Final Marketing Plan

Champion like a thrive

MARKETING PLANOF

V6 VEGETABLE JUICE

2 V6 vegetable juice

Prepared for,

Mr. Sajeeb SahaCourse instructorDepartment of Agribusiness and MarketingSher-e-Bangla Agricultural UniversitySher-e-Bangla Nagor, Dhaka-1207

Prepared BY,

1. Md. Rashedul Haque 07-2398

2. Md. Sharifur Rahman 07-2326

3. Md. Wahidul Islam 08-2776

4. Sayeda Razia Islam Nabila 07-2470

5. Mahbubur Rahman 08-3077

6. Md. Shahidul Islam 08-2766

7. Md. Faisal Kabir Khan 08-2778

8. Habiba Begum 08-2684


LETTER OF TRANSMITTAL

ToMr. Sajeeb SahaLecturer Department of Agribusiness and marketing

Subject: Submission of marketing plan

Dear Sir

This is our marketing plan of “V6 vegetable juice” which is launched by Horlborn Consumers Ltd.

In the time of preparing this plan we had to face some problem about marketing and sales. But we try to apply our marketing knowledge as much as we learn.

We prepare this marketing plan on the basis of our own knowledge and also on the collected information from different sources. If any type of mistake you notify please suggest us.

Sincerely yours,

Md. Rashedul Haque 07-2398

Md. Sharifur Rahman 07-2326

Md. Wahidul Islam 08-2776

Sayeda Razia Islam Nabila 07-2470

Mahbubur Rahman 08-3077

Md. Shahidul Islam 08-2766

Md. Faisal Kabir Khan 08-2778

Habiba Begum 08-2684


Table of Content:

SerialNo.

Description Page number

01 Executive Summary 7

02 Company Summary 82.1 Location 82.2 Size and capacity 9

03

Product and Service overview 93.1 Categories of product 103.2 Raw-materials of product 11-123.5 Nutrition 13

04

Strategic plan 13

4.1 Vision 134.2 Mission 14

4.3 Goals 144.3.1 Financial Goals 144.3.2 Non-financial Goals 14

05

Situation Analysis 155.1 Marketing Summary 15

5.1.1 Market Demographics 15

5.1.2 Psychographics 16

5.1.3 Market Needs 16

5.1.4 Consumer Insight 16

5.1.5 Market Trends 17-185.1.6 Market Growth 18

5.2 STP Analysis 185.2.1 Market Segmentation 185.2.2 Target Market 18

5.2.3 Positioning 19


5.3 SWOT Analysis 19

5.3.1 Strength 195.3.2 weakness 195.3.3 Opportunities 195.3.4 Threats 20

5.4 Competition Analysis 20

5.4.1 Competitor Strength 20

5.4.2 Competitor Weakness 21

5.4.3 Points of Difference 21

5.5 Competitive Advantage 21

5.6 Key to Success 215.7 Critical Issue 22

06

Strategic Marketing Analysis 22

6.1 Marketing Objectives 226.2 Strategies 226.3 Marketing mix 23

6.3.1 Product strategies 236.3.2 Pricing Strategies 23-246.3.3 Distribution pattern 24

6.3.4 Advertising & Promotion 25

6.3.5 Customer Service 25

6.4 Marketing Research 26


07

Financial planning 277.1 Financial Overview 277.2 Sales Forecast 287.3 Revenue Forecast 297.4 Expense Forecast 307.5 Profit Margin 317.6 Break-even Analysis 32

08Controls 338.1 Implementation 338.2 Marketing Organization 348.3 Contingency Planning 34


01 Executive Summary:

A concrete marketing plan is one of the major tools of a marketer to be successful in his business. As a student of Agricultural Marketing we were assigned to make a marketing plan. For this purpose we selected “V6 vegetable juice” as our product and made a marketing plan of this product.Horlborn Consumers Ltd serves both the consumer market, as well as local restaurants. We will succeed in developing a profitable business through the use of our two competitive advantages, quality and flexibility.The local farmers of vegetable cannot produce enough products to satiate local demand and also other beverage company can’t able to satisfy the consumer through their product. We see this market opportunity and are prepared to seize it.Our mission is to provide the highest-quality vegetable Juice. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.We have first formed a company then as per requirement we have given description of the business and current market situation. We have provides these details based on our own knowledge and collected information from different sources.Then we have discussed about our strategic plan, market summary, market trends and market growth. We did SWOT analysis, STP analysis, Competition analysis and also our competitive advantage.We also provide marketing strategy, pricing strategy, and also distribution channel. We mentioned our local and advertising and promotional activities. Then we included our financial plan and also our implementation plan.


