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RAHUL YADAV-T10842
SHAILESH KUMBHAR-T10848
INTRODUCTION
bull The direct-to-home (DTH) TV sector in India continues to expand rapidly attracting large investments from new and existing players
bull The DTH market which began commercial operations in 2008 has been able to acquire over 139 Million subscribers during the past five years
bull As per our new research report ldquoIndian DTH Market Forecast to 2012rdquo the number of DTH subscribers is forecasted to grow at a CAGR of around 25 during 2009-2012
KEY PLAYERS
bull DISH TVmdash4 MILLIONbull TATA SKYmdash27 MILLIONbull BIG TVmdash07 MILLIONbull SUN DIRECTmdash14 MILLIONbull DIGITAL TVmdash620000 CLIENTS
DISH TV
BRAND EQUITY
PODbull MOVIE ON DEMANDbull ASTRO ACTIVEbull GAMINGbull JOB ACTIVEbull SHADI ACTIVEbull TRAVEL ACTIVEbull ICICI ACTIVEbull SPORTS ACTIVEbull NEWS ACTIVE
PRODUCT STRATAGIES (USP)bull It allows exceptional picture clarity and consistent high
quality audio This technology also enables delivery of more complex interactive content and is high-definition ready
bull Dish TV however is not rattled It is planning to launch its own satellite to offer customers up to 400 channels by next year Dish TV can be installed along with the existing cable connection But the sellout is its reach in far-flung areas like Siachen and Ladakh where TV was a mere dream and live TV on aircraft (Kingfisher Airlines) and on moving vehicles including warships
SCAbull Dish TV ndash Strategybull Customer acquisition strategybull 1048707 Focused marketing leading to creation of a BRAND ndash SRK campaignbull 1048707 Largest content offering and digital viewing experiencebull 1048707 Aligned dealer incentive structure-Higher incentives for subscriber atbull higher packsbull 1048707 Competitive pricing A-la carte offerings and ease of making paymentsbull 1048707 Distribution and after sales servicebull Customer retention strategybull 1048707 Promotions and dealer incentives offered on an ongoing basis to retainbull customers through innovative packagesbull 1048707 Over 350 Dish Care Centers (DCCs) amp service franchisees providingbull installation and after sale-service as of Mar-09bull 1048707 In-house call centre operating 247 with capacity of up to 800 operators
Price stratagybull Offers
bullRs1950 get 3 months GoldSouth Gold + colors + Assured UTV PackOffer price (A) Rs 1950Set-top box price (B) Rs1590Subscription Amount (A-B) Rs360
ORbull
Rs1890 get 3 months SilverSouth Silver + Assured UTV PackOffer price (A) Rs 1890Set-top box price (B) Rs1590Subscription Amount (A-B) Rs300 Also can enjoy 3 Months Child Pack for Rs1990
Rs 200 installation charges extra
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
INTRODUCTION
bull The direct-to-home (DTH) TV sector in India continues to expand rapidly attracting large investments from new and existing players
bull The DTH market which began commercial operations in 2008 has been able to acquire over 139 Million subscribers during the past five years
bull As per our new research report ldquoIndian DTH Market Forecast to 2012rdquo the number of DTH subscribers is forecasted to grow at a CAGR of around 25 during 2009-2012
KEY PLAYERS
bull DISH TVmdash4 MILLIONbull TATA SKYmdash27 MILLIONbull BIG TVmdash07 MILLIONbull SUN DIRECTmdash14 MILLIONbull DIGITAL TVmdash620000 CLIENTS
DISH TV
BRAND EQUITY
PODbull MOVIE ON DEMANDbull ASTRO ACTIVEbull GAMINGbull JOB ACTIVEbull SHADI ACTIVEbull TRAVEL ACTIVEbull ICICI ACTIVEbull SPORTS ACTIVEbull NEWS ACTIVE
PRODUCT STRATAGIES (USP)bull It allows exceptional picture clarity and consistent high
quality audio This technology also enables delivery of more complex interactive content and is high-definition ready
bull Dish TV however is not rattled It is planning to launch its own satellite to offer customers up to 400 channels by next year Dish TV can be installed along with the existing cable connection But the sellout is its reach in far-flung areas like Siachen and Ladakh where TV was a mere dream and live TV on aircraft (Kingfisher Airlines) and on moving vehicles including warships
