Marketing plan final paper

MARKETING PLAN/STRATEGY FOR MANAGEMENT DEPARTMENT

Presented to:

Kristy Weidman and Management Faculty at

Oregon Institute of Technology

BUS 473 Marketing Plan Development/Strategy

Prepared by:

Tiffany Barnes

Derek Scott

June 2015

Executive Summary

The Oregon Tech marketing degree currently serves 31 students on the Klamath Falls

campus. This program teaches its students the life skills needed to excel in a job after graduation

or to move on to a master’s degree. However change is needed to ensure this program is

sustainable. This marketing plan was designed to revamp the marketing degree option at Oregon

Tech. This report includes a summary of all of our research done, and recommendations for the

department based on our research. We have designed 5 recommendations with fairly easy to

follow implementation instructions. In addition the activities we choose cost very little to no

money at all. They will just take some time and dedication from the department.

Based on our research the program will cease to exist if there is not something done to

bring in more students. It is expected that only 1 or 2 students will enroll in the program in the

next four years. This is not enough to even replace the students graduating out of the program for

one year. With the use of our recommendations it is possible to save this degree and make it

larger than it has ever been. In addition the marketing department is currently doing nothing to

address its correct target market. Through our research we have identified the correct target

market that can be backed up with data, and designed recommendations specifically to reach

these students.

The overall goal of this marketing plan is to increase enrollment by 15 new students each

year. This is enough to replace the students going out and also grow the program.

And a potential step by step plan to implement our marketing efforts can be found in the

work plan section of our report. Following successful implementation of this plan we hope to see

the marketing department grow to new levels.

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2015-2016 Marketing Plan and Strategy for the Marketing Degree Option

TABLE OF CONTENTSPROGRAM DESCRIPTION.........................................................................................................iv

History........................................................................................................................................ivMission Statement......................................................................................................................ivFaculty........................................................................................................................................ivLocation.....................................................................................................................................viiDevelopment Stage...................................................................................................................viiiProduct and Services Offered...................................................................................................viiiCurrent Promotional Activities...................................................................................................ix

SITUATION ANALYSIS..............................................................................................................ixIndustry Size and Growth Trends...............................................................................................ix

PROGRAM CONTEXT.................................................................................................................ixTechnology..................................................................................................................................xCultural........................................................................................................................................xEconomic.....................................................................................................................................xPolitical Legal.............................................................................................................................xi

Competitor Analysis.......................................................................................................................xiSWOT ANALYSIS.......................................................................................................................xiiCURRENT STUDENTS SERVED/MARKET SEGMENTATION...........................................xiii

Demographics...........................................................................................................................xiiiGeographics..............................................................................................................................xiiiPsychographics.........................................................................................................................xiii

Consumer Purchase Process and Influencers...............................................................................xiiiTARGET MARKETING.............................................................................................................xivEVALUATION OF CURRENT MARKETING MIX..................................................................xvKEY MESSAGE POINTS...........................................................................................................xvi2015-2016 MARKETING LAUNCH..........................................................................................xvi

NEW POSITIONING STATEMENT......................................................................................xviGOAL/DESIRED OUTCOME..............................................................................................xviii

LAUNCH OBJECTIVES AND TACTICAL APPROACHES.................................................xviiiWORK PLAN FOR MANAGEMENT DEPARTMENT 2015-2016.........................................xxii

Work Plan for PHM 2014-15..................................................................................................xxiiReferences..................................................................................................................................xxiv

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Appendix A..................................................................................................................................xxv

PROGRAM DESCRIPTION

History

The marketing program was started in 1997. The latest enrollment for 2015 was a total of

31 students. Students peruse the marketing degree for careers in management, advertising,

research, consulting, sales, and many others. The objective of this degree is to prepare students

for employment or to prepare students for an entry into a master’s program.

Mission Statement

The mission statement for the management is as follows: “The Management – Marketing

Option is a challenging, applicable degree program that integrates management concepts in a

technical and innovative setting as required by today’s dynamic business environment. The

program develops graduates with relevant skills preparing students for entry into management

careers in business, government, public, or social service organizations. Industry-trained faculty

translates theory to practice; advising students through the diversity of the curriculum, project-

based learning, and internships. The degree serves those students that seek a personal, hands-on

learning experience and the needs of the businesses that employ them”.