02 Company Summaries:

Legal Name : Harlborn Consumers Ltd. ™ Trade name : Harlborn Consumers Ltd. ™

Business Address :Factory (Manufacturing Plant): Ishurdi EPZ, Pabna.

Head Office: Twin Builders Complex, 52/A Motijhil,Road 13/C, Motijhil, Dhaka.

E-mail : [email protected] Website : www.harlborn.v6.com Phone : +88013670487 Fax : 91-3483-244441.

Type of Organization : Partnership

2.1 Location:

Plant Location: We have to select a better manufacturing plant as well as the distribution place. In favoring the environmental factors as considered for the hygienic manufacturing plant as further the Ishurdi EPZ which area is much free from the violence of political disturbance & other hindering factor.

Central office: our target distribution place is Dhaka division with other renowned districts of the noteworthy division of Bangladesh. So, our central official position is situated at the twin builder’s complex at Motijhil. In other districts our own distributor sends our products through low cost with our great transportation facility.

http://www.harlborn.v6.com/

mailto:[email protected]


2.2 Size & capacity: Establishing the manufacturing plant the size of capacity is a great factor to

run the whole processing plant. Size & capacity should be effective for proper working.

In total we need 5600 square feet to move freely.

A small portion of that place will be used as a controller office.

Warehouse free space to store & preserve the raw materials.

Central office space is about 4000 square feet.

3.0 Product and Service overview:

Product and service overview includes categories of product, raw-materials of product and also the nutritional value of the V6 vegetable Juice.


3.1 CATEGORIES OF PRODUCT:

There are six season in Bangladesh. Among them winter is the most vital season for huge production of green vegetables. We select winter vegetables for our juice production. So our target product is winter vegetable juice. We divided our product into three types on the basis of their weight and size.

1 liter 500ml 200ml


3.2 Raw Materials of Product: Vegetables are an essential part of any healthy diet. Vegetables provide nutrients, such as potassium, magnesium and vitamins A, C and E that are vital for overall health and maintenance of your body. That’s why we select following vegetables.

Tomato:

Tomato provides powerful, natural antioxidants. The antioxidant Lycopene is found naturally in tomatoes, and helps protect against cell damage.

Cabbage:

It helps to round out your diet with other vitamins, minerals and natural antioxidant

Carrots:

Delivers vitamin A (alpha- and beta-carotene) to help maintain vision and a healthy immune system


Lettuce:

One cup of iceberg lettuce has only 10 calories!

Spinach:

Supply huge amount of vitamin A E K C & with calcium energy and iron

Swamp cabbage:

It gives us vital amount of vitamin A & C with high amount of protein calcium and iron


3.3 Nutrition:

Example nutrition information for V6 Vegetable Juice:

Nutrition DataServings per package: 1Serving size: 250 ml

Average qty per serving Average qty per 100 gEnergy 165 kJ (40 cal) 66 kJ (16 cal)Protein 2.4 g 1.0 gFat- Total Nil Nil- Saturated Nil NilCarbohydrate- Total 6.3 g 2.5 g- Sugars 6.3 g 2.5 gSodium 660 mg 263 mgVitamin A 325 µg (40%) ^ 130 µgVitamin C 52 mg (130%) ^ 21 mg

04 Strategic Plans:

The new marketing plan has developed its strategies by focusing on the vision, mission, goals as well as its core competency.

4.1 Vision: We envision a marketing system that quickly and efficiently moves wholesome, affordable agricultural products from the farm to the consumer. Our target customer, they can take the nutrition of the vegetable. Our product must be diversified as the consumer need. We have to create our market demand and grow awareness among the people. At first we have to capture our local market within two years and we will start to export our product within five years.


4.2 Mission:

Our mission is to provide the highest-quality vegetable Juice. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.We also focus on the following missions,

Hygienic food Finest quality of our product Keeping the affordable price Provide best customer service Provide energetic and nutritious food

4.3 Goals:We divided our goals into two part, financial goals and Non-financial goals.

4.3.1 Financial goals:

1. Realize a 5% increase in gross profit margins through efficiency gains every year. Reduce the transportation costs associated with product delivery by 10% by the end of the first year.