SCAbull Dish TV ndash Strategybull Customer acquisition strategybull 1048707 Focused marketing leading to creation of a BRAND ndash SRK campaignbull 1048707 Largest content offering and digital viewing experiencebull 1048707 Aligned dealer incentive structure-Higher incentives for subscriber atbull higher packsbull 1048707 Competitive pricing A-la carte offerings and ease of making paymentsbull 1048707 Distribution and after sales servicebull Customer retention strategybull 1048707 Promotions and dealer incentives offered on an ongoing basis to retainbull customers through innovative packagesbull 1048707 Over 350 Dish Care Centers (DCCs) amp service franchisees providingbull installation and after sale-service as of Mar-09bull 1048707 In-house call centre operating 247 with capacity of up to 800 operators
Price stratagybull Offers
bullRs1950 get 3 months GoldSouth Gold + colors + Assured UTV PackOffer price (A) Rs 1950Set-top box price (B) Rs1590Subscription Amount (A-B) Rs360
ORbull
Rs1890 get 3 months SilverSouth Silver + Assured UTV PackOffer price (A) Rs 1890Set-top box price (B) Rs1590Subscription Amount (A-B) Rs300 Also can enjoy 3 Months Child Pack for Rs1990
Rs 200 installation charges extra
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
KEY PLAYERS
bull DISH TVmdash4 MILLIONbull TATA SKYmdash27 MILLIONbull BIG TVmdash07 MILLIONbull SUN DIRECTmdash14 MILLIONbull DIGITAL TVmdash620000 CLIENTS
DISH TV
BRAND EQUITY
PODbull MOVIE ON DEMANDbull ASTRO ACTIVEbull GAMINGbull JOB ACTIVEbull SHADI ACTIVEbull TRAVEL ACTIVEbull ICICI ACTIVEbull SPORTS ACTIVEbull NEWS ACTIVE
PRODUCT STRATAGIES (USP)bull It allows exceptional picture clarity and consistent high
quality audio This technology also enables delivery of more complex interactive content and is high-definition ready
bull Dish TV however is not rattled It is planning to launch its own satellite to offer customers up to 400 channels by next year Dish TV can be installed along with the existing cable connection But the sellout is its reach in far-flung areas like Siachen and Ladakh where TV was a mere dream and live TV on aircraft (Kingfisher Airlines) and on moving vehicles including warships
SCAbull Dish TV ndash Strategybull Customer acquisition strategybull 1048707 Focused marketing leading to creation of a BRAND ndash SRK campaignbull 1048707 Largest content offering and digital viewing experiencebull 1048707 Aligned dealer incentive structure-Higher incentives for subscriber atbull higher packsbull 1048707 Competitive pricing A-la carte offerings and ease of making paymentsbull 1048707 Distribution and after sales servicebull Customer retention strategybull 1048707 Promotions and dealer incentives offered on an ongoing basis to retainbull customers through innovative packagesbull 1048707 Over 350 Dish Care Centers (DCCs) amp service franchisees providingbull installation and after sale-service as of Mar-09bull 1048707 In-house call centre operating 247 with capacity of up to 800 operators
Price stratagybull Offers
bullRs1950 get 3 months GoldSouth Gold + colors + Assured UTV PackOffer price (A) Rs 1950Set-top box price (B) Rs1590Subscription Amount (A-B) Rs360
ORbull
Rs1890 get 3 months SilverSouth Silver + Assured UTV PackOffer price (A) Rs 1890Set-top box price (B) Rs1590Subscription Amount (A-B) Rs300 Also can enjoy 3 Months Child Pack for Rs1990
Rs 200 installation charges extra
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
DISH TV
BRAND EQUITY
PODbull MOVIE ON DEMANDbull ASTRO ACTIVEbull GAMINGbull JOB ACTIVEbull SHADI ACTIVEbull TRAVEL ACTIVEbull ICICI ACTIVEbull SPORTS ACTIVEbull NEWS ACTIVE
PRODUCT STRATAGIES (USP)bull It allows exceptional picture clarity and consistent high
quality audio This technology also enables delivery of more complex interactive content and is high-definition ready
bull Dish TV however is not rattled It is planning to launch its own satellite to offer customers up to 400 channels by next year Dish TV can be installed along with the existing cable connection But the sellout is its reach in far-flung areas like Siachen and Ladakh where TV was a mere dream and live TV on aircraft (Kingfisher Airlines) and on moving vehicles including warships
SCAbull Dish TV ndash Strategybull Customer acquisition strategybull 1048707 Focused marketing leading to creation of a BRAND ndash SRK campaignbull 1048707 Largest content offering and digital viewing experiencebull 1048707 Aligned dealer incentive structure-Higher incentives for subscriber atbull higher packsbull 1048707 Competitive pricing A-la carte offerings and ease of making paymentsbull 1048707 Distribution and after sales servicebull Customer retention strategybull 1048707 Promotions and dealer incentives offered on an ongoing basis to retainbull customers through innovative packagesbull 1048707 Over 350 Dish Care Centers (DCCs) amp service franchisees providingbull installation and after sale-service as of Mar-09bull 1048707 In-house call centre operating 247 with capacity of up to 800 operators
