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    e rc e o

    Innovation

    You Cant Shrink Your Way To Gratness

    -TOM PETERS

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    DISTANCE IS DEAD

    DESTRUCTION IS COOL

    YOU CANT LIVE WITHOUT ANERASER

    WE ARE ALL

    MICHAELANGELIOS

    WELCOME TO THE

    WHITE-COLLAR

    REVOLUTION

    ALL VALUE COMES FROM

    THE PROFESSIONAL SERVICES

    THE INTERMEDIARY IS DOOMED

    THE SYSTEM IS THESOLUTION

    CREATE WAVES OF LUST

    TOMY HLFIGER KNOWS

    BECOME A CONNOISSEUR

    OF TALENT

    TS A WOMANS WORLD

    LITTLE THINGS ARE THE

    ONLY THINGS

    LOVE ALL, SERVE ALL

    WERE HERE TO LIVE

    LIFE OUT LOUD

    THE

    CIRCLEOF

    INNOVATIO

    N

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    DISTANCE IS DEAD

    Communication Technology has reshapedthe business world.

    We are all next door neighbours.

    Consumers and businesses now have accesto very best products from many differentcountries.

    Costs to reach target market has

    dramatically reduced due to several optionslike online community, forums etc.

    Businesses can reach a broader base of

    potential clients "THE CIRCLE OF INNOVATION -TOM PETERS"4

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    DISTANCE IS DEAD

    (Contd..)Earlier businesses had a shotgunapproach, today they have adoptedsnipers rifle approach.

    Death of distance has marked the birthof competition. Due to this competitionthe distance between reaching the topand being there has greatly reduced.

    To remain at the top constantimprovement in pursuit of perfection isadmirable

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    DESTRUCTION IS COOL

    Decentralization to induce innovation.Delegate decision-making authority down tolower levels in organisation.

    However, though decentralized products andservices of most of such businesses lackdistinctive character.

    It works only for brand images where theycarry a wholesome image rather thanreflecting the individuaity.

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    DESTRUCTION IS COOL(Contd..)

    To innovate, you need to be in arelentless pursuit ofinefficiency.Because doing the newmeans screwing around trying stuffand messing it up again and again.

    Its generally much easier to kill anorganisation than to change itsubstantially.

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    YOU CANT LIVE WITHOUTAN ERASER

    The problem is never how to get new,innovative thoughts into your mind,but how to get old ones out.

    And this forgetting is tough for asuccessful business, specially onewatched by anybody and everybodythe world over.

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    YOU CANT LIVEWITHOUT AN ERASER

    (Contd)Every company must have three equalco-presidents.

    This will amend two problems:

    - No one can effectively encompass

    all three of these mindsets.-In most organisations, preserving

    gets very top billing, with creation (a

    distant) second and destruction off-"THE CIRCLE OF INNOVATION -TOM PETERS" 9

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    WE ARE ALLMICHAELANGELIOSBusinessing Turn every job into abusiness, every worker into a businessperson, a business unit of one.

    Each of the employees must be abusiness person not merelyempowered jobholders

    The bottom line on this every-person-aMichelangelo approach is AwesomeCustomer Service

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    WELCOME TO THEWHITE-COLLAR REVOLUTION

    With new technologies in hand and theglobe shrinking, our full attention isaimed at white collar revolution.

    If you cant say why you actually makeyour company a better place, you areout.

    Authority is simply a state of mind.

    All you need is Responsibility and Self-Motivation

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    WELCOME TO THE WHITE-COLLAR REVOLUTION

    (Contd..)

    In this revolution, you need to beDistinctive, Client-service obsessed,Network extraordinaire and Think Brandand Think You.

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    ALL VALUES COMES FROMTHE PROFESSIONAL

    SERVICESAll values come from professional services

    All in professional servicesThe 5 ps

    Projectization

    Professionalization

    Provocation

    Partnership "THE CIRCLE OF INNOVATION -TOM PETERS" 13

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    THE INTERMEDIARY IS

    DOOMEDWHAT IS AN ORGANIZATION NOW?

    Frictionless orgs/ ineractionrevolution

    Empowerment ( coustomers )

    managing virtual organization

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    THE Big idea

    BIG IDEA: todays hot= tomorrowscopycat target

    Theres wow..and then theres WOW!

    ENEMY NO. 1: when we do it rightitsstill pretty ordinary

    The blight of commoditization hits thequality movement

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    BRANDING

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    BRANDING

    Stand( brand ) out from the crowd

    Branding means nothing more ( and nothing less ) than creating adistinct personality..and telling the world about itby hook or bycrook

    BIG IDEA : innovation= branding mania

    START BRANDING .ON DAY ONE

    Love your brand . Live your brand

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    BECOME A CONNOISSEUROF TALENT

    Dare

    Diversity

    Multip

    le

    Attitude

    >Skills

    ExperienceStinks

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    Circle ofInnovation

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    ITS A WOMANSWORLDWomen are smarter than men.

    Women are better managers than men.

    Women rule:Men and women dont buyfor the same reasons. He simply wants

    the transaction to take place. Shesinterested in creating relationship!

    "THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    Where

    Healthcare

    Financial services

    AutomobilesHomes and home furnishings

    Computers and software

    Telecommunications

    Sport and recreation

    Business services "THE CIRCLE OF INNOVATION -TOM PETERS" 20

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    LITTLE THINGS ARETHE ONLY THINGSDesign is E-V-E-R-Y-T-H-I-N-G

    Fifteen years ago, companiescompeted on price. Today itsquality. Tomorrow its design.

    _____ RobertHayes

    Harvard BusinessSchool

    Great design leads your customers."THE CIRCLE OF INNOVATION -

    TOM PETERS"

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    LOVE ALL, SERVE ALL

    Love All, Serve All.

    ___ CREDO, Hard RockCaf

    Great services is the greatest

    innovation!

    How to win with services??"THE CIRCLE OF INNOVATION -

    TOM PETERS"

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