2. We will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

4.3.2 Non-financial goals:

1. Maintain positive, steady growth each month. 2. Experience an increase in new customers who are turned into long-term

customers. 3. Generate brand equity at the Farmer's Market as well as within the

commercial restaurant industry market.4. Awareness regarding services offered, develop the customer base, and

work toward building customer loyalty.5. To enter into new market.


05 Situation Analyses:V6 vegetable juice is a start-up business. The vegetables have been well received and marketing is now critical to its continued success and future profitability. Harlborn offers a wide range of high quality vegetable juice.The basic market need is high quality vegetables with flexibility of production for both the consumer and commercial market.

5.1 Market Summary:We possesses good information about the market and knows a great deal

about the common attributes of our most prized and loyal customers. We will leverage this information to better understand who is served, their specific needs, and how we can better communicate with them.

5.1.1 Market Demographics:The profile for our customer consists of the following geographic,

demographic, psychographics and behavior factors.

Individual’s demographics: Singles and families. Children’s Sick people Ages 25-50, this segment makes up 53% of the market

according to the Chamber of Commerce. Have attended college or graduate school. Are cognizant about their health Female aged 30-52 Tend to eat out at least once a week.

Behavior Factors: Are willing to pay a premium for higher quality, tastier vegetable

juice.

There is value attributed to the more attractive beverage of vegetable juice.

Enjoy a high-quality juice without the mess of making it themselves.


5.1.2 Psychographics:

Moderate involvement with product purchase, seeking information about health benefits and nutritional facts of V6 products

Well educated, hard working and active females with a desire to provide a healthy lifestyle for themselves and their family

Time poor people, struggling to manage theirs and their families active lives who seek an easy solution to providing nutritional beverages as an alternative to soft drinks

Females who take both an emotional and rational approach to buying their families food

Prone to moderate levels of emotional attachment with brands Eager to seek out the most consistently nutritious beverage products

5.1.3 Market Needs:We provide individuals and restaurants with high-quality vegetable juice.

We seek to fulfill the following benefits that are important to their customers. Selection: A wide choice of different vegetables with the flexibility to

change crops midseason. Competitive Needs: Sugary soft drinks are low in nutritional value to

recover this there needs a healthy and long lasting energy drinks. Customer service: The patron will be impressed with the level of attention

that they receive. Competitive pricing: All products will be priced competitive to true

substitutes.

5.1.4 Consumer Insight:The consumer insights are listed from most important to least important for the target audience


The need for a healthy alternative to soft drinks

Sugary soft drinks are low in nutritional value Over indulgence of soft drinks leads to poor eating habits Needs a variety of beverage choices Needs a way to gain healthy long lasting energy Have fast paced lives and do not have time to make healthy meals everyday

Passionate about their and their family’s health and well being

Genuinely concerned about the overall health of their families V6’s high volumes of vitamins and antioxidants contribute to healthy family

members Provides a solution to the worry of what to feed to themselves and their

children with little post purchase regret Want to maximize on opportunities to save time and effort by purchasing a

quality product Highly likely to put their families needs in front of their own Needs to feel good about their dietary decisions and give them a sense of

empowerment Peer pressure forcing them to have the perfect healthy family

5.1.5 Market Trends:The market for vegetable juice has exploded within the last few years. Explanations for this trend are,

Market supply: The increase of supply has reinforced the demand. Within the last few years many farms that were producing grains have moved to production of vegetables because of the increased margins and market demand.

Health consciousness: Now a day’s Bangladeshi’s have become more health conscious and vegetable have supported this goal as juice are inherently healthy and a vegetable mix juice is far tastier than the others juice.


Presentation/appearance: Presentation as an element of the culinary experience has taken on more value as juice has become more creative over the last several years.

5.1.6 Market Growth:

We are learning to appreciate the more sophisticated taste of this health food. Therefore taste and health consciousness is what is driving this demand. This demand can be seen by the increase of juice offerings by finer restaurants.Lastly, presentation is becoming a variable in gauging the quality of a product, and a mix for vegetables as juice is very aesthetically pleasing.

