i-propeller board of directors

• Co-founders

• Investors

– Koenraad Debackere, General Manager KULeuven(KULeuven)

– Jan Lamers, Board Member Triodos Bank,former CEO De Tijd (Triodos Invest)

– Catherine Verhoeven, Financial Analyst GIMB (BruStart)

• Independent

– Philippe Naert, acting Dean UAMS,former Dean of Insead, Neyenrode, TiasNimbas

i-propeller is commercially active since Q4 2007

The first clients

Social

Business

Innovation

Mission: Propelling Social Business Innovation

Innovation Servicesi-propeller designs new services that are

innovative, social and profitable

Social

Business

Innovation

About social business

innovation and social

entrepreneurship

Research

• Incubator forSocial Entrepreneurs

• Idea Lab

Propelling Social Business Innovation

Research Partners

i-propeller has unique access to, and

intelligence about social entrepreneurs and

social business innovation

i-propeller designs new services that are

innovative, social and profitable

Innovation services

• The i-propeller Innovation Services focus on how organisations can innovate towards today’s major emerging societal trends and increase their competitive edge.

• Social trends are important growth markets

Important growth markets

Ecological

Ethical

Demography (elderly, migration)

Community (diversity, cohesion)

Poverty

Health and well-being

Sustainability

Our open innovation methodology

A methodology fuelled by social entrepreneurs, as lead users

Social Entrepreneurs focus on (*)

(1) innovation(2) market orientation(3) public benefit (*) Source: Alex Nichols, Saïd Business School (Oxford University)

Social Entrepreneurs innovate and…

find solutions to new (social) problems

initiate and detect new social trends

are strongly motivated and personally involved

are connected to core audience

have direct contact with customers difficult to reach

Muhammad

Yunus, Grameen Bank

Christopher Benz, Craftnetwork

Jamie Oliver, Fifteen

…fuelled by Social Entrepreneurs

Geographic coverage of our network

60% in

Europe10% in

North America

10% in

South America

10% in Africa

10% in Asia

Access to over 1500 Social Entrepreneurs via an extensive academic and non-academic network

Unique Innovation Methodology

Define company’s key area of activity

subject to high impact by (new) social trends

Module 1: identifying the challenge

• Crowdsourcing: identify the right match of ‘pioneering’ social entrepreneurs’to help solve the innovation challenge.

• Idea creation: stretch the innovation threshold and expose pioneering solutions to the innovation challenge

• Select: assess and select with you the solution that has the most potential to

improve your company’s competitive edge.

Module 2: crowdsourcing and idea creation

Developing a business plan

Optional: i-design workshop

Module 3: i-design

• After i-propeller has designed the new service concept and worked out its business plan, it assists its clients in the prototyping and launch phase of the new service.

Module 4: prototyping and launch phase

SHORT CASE STUDIES ON

SOCIAL ENTREPRENEURS

Who are social entrepreneurs?

American Apparel: ethical fashion

Co-operative banks: social and democratic banking

Les Jardins de Cocagne: organic and local production with a reinsertion project

Ecover: ecological cleaning

Exki: natural and fresh food

Fifteen: Disavantaged youth employement

Social trends

Fair

Poverty

Community + green

Green

Green + health

Poverty + integration

The new idea

American Apparel is a vertically integrated manufacturer, distributor and

retailer, based in downtown Los Angeles, California. They currently employ

approximately 10.000 people globally (about 5.000 in L.A.), and operate

more than 285 retail stores in 20 countries.

The social enterprise growth

They started in 2003 with the ambition to change the fashion world and

reject the sweatshops. As a social responsible company, they take care of

their employees’ well-being and produce their goods in the US.

The market impact

With their first shop in China, American Apparel goes a step further to make

a bigger difference by creating their clothes with fair trade cotton.

American Apparel

Fair

New idea

Clothes produced in the US with good working standards

Social enterprise growth

10.000 employees

285 retail stores in 20 countries.

Market impact

Increasing market in ethical fashion

Fair

American Apparel

Co-operative banks

The new idea

Friedrich Wilhelm Raiffeisen created in the mid of the 19th Century a

credit cooperative in his constituency in order to fight against unequal

access to banking services. The concept of co-operative banks was born:

gathering savings to be redistributed as loans with basic guarantees and

low interest rates.

The social enterprise growth

Raiffeisen revolutionized the banking system with this new approach

based on solidarity, democratic control, open membership and

independence. Deeply rooted in the real economy, the model solves

concrete problems of the population. He dedicated his life to promote and

open new credit co-operatives in rural areas.

