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• Franchise in Indonesia • IFRA 2014 Postshow Report • IFRA 2015
– General Information – Promotion & Publication Plan – Supporting Programs Plan – Expo Facilities *what’s new* – Layout & Exhibition Rate
• IFRA 2015 Sponsorship Packages – Platinum Package – Gold Package – Conference Package – In-kind Package
Franchise in Indonesia
Indonesia is becoming one of the most potential market in the world for consumer goods.
– Consumer base : 238 million people
– The fourth most populous country in the world
– Gross Domestic Products : US $ 868,700 Billion
– G.N.P. per capita : US$ 3.650
– Economic growth rate : 6,3 %
– Middle class up Income group : 20 % plus 50 plus million peoples
Franchise in Indonesia
• The Indonesian Domestic market is an easy market, not too demanding and can be a place for new comers (in franchising).
• The Indonesian business community are use to settle conflict without intervention thru the court and find solutions between themselves.
• This market can be a training place for franchises, who will learn and experience as a mean for consolidation of their businesses.
• Newcomers from overseas and local have tried their luck in the Indonesian market.
Franchise in Indonesia
*Source from Indonesia Franchise Association (AFI)
Year Overseas Home-grown Total
2009 260 810 1.070
2010 275 1.200 1.475
2011 300 1.400 1.700
2012 350 1.600 1.950
2013 380 1.900 2.480
IFRA 2014 Post-show Report • Event : International Franchise, License & Business Concept Expo & Conference (IFRA) 2014
• Venue : Jakarta Convention Center, Jakarta – Indonesia
• Date : June 20 – 22, 2014, Friday – Sunday
• Opening Hours: 10.00 – 21.00
• Endorsed by : Indonesian Franchise Association (AFI)
• Supported by :
– Ministry of Trade of the Republic of Indonesia – Franchising and Licensing Association (FLA) Singapore – Malaysia Franchise Association (MFA) – Philippines Franchise Association (PFA) – Association of Chain and Franchise Promotion Taiwan (ACFPT) – Macao Trade and Investment Promotion Institute (IPIM)
IFRA 2014 Post-show Report
100
115
153 160
165 166
183 179
184
0
20
40
60
80
100
120
140
160
180
200
2006 2007 2008 2009 2010 2011 2012 2013 2014
TREND OF EXHIBITOR PER YEAR Number of exhibitors 184 companies – 300 brands
IFRA 2014 Post-show Report TREND OF VISITOR PER YEAR Number of visitor 11333 visitors
15000
17000
12000 12000
12908
10817
14117 13411
11333
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2006 2007 2008 2009 2010 2011 2012 2013 2014
IFRA 2014 Post-show Report TREND OF TRANSACTION PER YEAR Estimate of total transaction 400 Billion Rupiah
25 35
50
70
158
300 300
350
400
0
50
100
150
200
250
300
350
400
450
2006 2007 2008 2009 2010 2011 2012 2013 2014
IFRA 2014 Post-show Report NATURE OF BUSINESS
IFRA 2014 Postshow Report
IFRA 2015 General Information • Event : International Franchise, License & Business Concept Expo & Conference (IFRA) 2015 • Venue : Assembly Hall, Jakarta Convention Center
• Date : May 29-31, 2015, Friday – Sunday
• Opening Hours : 10.00 – 21.00, Entrance Fee : 50.000 (TBA)
• Endorsed by : Indonesian Franchise Association (AFI)
• Supported by :
– Ministry of Trade of the Republic of Indonesia – Franchising and Licensing Association (FLA) Singapore – Malaysia Franchise Association (MFA) – Philippines Franchise Association (PFA) – Association of Chain and Franchise Promotion Taiwan (ACFPT) – Macao Trade and Investment Promotion Institute (IPIM)
Exhibitor Profiles
• Automotive • Bank • Spa, beauty & health • Retail • Business equipment • Cleaning / laundry services • Clinic & therapy • Internet support company • Consultant • Food & beverage • Jewelry & accessories
• Pharmacy • Property & furniture • Recruitment & training center • Rental company • Restaurant / Café/ Coffee Shop • School / education center • Travel agent • Logistics company • IT company
Visitor Profiles
• Franchisor and franchisee, entrepreneur • Businessman • Company Leader (CEO, Director, etc.) • Franchise Marketing Company • Government • Consultant • Lawyer • Professional / businessman • Students • Housewives • Etc.
Supporting Programs
Supporting Programs
*2014 Speakers line up
Layout IFRA 2015
Strategic Partner
Sponsorship Package IFRA 2015
• Press Conference
– Deskripsi: IFRA 2015 akan mengadakan Press Conference dengan mengundang Media Massa (TV, Cetak, Radio & Online)
• Presentation Slot - International Franchise Conference
– Deskripsi: IFRA 2015 akan mengadakan conference dengan mengundang peserta 200 peserta dari pelaku industri franchise di Indonesia. Sponsor diberikan kesempatan melakukan presentasi di acara tersebut.