5.2 STP Analysis:The following STP analysis consists of market segmentation, target market and positioning.

5.2.1 Market Segmentation:We have segmented our customer into three groups.

Individual consumers Restaurants and Hospitals

5.2.2 Target Market: Children Sick people Active adult female School, College, and Universities students Old aged people Time poor people

5.2.3 Positioning:


V6 juice helps to maintain good health, when time is short, which create a value in consumers mind about this product and motivate rheumy to buy frequently. Horlborn will position itself as:

Flexible. High-quality producer. Professional. Reliable

5.3 SWOT Analysis:The following SWOT analysis captures key strengths and weaknesses within the company and describes the threats facing Horlborn Consumers Ltd for marketing V6 vegetable juice.

5.3.1 Strengths: Availability of seasonal vegetables throughout the year. Flexibility in meeting vegetable needs. Flexibility in meeting restaurant's needs. High-quality product offerings that exceed competitor’s offerings of price,

quality, and service. Higher than industry margins due to production efficiencies.

5.3.2 Weakness: V6 Vegetable juice lacks brand equity. A limited marketing budget to develop brand awareness. The decreased degree of flexibility when near full production.

5.3.3 Opportunities: Growing market with a significant percentage of the target market still not

aware that vegetable juice exists. The ability to develop long-term commercial contracts which should lower

costs associated with production. Children prefer juice than others meal.


5.3.4 Threats: An out of state, already established competitor that has decided to make

customer service and flexibility their selling point. A health scare that questions the safety of V6 vegetable juice. Poor weather which will affects the market of V6 vegetable juice. Customers are very much habitual to take vegetables as green.

5.4 Competition Analysis:

Though V6 vegetable juice is a new product in the market but there are some similar products also. Basically the beverages, fruit juices and vegetable products are the major competitors. The competitors are divided in two -

Direct Competitors:Beverages and fruit industries, like- Pepsi, coca cola, PRAN juice, ACMI juice, Frutika etc.

Indirect Competitors:Raw vegetable markets, vegetable by products (biscuits, soups, snacks), some healthy drinks like Boost, Flavored milk etc.

5.4.1 Competitors Strength:1. Established brands- the competitors have established brand like Coca-Cola,

Pran.etc. But we the new comer.2. Product supply- the competitor’s product supply is very larger than our

product.3. Price- the products are similar price like us.

5.4.2 Competitors Weakness:


1. Quick, tasty and healthy alternative to soft drinks and colas.2. Diet V6 juice has high levels of vitamin A & C, at the requirements of consumer’s daily values.3. General consciousness among the consumers of bad effect of soft drinks.4. Soft drinks can be high in sugar which can be a main deterrent for consumers.

5.4.3 Points of Difference:The point of difference that makes this vegetable juice than the others are-

New idea- Vegetable juice concept is first in Bangladesh in the juice industry.

Different experience & knowledge- The customers will have the distinctive feelings & experiences that they will not get although other drinks exists in market.

Strong distribution channel- As this product has strong channel distribution channel, the consumer get it at every retail shop.

5.5 Competitive Advantage: Our competitive advantage is really a superior one;

1. 100% vegetable juice.2. High contents of vitamin A & C.3. Low levels of sodium.4. Less fat & calories than other drinks.5. Tasty & healthy.

5.6 Key to Success:Exceed the customer's expectations. Additionally, Harlborn consumers Ltd will:

Generate repeat business Increase the transactions amount per customer. Increase the number of restaurant accounts. Increase variety of juice.

5.7 Critical Issue:


Harlborn consumers Ltd is still in the speculative stage as a V6 juice producer. Its critical issues are to continue to take a modest fiscal approach; expand at a reasonable rate, not for the sake of expansion in itself, but because it is economically wise to; and continue to build brand awareness to lower future marketing costs.

6 Strategic Marketing Analyses:Strategic marketing analysis includes marketing objectives, marketing strategies, marketing mix, and market research of V6 vegetable juice.

