In collaboration with:A Social Insights Report from:

Do it for theTop Vine Stars and their

interactions on Twitter

Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation.

Since then, Vine has grown to 40 Million users, watching Vines loop more than 1.5 Billion times daily ranging from music and comedy to sports, stop motion art and anything else you could imagine in between.

The growth of social influencers, and their youthful audience has also helped fuel Vine’s continued development. In Mary Meeker’s recent Internet Trends report, 30% of Youth aged 12-24 reported using Vine.

The quick sharing and bite-sized videos are still hilarious, and the top Viners who kicked off the platform with such life are being replaced by a new wave of Viners vying to be the next star.

With that in mind, Delmondo has collaborated with Leadtail to take a close look at Vine Influencers who are leveraging this amazing platform to create brilliant content.

What can you learn from the social insights we’ve discovered?

Read on and find out…

A Six-Second Revolution.

[2] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

Nick CiceroCEO and Founder, Delmondo

@nickcicero

Carter HostelleyCEO, Leadtail

@carterhostelley

94Data Set At a Glance

[3] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

Delmondo and Leadtail identified

We then analyzed

creators on Vine

83,586

26public tweets published

by creators Jan. 1st - Apr. 27th 2015

Of the 94 top Vine creators…

have posted a tweet using #ad in 2015

7513,000

different hashtags used

Links shared by these creators during this time

More than

More than

0%

23%

45%

68%

90%

Vine

YouT

ube

Instag

ramTw

itter

Apple

iTune

s

Faceb

ook

Perisco

pe

Sound

cloud

Shots

YouN

ow

Buzzfe

ed

Smarturl

.it

GoFun

dMe

MTVVEVO

10%10%14%15%

17%17%21%

24%28%29%

48%

64%

76%

89%90%

Which Sites/Platforms are Vine Influencers Sharing Content From?

% of Top Vine creators that shared links from this domain to Twitter during the study period. Source: Leadtail

[4] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

Top Creators Reinforce Each Other’s Status

KingBac

h

chris

tiand

Nashg

rier

Loga

nPau

l

JackJ

ackJo

hnso

n

curtis

lepore

marcus

johns

jackg

ilinsky

TheMatt

Espino

sa

camero

ndalla

s

ShawnM

ende

s

john

allica

tttx

0% 10% 20% 30% 40%

18%

18%

21%

22%

22%

22%

23%

23%

23%

23%

29%

29%

39%

% Mentioned by other Top Viners

Viners Support Their Own

% of Top Vine creators who mentioned the listed user on Twitter during the study period. Source: Leadtail

[5] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

1. @KingBach2. @Nashgrier3. @christiand4. @curtislepore5. @JackJackJohnson6. @LoganPaul7. @TheMattEspinosa8. @camerondallas9. @jackgilinsky10. @marcusjohns11. @allicatttx12. @john13. @ShawnMendes14. @AndreaRussett15. @TheGabbieShow16. @HayesGrier17. @lelepons

18. @AlxJames1019. @AmandaCerny20. @BrandonRayBowen21. @carterreynolds22. @ericvdunn23. @JCyrusMusic24. @Klarity_25. @MrLegenDarius26. @PageKennedy27. @rudymancuso28. @_LandonMoss29. @bryanteslava30. @Cody31. @MelvinGregg32. @taylorcaniff33. @Alphacat34. @BJCalvillo

35. @ImJakePaul36. @RyDoon37. @tyleroakley38.@chrismelberger39.@IGGYAZALEA40.@ImNotScottySire41.@jeromejarre42.@robbyjayala43.@WellieBoyce44.@_omargHonim45.@AaronCarpenter46.@annaclendening47.@anwar_wj48.@DeStorm49.@directorwuzgood50.@garyrojas

Top 50 Vine Stars Most Mentioned by Other Top Vine Stars on Twitter

[6] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

Twitter Accounts mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail

Twitter Accounts Most Mentioned by Top Vine Stars

[7] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

Twitter Accounts mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail

1. @YouTube2. @vine3. @PlaylistLive4. @shots5. @CocaCola6. @MTV7. @Budweiser8. @periscopeco

9. @Snapchat10. @twitter11. @YouNow12.@BuzzFeed13.@McDonalds14.@ComedyCentral15.@HP

1.@justinbieber2.@ArianaGrande3.@Drake4.@JCyrusMusic5.@Alphacat

6.@IGGYAZALEA7.@edsheeran8.@kanyewest9.@katyperry10.@onedirection

Brands Musicians

1. #TBT2. #ad3. #Periscope4. #sp5. #GRAMMYs6. #wcw7. #blessed8. #PlaylistLIVE9. #mcm10.#SuperBowl11.#Vine12.#BieberRoast13.#remake14.#Oscars15.#thedress16.#BestBuds17.#MakeItHappy

18.#relatable19.#goals20.#np21.#throwback22.#KCA23.#youtube24.#Snapchat25.#wce26.#BendTheRules27.#VineStar28.#SheBadToNumberOne29.#CantWait30.#BellLetsTalk31.#LA32.#SXSW33.#tb34.#SoundCloud

35.#rt36.#Coachella201537.#VoteFifthHarmony38.#Unfriended39.#coachella40.#love41.#vinecomedian42.#JeSuisCharlie43.#RelationshipGoals44.#valentinesday45.#NYC46.#RoastOfCarterReynolds47.#Digitour201548.#NashsNewVideo49.#LeftSwipeDat50.#Respect