Price stratagybull Offers
bullRs1950 get 3 months GoldSouth Gold + colors + Assured UTV PackOffer price (A) Rs 1950Set-top box price (B) Rs1590Subscription Amount (A-B) Rs360
ORbull
Rs1890 get 3 months SilverSouth Silver + Assured UTV PackOffer price (A) Rs 1890Set-top box price (B) Rs1590Subscription Amount (A-B) Rs300 Also can enjoy 3 Months Child Pack for Rs1990
Rs 200 installation charges extra
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
BRAND EQUITY
PODbull MOVIE ON DEMANDbull ASTRO ACTIVEbull GAMINGbull JOB ACTIVEbull SHADI ACTIVEbull TRAVEL ACTIVEbull ICICI ACTIVEbull SPORTS ACTIVEbull NEWS ACTIVE
PRODUCT STRATAGIES (USP)bull It allows exceptional picture clarity and consistent high
quality audio This technology also enables delivery of more complex interactive content and is high-definition ready
bull Dish TV however is not rattled It is planning to launch its own satellite to offer customers up to 400 channels by next year Dish TV can be installed along with the existing cable connection But the sellout is its reach in far-flung areas like Siachen and Ladakh where TV was a mere dream and live TV on aircraft (Kingfisher Airlines) and on moving vehicles including warships
SCAbull Dish TV ndash Strategybull Customer acquisition strategybull 1048707 Focused marketing leading to creation of a BRAND ndash SRK campaignbull 1048707 Largest content offering and digital viewing experiencebull 1048707 Aligned dealer incentive structure-Higher incentives for subscriber atbull higher packsbull 1048707 Competitive pricing A-la carte offerings and ease of making paymentsbull 1048707 Distribution and after sales servicebull Customer retention strategybull 1048707 Promotions and dealer incentives offered on an ongoing basis to retainbull customers through innovative packagesbull 1048707 Over 350 Dish Care Centers (DCCs) amp service franchisees providingbull installation and after sale-service as of Mar-09bull 1048707 In-house call centre operating 247 with capacity of up to 800 operators
Price stratagybull Offers
bullRs1950 get 3 months GoldSouth Gold + colors + Assured UTV PackOffer price (A) Rs 1950Set-top box price (B) Rs1590Subscription Amount (A-B) Rs360
ORbull
Rs1890 get 3 months SilverSouth Silver + Assured UTV PackOffer price (A) Rs 1890Set-top box price (B) Rs1590Subscription Amount (A-B) Rs300 Also can enjoy 3 Months Child Pack for Rs1990
Rs 200 installation charges extra
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
PODbull MOVIE ON DEMANDbull ASTRO ACTIVEbull GAMINGbull JOB ACTIVEbull SHADI ACTIVEbull TRAVEL ACTIVEbull ICICI ACTIVEbull SPORTS ACTIVEbull NEWS ACTIVE
PRODUCT STRATAGIES (USP)bull It allows exceptional picture clarity and consistent high
quality audio This technology also enables delivery of more complex interactive content and is high-definition ready
bull Dish TV however is not rattled It is planning to launch its own satellite to offer customers up to 400 channels by next year Dish TV can be installed along with the existing cable connection But the sellout is its reach in far-flung areas like Siachen and Ladakh where TV was a mere dream and live TV on aircraft (Kingfisher Airlines) and on moving vehicles including warships
SCAbull Dish TV ndash Strategybull Customer acquisition strategybull 1048707 Focused marketing leading to creation of a BRAND ndash SRK campaignbull 1048707 Largest content offering and digital viewing experiencebull 1048707 Aligned dealer incentive structure-Higher incentives for subscriber atbull higher packsbull 1048707 Competitive pricing A-la carte offerings and ease of making paymentsbull 1048707 Distribution and after sales servicebull Customer retention strategybull 1048707 Promotions and dealer incentives offered on an ongoing basis to retainbull customers through innovative packagesbull 1048707 Over 350 Dish Care Centers (DCCs) amp service franchisees providingbull installation and after sale-service as of Mar-09bull 1048707 In-house call centre operating 247 with capacity of up to 800 operators
Price stratagybull Offers
bullRs1950 get 3 months GoldSouth Gold + colors + Assured UTV PackOffer price (A) Rs 1950Set-top box price (B) Rs1590Subscription Amount (A-B) Rs360
ORbull
Rs1890 get 3 months SilverSouth Silver + Assured UTV PackOffer price (A) Rs 1890Set-top box price (B) Rs1590Subscription Amount (A-B) Rs300 Also can enjoy 3 Months Child Pack for Rs1990