6.1 Marketing Objectives:The objectives of all integrated marketing communications will be to:

Inspire consumers to view V6 in a new more vibrant light Empower the female target audience about their dietary decisions Showcase the nutritional benefits and great taste of all V6 products Establish a connection between V6 and healthy active lifestyles

6.2 Strategies:

The single objective is to position vegetable juice as THE finest producer of vegetable in Bangladesh, commanding a majority of the market share within five years. The marketing strategy will seek to first create customer awareness regarding services offered, develop the customer base, and work toward building customer loyalty. We seek to communicate the message that we are the finest producer of high-end vegetable as JUICE. This message will be communicated through a variety of methods. The first method will be advertisements. Some of the advertisements will be co-branding with the Farmer's Market. Other advertisements will be solely Harlborn advertisements. The ads will be placed in both the local newspaper as well as the local art/entertainment paper.The message will also be communicated to the different hospital through networking with owners and managers. We will also communicate our message through informal gatherings and networking with consumers and hospital owners.

6.3 Marketing mix


V6 Vegetable Juice marketing mix is comprised of the following approaches to product, price, distribution, advertising and promotion, and customer service.

6.3.1 Product strategies:Basically at the beginning we are producing only vegetable juice made through winter vegetable. Afterwards we will produce juice made through summer, year-round vegetable, souses etc. Since our product fulfills both vegetable needs and beverage needs it will be competing with both green vegetables and beverage drinks.

6.3.2 Pricing Strategies:

Pricing strategies are most important stage in marketing mix. As we are going to launch a new product in the market, we do not have any idea whether the price would be accepted or not by the customers. If we select extensively high price, customers will not buy and volume of sales will be very low. On the other hand setting lower price will not cover our costs. So we have to consider the following things in selecting price.

Acceptance of product: As our product faces competition against both green vegetables and beverage drinks, price of our product should be accepted by customers. Our product fulfills both vegetable needs and beverage needs. For this extra utility we will charge higher price than our competitors.

Maintaining market share:If our product is accepted by customers in near future, more competitors will enter in the market. So our price should be such that can protect our market share in the competition period. Moreover we will need to lower the price to hold the market share at the time of competition.

Earning profit:As a business our main objectives is to earn profit. So we should not set any price that will not cover the cost of the product. After covering the cost we set a profit margin for our pricing.


After analyzing all of this we select Market-oriented pricing that is setting a price based upon analysis and research compiled from the targeted market and also with the cost.

6.3.3 Distribution Strategies:

In generally there are different types of marketing distribution system. Consumers are able to buy the products from different market place. All these distribution strategies are consists of producer, wholesaler, retailer, and finally to the consumer.

There are mainly four types of marketing distribution channel:

1. Conventional Marketing channel2. Vertical marketing channel3. Horizontal Marketing channel4. Hybrid Marketing channel

We select the conventional marketing channel to distribute our product. Our juice will be distributed by the specified distributor which will be selected by the company. The selected distributor will supply the juice product to the wholesaler and also to the retailer and the consumer will collect the product from the retailers.

There are three types of distribution strategies:1. Selective distribution2. Intensive distribution3. Exclusive distribution

We choose the intensive distribution for our product. We will supply our product all over the country on the basis of our product demand so that the consumer can get the product easily.

6.3.4 Advertising and promotion:


A mixture of advertisements and networking will be used to increase visibility for V6 vegetable juice.In first we will be focused on introducing the product. The advertisement will be done on different media e.g. television, newspaper and billboard to make people aware of the product.

Promotional activity:

We make promotional activities for our product in different school, college, hospital, and restaurant.

Advertising themes will be changed with time and promotional activity will be carried out to generate the consumer.

In different occasion we will open special sales center where attractive point of purchase display would be arranged to create positive image in consumer’s mind.

We will provide different incentive to our distributor.Sometimes we will offer free sampling for the mass sale of product.

6.3.5 Customer service:

Obsessive customer service is the mantra. Horlborn consumers Ltd philosophy is whatever needs to be done to make the customer happy must occur, even at the expense of short-term profits. In the long term, this investment will pay off with a fiercely loyal customer.

6.4 Marketing Research:


During the initial phase of the marketing plan development, several focus groups were held to gain insight into prospective customers. These focus groups provided helpful insight into the decision making processes.

An additional source of dynamic market research is a feedback mechanism based on a suggestion card system. The suggestion card has several statements that customers are asked to rate in terms of a given scale.

There are also several open ended questions that allow the customer to freely offer constructive criticism or praise. The “V6 vegetable juice” will work hard to implement reasonable suggestions in order to improve their service offerings, as well as show its commitment to the customer that their suggestions are valued.

