GFM Service Presentation_Ver S

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  1. 1. - COMPANY CREDENTIAL -
  2. 2. About us
  3. 3. Goldsun Focus Media (GFM) established in 2006 Co-operation between Goldsun Group and Focus Media Holding Limited After more than 8 years continuously developing our range & quality of services in mass media, audiovisual & digital advertising, GFM provide these following solutions: Digital Poster (DP) LCD Screen SoSmartTM Mobile Ad Wi-Fi Location Base GOLDSUN FOCUS MEDIA
  4. 4. MEGA DIGITAL POSTER *Pictures taken at SC Vivo City
  5. 5. LCDs & Digital Posters Network
  6. 6. DP & LCD NETWORK 795 Buildings 102 Supermarkets & Shopping malls 14 Tier1 Hospitals 692 DPs 1,796 DPs 1,863 LCDs 100 LCDs DP & LCD network *Updated: Mar 2015
  7. 7. Shoppers: - Key person in the family who decide the purchase decision. - Mostly make purchase decision at POS. - Frustration about choosing the right brands while shopping Professionals: - High awareness over premium category - Dont have time to approach traditional advertising channel (TV, Newspaper) - Give shopping advise to people surround WE HELP YOU TO FOCUS YOUR TARGET CONSUMERS
  8. 8. COST EFFICIENT RIGHT TARGET CUSTOMIZATION We place our screens in right place, at the right time to reach the right target With very high traffic in every channel, we bring your brand to the target audience as fast as possible Our services suit your brand nicely, from pre-launching & pos-launching stage of your products/campaigns. Different channels are suitable from your current Advertising Posters to your TVCs, we can AIR THEM ALL for you. GFM has competitive rate compared to traditional advertising channels with higher consumers awareness & engagement to your brands. We can spread-out your brands every time without booking an costly slot for your TVC GFM have the capability and ability to give your BRAND a great support to achieve business objectives W-O-M SALES AWARE- NESS ADVOCACY TO ACHIEVE YOUR BUSINESS OBJECTIVES
  9. 9. Commercial Buildings Channel
  10. 10. City Qty. of Buildings Traffic/ Day HCM 368 3,052,346 HN 427 4,508,113 TOTAL 795 7,560,459 *Updated: Mar 2015 Located in many HI-END buildings such as: HCMC: SC Vivo City, Vincom, Cresent Mall, PetroVietnam, Melinh Point, HN: Keangnam , Vincom, Viglacera COMMERCIAL BUILDINGS CHANNEL
  11. 11. In recent studies show that *2.7minutes is average waiting time at the elevator 4.5times are average time that each person utilize the elevator per day 2.4out of these times target consumer noticed about the content of these advertisement *adults aged 15-54 who visit office buildings or malls with elevators at least 4 days a week N=88 COMMERCIAL BUILDINGS CHANNEL Have your BRAND exposed to the target audience to the maximum?
  12. 12. COMMERCIAL BUILDINGS LCD NETWORK Our LCD Screens: Located: Lift bank, waiting hall 17,32, 42 and 100 HD display Installed in visionary spot Each cycle last 12 minutes that: Rotate 60 times/day Flexible for TVC duration: 10, 15, 30 seconds each Brand
  13. 13. COMMERCIAL BUILDINGS DP NETWORK Our Digital Posters: Every ad is repeated 288 times/day during 12 hours/day. Each ad cycle lasts 2.5 minutes that: Rotate 15 seconds for each brand Allows 1-3 Marquettes for every 15 seconds Allows 10 brands
  14. 14. Modern Trade Channel *Now available with Wifi Location Base system
  15. 15. (*): Modern Trade Channel: included Supermarket & Shopping center MODERN TRADE DIGITAL POSTER NETWORK Wifi Location Base system integrated
  16. 16. MODERN TRADE CHANNEL
  17. 17. 20.5% 70% In other recent studies show that MODERN TRADE CHANNEL PURCHASE DECISIONS WERE MADE @P.O.S and its un-planned of Vietnamese population go shopping every week Have your BRAND exposed to the target audience to the maximum? Source: MHS (Media Habit Survey)
  18. 18. We placed our screens in the MOST CROWDED shopping centers in town. MODERN TRADE CHANNEL *Updated: Mar 2015
  19. 19. DP INSTALLATION FOLLOWS SHOPPING CYCLE WE PLACED OUR DIGITAL POSTERS ALMOST EVERYWHERE!