Faculty

The program director is Hallie Neupert. The two professors who make up the marketing

department are Kristy Weidman and Don DaSaro.

Kristy Weidman’s biography is as follows: She has had the pleasure of teaching

management courses at OIT since 2007. She earned her Bachelor of Science degree in

Management with an emphasis in Marketing from OIT in 2000. After that, she received an MA

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degree from Thomas Edison State College. It wasn't until her late twenties when she was able to

start higher education. She was a "non-traditional" student and worked full time and went to

school full time. Therefore, she understands what it is like to juggle many different

responsibilities. She often attended classes during my lunch hour.

Right out of high school, she joined the U.S. Navy and worked as a broadcast journalist.

She received training at the very prestigious DINFOS (Defense Information School) in

Indianapolis, Indiana. Her experience in the military was incredible and profoundly shaped

where she is today. When she moved back to Oregon in the 90's, she began applying what she

had learned in the military by working as a videographer for a video production company. She

then went on to work in marketing and found she was particularly drawn to advertising. She had

the opportunity to run an in-house advertising agency at the ripe age of 25. She loved the

dynamic world of advertising. At 26, she enrolled at OIT and used her prior military experience

to work as the public affairs representative for the Oregon Air National Guard. After graduating

from OIT, she enrolled in a graduate program.

Prior to coming to OIT, she was an instructor with Oregon State University Extension

Services in Klamath County. She had the pleasure of managing the OSU Master Gardener and

Junior Master Gardener programs. She loved her job at OSU, especially working with children

and sharing her love of gardening with such young, open minds. “There is nothing like watching

children grow and harvest the bounty they produce--from seed to plant to plate”. After four

years, she left her job at OSU to focus on teaching courses and advising students at OIT. She

thoroughly enjoy working at OIT and appreciates the diversity of programs offered. A couple of

years ago, she traveled to Tanzania, Africa with the Oregon Tech Engineers Without Borders

(EWB) crew. She documented their work in Tanzania and produced a video. “Traveling to

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Africa was an incredible experience--it allowed me to see the extraordinary work our engineers

perform abroad and to also see, firsthand, the plight of those who struggle each day to acquire

the essentials that most of us take for granted”.

She is an active member of my community and feel it is my civic responsibility to lend

my support in any way I can. I serve on both the Discover Klamath Board and Klamath Basin

Youth Without Borders (KBYWB) Board. Over spring break, I traveled with KBYWB to

Trinidad and Tobago on a humanitarian project. It was an incredible experience.

When she is not in the classroom, she donates her time volunteering at the Discover

Klamath Tourism Center where she gets to meet and assist many people from all over the world.

“As you can probably tell, I love the community where I reside, and I am committed to making it

prosper by participating in various groups and committees. I am also very passionate about

learning. Each quarter, I audit courses on campus. This summer (2015), I will be going through

the Marketing Strategy Certification program through Cornell University. The certification

program is designed for working marketing professionals who want to keep up-to-date in the

latest practices. I will be able to share what I learn by implementing such practices in the

classroom”.

Don DaSaro’s biography is as follows: He graduated from the Missouri School of Mines

at Rolla with a B.S. in Civil Engineering and completed an MBA (Finance) at Marymount

University in Virginia. He retired from a 41-year career with Caterpillar in marketing, sales

operations, various management levels and human resources in Asia (28 years), Latin America

and Washington DC. Foreign languages include Indonesian, Malaysian and some Spanish. While

in Washington, D.C. was an advisor on trade to various committees and business councils,

including the U.S.-China Business Council, U.S.-Vietnam Business Council, Sustainability

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Forest Committee of the Smithsonian Organization (now called the Tropical Forest Foundation),

the Senate Foreign Relations Committee Hearing on lifting the Vietnam Embargo and was part

of the U.N.'s mine clearing effort on the ground in Cambodia. He also has a background with the

Marines for 4 years.

Location

This degree is only offered on the Klamath Falls Campus. There are currently no options

for this degree in Wilsonville or online. The population of Klamath County is 63,775. There is a

labor force of 27,610 and the unemployment rate is 8.1% in Klamath County. Cost of living

information can be found in the table provided by the Chamber of Commerce below:

Item Klamath Score

Composite Index 99.8Grocery Items 109.7Housing 99.3Utilities 79.7Transportation 104.5Health Care 104.8Misc. Goods and Services 98.1

Klamath Falls typically has varied weather. Typically there are warm summers and

varied winters. Klamath Falls also enjoys over 290 days of sunshine in one year!

