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DIGITALMEDIA ASIA
12-14 NOV 2013 . KUALA LUMPUR, MALAYSIA
www.wan-ifra.org/dmaTwitter: #dma13
09:00 Delegates to be seated
Session 1. The new face of newsrooms in the digital era
09:30 Transforming the newsroom Whatcantraditionalmediaintheirtransitiontodigitallearnfromthesuccessofnewonlinepure-players?SPH’sflagshipnewspapersharesitsexperienceonitswaytoafullnewsroomintegration.Warren Fernandez, Editor, The Straits Times, Singapore
The new journalistic long tailLaunchedin2012,TheTimesofIsraelhasquicklybecomeoneofthemajorplayerscoveringtheMiddleEastinEnglish,with2millionuniqueusersmonthly.Aprimereasonforthissuccessisthecreationofathrivingblogplatformthatincludesmorethan1,000bloggers.Grig Davidovitz, CEO, RGB Media, Romania
10:30 Coffee break
Session 2. The evolution of paid content
11:00 Paid for Digital ContentMoreandmorenewsmediacompanieshavebeenintroducingonlinepaywalls,hopingtobringinmuchneededrevenue.Discoveravarietyofconceptsandstrategieslearnedfromimplementationsaroundtheworld.Thomas Jacob, Chief Operating Officer, WAN-IFRA
Implementing a metered paywallThemeteredpaywallisthemostsuccessfulandmostwidelyimplementedmodelworldwideforchargingforonlinecontent.Howtodefineandfine-tunethepaywall?Howtoconvinceuserstoregisterandsubscribe?Andrew Holden, Editor in Chief, The Age, Australia
Where premium could be optimumInmarketswherebroadbandpenetrationisstilllowandwhereonlyarelativelysmallelitemightbewillingtopayforveryspecificonlinecontent,thepremiummodelcouldbethebeststrategy.Sachin Gopalan, CEO, Beritasatu Media Holdings, Indonesia
12:30 Lunch
Session 3. Mapping the latest social media trends
14:00 New trends and best practices in social mediaThispresentationwillreviewthelatesttrendsinsocialmediaandgiveinsightsonhowtothriveonthismediaplatform.Kiruba Shankar, CEO, BusinessBlogging, India
Day 1, 12 November 2013
Sessionsponsoredby
Social media as a news distribution channelAwinnerofGold(2010)andSilver(2012)inBestinOnlineMediaattheAsianDigitalMediaAwards,SENATUS(www.senatus.net)currentlyhasmorethan760,000fansonFacebookandmorethan30,000influencersinthesocialnetwork.Insightsonhowtocuratecontent,buildreadershipandimproveengagementonFacebookandotherplatforms.Kien M. Lee, Founder and Managing Drector, SENATUS, Singapore
Successful media on social networksSocialbakers.comisaglobalsocialmediaanddigitalanalyticscompanywithcustomersin75countries.ThissessionwillbenchmarktheeffectivenessofAsianmediacompaniessocialmarketingcampaignsacrossallmajornetworks,suchasTwitter,Facebook,YouTube,LinkedIn...Vincent Camara, Regional Director APAC, Socialbakers.com, Singapore
Which social networks are worth your time?Socialnetworksareadimeadozenthesedays,butwhichonesarewaxinginimportanceandwhichonesarewaning?CoconutsgrewfromalocalBangkokblogtoanetworkofcitywebsiteswithnearly500,000monthlyuniques.Byron Perry, Managing Director, Coconuts Media, Thailand
15:30 Coffee break
Session 4. Value transfer in digital publishing
16:00 Where will the next disruptions come from?AconversationbetweenpublishersandkeyindustryplayerssuchasGoogle,Yahoo!orMicrosoftabouttechnology,innovationandthenextchangestobeexpectedinthepublishingecosystem.Moderator: Adam Najberg, Asia Digital Editor, The Wall Street Journal, HK
Panellists:Alan Soon, Head of Audience and Managing Editor SEA, Yahoo!Todd Forest, Executive Producer Asia, Microsoft Online Media & PublishingParin Mehta, Strategic Partner Lead SEA, Google
Content, corporates and cooperation... and news!Brandsandnewsagenciesarebothpartneringandcompetingwithmediacompanies.Theyplayanimportantroleinthemovementtowardsbrandedcontentandincreasedcustomerengagement.Joachim Schmaltz, VP Asia, Reuters Media, Hong Kong Dan Sloan, Editor in Chief, Nissan Global Media Centre, Japan
Online and Social Media
09:00 Delegates to be seated
Session 1. Embracing mobile-first