– Sponsor dapat melakukan
• Presentasi - Menjelaskan mengenai produk pihak Sponsor terkait dengan dukungannya terhadap industri franchise
• Branding - Goodie bag, x-banner/roll up banner & souvenir
Sponsorship Programs
• Product knowledge (beginner) :
Workshop “(tema disesuaikan dengan kebutuhan pihak Sponsor)”
IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan acara workshop yang diselenggarakan.
• Product knowledge (advance) :
Workshop “(tema disesuaikan dengan kebutuhan pihak Sponsor)”
IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan acara workshop yang diselenggarakan.
• Stage Activities
– Sponsor akan mendapatkan slot untuk melakukan Product Presentation tentang produk-produk dan layanan terkini.
Sponsorship Programs
• Sponsor for Visitor Programs
– Touch Screen Demo
• Deskripsi: Panitia akan menyiapkan touch screen di beberapa titik area pameran. Adapun content dari touch screen tersebut akan di isi dengan konten mengenai produk pihak Sponsor. Diharapkan para visitor yang hadir dapat mengetahui produk Sponsor lebih detail.
– Exclusive Program for visitor @ Booth Sponsor
• Deskripsi: Setiap pengunjung diberikan semacam kupon yang mengarahkan ke booth Sponsor guna mendapatkan Souvenir atau Hadiah Hiburan yang akan disediakan oleh pihak Sponsor.
Sponsorship Programs
Logo @ Outdoor Promotion
Horizontal Banner
Vertical Banner
Hanging Banner
Baliho
Logo @ Media Promotion
Online Promotion (Website, twitter & facebook)
Magazine Promotion
Newspaper Promotion
Visitor’s Guide
Lanyard
Backdrop Main Stage
Committee Uniform
Hall of Fame Backdrop
Brand Awareness @IFRA2015
Logo @ Indoor Promotion
Outdoor Promotion
Indoor Promotion
Media Publication
Online & Social Media
Branding
Brand Awareness @IFRA2015
Sponsorship akan memaksimalkan keikutsertaan perusahaan pada pameran, baik pada saat pra pameran, saat pameran berlangsung, maupun setelah pameran berakhir. Melalui sponsorship, akan dilakukan pemasangan logo & aktivitas secara eksklusif sehingga memperluas nilai publikasi untuk brand image dan promosi produk dari perusahaan tersebut.
Platinum Package Rp. 1.000.000.000,- / Excl ppn valid for one company only
1) Activation programs – Press Conference
– Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors
– Slot Time at International Franchise Conference (30 menit)
– Slot Time at Product Presentation (60 menit)
– Product Knowledge Workshop/Seminar (60 menit)
– Booth Activities (weekend)
2) Title as Platinum Sponsor
3) Logo placement on promotional material
Sponsorship Packages
Platinum Package
Sponsorship Packages
No Item Qty 1 Booth area (space only) 48 sqm 2 Display area product (space only) 48 sqm 3 Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB 1 unit 5 Title as Platinum Sponsor 1 event 6 Activation program - Press Conference 1 times
- Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors 1 times
- Slot Time at International Franchise Conference (30 menit) 1 times - Slot Time at Product Presentation (60 menit) 2 times - Product Knowledge Workshop/Seminar (60 menit) 2 times - Booth Activities (weekend) 2 times 7 Logo placement on printed media (national newspaper) 5 times - Kompas (2 times) - Tabloid Kontan (1 times) - Koran Sindo (2 times) Sponsor announcement on radio - MRA Radio group (15 spot) 1 set - MNC Networks Radio Group (15 spot) 1 set
Cont..
Platinum Package
Sponsorship Packages
No Item Qty 8 Logo placement on exhibition outdoor printed material T - Banner 20 pcs Horizontal Banner 20 pcs Hanging Banner 15 pcs Baliho 1 pcs Exhibition Gate 1 pcs Billboard 1 pcs 9 Logo placement on individual outdoor printed material (material provided by sponsor) T - Banner 10 pcs Spanduk 10 pcs Hanging Banner 7 pcs
10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) 1 set
11 Full page advertisement at Directory Book IFRA 2015, FC - Inside Back Cover, 5000 pcs (material provided by sponsor)
1 pages
12 Bonus promo at Social Media - Twitter (3 mentions per day) 14 days - Website (banner link) 14 days
13 Bonus Logo placement on exhibition printed material Flyer / Brosur 25000 pcs Directory Book 5000 pcs Show Directory 10000 pcs Invitation Opening Ceremony 500 pcs Crew uniform 100 pcs
Gold Package Rp. 700.000.000,- / Excl ppn valid for three companies only
1) Activation programs – Business Matching Presentation at Technical Meeting with AFI
(Asosiasi Franchise Indonesia) & IFRA exhibitors
– Slot Time at International Franchise Conference (30 menit)
– Slot Time at Product Presentation (60 menit)
2) Title as Gold Package
3) Logo placement on promotional material (selected items)
Sponsorship Packages
Gold Package
Sponsorship Packages
Cont..