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Development Stage

The marketing program is still in its growth phase. In the past five years, the marketing

program has seen a steady increase in students. There has been 30% more students enroll in this

degree. Targeting traditional students will also allow for the program to reach more growth.

Marketing has also shown to be a backup degree for other degrees such as Pre MIT, if this major

was also introduced to other majors we may see an increase in internal transfers. While the

program has been available for 18 years, it still feels as though it’s still finding its footing in

Oregon Tech’s curriculum. There is still much more room to grow as far as finding full time

employees and improving the marketing strategy to bring more students into the program.

Product and Services Offered

The marketing program offers a wide variety of courses. Students will be introduced to

accounting, operations, various management courses, and of course marketing courses. There is a

3 part marketing course in addition to marketing plan development. Students also go through a 3

term senior project or internship. Students value this degree because of its small class sizes and

instructors with industry experience. It is also valued because of Oregon Tech’s lower overall

cost of attendance and overall location. Employers value Oregon Tech marketing students

because Oregon Tech students have a wide variety of knowledge, and are proactive. Oregon

Tech students are set apart because they get a hands on experience, and go to a serious school.

Oregon Tech offers a business club, has the easy option to double major or minor, and some

students even seek the opportunity to become six sigma certified with their green belt. Typically

the marketing degree goes unnoticed in the market place. Often people are not aware this degree

exists.

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Current Promotional Activities

The marketing program has a variety of information on the Oregon Tech website. Other

than that there is little promotion being used. The Oregon Tech Management department has a

Facebook page, however the last update was in the fall of 2013. This page is not being utilized to

its full potential. There is no advertising, sales promotions, or personal selling that we could find

being used currently. From the research we did it seems a lot of students come to this degree

from other degrees within Oregon Tech or come for athletics.

SITUATION ANALYSIS

Industry Size and Growth Trends

According to the OUS 2013 Fact Book Oregon Tech is expected to increase enrollment

by 87 students by 2022. Typically the business department only makes up 8% of Oregon Tech’s

overall population. This means the management department will see an increase of only 7 people

with potentially 1 or 2 enrolling in marketing. This means that extensive marketing needs to be

done to keep this program alive. In Oregon enrollment is expected to increase by 6,342 students.

If more marketing was done Oregon Tech could hope to reach some of these students. Overall

enrollment is increase in Oregon, they just are not expected to attend Oregon Tech.

PROGRAM CONTEXTAccording to the Bureau of Labor statistics’ Occupational outlook handbook the

marketing field is growing. It is supposed to grow by 12% from 2012 to 2022. This means an

additional 25,400 jobs introduced. There is also an excellent pay for this degree. The median pay

in the marketing industry is $115,750 per year or $55.65 per hour.

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Technology

Online learning options are becoming more popular and are currently not offered for the

marketing option at Oregon Tech. Adding an option may draw more students to attend Oregon

Tech. Additionally social media is a growing aspect of the marketing world. Adding social media

classes may make a student more valuable to a potential employer. Adding social media classes

to the curriculum may be beneficial to not only the students but the marketing program as it may

attract more users.

Cultural

There is a growing expectation that people go to college. This creates a growing market

of students that may potentially attend OIT. On the opposite side of the spectrum, typically

Klamath Falls graduates have a stigma that college is not necessary. There were even a few

responses on our high school student survey that said they were not attending college. If we are

targeting local students this may present a threat. Employers may also look for degrees with the

title business or are from a school of business. Since Oregon Tech offers a management degree

this may hurt a graduate looking for work, or hurt the school because students won’t attend.

Economic

Some areas in the United States are still coming out of the recession.

This may create more students who are looking to go to school or go back to

school who can actually afford it now. In addition, tuition is always

increasing, and there is a 5% increase next year which may turn away some

students. Also, the overall economic environment is poor in Klamath Falls.