09:30 Trends in mobile content consumption and advertisingExpertsfromallindustriesconvergeinsayingthatthefuturewillbemobile,bothonemergingandmaturemarkets.Whataretheleadingandemergingtechnologiestofollow?Whatimpactwillnewdevicesandconsumptiontrendshaveoncontentproductionandadvertising?Cheryl Cheng, General Manager, PHD, Malaysia
Mobile and the newsroomCasestudyfromamobilesavvytraditionalnewsorganisationinNorthAmerica.Strategicguidelinesandhowtoimplementtheminaconservativenewsroom.Cleartacticsyoucanapplyimmediatelytotakeadvantageofshiftingconsumerreadinghabits.Anjali Kapoor, Director, Digital News Strategy, The Globe & Mail, Canada
Increasing reach and revenues through mobile devicesThePhilippinesenjoyoneoftheworld’shighestmobilepenetration.ThePhilippineDailyInquirerhasdevelopedinnovativemobileservicesandseducingtabletproductsforincreasingitsreadershipandmonetisationopportunitiesJV Rufino, Director of Mobile, Philippine Daily Inquirer,The Philippines
11:00 Coffee break
Session 2. New ways to increase mobile revenue
11:30 Ensure a positive user experienceIsthehypeofHTML5alreadyfadingaway,orisitonthecontrarygainingground?Whatarethekillerfeaturesthatcanretainusers?Whatarethepitfallstoavoid?Graham Hinchly, Engineering Manager, FT, UK
How to optimize mobile revenue streams?Mobilemediaexpertsshareinsightsonsuccessfulmobileadvertisingformats,servicesandsubscriptionmodels.Panel discussion moderated by Eamonn Byrne, Business Director, The Byrne Partnership, UK
12:30 Lunch
Day 2, 13 November 2013
Session 3. Best practices in tablet publishing
14:00 Case study from JapanUntilrecently,Japanesepublisherswerescepticalabouttabletsande-newspaperingeneral.However,inrecentmonths,keypublishershavechangedtheirstrategy.Whatwerethekeyfactorsdrivingthischange?Naoki Onodera, Head of Digital Publications Office, Mainichi Shimbun, Japan Case study from EuropePublishersonmaturemarketshavelearnthowtomultipurposetheircontentfordevelopingattractivesuitesofmobileproducts.Long-formmultimediajournalismsuchastheNYT’sSnow Fallisanexcitingproductthatunleashesthefullpotentialoftabletapps.Butcheaperandleanerservicescanalsomeetgreataudiencesuccess.James Cadman, Head of Tablet Editions, Metro, UK
15:00 Coffee break
Session 4. The digital advertising revolution
15:30 The power of advertising alliancesInseveralmarkets,mediagroupshavejoinedforcestocreatedigitaladvertisingalliances.Whatarethekeyfactorsofsuccess?Whatarethebenefitsofthealliancemodel?Howtomonitorsaleschannelconflicts?Phalgun Raju, VP and General Manager Japan & APAC, Brand Business, InMobi, Singapore
Advanced ad inventory yield managementTheEconomistisadigitaladvertisingpioneer.Discovertheirmostinnovativetechniquesformakingthemostoftheirdigitalinventory.Audra Martin, VP Advertising, The Economist Digital, UK
Selling print media and their digital channelsHownewspapercompaniesthatbestperformonlinestructureandtraintheirsalesteaminordertooptimizethedifferentchannelsintheirmediaportfolio.Eamonn Byrne, Business Director, The Byrne Partnership, UK
17:30 - Asian Digital Media Awards19:30 PresentationoftheADMA2013awardswinners. Followedbyacocktailreception.
The4thAsianDigitalMediaAwardswillhonourAsia’s2013bestinonlinemedia,socialmedia,mobile,tablet,crossmedia,onlinevideoandinfographics.
Tablet and Mobile Publishing
09:00 Delegates to be seated
Session 1. Monetizing online video
09:30 The new era for video newsLearnaboutanewstudycarriedoutonthreekeyAsianmarketspresentingconsumers’attitudestovideonewsandwhatitmeansforyourvideostrategy.Maria Ronson, VP of Sales for Asia, Associated Press, HKSue Brooks, Director of Video Transformation, Associated Press, UK
Digital assets monetizationHowtodeveloparichofferofdigitalproductsandonlinevideocontentandmonetizethemthroughcontextualsponsorship,targetedprerollads,fullpageinterstitials,multichannelvideoadsandthelike…Christina Lo Man Ki, Deputy Editor in Chief, Apple Daily,Hong Kong
10:30 Coffee break
Session 2. What can Big Data do for you?
