3. Goldsun Focus Media (GFM) established in 2006 Co-operation
between Goldsun Group and Focus Media Holding Limited After more
than 8 years continuously developing our range & quality of
services in mass media, audiovisual & digital advertising, GFM
provide these following solutions: Digital Poster (DP) LCD Screen
SoSmartTM Mobile Ad Wi-Fi Location Base GOLDSUN FOCUS MEDIA
4. MEGA DIGITAL POSTER *Pictures taken at SC Vivo City
7. Shoppers: - Key person in the family who decide the purchase
decision. - Mostly make purchase decision at POS. - Frustration
about choosing the right brands while shopping Professionals: -
High awareness over premium category - Dont have time to approach
traditional advertising channel (TV, Newspaper) - Give shopping
advise to people surround WE HELP YOU TO FOCUS YOUR TARGET
CONSUMERS
8. COST EFFICIENT RIGHT TARGET CUSTOMIZATION We place our
screens in right place, at the right time to reach the right target
With very high traffic in every channel, we bring your brand to the
target audience as fast as possible Our services suit your brand
nicely, from pre-launching & pos-launching stage of your
products/campaigns. Different channels are suitable from your
current Advertising Posters to your TVCs, we can AIR THEM ALL for
you. GFM has competitive rate compared to traditional advertising
channels with higher consumers awareness & engagement to your
brands. We can spread-out your brands every time without booking an
costly slot for your TVC GFM have the capability and ability to
give your BRAND a great support to achieve business objectives
W-O-M SALES AWARE- NESS ADVOCACY TO ACHIEVE YOUR BUSINESS
OBJECTIVES
9. Commercial Buildings Channel
10. City Qty. of Buildings Traffic/ Day HCM 368 3,052,346 HN
427 4,508,113 TOTAL 795 7,560,459 *Updated: Mar 2015 Located in
many HI-END buildings such as: HCMC: SC Vivo City, Vincom, Cresent
Mall, PetroVietnam, Melinh Point, HN: Keangnam , Vincom, Viglacera
COMMERCIAL BUILDINGS CHANNEL
11. In recent studies show that *2.7minutes is average waiting
time at the elevator 4.5times are average time that each person
utilize the elevator per day 2.4out of these times target consumer
noticed about the content of these advertisement *adults aged 15-54
who visit office buildings or malls with elevators at least 4 days
a week N=88 COMMERCIAL BUILDINGS CHANNEL Have your BRAND exposed to
the target audience to the maximum?
12. COMMERCIAL BUILDINGS LCD NETWORK Our LCD Screens: Located:
Lift bank, waiting hall 17,32, 42 and 100 HD display Installed in
visionary spot Each cycle last 12 minutes that: Rotate 60 times/day
Flexible for TVC duration: 10, 15, 30 seconds each Brand
13. COMMERCIAL BUILDINGS DP NETWORK Our Digital Posters: Every
ad is repeated 288 times/day during 12 hours/day. Each ad cycle
lasts 2.5 minutes that: Rotate 15 seconds for each brand Allows 1-3
Marquettes for every 15 seconds Allows 10 brands
14. Modern Trade Channel *Now available with Wifi Location Base
system
15. (*): Modern Trade Channel: included Supermarket &
Shopping center MODERN TRADE DIGITAL POSTER NETWORK Wifi Location
Base system integrated
16. MODERN TRADE CHANNEL
17. 20.5% 70% In other recent studies show that MODERN TRADE
CHANNEL PURCHASE DECISIONS WERE MADE @P.O.S and its un-planned of
Vietnamese population go shopping every week Have your BRAND
exposed to the target audience to the maximum? Source: MHS (Media
Habit Survey)
18. We placed our screens in the MOST CROWDED shopping centers
in town. MODERN TRADE CHANNEL *Updated: Mar 2015
19. DP INSTALLATION FOLLOWS SHOPPING CYCLE WE PLACED OUR
DIGITAL POSTERS ALMOST EVERYWHERE!
20. CLIENT SERVICE - BAG KEEPING AREA HEALTH & BEAUTY CARE
PACKAGED FOOD AISLES HOUSEHOLD CARE BEVERAGE - MILKCLOTHESFRESH
FOODFOOD COURT CASHIER TO COVER EVERY STEP OF SHOPPERS DP
INSTALLATION FOLLOWS SHOPPING CYCLE
21. The average length of each brand The minimum numbers of
times shoppers have opportunity to see for each shopping trip The
repetition numbers for each marquette per week 15 (s) 12 1.008 10
seconds 15 seconds 20 seconds 2 marquettes to the maximum 3
marquettes to the maximum 4 marquettes to the maximum HOW IN-STORE
DIGITAL POSTER WORKS
22. POST CAMPAIGN MONITORING REPORT
23. SoSmartTM MOBILE SOLUTION A Member of:
24. 0000 TVCairing on LCD Banner Watch Video After one click,
full screen TVC is showed Free landing page building (3-5 layers)
Gif banner displayed on Mobile Ad Network Detailed and transparent
report realtime report MOBILE VIDEO BANNER
25. Mobile User Trend 64% 41%36% Watching film People use
Mobile all day long for different activities Dont miss your users !