There are not many jobs for marketing students after graduation which may

also turn away some students.

x


Political Legal

The University is currently going through a transitioning phase by leaving the OUS

system. The new governing board will be taking over on July 1. The status of the Oregon Tech

president is uncertain, and there has yet to be a new dean of students hired. All of these factors

potentially could turn away students from Oregon Tech in general.

COMPETITOR ANALYSISOur two main competitor identified through our survey and focus group research are

Oregon State University (OSU) and Portland State University (PSU). OSU targets 18-24 Males

and Females from Oregon and surrounding areas (Washington, California, Idaho, etc.). They

come to OSU because of their reputation. They also offer the degree on Corvallis campus and

online. They don’t engage in a senior project and have 8 marketing professors. They overall cost

of attendance per year $23,610. PSU targets 18-24 traditional students as well as working

professionals. They target those seeking prestigious positions with prestigious companies since it

is a nationally known school. They also offer their marketing degree on the Portland campus and

online. They allow you to take a specialized track with your degree (ex. Global marketing) and

they have 5 marketing professors. Their total cost of attendance for one year is $24,261.

Oregon Tech differentiates them self from the competition with their cheaper overall cost

of attendance per year at $20,742. Oregon Tech also has small class size compared to the

competition. The class sizes of all three schools can be seen below:

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OIT OSU PSU

2-9 students: 20% of classes












Over 100 students: 9% of classes







Over 100 students: 3% of classes

Oregon Tech also requires an all-encompassing senior project. This is not offered by either of the

competitors. This give our students a leg up in the real word and with employers.

SWOT ANALYSISStrengths

Class Size Teachers with industry experience Lower overall costs

Weaknesses

Only 2 half time professors Tuition increase Uncertainty of governing board

Opportunity’s

Increased norm to attend college Offering an online degree Changing the name to a school of

business

Threats

Other schools offering social media classes

Other school have a school of business title

Other school offer masters

Our core competencies are overall lower costs, small class size, and teachers with industry experience.

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CURRENT STUDENTS SERVED/MARKET SEGMENTATION

Demographics

Our target market is 18-24 males and females. From our survey we found that there is

almost a 50/50 split of males and females. There for we will not choose to target one over the

other. 64% of our survey sample was traditional students, with many of the nontraditional

students being athletes. Therefore we will choose to target traditional students.

Geographics

Our target market is primarily from Oregon with a larger portion from the Klamath Falls

area. 68% of our survey sample was from Oregon and 28% was from Klamath Falls. The others

were very sporadic with no definite trends. The out of state students are primary athletes who

choose Oregon Tech just because of sports programs. Our reach spanned all the way to Australia

however it was not significant enough to target this area. Based on this data will with choose to

target in state students and more in Klamath Falls, to the local high schools.

Psychographics

Our target market values Oregon Tech because of its proximity to their families and to

their homes. They also value Oregon Tech because of its overall lower costs. Our target market

also values the opinion of their parents and friends.

CONSUMER PURCHASE PROCESS AND INFLUENCERS

Our target market comes to Oregon Tech primarily because of its proximity, its lower

cost, or its athletic programs. In addition not many students come to Oregon Tech for the

marketing degree. 64% of our survey sample came to Oregon Tech and transferred to the

marketing program from another degree. Typically these students do not come here on an

impulse. They make the decision with the input of their families and friends. They gather

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information about the degree after they are already on campus for another degree or are recruited

by athletics.

TARGET MARKETINGNow, develop a persona for the target segments currently enrolled in the program.

Include demographic, geographic, psychographic, consumer purchase process and major

influencers. Include a pictures and names of your target students. You may find the following

table useful in developing your targeted segments.

Target

Segment

Justin

Case

19 year

old male.

From

Eugene

Oregon

Student

Need/Want—

Attended

Oregon Tech

because of its

athletics

Value Proposition—

Choose the Marketing Program

because of the professors who

have real world experience

outside of the classroom

Consumer Purchase

Process—

Choose this program

because parents and

athletic coaches

advised it.

Influencers—

Parents and athletic

coaches

Target

Segment

Shanita

Bath

Student

Need/Want—

Attended

Oregon Tech

because of its

Value Proposition—

Choose the marketing program

because of small class sizes

compared to previous degree

Consumer Purchase

Process—

Choose this program

because a friend in

the program

Influencers—

Friends

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20 year

old

female.

