisations. With 29 years in the Automotive Industry 21 of them in HR

Sandra FisherRVP Innovation & TransformationSalesForce

Sandra is a senior expert with 30 years of multi-disciplinary experience in strategic and operational corporate development with focus on innovative digital transformation. She runs projects for global corporations, which aim to transfer their business to customer centric business models.

Dr. Graham CrossGlobal Director of Innovation AlliancesUnilever

From bench R&D to industrial implementation of chemicals innovation, Foods Innovation Development of and implemetation of global innova-tion process and global IT innovation support tools. Project leadership of major FMCG innovation projects from start to post launch including full business case development and multi million Euro investments.

Reon Brand Director Design Research InnovationRoyal Philips

Reon Brand is Director in Design Research and Innovation in Philips. He specializes in future studies and socio-cultural research. His research provides inspiration and guidance for initiatives in fu-ture probing, innovation and value creation. He co-authored a paper ‘Rethinking value in a changing landscape’ that explores different so-cio-economic paradigms

Stephane Gervais DucouretVP Executive InnovationLacroix Group

Stéphane Gervais experience range from product designer, business development and global marketing to innovation He has worked for multi-national companies in Europe and in Asia in the consumer, mo-bile phone and industrial His current position is Strategic Innovation at LACROIX Group : Industrial Internet-of-Things (IIoT), new technologies, Stéphane holds a Doctorate degree (Ph. D) in Electronics from the University of Bordeaux (France) and an MBA

Pilar SantamariaVP Innovation EMEADell

I am an entrepreneur IT leader, fully bilingual Spanish - English, Telecommunications Engineer, with over twenty years experience in strategy and product management, as well as sales for key accounts and alliances, covering AI, IoT, Security, Mobility, Cloud and SaaS technologies

Gaël SeydouxResearch & Innovation DirectorTechnicolor

Gaël leads the Technicolor Research & Innovation team responsible for developing immersive media technologies, including: Virtual and A ugmented Reality, Light Field, Realtime VFX and other technologies that are transforming the way consumers experience content and entertainment.

Pere Juarez VivesPresident Alumni Entrepreneurship & Innovation ClubUniversitat de Barcelona

During more than 15 years I developed my professional activity in Philips Spain, in areas of Information Systems, Innovation and Knowledge Management. Nowadays I am iSOCO’s Chief Innovation Officer and Professor at the University of Barcelona in areas such as: Agile Project Management, Design Thinking, Creativity, Innovation and Entrepreneurship.

Sergi VilarVP, Head of Pharma & APIs Sites ClusterMerck Group

Professional with more than 25 years experience in the Pharma Industry, Operations area. Local and International responsabilities for multina-tional companies (Alcon-Novartis, Ferrer, Merck) Currently working for Merck as VicePresident, Head of Pharma and APIs sites cluster, leading 2 APIs sites in France and 1 large Site (API + Phrama) in Spain. responsible for about 800 people.

Wolfgang TeschnerDirector Process Innovation Takeda

Born in Munich, study in Biology at the University of Regensburg, fellow of the European Molecular Biology Organization at the Centre de la Recherche Scientifique in Gif-sur-Yvette in the lab of Jean-Renaud Garel, Prof at the Institute Pasteur, Paris, France.

Roberto Martin OralloDigital Health Innova-tion Expert - Ex Bayer

I’m a Technology Innovator with business impact. This is in a very short sentence my job description. I not only try to attract attention in digital marketing, but also in technology innovation that boost the group’s productivity.Reza Ghahary

Director Innovation NetworksEvonik Industries

Reza has been active in functions such as in industrial partnerships, new business development and marketing since 24 years. Evonik In-dustries is a leading specialty chemical company with innovative solu-tions in topic fields like health, nutrition & resource efficiency. Reza is currently with the corporate innovation unit and is responsible for sev-eral “unusual innovation partnerships”, a part of Evonik’s diverse Open Innovation approaches.

Jose Marcilla - General Manager Novartis Oncology- Novartis

With +15 years of Pharmaceutical Industry experience in 4 different markets (Spain, Italy, US and Argentina) and with several different roles including Marketing, Sales, Market Access as well as local and headquarters experience.

Service Provider DirectoryBe a part of a list of top notch providers and find your next big client

Strategic PresentationsShowcase your ideas, best practices, and plans for applying and pursuing excellence

Banner AdsGet infront of an audience of high level decision makers and increase your visibility

VideosUpload your video content and reach specific target prospects ensuring greater reachPodcasts and Interviews

Research & SurveysThe latest industry research and surveys covering the topics that most inter-

Email CampaignsDirect exposure to a targeted audience through our email campaigns by our sales and marketing teams

WebinarsGet your key decision maker to sharebusiness critical insight in the comfort of your own office or workspace

Articles & NewsImprove your profile by promoting yourcorporate news in our community

White PapersYou can share your knowledge and cuttingedge research through our community formore visibility

April marks the beginning of Spring and I can’t think of a better time to visit Barcelona. That means gorgeous weather and few crowds before the high season kicks off. There are plenty of things to do in Barcelona in April and, what is probably the most special day of the whole year, also takes place this month. April is essentially characterized by gradually rising daily high temperatures. The average daytime tempera-tures are around 17°C (about 62°F) where as the average minimum temperatures tend to drop down to 8°C (47°F). It is even possible for temperatures to exceed 21°C (about 69°F) one day in ten during this month.

Conference Venue Hotel Catalonia Plaça Catalunya

Carrer de Bergara, 11, 08002 Barcelona

Our Resource Comumunity

BARCELONA IN APRIL

AXIOM GROUPE Would like to thank everyone who has helped with the research

and the organization of Axiom Groupe Conference; particularly Nissan Motors, HP & the Speakers for their continued support and commitment

Our Partners

Barcelona City Council - The Adjuntament de Barcelona, through the Area of Economy, Enterprise and Employment,is in charge of employment. Barcelona understand s the needs in the processes of centralizing operations. That it iswhy, many major companies and multinationals h ave centralized their information processes (payrolls, IT, finance,marketing, management control, etc.) in Catalonia, which is currently home to 7,000 contact center positions andemploys over 10,000 professionals.

Enterprise innovation made manageable. Cotunity is an end-to-end suite for innovation activities, including products for Big data Deciphering, Trend analysis, Idea generation and Innovation Management. Turn 10 million social media posts into insights for new product development in one hour. Experience how bubbling participation on ideas can result in disruptive innovations, without top level management constrains. Link to the site here: https://www.cotunity.com

Nissan is the world’s largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018. The top-selling vehicle of the car-maker’s fully electric lineup is the Nissan LEAF, an all-electric car and the world’s top-selling highway-capable plug-in electric car in history.

We are the leading printing and personal systems technology company in the world, and we are here to create technology that makes life better for everyone everywhere. In an ever-changing, connected world, HP Inc. keeps reinventing itself, its technologies, and what tomorrow holds—so industries, communities, and individuals can keep reinventing how they operate, ideate, and create what matters the most to them.

www. axiomgroupe.com