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Analysis and monitoring of your presence in the Internet is a key to
success!
www.wsifirmawsieci.pl
Knowledge is the key to success
What is Google Analytics?
Google Analytics
allows
Understanding behaviour of Internet users
Increasing efficiency of the marketing campaigns
Through the
following actions
Identification and elimination of the weak points of your website
Better understanding of your target group expectations and increasing the profitability of the marketing activities
Data available
for analysis
Quantitative: Number of visits, Transactions, Conversions, …
Qualitative: Surveys, Usability studies, …
Why is it worth getting to know GA?
Do you plan to
outsource marketing campaign running?
Do you want to runefficient campaigns
by yourself ?
Understand basic mechanisms of theInternet promotions
Get to know verified methods of campaign
efficiency monitoring
You will assess and
optimize the campaign
You will controlactivities and improvecommunication
WSI will help you to:
Master the tool on the level which will allow you:
• Assessing the presence of the company in the Internet
• Understanding metrics calculated in the reports
• Controlling activities done by external partners
Understand the interpretation of each metric:
• Meaning of the presented data
• Drawing conclusions from presented data
• Basic errors in the data interpretation and ways of avoiding them
• Using analytics in decision making process
Relate acquired knowledge to the specifics of your company/industry by:
• Conducting the training based on the data from your company website
• Emphasizing metrics useful particularly in your company and industry
Mateusz Wisła – the trainer
• Since 2010 owner and Head Consultant in WSI Firma w sieci
• Responsible for consulting projects nad efficiency of marketing campaigns
• Graduated from Warsaw School of Economics in faculties: Quantitive Methods in Economics and Information Systems and Finance and Accounting
More info: http://pl.linkedin.com/in/mateuszwisla
CONTACT US TO HELP YOUR BUSINESS!
Mateusz Wisła
Internet Marketing ConsultantMobile: +48 502 367 660e-mail: [email protected]
WSI Firma w Sieci
tel. +48 22 219 54 50fax +48 22 303 22 02www: www.wsifirmawsieci.plblog: blog.wsifirmawsieci.pl
