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Deutschland = Digital?

Realität und Chancen der deutschen Wirtschaft

Klaus Bürg, CEO/General Manager AWS DACH (Germany, Austria, Switzerland)

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

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What customers

buy

Digitization

=

Data → Value


What you

have

Digitization

=

Data → Value



What you

must build

Digitization

=

Data → Value


Digitization

=

Data → ValueHow to build

innovative things

customers value?


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9

Digitization Index SME 2018

THE DIGITIZATION OF THE MIDDLE SECTOR

1Average degree of digitization of medium-sized companies according to Digitization Index Mittelstand, max. 100 points achievable2 degree of digitization in various fields of action

DIGITALIZATION INDEX 1

RELATIONSHIP TO CUSTOMERS 2

0

+2

+1

066

47

52

55

53

IT AND INFORMATION SECURITY AND DATA PROTECTION

DIGITAL OFFERS AND BUSINESS MODELS

PRODUCTIVITY IN THE COMPANY

COMPARED TO 2017

+1


STATUS DIGITAL IMPLEMENTATION

Digitization is an integral part of the business strategy

7

13

35

45

8

13

37

43

We have not dealt with it yet

We are still in the planning phase

Implementation of individual projects

Digitization is an integral part of the business strategy

2017 2018

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and TrademarkQuelle(n): Bitkom Research; ID 870015

35%33%

38%

45%

74%

58% 60%

53%

48%

24%

5% 5%3% 2%

0%0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

all 20-99 employees 100-499 employees 500-1.999 employees <2.000 employees

Co

mp

an

ies

on time late missed

.

Digitization degree in German companies 2018

http://de.statista.com/statistik/daten/studie/870015/umfrage/umfrage-zum-digitalisierungsgrad-in-deutschen-unternehmen-nach-unternehmensgroesse


Why is this?


Digitization barriers

0 5 10 15 20 25 30 35 40 45

No powerful internet

High investment needs

High time investment needs

Lack of reliable standards

Digitization not necessary

Problem Privacy / Data Security

Missing qualified specialist staff

Unclear responsibilities

Lack of support Top Management


Quellen: Statistisches Bundesamt; Bundesagentur für Arbeit; Institut für

Freie Berufe; Berechnungen des IfM Bonn, 06/2018

Key facts NRW

716.044 712.128 99.5%

Companies Middle size companies

Total revenue

€ 1.422,68 Mrd. Total revenue

€ 499,26 Mrd.

€ 7,5 Mrd. (1.5% of the total )

IT investments


46%38%

55%

WHAT IS THE IMPACT OF THE DIGITAL

TRANSFORMATION ON THE COMPANIES?

46% of respondents rate,

that the expansion of

digital competence as a

decisive success factor

In 38% of companies,

the benefits of digitization

already exceed the resulting

financial cost

Companies are already

using or planning

Cloud and/or IoT

applications


How do we get there?


“People don't want to buy

a quarter-inch drill,

they want

a quarter-inch hole.”

– Theodore Levitt


“Customers don’t buy products or

services; they ‚hire‘ them to do a

job.

Understanding customers does

not drive innovation success.

Understanding customer jobs

does.”


Game Tech

Cost

Management Blockchain

Business

Applications

Customer

Engagement

Desktop &

App Streaming

Developer

Tools

Internet

of Things

Machine

Learning

Media

Services

Analytics AR & VR ComputeDatabaseMobileRoboticsStorage

Application &

Integration

Migration &

Transfer

Management &

Governance

Networking &

Content Delivery

Security, Identity

& Compliance




They turned to AWS to support a Fleet Management

System for their industrial power sweepers, as they felt

they needed a cloud provider who allowed them to

rollout their services in dozens of countries just within

minutes. Kärcher has equipped their street sweepers

with sensors that are sending anonymized data, giving

information on their systems. This gives their

customers a better service as Kärcher is able to run

analytics on this data and conduct preventative

maintenance. This data also helps to enhance the

product in future design cycles. Given the number of

sweepers Kärcher has sold, it was not feasible for them

to use their own internal infrastructure so they turned

to the cloud.



Krones daughter Syskron X develops digital end-

to-end solutions for production lines and uses AWS

services to help customers in the food and

beverage industry to optimize their supply chain.

Syskron X’s IoT solution “ReadyKit” monitors the

health and productivity of filling lines through

edge computing, facilitating proactive decision

making to help their customers to stay more

competitive. “ReadyKit” brings intelligence close

the shopfloor and the filling lines there, with low

latency and fast reaction times. By using AWS,

Syskron was able to use the commissioning time by

50%. The cost reduction created by this helped

created a lower entry price for the “Readykit”

system.



All –in AWS for its Smart IoT filter solutions.

Using the modularity of the AWS services

enables MANN + HUMMEL to experiment in

new areas with fast development of prototypes

for new smart filters that create added value

for their customers. With AWS, they can roll out

solutions that are now adapted to their

customers’ needs. Since using AWS,

MANN+HUMMEL enjoys rapid go-to-market

and effortless scalability for its smart IoT filter

solutions throughout its global market base.

Using AWS has enabled them to develop

solutions quickly and enhance their product line

on a regular basis, at affordable value for their

customers.


Call to action

• Ensure you are clear on the vision – pull in experts

to help you getting there

• Invest in Enablement of your people

• Allow for experimentation / Innovation

• Humans like to stay in comfort zone – if this is not

coming with a board mandate, very unlikely to be

successful


Your Turn – Go Build!

Thank you!


Klaus Bürg | CEO/General Manager AWS DACH

Documents

Deutschland = Digital? - it-strategie-kongress.de © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark 54 55...von 100 möglichen