WAN-IFRA 2016 Digital Playbook

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A news industry's strategy report by WAN-IFRA

Text of WAN-IFRA 2016 Digital Playbook

  • Advisory Services Frankfurt, Germany

    2016 Digital Playbook

  • Insights that Transform your Business

    Advisory Services

    VIVIAN SCHILLERDigital Strategy and

    TransformationUSA

    KALLE JUNGKVISTDigital Transformation

    Sweden

    BEN SHAWDigital StrategyUSA/Germany

    GREGOR WALLER Digital and Paid Content

    Germany

    JOHNNY RYANDesign Thinking and

    Digital TransformationIreland

    TOR LILLEGRAVEN Big Data Strategy

    Denmark

    JONATHAN HALLSVideo and Digital Strategy

    USA

    HKAN HELANDERNewsroom Organisation

    and ProductionSweden

    NSTOR ALTUVEDigital Transformation

    and RevenuePanama

    GRIG DAVIDOVITZOnline Journalism and

    Digital StrategyIsrael

  • Executive Summary

    Advisory Services

    In#todays#media#environment,#it#is#no#longer#enough#to#focus#on#one#or#two#areas#for#digital#growth.#Publishers#must#focus#on#a#steady#pipeline#of#new#ini

  • 5 Key Digital Drivers

    Advisory Services

    1.Na

  • Native Advertising

  • 1. Native Advertising

    Advisory Services

    Na#ve&is&growing&very&quickly&

  • Advisory Services

    It&works&well&for&mobile&and&small&screens# Sponsored#content#is#much#more#eec

  • tel +4969240063275

    &&&&Ac#on&Items:& Understand#Best#Prac

  • Paid Content

  • 2. Paid Content

    Global Advisory Services

    Why&Go&Paid?& Companies#ranging#from#New#York#Times#to#A[onbladet#are#growing#a#signicant#source#of#revenue#that#is#not#

  • Advisory Services

    How&Much&Is&It&Really&Worth&To&Me?&&

    Regional&Publishers&generally&see&this&performance:&& Digital#subscribers,#%#of#unique#visitors:##3M4%# Monthly#churn:#4M8%# Average#life#

  • tel +4969240063275

    Key&Considera#ons:& If#you#charge#for#content,#how#

    will#aect#your#Ad#Revenue?# How#much#of#your#trac#will#

    be#at#risk?# What#Is#the#real#poten

  • Mobile

  • 3. Mobile

    Global Advisory Services

    12.5420 16.8790

    21.2060 23.4480 22.6610 25.400

    30.1390 33.2003 35.6967 36.9980

    1.5960 3.3697

    7.0843 12.4530

    12.5420

    16.8790

    21.2060 23.4480 22.6610

    26.0410

    31.7350

    36.5700

    42.7810

    49.5

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

    Non-Mobile Mobile

    110% Mobile CAGR

    10%

    Non-mobile CAGR

    Source: IAB/PwC Internet Ad Revenue Report, 2013

    Mobile&adver#sing&increases&76%&in&FY&2014&&

  • Global Advisory Services

    Your&Audience&Is&Moving&To&Mobile&At&a&Rapid&Pace.&&Is&Your&Revenue?&

    Which&Of&Your&Revenue&Sources&Are&Mobile&Ready?&And&Which&Are&In&Peril?&

    3. Mobile

  • Ac#on&Items:&& Increase#Mobile#Display#

    Eec

  • Local Marketing Services

  • 4. Local Marketing Services

    Advisory Services

    In#the#US,#Digital#Marke

  • Global Advisory Services

    Many&Publishers&Are&Now&Genera#ng&More&Revenue&By&Oering&Services&Such&As:&& Website#Design#and#Hos

  • Ac#on&Items:&& Increase#Mobile#Display#

    Eec

  • Online Video

  • 5. Video

    Advisory Services

    Video#is#at#the#intersec

  • Advisory Services

    Online#video#is#the#fastestMgrowing#adver

  • Ques#ons&to&Ask# Whats#your#focus?## What#is#the#user#experience?## How#shareable#is#your#content?## Who#will#be#responsible#for#crea

  • Insights that Transform your Business

    Global Advisory

    VIVIAN SCHILLERDigital Strategy and

    TransformationUSA

    KALLE JUNGKVISTDigital Transformation

    Sweden

    BEN SHAWDigital StrategyUSA/Germany

    GREGOR WALLER Digital and Paid Content

    Germany

    JOHNNY RYANDesign Thinking and

    Digital TransformationIreland

    TOR LILLEGRAVEN Big Data Strategy

    Denmark

    JONATHAN HALLSVideo and Digital Strategy

    USA

    HKAN HELANDERNewsroom Organisation

    and ProductionSweden

    NSTOR ALTUVEDigital Transformation

    and RevenuePanama

    GRIG DAVIDOVITZOnline Journalism and

    Digital StrategyIsrael

  • How We Can Help

    WANMIFRA#Advisors#are#available#for#a#full&range&of#engagements.#Whether#you#would#like#a#

    quick&assessment&call,#an#onMsite#strategic&workshop&for#your#managers#or#even#a&full\scale&transforma#on&project#that#includes#benchmarking#

    and#implementa

  • WAN-IFRA Global Advisory Services

    Contact:

    Global Advisory

    Nicole&Frankenhauser&&

    +49&(69)&240&06&3275&&

    nicole.frankenhauser@wan\ifra.org&