Rs 200 installation charges extra
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
PRODUCT STRATAGIES (USP)bull It allows exceptional picture clarity and consistent high
quality audio This technology also enables delivery of more complex interactive content and is high-definition ready
bull Dish TV however is not rattled It is planning to launch its own satellite to offer customers up to 400 channels by next year Dish TV can be installed along with the existing cable connection But the sellout is its reach in far-flung areas like Siachen and Ladakh where TV was a mere dream and live TV on aircraft (Kingfisher Airlines) and on moving vehicles including warships
SCAbull Dish TV ndash Strategybull Customer acquisition strategybull 1048707 Focused marketing leading to creation of a BRAND ndash SRK campaignbull 1048707 Largest content offering and digital viewing experiencebull 1048707 Aligned dealer incentive structure-Higher incentives for subscriber atbull higher packsbull 1048707 Competitive pricing A-la carte offerings and ease of making paymentsbull 1048707 Distribution and after sales servicebull Customer retention strategybull 1048707 Promotions and dealer incentives offered on an ongoing basis to retainbull customers through innovative packagesbull 1048707 Over 350 Dish Care Centers (DCCs) amp service franchisees providingbull installation and after sale-service as of Mar-09bull 1048707 In-house call centre operating 247 with capacity of up to 800 operators
Price stratagybull Offers
bullRs1950 get 3 months GoldSouth Gold + colors + Assured UTV PackOffer price (A) Rs 1950Set-top box price (B) Rs1590Subscription Amount (A-B) Rs360
ORbull
Rs1890 get 3 months SilverSouth Silver + Assured UTV PackOffer price (A) Rs 1890Set-top box price (B) Rs1590Subscription Amount (A-B) Rs300 Also can enjoy 3 Months Child Pack for Rs1990
Rs 200 installation charges extra
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
SCAbull Dish TV ndash Strategybull Customer acquisition strategybull 1048707 Focused marketing leading to creation of a BRAND ndash SRK campaignbull 1048707 Largest content offering and digital viewing experiencebull 1048707 Aligned dealer incentive structure-Higher incentives for subscriber atbull higher packsbull 1048707 Competitive pricing A-la carte offerings and ease of making paymentsbull 1048707 Distribution and after sales servicebull Customer retention strategybull 1048707 Promotions and dealer incentives offered on an ongoing basis to retainbull customers through innovative packagesbull 1048707 Over 350 Dish Care Centers (DCCs) amp service franchisees providingbull installation and after sale-service as of Mar-09bull 1048707 In-house call centre operating 247 with capacity of up to 800 operators
Price stratagybull Offers
bullRs1950 get 3 months GoldSouth Gold + colors + Assured UTV PackOffer price (A) Rs 1950Set-top box price (B) Rs1590Subscription Amount (A-B) Rs360
ORbull
Rs1890 get 3 months SilverSouth Silver + Assured UTV PackOffer price (A) Rs 1890Set-top box price (B) Rs1590Subscription Amount (A-B) Rs300 Also can enjoy 3 Months Child Pack for Rs1990
Rs 200 installation charges extra
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
Price stratagybull Offers
bullRs1950 get 3 months GoldSouth Gold + colors + Assured UTV PackOffer price (A) Rs 1950Set-top box price (B) Rs1590Subscription Amount (A-B) Rs360
ORbull
Rs1890 get 3 months SilverSouth Silver + Assured UTV PackOffer price (A) Rs 1890Set-top box price (B) Rs1590Subscription Amount (A-B) Rs300 Also can enjoy 3 Months Child Pack for Rs1990
Rs 200 installation charges extra
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
Dishing it out Itrsquos a battlefield out there in the great beyond and the big boys are
lining up with their best and brightest offers Whorsquos giving what in the great new game
Offer USP Pricing
Dish TV 225 channels Can be installed along with the existing cable TV connection
Offers a variety of packages starting at Rs 1990 plus Rs 200 for installation and activation
Tata Sky 160-plus channels
Technology that allows subscribers to save a particular content airing on one channel while watching another
Packages start from Rs 99 plus hardware for Rs 1499 and Rs 1000 for installation
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
Association
bull Symbolndash
bull Tag line--wish karo dish karo
bull Brand ambassadormdashSHAHRUKH KHAN
THANK YOU
THANK YOU
