The world leader in serving scienceProprietary & Confidential

Employer Brand AdventureEva Vacikova, 2017

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•Employer Brand as a business

•Employer Brand as an adventure

•Employer Brand as a story

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•Purpose & Impact

•Hi Tech/Technology Innovation

•Future Career Opportunities

•International Environment

•Mkt Leadership & Growth rate

Integrated Employer Value Proposition

EMPLOYEE

Work content (challengingassignements)

Opportunituies (learning newskillls)

People (friendy enjoyableenviroment)

CANDIDATE

HiTech enviroment -meaningful work

Future, grow, opportunity,

Influence things around

Friendly, enjoyableenvironment

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What keeps us awake…

• Content

• Events

• Identifi

• Focused per position

• Employer Brand versus Candidate’s preferences

• Meet our people versus meet our recruiters

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Brand as an adventure

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be INPROGRAM CONNECTING STUDENTS WITHIN THE

COMPANY, PLACE WHERE PEOPLE COME TO GAIN NEW SKILLS AND KNOWLEDGE IN ORDER TO WORK ON

THEIR SELF REALIZATION

Brand as a story

About 10% of HC are interns

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Lessons learned…

• Ask your employees – what attracts your successful job owners

• Ask your employees – they are the best source for messaging

• Ask you employees – they are the best models for your visual materials

• Ask your employees – review branding materials with them as frequent as

possible

• Ask your employees – they are the most innovative source

• Ask your employees – to review materials with family, friends …

• Ask you agency – they are the best to consolidate and delete too much info

• Ask Core Leaders to participate…

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I do apologize, I need to leave or meeting…