Employer Brand Adventure - pmf-hr.kov-Eva-1.pdf  • Employer Brand versus Candidate’s preferences

  • View
    215

  • Download
    0

Embed Size (px)

Text of Employer Brand Adventure - pmf-hr.kov-Eva-1.pdf  • Employer Brand versus...

  • The world leader in serving scienceProprietary & Confidential

    Employer Brand AdventureEva Vacikova, 2017

  • 2 Proprietary & Confidential

    Employer Brand as a business

    Employer Brand as an adventure

    Employer Brand as a story

  • 3 Proprietary & Confidential

    Purpose & Impact

    Hi Tech/Technology Innovation

    Future Career Opportunities

    International Environment

    Mkt Leadership & Growth rate

    Integrated Employer Value Proposition

    EMPLOYEE

    Work content (challengingassignements)

    Opportunituies (learning newskillls)

    People (friendy enjoyableenviroment)

    CANDIDATE

    HiTech enviroment -meaningful work

    Future, grow, opportunity,

    Influence things around

    Friendly, enjoyableenvironment

  • 4 Proprietary & Confidential

    What keeps us awake

    Content

    Events

    Identifi

    Focused per position

    Employer Brand versus Candidates preferences

    Meet our people versus meet our recruiters

  • 5 Proprietary & Confidential

    Brand as an adventure

  • 6 Proprietary & Confidential

    be INPROGRAM CONNECTING STUDENTS WITHIN THE

    COMPANY, PLACE WHERE PEOPLE COME TO GAIN NEW SKILLS AND KNOWLEDGE IN ORDER TO WORK ON

    THEIR SELF REALIZATION

    Brand as a story

    About 10% of HC are interns

  • 7 Proprietary & Confidential

    Lessons learned

    Ask your employees what attracts your successful job owners

    Ask your employees they are the best source for messaging

    Ask you employees they are the best models for your visual materials

    Ask your employees review branding materials with them as frequent as

    possible

    Ask your employees they are the most innovative source

    Ask your employees to review materials with family, friends

    Ask you agency they are the best to consolidate and delete too much info

    Ask Core Leaders to participate

  • 8 Proprietary & Confidential

    I do apologize, I need to leave or meeting