Advisory Services Frankfurt, Germany
2016 Digital Playbook
Insights that Transform your Business
Advisory Services
VIVIAN SCHILLERDigital Strategy and
TransformationUSA
KALLE JUNGKVISTDigital Transformation
Sweden
BEN SHAWDigital StrategyUSA/Germany
GREGOR WALLER Digital and Paid Content
Germany
JOHNNY RYANDesign Thinking and
Digital TransformationIreland
TOR LILLEGRAVEN Big Data Strategy
Denmark
JONATHAN HALLSVideo and Digital Strategy
USA
HKAN HELANDERNewsroom Organisation
and ProductionSweden
NSTOR ALTUVEDigital Transformation
and RevenuePanama
GRIG DAVIDOVITZOnline Journalism and
Digital StrategyIsrael
Executive Summary
Advisory Services
In#todays#media#environment,#it#is#no#longer#enough#to#focus#on#one#or#two#areas#for#digital#growth.#Publishers#must#focus#on#a#steady#pipeline#of#new#ini
5 Key Digital Drivers
Advisory Services
1.Na
Native Advertising
1. Native Advertising
Advisory Services
Na#ve&is&growing&very&quickly&
Advisory Services
It&works&well&for&mobile&and&small&screens# Sponsored#content#is#much#more#eec
tel +4969240063275
&&&&Ac#on&Items:& Understand#Best#Prac
Paid Content
2. Paid Content
Global Advisory Services
Why&Go&Paid?& Companies#ranging#from#New#York#Times#to#A[onbladet#are#growing#a#signicant#source#of#revenue#that#is#not#
Advisory Services
How&Much&Is&It&Really&Worth&To&Me?&&
Regional&Publishers&generally&see&this&performance:&& Digital#subscribers,#%#of#unique#visitors:##3M4%# Monthly#churn:#4M8%# Average#life#
tel +4969240063275
Key&Considera#ons:& If#you#charge#for#content,#how#
will#aect#your#Ad#Revenue?# How#much#of#your#trac#will#
be#at#risk?# What#Is#the#real#poten
Mobile
3. Mobile
Global Advisory Services
12.5420 16.8790
21.2060 23.4480 22.6610 25.400
30.1390 33.2003 35.6967 36.9980
1.5960 3.3697
7.0843 12.4530
12.5420
16.8790
21.2060 23.4480 22.6610
26.0410
31.7350
36.5700
42.7810
49.5
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Non-Mobile Mobile
110% Mobile CAGR
10%
Non-mobile CAGR
Source: IAB/PwC Internet Ad Revenue Report, 2013
Mobile&adver#sing&increases&76%&in&FY&2014&&
Global Advisory Services
Your&Audience&Is&Moving&To&Mobile&At&a&Rapid&Pace.&&Is&Your&Revenue?&
Which&Of&Your&Revenue&Sources&Are&Mobile&Ready?&And&Which&Are&In&Peril?&
3. Mobile
Ac#on&Items:&& Increase#Mobile#Display#
Eec
Local Marketing Services
4. Local Marketing Services
Advisory Services
In#the#US,#Digital#Marke
Global Advisory Services
Many&Publishers&Are&Now&Genera#ng&More&Revenue&By&Oering&Services&Such&As:&& Website#Design#and#Hos
Ac#on&Items:&& Increase#Mobile#Display#
Eec
Online Video
5. Video
Advisory Services
Video#is#at#the#intersec
Advisory Services
Online#video#is#the#fastestMgrowing#adver
Ques#ons&to&Ask# Whats#your#focus?## What#is#the#user#experience?## How#shareable#is#your#content?## Who#will#be#responsible#for#crea
Insights that Transform your Business
Global Advisory
VIVIAN SCHILLERDigital Strategy and
TransformationUSA
KALLE JUNGKVISTDigital Transformation
Sweden
BEN SHAWDigital StrategyUSA/Germany
GREGOR WALLER Digital and Paid Content
Germany
JOHNNY RYANDesign Thinking and
Digital TransformationIreland
TOR LILLEGRAVEN Big Data Strategy
Denmark
JONATHAN HALLSVideo and Digital Strategy
USA
HKAN HELANDERNewsroom Organisation
and ProductionSweden
NSTOR ALTUVEDigital Transformation
and RevenuePanama
GRIG DAVIDOVITZOnline Journalism and
Digital StrategyIsrael
How We Can Help
WANMIFRA#Advisors#are#available#for#a#full&range&of#engagements.#Whether#you#would#like#a#
quick&assessment&call,#an#onMsite#strategic&workshop&for#your#managers#or#even#a&full\scale&transforma#on&project#that#includes#benchmarking#
and#implementa
WAN-IFRA Global Advisory Services
Contact:
Global Advisory
Nicole&Frankenhauser&&
+49&(69)&240&06&3275&&
nicole.frankenhauser@wan\ifra.org&
