Digital Projects - Creds Doc

KEANE BRANDS DIGITALPROJECTS

LIFESTYLE, DESIGN & THINKING

© 2010

KEANE HAVE VISIONKEANE BUILD

Web DesignOn Line CommunicationsDigital SolutionsE MarketingEntertainment


© 2010

Set up in 1997

Studios in Birmingham, UK. Melbourne, Australia Dubai, UAE

30 staff in total + contract teams

Graphic designersInterior designersThinkersMarketeersDigital Developers

Fully owned and run by the directors

© 2010

BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS

We design category-killer concepts and communicate brilliance in brands because we understand people, what turns them on and what can turn them off.

Better experiences, compelling reasons to visit and operational details that make our customers famous with theirs!

We have developed, built and deployed web solutions forsome of the best known brandsincluding bespoke CMS for on line retailers.

© 2010


C O L I N P O V E Y

WELCOME

EDGBASTON CRICKET GROUND

In addition to the design and branddevelopment of the New EdgbastonCricket Ground, we were charged withdeveloping and building a new on linepresence for it.

A membership recruitment portal thatenables the complete relationshipmanagement of potential new customersand users of the grounds facilities.

© 2010


H O W A R E Y O U G O I N G T O E N J O Y T H E N E W E D G B A S T O N

© 2010


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EASY GROUP

Our experience of on line developmentstretches to synergising groups of companies under one recognisablebrand.

Easy Group wanted one portal sitethat would encapsulate its vastrange of companies.

The result was an easy to navigate, visually appealing and simply deployed web presence.

© 2010


TM

p5/49last revised: April 2005

Stelios on the 6.50am,November 10th,

1995, Luton airport. The first easyJet flight

to Glasgow.

And, as they say,the rest is history.

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consumer communicationbusiness advertising

The most effective easycommunication has been where theproduct or service position has beenbrought alive through an identifiableimage or photograph.

This can be done with either humouror aspiration.

These historical examples showthese principles in action.

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© 2010 All original works, words, concepts and images on this page are the intellectual property of Keane


KEK/PRKKK/PRKSIKLASER)

LENSBESPOKE LENSCLASSIC LENSPHAKIC INTRAOCULAR LENS

ving vision correction surgery tha unique network of the UK’s very best coffer the safest, most experienced and ex

t surgery you need, no matter the limits oot treat. Quite simply there is no better q

afest hands possible!

rgical ExpeLASER & LENS

Working with one of the largestproviders of eye care to gain a strongfoot hold in emerging treatment methods,we devised the brand, the look and saw itthrough to its on line ID.

Built with a complete backend CMSlaser and lens is an encyclopediaof eye knowledge and is easily updated.

SEO methods and techniques have beendeployed throughout the build of thesite to maximise its natural rankings.

© 2010 All original works, words, concepts and images on this page are the intellectual property of Keane


Seein

g Fre

edomTrue freedom can only be achieved when you

are feeling safe and secure.

It is this safety and security that makes Laser&Lens the preferred option for so many people when choosing which company to use for their surgery.

Laser&Lens have some of the UK’s premier eye surgeons working for them in clinics around the country.

With prices easily equal to other refractive surgery providers, Laser&Lens offer you the added and unmatched luxury of premium surgical expertise and care.

Right PersonRight

MajorCities,Major

The UK’s very best consultant

HOME

TREATMENTS

OUR CLINICS

OUR SURGEONS

MAKE APPOINTMENT

FAQ

CONTACT

Call Laser&Lens now. Make an appointment.

Find out more.

0845

SeeingFreedo

© 2010


QUEST VITAMINS

Here we designed, built and deployeda complete bespoke e commercesolution for one of the worlds largestdistributers of nutrients and supplements.

Comprising a bespoke and complex CMSthat enables multiple levels of administrators to fulfil sales and add newproducts and content to the site withabsolute ease.

A built in site optimisation mechanismensures the sites ranking in web searchesand its BLOG style news section allowsfor the companies experts to respond inreal time to current events and customersconcerns.

T R A I N I N G C O U R S E

QUESTEXCELLENCE.COM

Self learn format

Test after each module

Full evaluation & feedback

Certi�cate of quali�cation

Simple modular course Detailed course manual From the industry’s �nest All health needs covered

NRAEL YSAE EHTNUTRITION & SUPPLIMENT

ESRUOC GNINIART

on, technology & unrivall d

Evening Prim500mg (10% GL

Provid90 vegetari

RWom

© 2010


Everyday low prices!

30 Tablets £2.6960 Tablets £4.85120 Tablets £8.59240 Tablets £13.99

Vitamin C 100

wwInnovation, technology & unrivalled quality in nutritional supplements.

About Quest

Terms & Conditions Privacy Disclaimer Related Websites Subscribe UnsubscribeP&P

Quest’s Promise Quest News Contact QuestestHEALTH NEEDS

Spring Vitality

WelcomeQuest is the leading manufacturer of supplements and because of our

in-house manufacturing, you can be absolutely certain that you are receiving

100% guaranteed quality each and every time you buy a Quest product!

