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Analysis and monitoring of your presence in the Internet is a key to success! www.wsifirmawsieci.pl

Google Analytics Training

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Page 1: Google Analytics Training

Analysis and monitoring of your presence in the Internet is a key to

success!

www.wsifirmawsieci.pl

Page 2: Google Analytics Training

Knowledge is the key to success

Page 3: Google Analytics Training

What is Google Analytics?

Google Analytics

allows

Understanding behaviour of Internet users

Increasing efficiency of the marketing campaigns

Through the

following actions

Identification and elimination of the weak points of your website

Better understanding of your target group expectations and increasing the profitability of the marketing activities

Data available

for analysis

Quantitative: Number of visits, Transactions, Conversions, …

Qualitative: Surveys, Usability studies, …

Page 4: Google Analytics Training

Why is it worth getting to know GA?

Do you plan to

outsource marketing campaign running?

Do you want to runefficient campaigns

by yourself ?

Understand basic mechanisms of theInternet promotions

Get to know verified methods of campaign

efficiency monitoring

You will assess and

optimize the campaign

You will controlactivities and improvecommunication

Page 5: Google Analytics Training

WSI will help you to:

Master the tool on the level which will allow you:

• Assessing the presence of the company in the Internet

• Understanding metrics calculated in the reports

• Controlling activities done by external partners

Understand the interpretation of each metric:

• Meaning of the presented data

• Drawing conclusions from presented data

• Basic errors in the data interpretation and ways of avoiding them

• Using analytics in decision making process

Relate acquired knowledge to the specifics of your company/industry by:

• Conducting the training based on the data from your company website

• Emphasizing metrics useful particularly in your company and industry

Page 6: Google Analytics Training

Mateusz Wisła – the trainer

• Since 2010 owner and Head Consultant in WSI Firma w sieci

• Responsible for consulting projects nad efficiency of marketing campaigns

• Graduated from Warsaw School of Economics in faculties: Quantitive Methods in Economics and Information Systems and Finance and Accounting

More info: http://pl.linkedin.com/in/mateuszwisla

Page 7: Google Analytics Training

CONTACT US TO HELP YOUR BUSINESS!

Mateusz Wisła

Internet Marketing ConsultantMobile: +48 502 367 660e-mail: [email protected]

WSI Firma w Sieci

tel. +48 22 219 54 50fax +48 22 303 22 02www: www.wsifirmawsieci.plblog: blog.wsifirmawsieci.pl