COMPARATIVE STUDY OF D2H AND

PLANNING FOR HIGHER ACQUISITION

OF SHARES OF DISH TV

PRESENTATION

ON

PRESENTED BY:

JAGADISH MAHATO

ROLL NO- D14

NEW DELHI INSTITUTION OF MANAGEMENT

ABOUT DISH TV

Launched: 2004

Type Public (BSE: 532839)

Industry: Satellite television

Founded: 2004

Headquarters: Noida, India

Area served: India & Sri Lanka, Pakistan, Afghanistan &

Nepal

Key people: R.C. Venkateish (CEO), Jawahar

Goel(Managing Director), Subhash chandra(Chairman)

Products: Direct Broadcast Satellite, Pay TV, Pay-per-view

TV

Parent: Zee Network Enterprise (owned by Essel Group)

Subsidiaries: Management Services Limited (ISMSL), Agrani

Satellite Services Limited (ASSL) and Agrani Convergence

Limited (ACL)

Continued…

PRIMARY COMPETITORS

PRODUCTS OF DISH TV

PACKAGES

Rest of India Packs

Super Family Pack

Super Gold Pack

Super World Pack

Super Platinum

Pack

Paradise Pack

South packs

South Silver

Cricket Pack

South Silver PackSouth Family Pack

South Super World Pack

South Super

Platinum

South Paradise

Pack

HD Packs

Super HD World pack

Super HD Premiere

pack

Super HD Royal pack

South Super HD World pack

South Super HD Premiere

packSouth Super HD

Royale pack

VALUE ADDED SERVICE

MOVIE ON DEMAND

ACTIVE SERVICES

DISH DELIGHT

MULTILINGUAL SERVICES

ELECTRONIC PROGRAM GUIDE

MDU (MULTI DWELLING UNIT)

FUN ZONE

ONLINE RECHARGE FACILITY

TITLE OF MY PROJECT

OBJECTIVES AND SCOPES

Understanding of the Business Model and

Operation of Dish TV.

Effectiveness of Dish TV as a Brand over the

retail outlets and its competitor’s position over

these outlets.

Analyze dealer’s perception and association

with Dish TV.

Efficiency of Distribution channel and Service

franchise.

Awareness of new schemes offered by Dish

TV in the market.

AREA COVERED(UNDER RANCHI)

• ASHOK NAGAR

• KANTATOLI

• DORANDA

• NAMKUM

• RATU ROAD

• BARIATU

• MAIN ROAD

• UPPER BAZAR

• LALPUR

• CHUTIYA

• BAHUBAZAR

• STATION ROAD

• BOOTYMORE

• KANKE ROAD

• HINOO

• DANGRATOLI

• KOKAR

• DHURWA

• BIRSA CHOWK

PROCESS

Undergone the knowledge and information about the company through Dish TV website.

Getting insight about the business model and the market by working along with the employee of the organisation.

Visited retail outlets, hotels and distribution centre.

Interacted with the retailers and also gathered information about the products and services of the competitor firms.

Getting feedback from the retailers.

STRENGTH

First entrant in the DTH category.

Zee group.

Customer friendly, pocket friendly, and customizable regional packages.

Superior technology.

Distribution network.

WEAKNESS

ISP problem.

Low visibility.

Service centre.

Dealers relation.

OPPORTUNITIES

India’s 140 million television owning

households.

The roll-out of cable operator by the

Government will impact the growth rate of

DTH category.

Enrichment of value added services with

gaming and a host of active services.

THREATS

DTH is currently a six players market,

price cuts and reduce margins.

Improved quality of service by Digital

Cable Operator.

RECOMMENDATIONS

Provide free services.

Provide toll-free for customers.

Better marketing of regional channels.

Area wise service centre and direct sales

association.

Award best performing dealers.

Improve after-sales service.

Dedicated sales-force.

Increase visibility.

LEARNING OUTCOMES

Understand the DTH market in India.

Growth, opportunities and challenges in the DTH sector.

Importance of point of purchase and point of sale.

The gap between rural and urban market.

Significance of after sale service.

Importance of dealers association with the brand.

Contribution of distribution channel to earn market.

THANK

YOU