45% 55% 31% 62% Source: Googleresearch 2014 Mobile brighten the
commute PCs dominate working hours Tablets popular at night Morning
Work hours Evenings Late night (06:00 am - 08:00 am) (09:00 am -
06:00 pm) (07:00 pm - 09:00 pm) (10:00 pm - 01:00 am) Source:
Comscore research 2014 SOSMART MOBILE AD NETWORK People use mobile
while Reading book Listening to music Watching TV Surfing the
internet Watching news Playing Game
26. 200+ Wap sites in all categories (VNExpress, Tinhte,
Webtretho) 1300+ Mobile Apps for all kinds of daily purpose WAP
sites Mobile Application Premium Brand Positioning Mass Approach
Better User Interaction Niche + Targeted Approach With 30% increase
YOY, SoSmart inventory keeps growing SoSMART - BIG INVENTORY
27. 10 TARGETING FILTERS Country Province Device Manufacturer
Pricing Level OS Carrier Channel Time of day Day of week 7 WAP
CHANNELS News Finance - Ecommerce Men Sports - Tech Entertainment
Social Daily Utility HOW TO FOCUS ON THE TARGET CUSTOMER Women
Healthcare - Lifestyle
28. Floating Banner Video Banner Pop-Up Banner Hotpot Banner
Expandable Banner Image Banner MOBILE BANNER
29. Chin dch Ngy Tnh trng Banners Loi gi Gi Ngn schhng ngy
Impressions Clicks CTR(%) Chi ph Yamaha Town Hanoi 25/08/2014 Ch a
hot ng Banner CPM 6,000.00 VND 265,266.00 VND 22499999 70686 0.31%
135,000,000.00 VND Yama ha Gran de Even t 23/07/2014 Ch a hot ng
Banner CPM 6,000.00 VND 6.00 VND 250000 384 0.15% 1,500,000.00 VND
Luvias 2 05/05/2014 Ch a hot ng Banner CPM 6,000.00 VND 0.00 VND
17000000 42305 0.25% 102,000,000.00 VND Luvias 15/04/2014 Ch a hot
ng Banner CPM 6,000.00 VND -6.00 VND 17000000 49455 0.29%
102,000,000.00 VND FZ150i 07/04/2014 Ch a hot ng Banner CPM
6,000.00 VND 0.00 VND 17000000 52341 0.31% 102,000,000.00 VND Date
Unique Users 2014-08-19 503 2014-08-20 604 2014-08-21 491
2014-08-22 835 2014-08-23 15 Date Views Video 2014-08-20 2980
2014-08-21 3284 2014-08-22 3102 2014-08-23 3429 Tng 12795 Date
Views Video 2014-08-19 3800 2014-08-20 5000 2014-08-21 5012
2014-08-22 4900 2014-08-23 5213 Date Estimated minutes watched
2014-08-20 1505 2014-08-21 1822 2014-08-22 1980 2014-08-23 2000 Tng
7307 Date Average view duration (seconds) 2014-08-19 0:30
2014-08-20 0:34 2014-08-21 0:32 2014-08-22 0:33 2014-08-23 0:35 % %
Ad Network Mobile Video Campain Report MobileVideoReport
Performance report Unique Users Video ViewsViews 01 02Actions 2500
CTR 250 15 2000 200 12.5 1500 150 10 1000 100 7.5 Click to
interaction Viewed time 03 500 50 5 04 0 0 2.5 7. Jul 14. Jul 21.
Jul 28. Jul 01 02Impression Click Budget AlocationTarget Breakdown
(OS, device, times, channel,...) 04 03 Averageview duration Targer
breakdown (OS, device, city,...) OS MOBILE BRAND CITY 0605iOS
Android Unknown Windows Phone OS iPhone OS Windows Mobile OS RIM OS
Symbian OS Cchnh khc Apple MAUI Phone Samsung PC Nokia Unknown MAUI
HTC LG Sony SonyEricsson H Ch Minh 10% 42.6% 50.3% 7% 100% 33.9%
9.6% H N i Cn Th H Ch M i nh iOS Andr oi d Wi ndows Phone OS 19%
1/2 City OS AIRING TIME AGE GENDER 0 1 6 7 8 9 10 11 12 13 14
Unknown 13-17 18-24 25-34 35-44 45-54 Cchnh khc Unknown 0 female
male Cchnh khc Samsung Appl e N oki a Wi fi Vi ettel Vi naphone
16.3% 14.9% 8,8% 37.6% 11.5% 7,8% 61.8% 9% 58.4% TelcoDevice CT R
Actions Views REAL-TIME REPORT FROM MMA SYSTEM
30. TOP PREMIUM PUBLISHERS
31. HOW CAN WE SUPPORT YOU?
32. COMMERCIAL BUILDING CHANNEL 1,863LCDs 692DPs & in
795BDs That hit 7,560,459Viewers PER DAY We have *Updated: Mar
2015
33. MODERN TRADE CHANNEL 1,796DPs in 102Supermarkets &
Shopping MallsThat hit 6,237,321Viewers PER DAY We have *Updated:
Mar 2015
34. Shoppers: - Key person in the family who decide the
purchase decision. - Mostly make purchase decision at POS. -
Frustration about choosing the right brands while shopping
Professionals: - High awareness over premium category - Dont have
time to approach traditional advertising channel (TV, Newspaper) -
Give shopping advise to people surround WE HELP YOU TO REACH YOUR
TARGET CONSUMERS
35. TO ACHIEVE YOUR BUSINESS OBJECTIVE COST EFFICIENTRIGHT
TARGET CUSTOMIZATION We place our screens in right place, at the
right time to reach the right target With very high traffic in
every channel, we bring your brand to the target audience as fast
as possible Our services suit your brand nicely, from pre-
launching & pos- launching stage of your products/campaigns.
Different channels are suitable from your current Advertising
Posters to your TVCs, we can AIR THEM ALL for you! GFM has
competitive rate compared to traditional advertising channels with
higher consumers awareness & engagement to your brands. We can
spread-out your brands every time without booking an costly slot
for your TVC
36. PROUD PARTNERING WITH
37. F&B PERSONAL CARE PHARMACY OUR VALUE CLIENTS
38. MOBILE AUTOMOBILE FINANCIAL ELECTRONIC OUR VALUE CLIENTS
NETWORK