  20. 20. CLIENT SERVICE - BAG KEEPING AREA HEALTH & BEAUTY CARE PACKAGED FOOD AISLES HOUSEHOLD CARE BEVERAGE - MILKCLOTHESFRESH FOODFOOD COURT CASHIER TO COVER EVERY STEP OF SHOPPERS DP INSTALLATION FOLLOWS SHOPPING CYCLE
  21. 21. The average length of each brand The minimum numbers of times shoppers have opportunity to see for each shopping trip The repetition numbers for each marquette per week 15 (s) 12 1.008 10 seconds 15 seconds 20 seconds 2 marquettes to the maximum 3 marquettes to the maximum 4 marquettes to the maximum HOW IN-STORE DIGITAL POSTER WORKS
  22. 22. POST CAMPAIGN MONITORING REPORT
  23. 23. SoSmartTM MOBILE SOLUTION A Member of:
  24. 24. 0000 TVCairing on LCD Banner Watch Video After one click, full screen TVC is showed Free landing page building (3-5 layers) Gif banner displayed on Mobile Ad Network Detailed and transparent report realtime report MOBILE VIDEO BANNER
  25. 25. Mobile User Trend 64% 41%36% Watching film People use Mobile all day long for different activities Dont miss your users ! 45% 55% 31% 62% Source: Googleresearch 2014 Mobile brighten the commute PCs dominate working hours Tablets popular at night Morning Work hours Evenings Late night (06:00 am - 08:00 am) (09:00 am - 06:00 pm) (07:00 pm - 09:00 pm) (10:00 pm - 01:00 am) Source: Comscore research 2014 SOSMART MOBILE AD NETWORK People use mobile while Reading book Listening to music Watching TV Surfing the internet Watching news Playing Game
  26. 26. 200+ Wap sites in all categories (VNExpress, Tinhte, Webtretho) 1300+ Mobile Apps for all kinds of daily purpose WAP sites Mobile Application Premium Brand Positioning Mass Approach Better User Interaction Niche + Targeted Approach With 30% increase YOY, SoSmart inventory keeps growing SoSMART - BIG INVENTORY
  27. 27. 10 TARGETING FILTERS Country Province Device Manufacturer Pricing Level OS Carrier Channel Time of day Day of week 7 WAP CHANNELS News Finance - Ecommerce Men Sports - Tech Entertainment Social Daily Utility HOW TO FOCUS ON THE TARGET CUSTOMER Women Healthcare - Lifestyle
  28. 28. Floating Banner Video Banner Pop-Up Banner Hotpot Banner Expandable Banner Image Banner MOBILE BANNER
  29. 29. Chin dch Ngy Tnh trng Banners Loi gi Gi Ngn schhng ngy Impressions Clicks CTR(%) Chi ph Yamaha Town Hanoi 25/08/2014 Ch a hot ng Banner CPM 6,000.00 VND 265,266.00 VND 22499999 70686 0.31% 135,000,000.00 VND Yama ha Gran de Even t 23/07/2014 Ch a hot ng Banner CPM 6,000.00 VND 6.00 VND 250000 384 0.15% 1,500,000.00 VND Luvias 2 05/05/2014 Ch a hot ng Banner CPM 6,000.00 VND 0.00 VND 17000000 42305 0.25% 102,000,000.00 VND Luvias 15/04/2014 Ch a hot ng Banner CPM 6,000.00 VND -6.00 VND 17000000 49455 0.29% 102,000,000.00 VND FZ150i 07/04/2014 Ch a hot ng Banner CPM 6,000.00 VND 0.00 VND 17000000 52341 0.31% 102,000,000.00 VND Date Unique Users 2014-08-19 503 2014-08-20 