From

Klamath

Falls

Oregon

proximity to

family and

low cost.

of Pre MIT. recommended it

EVALUATION OF CURRENT MARKETING MIX Through our research we have identified that there is currently very little promotion of

the marketing department going on. Students are coming to the marketing program as internal

transfers. If we reached the students in the beginning it would not only save them time and

money but might allow the marketing program to grow. Klamath Falls has 3 large high schools

that Oregon Tech could very easily reach. Engaging in marketing activities for the marketing

program with these students will not only encourage them to attend college but specifically

engage them in the marketing degree option. We would suggest moving forward to create

relationships with these schools and potentially business clubs at these schools.

KEY MESSAGE POINTSThe marketing degree has shown to be a backup degree for people from Oregon who

attend Oregon Tech for degrees such as Pre MIT, Small Business, and Accounting. This degree

offers some students another option in the realm of business or a career path that they are much

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happier with. This is also an affordable degree program for Oregon Tech. There is no additional

requirement for classrooms or labs to be built. And there is no additional technology needed. All

that is needed to run this degree program is the faculty and with such small enrollment numbers

there is no need to hire any additional faculty.

PART II: MARKETING STRATEGY

2015-2016 MARKETING LAUNCH

NEW POSITIONING STATEMENT

The new positioning statement we came up with for the Marketing Department is as

follows: The Marketing Degree offered at Oregon Tech is a superior degree choice over identical

degrees offered at PSU and OSU for 18-24 males and females from Oregon because of the small

class sizes and professors who offer industry experience.

We have also designed a positing map for the marketing department:

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OSU

PSU

Overall Cost

Class Size

For the positioning map we choose to analyze Oregon Tech and its top two competitors based on

the two of the most important deciding factors when choosing a college. Oregon Tech has lower costs and

smaller class sizes compared to OSU and PSU.

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GOAL/DESIRED OUTCOME

With the use of this marketing plan we hope to successfully revamp Oregon Tech’s

marketing degree option within the management department. We are hoping to attract more than

just the projected 1-2 students in the next 7 years. We are hoping to add 15 students per year in

the next four years. Due to the fact that currently each class has approximately 8 students, we

need to maintain 8 students to keep the program at par. In addition we would like to grow the

program not only sustain it. Therefore we will look to add 15 students per year rather than just 8.

Therefore effectively doubling the program size within one student’s college duration. After this

time we hope to have enough momentum and word of mouth in addition to the improved

marketing activities to keep growing the program.

LAUNCH OBJECTIVES AND TACTICAL APPROACHES1. Increase enrollment: Increase enrollment with traditional students during 2015-2016

academic year. We would like to add 15 new students a year.

Tactical Approaches (How you are going to do it.)

What: Start with marketing to the local high schools with teachers and student representatives

from Oregon Tech. Then expanding reach to other high schools in Oregon. Then maintain

relationships until they decide on a college and degree.

When: Begin in the fall 2015 with senior high school students

Where: On the high school campus. After the relationship is built in person it will be maintained

through social media and email.

Why: This will directly reach our target market in a way that they prefer and are accustomed to.

Helping us to reach our goal of adding 15 students per year.

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2. Strengthen partnership: Establish key partnership with KCC’s business department during

2015-2016


What: Start by meeting with business teachers and their business club. We would look to

establish a relationship that would allow for Oregon Tech marketing representatives to come in

and speak to the business club and sophomore level students. We would hope to also have KCC

teachers encouraging their graduates to continue their education at Oregon Tech over other

Oregon schools.

When: Begin speaking with sophomores and the business club in the fall of each year. Could

begin speaking with teachers and faculty as early as the summer 2015.

Where: On the KCC campus. Relationships can then be maintained through social media and

email. And even personal phone calls to faculty.

Why: Nontraditional students are considered one of our secondary target markets. Currently we

only have 3 KCC transfers based on our survey data, however we believe this number could

grow and we would love to see it double by fall 2016.

3. Build relationships: During 2015-2016 meet with high school business club faculty and

business club seniors.


What: We will first make relationships with the advisor of the FBLA club at Mazama High

school and the DECA advisor at Klamath Union High School. We will then send Oregon Tech

xix


faculty and senior students to speak at club events. We would also hope that business club

advisors would encourage their students to attend Oregon Tech.