The market impact

From this very local initiative emerged a very large scale network of co-

operative banks (e.g. Raiffeisen Group, Crédit Agricole, Crédit

Mutuel, Rabobank etc.). Today, 4.200 banks operate locally with more

than 160 million customers and 50 million members (social shares’

holders). Poverty

New idea

Financial services for everyone through cooperative banks

Social enterprise growth

Local co-operative banks sharing the same values created everywhere in Europe and beyond

Market impact

4.200 local banks ; 160 million customers and 50 million members

Poverty

Co-operative banks

The new idea

The first « Jardin de Cocagne » was opened in Besançon in 1991, based on a

Swiss initiative and developed in France by the social entrepreneur Jean-Guy

Henckel. The idea is to provide jobs to people who are marginalized from traditional

labor market (i.e. unemployment, handicap, life upheaval etc.) by producing organic

vegetables and distributing weekly baskets to members.

The social enterprise growth

Local social entrepreneurs replicated this concept combining a social mission (social

integration through job experience and coaching) with ecological ambition

(producing organic and local food). The association Julienne Javel started in 1994

with a replication strategy and guidance in development, management and

professional coordinators skills. In 10 years, the number of gardens increased from

20 to 90, employing more than 3000 persons per year and with a network of 15000

members.

The market impact

The concept is now so popular today that waiting lists have been

set up in Paris.

Les Jardins de Cocagne

Community green

New idea

Produce local organic food for the people living in the city

Social enterprise growth

In 10 years, from 20 gardens to 90.

3000 employees, 15000 members/clients

Market impact

Increasing demand of local and organic food: waiting lists in big cities

Community green

Les Jardins de Cocagne

The new idea

Founded in Belgium in 1980, Ecover is a pioneer in ecological

cleaning, proposing efficient and sustainable solutions for the hygienic needs of

people today and for future generations. For instance, it brought to market the

first phosphate-free washing powder.

The social enterprise growth

After several ups and down, Ecover decided to keep the green side of their

products and it finally came up as the best choice. With a wide range of products

from washing powder to hand soap, Ecover is now distributed worldwide in

around 26 countries.

The market impact

The company is green from its products but also from its business

operations, and is thereafter certified ISO 14000. Ecover’s products are made of

sustainable plants and mineral ingredients and tend to become more and more

organic. With a packaging 100% recyclable.

Ecover

Green

New idea

Environmentally friendly cleaning product

Social enterprise growth

Created in Belgium, present now in 26 countries

Market impact

Creation of a trend followed even by volume retailing

Green

Ecover

The new idea

Frédéric Rouvez, Nicolas Steisel and Arnaud de Meeûs wanted to come up

with a new type of fast food that was healthy and good quality. Exki is born

from this challenge in 2000, with the opening of a restaurant at the heart of

Brussels.

The social enterprise growth

The merge between healthy and fast food was already well rooted on the

American and British catering markets and the 3 social entrepreneurs brought

it successfully to continental Europe, going even a step further with a green

ambition (i.e. sustainable materials, reduce packaging, recycled paper etc.)

The market impact

Exki scales up internationally very fast with a first restaurant in Italy in 2004

and others in France and Luxembourg. The concept starts from a niche and

Exki manages to combine its financial success with its social commitment and

drives plenty of initiatives in the area of “positive economy”.

Exki

Green health

New idea

Fresh, fast and healthy food store

Social enterprise growth

First restaurant in Belgium 2001 and now 41 shops in Europe

Market impact

Increasing demand in healthier fast food

Green

The new idea

Fifteen is a chain of restaurant created by Jamie Oliver; renowned

from the TV show he started and also due to his social

entrepreneurship spirit.

The social enterprise growth

Fifteen helps disadvantaged youth to enter the labor market through

cooking courses and work experience in its high standard

restaurants.

Fifteen provides basic and transferable skills in the food

industry, where the demand for employees is very high.

The market impact

The first restaurant opened in 2002 in north London, then

Amsterdam, Cornwall and finally Melbourne. It is certified as a WISE

company, i.e. Work Integration Social Enterprise.

Fifteen

Poverty integration

New idea

Social restaurant to integrate young people

Social enterprise growth

First restaurant in the UK in 2002 now 4 and worldwide

Market impact

Increasing numbers of Working Integration Companies + public awareness

Poverty integration

Fifteen

Social business makes sense

• A better business:

• Sustainable

• Coherent

• Long term focus