604 2014-08-21 491 2014-08-22 835 2014-08-23 15 Date Views Video 2014-08-20 2980 2014-08-21 3284 2014-08-22 3102 2014-08-23 3429 Tng 12795 Date Views Video 2014-08-19 3800 2014-08-20 5000 2014-08-21 5012 2014-08-22 4900 2014-08-23 5213 Date Estimated minutes watched 2014-08-20 1505 2014-08-21 1822 2014-08-22 1980 2014-08-23 2000 Tng 7307 Date Average view duration (seconds) 2014-08-19 0:30 2014-08-20 0:34 2014-08-21 0:32 2014-08-22 0:33 2014-08-23 0:35 % % Ad Network Mobile Video Campain Report MobileVideoReport Performance report Unique Users Video ViewsViews 01 02Actions 2500 CTR 250 15 2000 200 12.5 1500 150 10 1000 100 7.5 Click to interaction Viewed time 03 500 50 5 04 0 0 2.5 7. Jul 14. Jul 21. Jul 28. Jul 01 02Impression Click Budget AlocationTarget Breakdown (OS, device, times, channel,...) 04 03 Averageview duration Targer breakdown (OS, device, city,...) OS MOBILE BRAND CITY 0605iOS Android Unknown Windows Phone OS iPhone OS Windows Mobile OS RIM OS Symbian OS Cchnh khc Apple MAUI Phone Samsung PC Nokia Unknown MAUI HTC LG Sony SonyEricsson H Ch Minh 10% 42.6% 50.3% 7% 100% 33.9% 9.6% H N i Cn Th H Ch M i nh iOS Andr oi d Wi ndows Phone OS 19% 1/2 City OS AIRING TIME AGE GENDER 0 1 6 7 8 9 10 11 12 13 14 Unknown 13-17 18-24 25-34 35-44 45-54 Cchnh khc Unknown 0 female male Cchnh khc Samsung Appl e N oki a Wi fi Vi ettel Vi naphone 16.3% 14.9% 8,8% 37.6% 11.5% 7,8% 61.8% 9% 58.4% TelcoDevice CT R Actions Views REAL-TIME REPORT FROM MMA SYSTEM
  30. 30. TOP PREMIUM PUBLISHERS
  31. 31. HOW CAN WE SUPPORT YOU?
  32. 32. COMMERCIAL BUILDING CHANNEL 1,863LCDs 692DPs & in 795BDs That hit 7,560,459Viewers PER DAY We have *Updated: Mar 2015
  33. 33. MODERN TRADE CHANNEL 1,796DPs in 102Supermarkets & Shopping MallsThat hit 6,237,321Viewers PER DAY We have *Updated: Mar 2015
  34. 34. Shoppers: - Key person in the family who decide the purchase decision. - Mostly make purchase decision at POS. - Frustration about choosing the right brands while shopping Professionals: - High awareness over premium category - Dont have time to approach traditional advertising channel (TV, Newspaper) - Give shopping advise to people surround WE HELP YOU TO REACH YOUR TARGET CONSUMERS
  35. 35. TO ACHIEVE YOUR BUSINESS OBJECTIVE COST EFFICIENTRIGHT TARGET CUSTOMIZATION We place our screens in right place, at the right time to reach the right target With very high traffic in every channel, we bring your brand to the target audience as fast as possible Our services suit your brand nicely, from pre- launching & pos- launching stage of your products/campaigns. Different channels are suitable from your current Advertising Posters to your TVCs, we can AIR THEM ALL for you! GFM has competitive rate compared to traditional advertising channels with higher consumers awareness & engagement to your brands. We can spread-out your br