When: Begin speaking with advisors as early as summer 2015. Begin creating relationship with

students in the fall of 2015.

Where: On their high school campus. After the relationship is built in person it will be

maintained through social media and email.

Why: This is our primary target market. There are an average of 50 students per school we

would be reaching. This may also not just help the marketing department but the management

department as a whole. Currently 36% of our survey sample come from a local high school.

However they currently come for other degrees. If we could reach them during high school it

will save the student time and promote our degree.

4. Create awareness: During 2015-2016 academic year, connect with Oregon Tech faculty

advisors and admissions counselors


What: We are hoping to build up the relationship with other Oregon Tech faculty because we

have an internal transfer rate of 64% based on our survey data. We believe there are still some

students looking for the right degree for them and marketing could be it.

When: Summer 2015 through fall 2015

Where: Oregon Tech campus. Relationships can be maintained in person and through email.

Why: Again the marketing degree option has an internal transfer rate of 64%. We believe there

still may be some students looking for the right degree for them. If their advisors are aware of the

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marketing degree and all of its benefits they may be more likely to recommend it to their

students.

5. Creating credibility: During the 2015-2016 academic year, peruse the option of changing the

degree name to a school of business offering a business degree rather than a management degree.


What: As seen in our report above our top two competitors have this option while Oregon Tech

does not.

When: Throughout the 2015-2016 academic year

Where: Oregon Tech campus management department

Why: The current name gives off the wrong impression. It essentially lessons the value of the

degree and can be very confusing to students and potential employers. It may be turning away

some students from this degree option or school.

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WORK PLAN FOR MANAGEMENT DEPARTMENT 2015-2016

Review your marketing strategy and tactics to complete a work plan that the Management

Department can get started on. I have included the Population Health Management’s Work Plan

for 2015-2016.

Work Plan for PHM 2014-15

Deliverable Lead Person(s) Deadline StatusCreate a Oregon Tech marketing degree social media campaign (Facebook, twitter)

Hallie 8-30-15

Contact Oregon High schools

Kristy 8-31-15

Assign faculty and student representatives

Sharron 8-31-15

Send representatives to various high schools

Hallie 10-1-15

Maintain relationships with potential students from Oregon high schools

Hallie / Kristy 7-31-16

Contact KCC faculty and KCC business club

Don 8-30-15

Send student and faculty representatives to KCC

Don 11-30-15

Maintain relationships built with KCC students

Hallie / Don 7-31-16

Maintain relationships built with KCC faculty

All

Contact Mazama FBLA advisor

Kristy 9-30-15

Contact KU DECA advisor Sharron 9-30-15Send facility and student representatives to local high schools

Kristy / Sharron 11-30-15

Maintain relationships built with potential students from business clubs

Kristy / Sharron 7-31-15

Maintain relationships built with business club advisors

Kristy / Sharron

Contact Oregon Tech advisors and Faculty

All 11-30-15

xxii


Deliverable Lead Person(s) Deadline StatusMaintain relationships built with Oregon Tech advisors and Faculty

All

Faculty meeting to determine what needs accomplished for name change

All 9-30-15

Additional tasks tentative to faculty meeting

All

xxiii


REFERENCESChernev, A. (2011). The marketing plan handbook (3rd ed.). USA: Cerebellum Press.

CollegeData. (n.d.). College Search, Financial Aid, College Application, College Scholarship,

Student Loan, FAFSA Info, Common Application.

Harvard Business Review Press, & Levitt, T. (2013). HBR's 10 must reads on strategic

marketing. Boston, MA: Harvard Business Review Press.

Harvard Business School. (2006). Marketer's toolkit: The 10 strategies you need to succeed.

Boston, MA: Harvard Business School Press.

Klamath County Chamber of Commerce. (n.d.). Relocation :: Economic :: Climate

OIT. (n.d.). Management Accounting, Entrepreneurship, Marketing.

Oregon State University. (n.d.). College of Business | Marketing.

Oregon University System. (2013). Fact Book.

Portland State University. (n.d.). Portland State School of Business Administration | Business

Major: Marketing.

U.S. Bureau of Labor Statistics. (2014, January 8). Advertising, Promotions, and Marketing

Managers : Occupational Outlook Handbook.

