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Google Analytics –

Training Resources

Three aspects of training

Periscopix internal training program

Periscopix external training

program

Wider resources available

Periscopix internal program

Technical Interface

Know every report and trick!

Reporting Insight

How to analyse data to drive insights

Setting, measuring and visualising KPIs

Theory behind tracking, including non-website, app and Google Tag

Manager

Approximately five modules a week delivered over ten weeks

Around 50 individual modules

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A birds eye view

Technical Interface Reporting Insight

How does Google Analytics work Intro to interface Reporting in GA (in-interface only, including real-time & benchmarking) inc. Custom reports Understanding client's businesses

Intro to basic GA tracking + basic intro to Google Tag Manager

Intro to Admin side of interface inc. user permissions

Intro to custom reports and using custom dimensions / metrics Key concepts of analysis

Intro to advanced GA tracking part 1 (sub-domain, cross-domain, etc) Intro to Conversion reports (for Goals & Funnels) Account monitoring: Intelligence events, alerts &

notifications Intro to Segmentation

Intro to Goals & Funnels set-up Intro to Ecommerce reports Intro to Core Reporting API Our approach to optimisation

Intro to Ecommerce tracking Intro to Audience reports (inc. Demographics & Other Reports)

Advanced reporting (magic dashboards + other tools like Tableau & Klpfolio) Intro to Remarketing

Next steps tagging (demographics) Intro to Acquisition reports Attribution analysis

Intro to campaign tagging & how GA identifies traffic source Intro to Behaviour reports Attribution modelling

Intro to advanced GA tracking part 2 (events, virtual pageviews content grouping) Associated examples / reports: User ID views Approach to AB testing

Regex &jQuery Analysing User-level behaviour in GA Intro to Optimizely (& other tools)

Intro to advanced GA tracking part 3 (custom dimensions, custom metrics, User ID set-up) Filters & account structure

Intro to debugging Sampling

Advanced GTM / GTM wrap-up How GA (& GAP) integrates with other tools

Intro to Quality Assurance Intro to GAP

Tracking beyond websites

Intro to Big Query Intro to App Tracking

Preparation Interactive session Task

Process per module

Session lets new joiner ask

questions and trainer to give

examples, tips & our spin

We prescribe specific online videos

or articles, plus textbook content

to cover basics

Either quiz or practical task used to

gauge quality of training and new

joiners understanding

Periscopix external program

Technical Interface

How to navigate the interface

Reporting Insight

How to manipulate data to drive insight

Understanding how to report on KPIs

How GA works & what’s possible

Moving from a basic intro to the tool up to more advanced data manipulation

One day session

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Example external training schedule

• Task-focussed at each stage to steadily build confidence and knowledge within Google Analytics

• End with an open workshop on reporting

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Post-Training Support

Wider training resources available

Online training Textbooks Online

collateral

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Online training collateral

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Our recommended textbooks

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Online collateral

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Questions?