COLLEGEGUIDE

MARKETING PLAN FOR

PART ONE

EXECUTIVE SUMMARY

• CollegeGuide is a one of its kind app which helps college students find right the college for themselves.

• Guidance from mentors who have been in the shoes that young college students want to be in will help them find the right college for themselves.

• CollegeGuide will act as a platform for all admission counselling issues.

PART TWO

SITUATION ANALYSIS

COMPANY OVERVIEW

2.1

• CollegeGuide has a legacy in providing councelling regarding college selection and guidance.

• Its premium product which helps students get specific guidance according to their needs and interests has been a hit among students.

• CollegeGuide has uniquely positioned itself among the competitors and hence created its distinct identity.

MARKET OVERVIEW

2.2

• The Education Counseling Market has grown over the years in India,People are getting more aware about selecting an appropriate career for themselves.

• This is an opportunity for CollegeGuide to capture a major share in this increasing counseling market.

• Also there also is a threat due to the increasing competition in the sector.

TARGET CUSTOMERS

2.3

CollegeGuide is mainly targeting students of Class 12 and students applying for post graduate programs who want to seek guidance regarding college selection

PART THREE

GOALS

• CollegeGuide aims at being the dominant player in the education counseling industry.

• Over the next 5 years it plans to guide close to half a million students across India.

• As in terms of monetary investments, CollegeGuide plans to breakeven in a timespan of three years and then turn profitable.

PART FOUR

STRATEGY

TARGET MARKET

4.1

Customers:• They would be students trying to

seek admissions to appropriate colleges as per their capabilities and preferences.

• Students across India sitting for various entrance exams would be the initial primary focus.

Collaborators:• Coaching classes or schools whose

students need mentoring regarding the colleges to select for future admissions are the major potential collaborators.

Company:• A wide array of mentors from majors

colleges across India would form the backbone of the guidance committee at CollegeGuide.

Competitors:• Counseling groups across various

social media platforms act as the biggest competitors.

VALUE PROPOSITION

4.2

Customer Value:• Customers which are majorly

students will get guidance that could help them build their career and hence this service would be of great value to them.

Collaborator Value:• It would benefit them as they could

project this as an additional offering from an affiliate thus helping them give a well rounded service to the students.

Company Value:• CollegeGuide looks at the product as

an offering that could help students choose right colleges that could help build their career.

• This is the way in which it positions itself among the customers and the company stakeholders.

PART FIVE

TACTICS

PRODUCT

5.1

• The product developed by CollegeGuide is a freemuim type product .

• The free version has basic guidance and opinions and information about various career options and various colleges.

• The premium version provides detailed and students specific guidance from our expert guidance panel.

SERVICE

5.2

• The services offered vary depending on the type of package that the student has opted for.

• It consists of service packages for different stream that student would opt.

• Each package has been customized as per the needs of the particular student.

BRAND

5.3

• CollegeGuide is perceived as a reliable brand on which students can rely and take their inputs to make important educational decisions.

• It is looked as a brand which has a trustworthiness among the students and their parents as well.

PRICE

5.4

• CollegeGuide’s packages vary in costs as they have different services offered to students.

• They range from free products to packages which cost from $20 to $500 and some even more.

INCENTIVES

5.5

• CollegeGuide provides reduced cost packages to students from schools or coaching classes which are affiliated with it.

• There are also some aids which are be provided to students who have low family income based on their school marks.

COMMUNICATION &

DISTRIBUDTION

5.6 & 5.7

• The products and services of CollegeGuide will be communicated with students through a lot of mediums.

• Collaborators will play an important role in this, also social media platforms and the app and website of CollegeGuide will instrumental in distribution of offerings to students.

PART SIX

IMPLEMENTATION

INFRASTRUCTURE

6.1

• CollegeGuide’s app will be the main source of interface between the students and mentors.

• If needed CollegeGuide can also provide face to face interaction of students with experts.

• Also collaborators will play a big part in building up a good interface.

• This will be the main basis and the organizational structure of CollegeGuide’s offerings.

PROCESSES &

SCHEDULE

6.2 & 6.3

• The interaction between students and experts will be completely private and known only to them.

• CollegeGuide will not have access to the guidance provided by experts.

• Also the any query by the student will meet with its response within 24 hours of it being posted by the student.

• In cases of emergency a separate portal is made which will be addressed within 2 hrs but will have limited use for students.

THANK YOU!