11:00 Using metrics to create efficient digital productsMetroUKhasrelauncheditswebsitewitharenewedfocusonmobileandemphasisingonincrementalchanges-guidedbydataandgoals-overrigidstructure.Itsglobalmobiledailyaudiencehasmorethandoubledsincethelaunch.James Cadman, Head of Tablet Editions, Metro, UK
Embracing Big DataWhatis“BigData”,andwhatdoesitmeanforpublishers? Thereisalotoftalkaboutdataanditsimportance,butmanypublishersstillfindithardtounderstandhowtheshifttowardsdatawillaffectthem.Whyshouldpublisherstakenotice,andwhyshouldtheyactnow?Howwilltheriseof‘BigData’enablepublisherstopreparetheirbusinessforthefuture,improvemonetization,andultimatelydriverevenues?Mathew Ward, Managing Director - APAC, Lotame Solutions, Inc., Singapore
Integrating print and online metricsTherecently-implementedEnhancedMediaMetricsAustralia(emma)isoneoftheworld’smostadvancedcrossplatformaudienceinsightsurveys.Learnhowitwasbuiltandimplemented.Mal Dale, Managing Director, The ReadershipWorks, Australia
Day 3, 14 November 2013
12:30 Lunch
Session 3. Developing new revenue streams
14:00 Start-ups meet publishersPresentationsbythewinnersofthefirstOpennews.hackAsiaIncludingback-linkingwritingappI.N.T.E.R.N.whichstandsforImmediateNewsTrends,EditorialsandResearchNotes;‘Neak’,whichaimstobeane-bayforcitizenjournalistswithitsspeedy,easy-to-uploadinterface;Fessup,aone-stopplatformforrumours,gossipandsocialmediaconfessionswithfeaturesatopicblasterforjournalistsandcompaniesseekingviewsandopinions.
What newspapers can learn from startupsUbiquitousconnectivityhasdisruptedtraditionalmediaandturnednewspapersintothenewstartups.GaininsightsonhowaMalaysiantechstartupexpandsinto4countriesandachieves500,000appdownloadinunder18months.Cheryl Goh, Regional Marketing Head, MyTeksi, Malaysia
15:00 Coffee break
Session 4. Integrating disruptive technology in news
16:00 Washington Post + Amazon = ?Amazonhasreinventedretailondigitalbyferociouslymaintainingsomeoftheoldprincipleswhiledramaticallyreinventingothers.Thisistheprocessthatmostnewspapersfailedtoundergointhelastdecade.WhatcannewspaperslearnfromAmazon?Canasmartsynergybetweenthetwocreatenewrevenuemodelsforjournalism?Grig Davidovitz, CEO, RGB Media, Romania
The SPH Doctrine of digital monetisationSPH’sMarketingDivisionhasalwaystakenthehighroadtoconstantlybreakbeyondtheconfinesoftheboxtobringfreshandinnovativebusinessmodelstothedigitaltable.SPH’sforayintothisrealmencompasseseverythingfrombusinessacquisitionstobigdata,fromcontentmarketingtocollaborativepartnerships-andwithchangemanagementasthecentralsuccessdriverofitall.Geoff Tan, Senior VP, Head of Strategic Marketing, SPH, Singapore
Digital Business Innovations
EidosMediaBooth No. 1
EidosMediaisaleadingsupplierofmulti-channelpublishingsolutions,servingmorethan500titles,200websites,15,000journalistsover5continents.AsaglobalcompanyheadquarteredinItaly,EidosMediahasofficesintheUK,theUS,France,GermanyandAustralia.
Contact :MassimoBarsotti,ChiefMarketingOfficerPhone :+39.02-3673.2201Mobile :+39.349-1835070Email :[email protected]
PressReaderBooth No. 2
PressReaderprovidespeopleaccesstothousandsoflocal,regionalandinternationalnewspapersandmagazinesonline,onmobiledevicesandinprint.Itofferstheworld’smostengagingreadingexperiencetomillionsofreaders,whileopeninguprevenueopportunitiesforbusinessesandpublishersthroughsubscriptions,advertising,andsponsorships.