No Item Qty 1 Booth area (space only) 48 sqm 2 Display area product (space only) 48 sqm 3 Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB 1 unit 5 Title as Gold Sponsor 1 event 6 Activation program
- Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors 1 times
- Slot Time at International Franchise Conference (30 menit) 1 times - Slot Time at Product Presentation (60 menit) 1 times 7 Logo placement on printed media (national newspaper) 3 times - Kompas (2 times) - Tabloid Kontan (1 times) Sponsor announcement on radio - MRA Radio group (15 spot) 1 set - MNC Networks Radio Group (15 spot) 1 set 8 Logo placement on exhibition outdoor printed material T - Banner 10 pcs Horizontal Banner 10 pcs Hanging Banner 7 pcs Baliho 1 pcs Exhibition Gate 1 pcs
Gold Package
Sponsorship Packages
No Item Qty 9 Logo placement on individual outdoor printed material (material provided by sponsor) T - Banner 7 pcs Spanduk 7 pcs Hanging Banner 5 pcs
10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) 1 set
11 Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material provided by sponsor)
1 pages
12 Bonus promo at Social Media - Twitter (3 mentions per day) 7 days - Website (banner link) 7 days
13 Bonus Logo placement on exhibition printed material Flyer / Brosur 25000 pcs Directory Book 5000 pcs Show Directory 10000 pcs Invitation Opening Ceremony 500 pcs Crew uniform 100 pcs
Silver Package Rp. 350.000.000,- / Excl ppn valid for three companies only
1) Activation programs – Business Matching Presentation at Technical Meeting with AFI
(Asosiasi Franchise Indonesia) & IFRA exhibitors
– Slot Time at International Franchise Conference (30 menit)
2) Title as Silver Package
3) Logo placement on promotional material (selected items)
Sponsorship Packages
Silver Package
Sponsorship Packages
Cont..
No Item Qty 1 Booth and display area (space only) 48 sqm 2 Free Electricity (10 Ampere/1 phase/ 2200 Watt) + MCB 1 unit 3 Title as Silver Sponsor 1 event 5 Activation program
- Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors 1 times
- Slot Time at International Franchise Conference (30 menit) 1 times 6 Logo placement on printed media (national newspaper) 2 times - Kompas (1 times) - Tabloid Kontan (1 times) Sponsor announcement on radio - MRA Radio group (15 spot) 1 set 7 Logo placement on exhibition outdoor printed material T - Banner 7 pcs Horizontal Banner 7 pcs Hanging Banner 5 pcs Baliho 1 pcs Exhibition Gate 1 pcs
Silver Package
Sponsorship Packages
No Item Qty 8 Logo placement on individual outdoor printed material (material provided by sponsor) T - Banner 5 pcs Spanduk 5 pcs Hanging Banner 3 pcs 9 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) 1 set
10 Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material provided by sponsor)
1 pages
Retail Packages one company one logo (Logo only)
SPANDUK Ukuran 1m x 7m Distribusi Area pameran Harga Rp 3.000.000/logo/buah INDIVIDUAL SPANDUK Ukuran 1m x 7m Harga Rp 2.500.000/buah UMBUL-UMBUL Ukuran 1m x 5m Distribusi Area pameran Harga Rp 3.000.000/logo/buah INDIVIDUAL UMBUL-UMBUL Ukuran 1m x 5m Harga Rp 2.500.000/buah
PAPER BAG Ukuran 25 cm x 36 cm Jumlah 1000 buah Distribusi Pengunjung pameran Cetak Full Colour Harga Rp 50.000.000/logo SERAGAM PANITIA Ukuran Polo Shirt Jumlah 500 buah Distribusi Panitia, tenaga part timer dll Harga Rp 50.000.000/logo NAMETAG EXHIBITOR/VISITOR Tali Name Tag 5.000 buah Harga Rp 100.000.000/logo
Sponsorship Packages
For futher information
PT Dyandra Promosindo The City Tower Building, 7th Floor Jln. MH Thamrin No 81
Jakarta 10310-Indonesia Phone : (+62.21) 31996077
Fax : (+62.21) 31996277 Mobile : 081286590105
[email protected]; [email protected] www.dyandra.com
Raenita Pristiani Aktuariana (Irey)
