Igniting Business 1 day agoآ  To be the banking challenger empowering Australian businesses to achieve

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  • Version 1 - March 2019

    Brand Guidelines

    Business Igniting

  • 03 Who we are 04 Brand purpose

    05 Brand blueprint

    06 Brand idea

    07 Brand values

    08 Brand Personality & Tone of voice

    11 – Writing Style

    15 Core elements 16 Brand overview & snapshot

    17 Master logo

    18 – Positive and Negative

    19 – Mono

    20 – Clearspace & minimum size

    21 – Logo misuse

    22 – Co-branding

    23 – Tagline lock-up

    24 – Product tagline lock-up

    25 – End-frames

    26 – Expression

    27 Small use logo

    28 – Usage and minimum size

    29 Colour palette 30 Core colours

    31 Secondary colours

    32 Accessibility

    33 Typography 35 Brand typeface

    36 Digital typeface

    37 Default typeface

    38 Type hierarchy

    39 Underline

    40 Vertical placement

    41 Imagery 42 Brand expression

    43 Photographic hemisphere

    44 Customer photography

    45 Studio photography

    46 Device photography

    47 Photography misuse

    48 Illustration

    49 Iconography

    50 Data visualisation

    51 Applications 53 Business cards

    54 Letterhead

    55 With compliments

    56 Digital

    57 Favicon

    58 End frame

    59 Mobile app

    60 Instagram tiles

    63 Banner as (MREC)

    64 Digital presentations

    65 Brochure one

    66 Brochure two

    67 Transaction receipt

    68 Tote

    Welcome to Tyro’s brand guidelines

    Here, you’ll find the tools you need to create communications for Tyro that ensure we can build maximum awareness, engagement, and impact for our brand.

    Please, adhere to the guidance in this document so that our brand remains consistent, but use your own creativity and common sense to ensure your communication suits your specific audience and content.

    If you have any questions about the brand, please contact the Marketing team.

    marketing@tyro.com

    Contents

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  • 03 Who we are 04 Brand purpose

    05 Brand blueprint

    06 Brand idea

    07 Brand values

    08 Brand Personality & Tone of voice

    11 – Writing Style

    Who we are

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  • To be the banking challenger empowering Australian businesses to achieve their ambitions This is our Brand purpose, what we’re about and why we were founded. We set out to provide support to Australian businesses – small, medium, and even large – so that they

    can get on with what they do best: their business.

    Who we are Brand purpose

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  • Brand personality

    Brand idea

    Brand values

    Emotional response

    Functional proposition

    Customer insight

    Brand purpose

    Champions for better

    Passionate challengers | Upfront and genuine | Energetic and engaged

    Innovative simplicity | Performance | Customer first | Doing the right thing

    I trust that my banking and payments are sorted and that makes me feel relieved, supported and smart because I’ve chosen the right partner

    We make banking and payments simple and stress free by solving genuine problems through tech innovation and having close customer and partner relationships

    I want to focus on my business rather than spend my time thinking about banking and payments – I just want that to be taken care of by a trusted partner who understands me and delivers more

    To be the banking challenger empowering Australian businesses to achieve their ambitions

    Who we are Brand blueprint

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  • Champions for better

    We’re the ones who care about our customers and champion a better way of serving them.

    We understand the struggles a business faces and we are passionate about providing a better way of working - a more seamless product, more attentive service, better value, and a constantly innovative approach. We fight to give our customers what they need so they get a better business outcome.

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    Who we are Brand idea

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  • What does our brand stand for and believe in?

    Innovative simplicity

    Performance

    Customer first

    Doing the right thing

    We seek innovation in the service of creating simple, useful solutions that make life easier for our customers.

    We create high performing technology that consistently delivers and in turn helps the customer’s business perform at the highest level.

    Our customers are at the heart of what we do, and everything we develop and offer is based on their needs.

    We believe in acting ethically by people.

    Who we are Brand values

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  • Passionate challengers We challenge the status quo and care passionately about what we do.

    How we speak We challenge and speak differently to others. It’s not about being different for the sake of it, but because we care about making a difference for our customers and their businesses.

    We are passionate experts. Using simple and easy to understand language, we confidently communicate how our technology and services make our customers’ lives better.

    How we don’t speak We avoid being overly formal and corporate, ‘banky’, or stuffy. Equally, we don’t shout over the top of others or behave in an attention-seeking way and try and pass it off as ‘being a challenger’.

    Personality Tone of voice

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  • Energetic and engaged We listen to people because we’re interested in their needs, and respond with energy and smarts.

    How we speak We speak succinctly yet in an engaging way - keeping a tempo to our speech. When appropriate, our humour is smart, informed, and educated. We are inclusive and supportive.

    How we don’t speak We don’t fill space unnecessarily. We don’t try to be quirky, zany, or wacky to create energy, because it lacks substance - our customers deserve better. We don’t use humour that’s ill-informed, immature, or crass. And we’re definitely not discriminatory and never make fun of others.

    Personality Tone of voice

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  • Upfront and genuine We’re honest because we believe in doing the right thing and being transparent with everyone we deal with.

    How we speak We’re honest and transparent. We speak in plain English and use it correctly. We speak the same way inside our business as we do outside, and we never keep information hidden from our customers. We’re trustworthy – and while we’re a young bank, we’re here for the long run. We want customers to be confident that their business earnings, growth, and livelihood are safe with us.

    How we don’t speak We don’t over promise and over sell what we do at Tyro. We don’t speak in riddles, in a deceptive way, or use legalese. While it’s not possible to put every detail in lights (especially in short form communications), we don’t hide away important details.

    Personality Tone of voice

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  • Writing style guide It’s important we have a clear and consistent writing style across all Tyro communications. Our tone of voice rules always apply. And this top-level guide covers a few common formats and frequently used terms to help you write with clarity and purpose.

    Language We write in Australian English and reference the Macquarie Dictionary for spelling, grammar, and usage not covered in this writing style guide.

    Punctuation Use punctuation to clarify meaning, but keep sentences short and punchy.

    Apostrophes Apostrophes indicate possession [e.g. the customer’s request (singular), or our customers’ request (plural)] or contractions (e.g. don’t). They do not indicate a plural (e.g. apostrophes not apostrophe’s).

    Personality Tone of voice

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  • Personality Tone of voice

    Commas Commas aid comprehension and clarity. Misuse can alter how your sentence reads. In a series, such as ‘this, that, and the other’, we use the Oxford comma – where a comma is placed after the penultimate item in a list of three or more items.

    Example: Jane loves cooking, her family, and her dogs not Jane loves cooking her family and her dog