Contact :JohanieMarcouxPhone :604-278-4604Email :[email protected] :www.pressreader.com
DIGITAL MEDIA ASIA EXPO
SABAH HALL
ORGANISEROFFICE
OneVision SoftwareBooth No. 3
OneVisionisaglobalproviderofinnovativesoftwaresolutionsfortheprintingandpublishingindustry.Itssoftwaresolutionsensurequality,savetimeandreducecostsinnumerousdata-andimage-intensepremediaoperations.AlsowithOneVisioncrossmediasolution,itsimplifiesrepurposeprintmediafilesforweb,android,ipadandotherdigitalplatformsforthemedia.
Contact :RonnieNg,SoftwareApplicationManager JennyLee,OfficeManagerPhone :+65.6562-8597Email :[email protected] :[email protected]
SCOOPBooth No. 4
SCOOPoffersfreesolutionforpublisherstodistributedigitalmaga-zines,booksandnewspapersontheiPad,iPhoneandAndroid.SCOOPhasover26,000editionsandhaspartneredupwithleadingpublishersinIndonesia,Philippines,Singapore,Malaysia,IndiaandUK.
Contact :DewiGotamaPhone :+62.21.5794-0780Email :[email protected] :www.getSCOOP.com
SELANGOR HALL
1 2 3
5
6
89 REGISTRATION
Shangri-La Hotel, Basement II
12-14 November 2013Conference:SabahHallLuncheon:SelangorHall
13 November 2013ADMACocktail:SelangorHall
Please note:•Registrations will commence at 8:45am•Delegates are to wear their badges at all times
7
4
DC CollectionsBooth No. 5
DigitalCollectionsprovidesIntelligentSearchandContentTechnologiesfortheNewMediaLandscapeincorporatingMediaAssetManagement,SemanticSearchandAnalysis,MediaNeutralContentCreation,MultiChannelProduction,ArchivingforMultiMediaAssetsandServices!
Contact :TorstenBehnPhone :+49.40-235230Fax :+49(40)23535180Email :[email protected]
ppi Media GmbHBooth No. 5
AtppiMediawebelieveinpublishing.Wedeliversolutionstopublisherstoincreaseprofitsandreducecost.Over5.000dailynewspapersareproducedwithoursoftware.
Contact :ChristianFinderPhone :+49.(0).40.227433-637Fax :+49(0)40227433-666Email :[email protected]
AtexBooth No. 6
Atexisaleadingglobaltechnologycompanyprovidingsoftwareandservicesformedia-richindustries.Atexdevelopscontentmanagement,advertisingmanagementandaudiencesystemsthatenablecompaniestostreamlineoperationsandbuildmulti-channelrevenues.
Contact :JeromeLaredo,CEOAPACPhone :+65.6836-8486Fax :+65.6836-8487Email :[email protected]
DIGITAL MEDIA ASIA EXPO
WAN-IFRAwouldliketothankthesponsorsfortheirgeneroussupporttoDigitalMediaAsia2013
SPONSORS
CrowdynewsBooth No. 7
Crowdynewsprovidescarefreesocialmediaintegrationforallonlinepublishers.Wecompletestoriesforeverypublishers’website,fromnewstospecialinterest,byaddingrealtimesocialmediacontent.Ourtoolengageswebsite’susers,increasestrafficanddrivesrevenue.
Contact :JeroenZanen,Co-founder&CCO :JoeriGianotten,BusinessDevelopmentAsiaPhone :+31.(0).6467-89690 :+65.9023-4260Email :[email protected], :[email protected]
Associated PressBooth No. 8
AssociatedPressistheessentialglobalnewsnetwork,deliveringfast,unbiasednewsfromeverycorneroftheworldtoallmediaplatformsandformats.Foundedin1846,APtodayisthemosttrustedsourceofindependentnewsandinformation.Onanygivenday,morethanhalftheworld’spopulationseesnewsfromAP.
Contact :PatrinaChew,RegionalBusinessManager, AsiaDirectSalesPhone :6562201849Email :[email protected] :www.ap.org
ProtecMediaBooth No. 9
Protecmediaisaninternationalsoftwareengineeringandservicescompanywhichdevelopsapplicationsandservicescoveringallaspectsofthemanagement,editing,andproductionofpublications.Morethan400clientsin25countriesareitsbestcredentials.
Contact :JavierGranéPhone :+34.91-5730808Email :[email protected]
MEDIA PARTNERS & SUPPORTING ORGANISATION
PUBLISHASIA 201423
-25
Apr
il, H
ong
Kong
Shaping the Future of News Publishing
CEO ConferenceNewsroom Summit Asia
Advertising Summit AsiaLearning Workshops
Asian Media Awards PresentationPublish Asia Expo
www.publishasia.com