Quest is an independent, innovative, intelligent and responsible manufacturer

that strives for continued excellence in which our customers can trust!

Quest products have been created to make you feel good. You can choose

products as a Response to immediate health concerns, for long-term health

and Well-Being, and finally, to Support the health and function of your body.

Bones

Detox & Cell Protection

Everyday Stress

Energy

Eye Health

Gut & Digestion

Heart & Circulation

Immunity

Joints & Muscles

Menopause

Perfect Balance

Pregnancy

Skin Care

Weight Management

Women’s Health

For the 50+

BRAND NEW

TUMBIOTIX BUY ONE GET THE NEXT HALF PRICEX BUSPECIALOFFERS! Super Once A Day timed release

Find out more...

Innovation, technology & unrivalled quality in nutritional supplements.

SEARCH WIZARD: STOCKISTS:

Email: Password:

SUPPORT

WELL-BEING

RESPONSE

PRODUCTS FOR FUNCTION & PERFORMANCE

PRODUCTS FOR MAINTAINING HEALTH

PRODUCTS FOR A HEALTH ISSUE

Energy

Immunity

Product Postcode

Product Guide

nnovation, technology & unrivalled quality in nutritional supplements.

© 2011


HIGHFIELD DENTAL CLINIC

Highfield wanted a purpose built referral system that was easy to operate and would enable any numberof practitioners to track the treatmentsreceived by their patients.

We built a stand alone system, privately hosted with the flexibility to grow to meet future demands.

A sophisticated backend databasestructure is presented to the user in a way that is as simple to administeras a click of a mouse.

© 2011


© 2011


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CHICAGO RIB SHACK

Here we needed to drive traffic to a new bookings system. Using Social Mediasuch as Facebook we grew the database (fans), our menu of stats is impressive. 100,000 visits to the site, 400,000 page views, 45,000 menu downloads and over 35,000 bookings through the site - an ROI of about 22:1.

© 2011


LEEPING IANTS W AKE

DON IRISH

work for London Irish is totally integrated. It compasses everything from the brand to press

ds, to the look of corporate hospitality and the e players tunnel.

e club has over 100 years of history, we were ke the brand forwarand to give it much more ational appeal. Getting the brand and messages key. It had to give the commercial team a real to sell to new sponsors.

d to buy in to a new forward thinking vision and antages to them as fans. And. most importantly, to ensure players felt like they were being correctly - and to inspire them at all touch points

d and marketing.”

ndon-irish.com

LONDON IRISH

Our work for London Irish is totallyintegrated. It encompasses everythingfrom the brand to press ads, to the lookof corporate hospitality and the design of the players tunnel.

Although the club has over 100 yearsof history, we were tasked to take thebrand forward and to give it much more of an international appeal.

Getting the brand and messages correct was key. It had to give thecommercial team a real commodityto sell to new sponsors.

© 2011


ONLINERETAILSTRATEGY

HUSH PUPPIES

“What you are looking at now is just some of the work we have done for Hush Puppies, including our latest piece, the brand

new e-commerce site for the UK. But now let us take you right back to understand how we got there. Our work with Hush Puppies has been about continuing to talk to their existing customers, while attracting a new, younger crowd through brand shifting and a move to a digital world.

We had to be careful. It wasn’t all bells and whistles to begin with as we had to get in to the heads of their customers, work out what they wanted to hear, and then find the means and media to grab people by the collars and get them listening. Marcel will explain how we started them on their journey on the next page…”

www.hushpuppies50.co.uk

HUSH PUPPIES

The UK Hush site was built with ourCMS. It intergrates with the US site andenables an administrator to take stockcounts.

In addition we have built a 50th yearon line marketing game.

© 2011


SEX SELLS

ANN SUMMERS

“A client like Ann Summers gets inundated with offers to help with their promotions. I wonder why! So they decided to

take a different tact and run a campaign where each quarter a new viral brief is released for agencies to pitch.

Cowan Group beat 39 other agencies to the Sex and The City themed viral. With just two weeks from selection to live launch on Handbag.com, we had to finish the script, find the actors, scour for a location, get the crew together, license the music, hunt down the relevant props, hire an editor, and re-hire a model after the first one pulled out with cold feet – but that was OK as we had a whole day before the shoot to find a new one!!!

The result matched perfectly with Ann Summers’ brand; sexy and cheeky, but with the women being strong and always getting the upper hand. The client was extremely happy with the result and the seamless way we worked – as were the audience who flocked to the net to view it in their hundreds of thousands.”

www.annsummers.co.uk

ANN SUMMERS

Hundreds of thousands viewed our on lineviral campaigns created for Ann Summers.

Covering all aspects of the creative, we wrote the script, found the actors andgot the crew together.

© 2011


STEELITE ONLINE BROCHURE

Programmed in house this on line brochure was also built to sit onan auto run CD.

The brochure was totally bespoke and featured video and audio as well as traditional hi gloss imagery.

© 2011


UK UaE aUS MaLaYSIa

KEaNEBRaNDS.COM

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Digital Projects - Creds Doc