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APPENDIX A Survey results for college students

Q1: Please circle your major:

Management- Accounting OptionManagement- Small BusinessIT- Systems AnalysisOperations ManagementTechnology and ManagementManagement- Marketing optionIT- Applications DevelopmentIT- Health InformaticsHealthcare Management

0000025000

Total 25

Q2: Age

<17 018-24 2225-29 230-3536-4041>

100

Q3: Gender

Male 14Female 11

Q4: Hometown

City StateOak HarborEugeneKlamath FallsKlamath FallsKlamath FallsKlamath FallsSheridanMacdoelHappy Valley Klamath Falls

WAORORORORORWYCAOROR

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EugeneBanks PendletonKlamath FallsOxnardMalinKlamath FallsWenatcheeRoseburgSanta RosaAlohaRogue RiverUklahHarrisburgEphrata

ORORORORCAORORWAORCAORORCAORWA

Q5: Prior Education

High School NamesOak Harbor Winston ChurchillHenleyMazamaMazamaSheridan HighTriadClackamas HSHenleyChurchill Glenco PendletonMazamaHenleyLost RiverMazamaWenatcheeRoseburg Maria Carillo CenturyRogue RiverHarrisburgEphrata

College NamesSkagit Valley CollegeKCCWillston State CollegeKCCCollege of the siskiyousWanatchee ValleyUmqua CCKCCWenatchee Valley

xxvi


Q6: Are you a transfer student?

Yes 9No 16

Q7: Have you Changed majors?

Yes 16No 9

If yes, what was your major? Why did you change majors?

Mgt - Small BusPre-MITTeachingPsychologyDental HygeneBiology health sciencePre-MIT, Health Sciences, PsycAccountingRad ScienceCSET, ITCivil EngComputer EngRespitory CarePre MITAccountingSmall Bus

Less AccountingDidn’t like medicalOIT doesn’t offerAfter grad jobHated itNot good at itProfessorsDidn’t like itDidn't like itDidn’t like itDidn't like it, want to open small busDidn't like itDidn't like itLoss of interstBetter FitSeemed more valuable

Q8: Who influenced your decision to attend Oregon Tech?

ParentCounselorAthleticsFriendEmployerOther

1127912

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Q9: What other colleges were you considering?

WSUCollege of- syscious

CorbanOklahoma panhandleMagville ST ND

Simpson

LBCCAirforce- AcademyArt Inst of- SeattlePCC

Rogue CCLewis &- ClarkNorthern- StateWashington- StateBluefield- State

ViterboU of O

U of O

U of O

OSUOSUOSUOSUOSUOSUOSUOSU OSU SOUSOUSOUPSUPSUPSUPSUWOUWOU

Q10: What made you select Oregon Tech?

WSUAthletic ScholarshipRadiology departmentFamilyLow tuition

AtmosphereAthleticsProximityFinancialAthletics

xxviii


FinancialClose to homeAthleticsLack of planningAlthleticsThe hygene programSoftballScholarshipLocationParentsClose to homeFinancial

WUEHigh Job PlacementEX girlfriendSmall Class SizeAlumni FamlyClass SizeEngineering programReputationReputationCivil ProgramHands onReputation

Q11: How likely are you to recommend Oregon Tech to family and friends? (1- not likely;

6-most likely)

123456

1016124

Survey results for high school students students

Q1: Gender

Male 3FemaleTotal

58

Q2: What are your top college choices?

WOU OSUOITKCCSOUEOU

No collegeBoise State

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OHSUKCCU of NevadaPSUKCC

Q3: What majors are you considering?

Accounting Graphic DesignSign LanguageNursingBusinessTeachingNone

MarketingAccountingBusinessPolitical ScienceEconomics

Q4: What attributes do you look for in a college?

Big SchoolParty SchoolDon’t careBig cityGolf

Activities and clubsDiversityInteresting majors

Q5: If given the chance would you stay in Klamath Falls

YesNo

26

Q6: Who influences which college you choose?

ParentCounselorAthleticsFriendOther

50222

Q7: Are you considering the 5th year/ advanced diploma option

YesNo

44

Q8: Are you considering community college before a university?

YesNo

52

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Q9: When someone says Oregon Tech what comes to mind?

BasketballTechnologyEngineering and medical

NursingGreat School

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Documents

Marketing plan final paper