Top 50 Hashtags Most Mentioned by Top Vine Stars on Twitter

[8] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

Hashtags mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail

1. #TBT2. #ad3. #Periscope4. #sp5. #GRAMMYs6. #wcw7. #blessed8. #PlaylistLIVE9. #mcm10.#SuperBowl11.#Vine12.#BieberRoast13.#remake14.#Oscars15.#thedress16.#BestBuds17.#MakeItHappy

18.#relatable19.#goals20.#np21.#throwback22.#KCA23.#youtube24.#Snapchat25.#wce26.#BendTheRules27.#VineStar28.#SheBadToNumberOne29.#CantWait30.#BellLetsTalk31.#LA32.#SXSW33.#tb34.#SoundCloud

35.#rt36.#Coachella201537.#VoteFifthHarmony38.#Unfriended39.#coachella40.#love41.#vinecomedian42.#JeSuisCharlie43.#RelationshipGoals44.#valentinesday45.#NYC46.#RoastOfCarterReynolds47.#Digitour201548.#NashsNewVideo49.#LeftSwipeDat50.#Respect

Disclosure Brand Campaign HashtagsHashtags mentioned by the most number of Unique Top Vine creators during the study period. Source: Leadtail

Top 50 Hashtags Most Mentioned by Top Vine Stars on Twitter

[9] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

The Best Viners Diversify Audience

11.6 MillionVine Followers

4.53 MillionTwitter

Followers

7.4 MillionVine Followers

4.66 MillionTwitter

Followers

5.5 MillionVine

Followers

2.14 MillionTwitter Followers

7.5 MillionInstagramFollowers

6.2 Million InstagramFollowers

410kInstagram Followers

Jack and Jack

Cameron DallasNash Grier

[10] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

Three Tips for Tapping Into the Power Vine Stars

1. Use multiple influencers to tell your stories to multiple audiences

There has been a rise of collaboration between top Viners for great content.

With multiple supporting actors, each Viner takes turns starring in each other’s videos to tell stories which they then Revine across multiple audiences.

Instead of working with just one influencer, try working with multiple to create a network effect and dominate the feeds of likeminded Vine accounts during your campaign.

2. Use Vine Stars to create better branded content for Twitter Ads

Most Vine users also have a Twitter account, making tapping into this network of creators for Twitter Ads a perfect way to pair interesting content and targeted audiences.

Every brand out there is looking for new and interesting ways to target users on Twitter. Why not tap into an influencer’s network of fans and collaborators to create content for your next Twitter ad instead of repurposing the same TV spot?

3. Take them off Vine

People consume different messages in different ways.

Instead of trying to tap into their primary audience on Vine again and again (often competing with other brands), look to an influencer’s other platforms to build campaigns around.

Many have created a persona far beyond just Vine, and using channels like YouTube, Instagram, Facebook Video, Twitter, Snapchat and now even on streaming platforms like Periscope and Meerkat.

[11] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

ConclusionWith the recent announcement of autoplay video on Twitter, including Vines, it’s clear there are only going to be new ways to innovate and tell stories around six-second snippets.

It’s truly a unique channel for your brand to create content that gets your message in front of new audiences told in new interesting ways.

There has never been a better time to be a creator today, and marketers can use the talents of these social influencers to tap into the highly engaged audiences they can bring to branded content.

We created this report to provide you with social media insights to help you make more informed decisions about to reach, engage, and influence Viners to want to reach out and start working with you.

And since the topics, content sources and influencers are constantly changing so, too are the social media insights.

Sign up to receive new social insights reports, studies and blog posts at leadtail.com and delmondo.co

[12] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

About Delmondo

Delmondo, LLC is a marketplace of highly influential, engaged, and motivated creators ready to develop immersive custom content at scale for targeted audiences.

Creators register for the platform, which allows them to be found and discovered by brands. Brands and creators can negotiate simple, fair and transparent agreements for content production that forms our easy contract formation, and track consumption of influencer branded content, performance of campaigns, and mine rich audience data about creators and their fans.

Our clients include Priceline, 20th Century Fox, JBL, and more.

Interested in learning more about Delmondo’s Influencer Marketing Services? Visit http://www.delmondo.co or email nick@delmondo.co

@delmondoNY

@delmondonY

[13] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

About Leadtail

Leadtail came about from our desire to help marketing executives tap into the power of social media to get closer to target buyers and radically improve their marketing strategies.

We work with innovative companies to create social media strategies and leverage social insights research. Our team has developed and implemented programs for leading business brands and venture backed startups including: WageWorks, Trend Micro, Adaptive Insights, Robert Half, Hoover’s, and NetBase.

We also publish social insights reports about different decision maker groups such as digital marketers, HR executives, sales leaders and CFOs. These reports have been referenced in major publications including: The Wall St. Journal, Business Insider, Forbes, Huffington Post, Adweek, and MarketingProfs.

Interested in collaborating on a future social insights report? Email us: hello@leadtail.com

@Leadtail

LinkedIn.com/company/Leadtail

[14] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

In collaboration with:A Social Insights Report from:

Do it for theTop Vine Stars and their

interactions on Twitter