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ICT-based Creativity and Innovation

--oo--oo-- 4. Innovation Lifecycle

M.Missikoff Institute of Sciences and Technologies of Cognition

ISTC-CNR, Rome (michele.missikoff@cnr.it)

Institute of Cognitive Sciences and Technologies

ToC

• Enterprise Innovation Lifecycle

• Innovation Triggers

• Innovation unfolding

• From Process to Waves

– Creativity

– Feasibility

– Prototyping

– Engineering

• and the final transfert to production

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Recalling that Innovation is ...

• Creation

• Interlinking

• Sharing

• Adopting and adapting

Essentially, Enterprise Innovation LifeCycle is about the building of

• Body of Knowledge

InnoBoK 3

Enterprise Innovation Lifecycle

• Innovation process is an oxymoron

• A process is a repeatable, codified partially ordered sequence of activities

• Each innovation endeavour is different

• But we need guidance, best practices, caveats, lessons learned to carefully consider

• Therefore ...

Welcome to EILC!

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Innovation Lifecycle

• Triggers (POND)

• Creativity & Scouting

• Feasibility

• Design & Prototyping

• Engineering

• Transfer & Absorption

Cre

ative

Problem

Solving

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Innovation Triggers

The POND Innovation Triggers

• Problem

• Opportunity

• Need

• Desire

Create the conditions for creative inventions

- Jogging

- Shower

- Midfulness

• Creative thinking 6

The 4 Waves of the EILC

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Work Intensity

T

Creativity Feasibility Prototyping Engineering

(According to BIVEE)

1. Creativity & Immagination

“Presumably, the process of creativity, whatever it is, is essentially the same in all its branches and varieties, so that the evolution of a new art form, a new gadget, a new scientific principle, all involve common factors.”

(Isaac Asimov, On Creativity, MIT Tech Rep 1959.

Reprint by MIT Technology Review, Oct 2014)

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Creativity

• Serendipity

• Divergent thinking

• Mindful-based Creativity

• and... Walking – alpha waves responsible for creative insights

– Walking opens up the free flow of ideas,

– After walking on the treadmill, 81% of the volunteers scored higher on tests of divergent thinking. (http://psycnet.apa.org/psycinfo/2014-14435-001/).

“All truly great thoughts are conceived while walking.” (F. Nietzsche)

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Where Creativity comes from?

• Connective approach to creativity. New knowledge stemming from new connections

• This is why you need first “to know” (the importance of Innovation Knowledge Repository)

“creativity does not spring from the null, it emerges establishing new connections among

elements that exist.”

(Henri Poincaré) 10

Fantasia, by Bruno Munari

• Objective / Idea • Initial description • Collect Knowledge about • Analyse knowledge about • Materials, Technologies, Strategies • CREATIVITY: Fantasy, Invention, Imagination • Fantasy: “imagine something that before didn’t

exist, even if impossible” • Invention: “imagine something that before didn’t

exist, but that has a practical use” • Imagination: “make visible what fantasy,

invention, and creativity have conceived”

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Where is the user?

• Change perspective, wear the shoes of the customer

• The ‘masochist tea pot’ (Donald Norman)

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Idea Management Tool

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Preliminarily define the Objective

• Solicit ideas, create Surveys, Questions

• Receive Surveys and Questions responses

• Review, filter and ‘scrub’ submitted ideas

• Create a short list of candidate ideas, plus deferred and discarded ideas, with motivations

• Clearly define selection criteria and rank ideas accordingly

Scouting

• Is my idea really innovative? • What are similar ideas? Previous projects

addressing similar issues? • What are previous successes and failures? • What are the key challenges (and traps) we are

going to face? Open Innovation Observatory (OIO)

Outcome of the Creativity Wave

InnoBoK Part 1: Idea Specification & First

Assessment 14

2. Feasibility

Activity of multi-disciplinary teams

• Technical feasibility – How risky is the implementation? Is the needed technology available,

stable?

• Financial feasibility – Do we have the finacial resources? Or, how difficult will be to attract

venture capital? Break-even point?

• Market feasibility – What is the value proposition? Is the market ready for this? How strong

are the competitors? Can we differentiate?

• Competencies feasibility – Do we have the required expertise? Can we evolve the

internal skills? Or, what kind of partnerships we need? 15

Feasibility Objectives

• Organised in 4 different reports, according to the 4 perspectives – Technical feasibility Report – Financial feasibility Report – Market feasibility Report – Competencies feasibility Report

• This is a baseline to provide input to managers and obtain needed resources

• They can be produced by using your preferred method (e.g., including SWOT)

• You can add more reports or integrate the content, e.g., with extended risk analysis and mgt

InnoBoK Part 2: Feasibility Studies 16

3. Prototyping

• We confront ideas with reality ...

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Prototyping Objectives

• This is a very crucial activity: show that your idea is actually actualy (properly) working

• Innovators may approach it as they prefer

• Firstly: creative design, then tentative implementation

• Then need to test, measure, assess, change, retry, ....

• But ... eventually a running solution needs to be fully completed

InnoBoK Part 3: Prototype (and Tech Rep)

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Innovation Prototyping

Design Thinking

Idea

Art Tech

Prototyping

Feasibility

Suggestions / constraints Specs

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4. Engineering

• Transforming the prototype into a real product

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Engineering Objectives

• Revisit the prototype in a business perspective

– Costs

– Usability

– Value proposition for endusers

– ...

• Identify suppliers, partners

• Conceive production plans

InnoBoK Part 4: Production Strategies & Plans

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Transfer

• Knowledge transfer to production ...

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Absorption (1)

• Digital transformation and new value production

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Absorption (2)

But is your company REALLY ready for innovation?

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Absorption implies Change

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Innovation Trigger

Inno BoK

Change implies Risks

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Innovation means to rethink the reality we used to know...

understanding the impact of change

Next: 5/6.OpenInnov-ICTPlatf