The last source of market research is competitive analysis. The Horlborn consumers will send people to local competitors to gain information about their product offerings.

Financial Overview:


As we start our business in the year of 2011, we can’t expect a huge sales as well as huge profits. But our market research says that there is a good potentiality of this unique featured product. We project our sales will be keep rising next’s year. More ever promotion and advertising will help in increasing sales. At the very first of our business our mission should be emphasis on promotional activities and recognizing the product at every level.

Now we are showing our five year projected plan.

Description 2011 2012 2013 2014 2015

Total Revenue

(200000*22)+(80000*38)+(100000*68)=14240000

(310000*22)+(150000*38)+(200000*68)=26120000

(460000*22)+(250000*38)+(310000*68)=40700000

(750000*22)+(500000*38)+(600000*68)=76300000

(850000*22)+(650000*38)+(750000*68)=94400000

Variable Cost ( Raw-materials, marketing, advertising, Promotion)

(200000*16)+(80000*30)+(100000*56)=11200000

(310000*16)+(150000*30)+(200000*56)=20660000

(460000*16)+(250000*30)+(310000*56)=32220000

(750000*16)+(500000*30)+(600000*56)=60600000

(850000*16)+(650000*30)+(750000*56)=75100000

Fixed Cost ( Land, Factory, Office, Storage)

5000000 5000000 5000000 5000000 5000000

Total Cost 16200000 25660000 37220000 65600000 80100000

Profit Margin

-1960000 460000 3480000 10700000 14300000


Sales Forecast:

The first three months of first year will be used to set up the processing and manufacturing plant for the production of V6 vegetables juice. There will not be sales activity until the processing plant has established. From month four there will be a steady increase in sales.

2011 2012 2013 2014 20150

500000

1000000

1500000

2000000

2500000

total Sale

total Sale

Fig: Sales Forecast


Revenue Forecast:

As in the third month our product sales started and its will be increasing day by day our revenue also will be increased potentially. This growing revenue is shown by the following graph.

2011 2012 2013 2014 20150

10000000

20000000

30000000

40000000

50000000

60000000

70000000

80000000

90000000

100000000

total revenue

total revenue

Fig: Revenue Forecast


Expense Forecast:

Marketing expenses are budgeted to analysis the year-wise expense of Horlborn Consumers Ltd. The projected expenses for five years are shown by the following graph.

2011 2012 2013 2014 20150

10000000

20000000

30000000

40000000

50000000

60000000

70000000

80000000

90000000

Fixed Cost Variable Cost


Fig: Expense forecast

Profit Margin:

The progresses of Horlborn Consumers Ltd are measured by analysis the yearly profit. These are shown by the following graph.

2011 2012 2013 2014 2015-2000000

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

Profit Margin

Profit Margin


Fig: Profit Margin

Break even Analysis:

The Break-even Analysis indicates 25890000tk will be needed in yearly revenue to reach the breakeven point.


2011 2012 2013 2014 2015

-20000000

0

20000000

40000000

60000000

80000000

100000000

120000000

Fixed Cost

Profit

Total Expense

Total Revenue

8.0 Controls:The purpose of V6 vegetable juice marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

Revenue: annually Expenses: annuallyRepeat business.Customer satisfaction.

8.1 Implementation:The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget. As successful entrepreneur we must fix the detailed action plan with when we are going to perform that. There are


some primary activities (planning, permeation from Government) that we assume we have already performed.

Building production plant

Purchasing Machinaries

Labour supply

Creation of Marketing Channel

Starts Production

Starts selling of product

0 0.5 1 1.5 2 2.5 3 3.5 4

Month

Month

8.2 Company Organogram:

CEO

DIRECTOR

Chief marketing Chief HR Chief Finance Chief IT


8.3 Contingency Planning:

Difficulties and risks: Problems generating visibility. An already established competitor that chooses to compete on

quality and flexibility. Poor weather which could hamper crop yields.

Worst case risks may include: Determining that the business cannot support itself on an ongoing

basis. Having to liquidate equipment to cover liabilities.

GM Product & Service

GM Sales & Distribution

GM HR Training

GM Corporate GM IT & Operation

GM HR Operation

GM Finance & Accounts

GM IT & Planning

Documents

Final Marketing Plan