How to attraCt CUStoMerS wItH twItter & VIne ATTRACT ... 5 how to attract customers with twitter & vine

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  • how to attract customers with twitter & Vine1

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    ATTRACT CUSTOMERS WITH TWITTER AND VINE

    Learn How to

    optimize Your twitter & Vine Presence to Generate Leads & Sales

    a publication of

    g gB

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    Introductory content is for marketers who are new to the subject.

    this content typically includes step-by-step instructions on how

    to get started with this aspect of inbound marketing and learn its

    fundamentals. read our introductory-level ebook, “How to Use

    twitter for Business.”

    INTRODUCTORY

    IS THIS BOOK RIGHT FOR ME? not quite sure if this ebook is right for you? See the below description to determine if

    your level matches the content you are about to read.

    Intermediate content is for marketers who are familiar with the

    subject but have only basic experience in executing strategies and

    tactics on the topic. this content typically covers the fundamentals

    and moves on to reveal more complex functions and examples.

    after reading it, you will feel comfortable leading projects with this

    aspect of inbound marketing.

    INTERMEDIATE

    advanced content is for marketers who are, or want to be, experts

    on the subject. In it, we walk you through advanced features of

    this aspect of inbound marketing and help you develop complete

    mastery of the subject. after reading it, you will feel ready not only

    to execute strategies and tactics, but also to teach others how to

    be successful.

    ADVANCED

    This ebook!

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    HubSpot brings your whole marketing world together in one, powerful, integrated system.

    HUBSPot’S aLL-In-one MarketInG Software

    Get Found: Help prospects find you online Convert: nurture your leads and drive conversions Analyze: Measure and improve your marketing. More: See marketplace for apps and integrations

    request a Demo Video overview

    SoCIaL ContaCtS

    w eMaIL

    MarketInG

    M

    anaLYtICSSMart fIeLDS

    n

    ContaCtS DataBaSe

    workfLowS

    ;U

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    lEARN HOW TO ATTRACT CUSTOMERS WITH TWITTER & VINE

    By anum Hussain

    anum Hussain is an inbound content

    strategist at HubSpot, leading the internal

    offers team that helps generate 70,000 new

    leads each month. In this role, she reviews

    all the content HubSpot publishes, such as

    ebooks, templates, and whitepapers. She

    is an active writer for the HubSpot Internet

    Marketing Blog, has previously written for

    the Boston Globe and LinkedIn, and also

    maintains her own blog on content strategy at

    anumhussain.com.

    FOllOW ME ON TWITTER @ANUMMEDIA

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  • how to attract customers with twitter & Vine5

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    CONTENTS

    OpTIMIzE THE BRANDING OF YOUR TWITTER pROFIlE /9

    6 STEpS TO OpTIMIzE TWITTER FOR SEARCH /16

    TWITTER ETIqUETTE FOR BUSINESS /22

    6 IDEAS TO jUMp START YOUR lEAD GENERATION STRATEGY /29

    INCORpORATE VINE INTO YOUR TWITTER STRATEGY /37

    HOW TO MEASURE THE ROI OF TWITTER & VINE /48

    CONClUSION & ADDITIONAl RESOURCES /59

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    whether you’ve read my book “twitter for Dummies” or not, we know

    you’re no dummy when it comes to making twitter work for your business.

    we’re glad you dropped by HubSpot to learn more. twitter’s come a long

    way, baby, and so have you!

    ready to dig in past the basics and start showing the rest of your company

    what twitter can really do? awesome. You came to the right spot.

    Ever wonder how to optimize your Twitter profile for search? Got it. Unsure

    what to do about measuring it all? we’ll explain that too. we’ll even show

    you how to close the loop between marketing and sales with analytics so

    you know what new leads and customers are coming from your twitter

    efforts.

    Hope you’ll enjoy putting these suggestions

    to work, and join us at Inbound 2013 to keep

    learning more about inbound marketing with

    platforms like twitter.

    Laura “@Pistachio” fitton Inbound Marketing evangelist, HubSpot Lead author, twitter for Dummies

    Warmly,

    Foreword by Laura Fitton

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  • how to attract customers with twitter & Vine7

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    42% of companies have acquired a customer via Twitter. ” the marketing world is transforming into an inbound one. with over 140

    million active twitter accounts, and 340 million tweets a day, the social

    network is becoming omnipresent in the business world. In fact, 42% of

    companies have acquired a customer via Twitter.

    this intermediate ebook will delve into how your business can best take

    advantage of twitter -- turning 140-character tweets into quality leads.

    You will learn to use twitter to promote and develop your brand, interact

    with customers and prospects, follow what people are saying about your

    company and develop direct relationships with bloggers, journalists, and

    industry leaders.

    and with twitter’s launch of Vine, there’s even more to learn and explore.

    the question for marketers now isn’t if twitter or its new Vine app can

    produce measurable roI, but how to take best advantage of the changing

    social media landscape, and how to implement a closed-loop marketing

    process to analyze and track your relationships from prospects to

    customers.

    “ Source: HubSpot

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