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”It’s better to let PR and Comms handle it”
”It’s not relevant in our industry”
”There are too many risks”
”I don’t have enough time”
What is the risk? • of not communicating on social media
• of not representing via social media
• of not listening to trends and stakeholders
Top 3 reasons you need to use Twitter • TO LEARN & LISTEN • TO SET EXPECTATIONS • TO ATTRACT OPPORTUNITIES