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Deutschland = Digital?
Realität und Chancen der deutschen Wirtschaft
Klaus Bürg, CEO/General Manager AWS DACH (Germany, Austria, Switzerland)
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54 55...von 100 möglichen Punkten!
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What customers
buy
Digitization
=
Data → Value
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What you
have
Digitization
=
Data → Value
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What you
must build
Digitization
=
Data → Value
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Digitization
=
Data → ValueHow to build
innovative things
customers value?
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54 55...von 100 möglichen Punkten!
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9
Digitization Index SME 2018
THE DIGITIZATION OF THE MIDDLE SECTOR
1Average degree of digitization of medium-sized companies according to Digitization Index Mittelstand, max. 100 points achievable2 degree of digitization in various fields of action
DIGITALIZATION INDEX 1
RELATIONSHIP TO CUSTOMERS 2
0
+2
+1
066
47
52
55
53
IT AND INFORMATION SECURITY AND DATA PROTECTION
DIGITAL OFFERS AND BUSINESS MODELS
PRODUCTIVITY IN THE COMPANY
COMPARED TO 2017
+1
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STATUS DIGITAL IMPLEMENTATION
Digitization is an integral part of the business strategy
7
13
35
45
8
13
37
43
We have not dealt with it yet
We are still in the planning phase
Implementation of individual projects
Digitization is an integral part of the business strategy
2017 2018
© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and TrademarkQuelle(n): Bitkom Research; ID 870015
35%33%
38%
45%
74%
58% 60%
53%
48%
24%
5% 5%3% 2%
0%0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
80,0%
all 20-99 employees 100-499 employees 500-1.999 employees <2.000 employees
Co
mp
an
ies
on time late missed
.
Digitization degree in German companies 2018
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Why is this?
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Digitization barriers
0 5 10 15 20 25 30 35 40 45
No powerful internet
High investment needs
High time investment needs
Lack of reliable standards
Digitization not necessary
Problem Privacy / Data Security
Missing qualified specialist staff
Unclear responsibilities
Lack of support Top Management
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Quellen: Statistisches Bundesamt; Bundesagentur für Arbeit; Institut für
Freie Berufe; Berechnungen des IfM Bonn, 06/2018
Key facts NRW
716.044 712.128 99.5%
Companies Middle size companies
Total revenue
€ 1.422,68 Mrd. Total revenue
€ 499,26 Mrd.
€ 7,5 Mrd. (1.5% of the total )
IT investments
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46%38%
55%
WHAT IS THE IMPACT OF THE DIGITAL
TRANSFORMATION ON THE COMPANIES?
46% of respondents rate,
that the expansion of
digital competence as a
decisive success factor
In 38% of companies,
the benefits of digitization
already exceed the resulting
financial cost
Companies are already
using or planning
Cloud and/or IoT
applications
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How do we get there?
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“People don't want to buy
a quarter-inch drill,
they want
a quarter-inch hole.”
– Theodore Levitt
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“Customers don’t buy products or
services; they ‚hire‘ them to do a
job.
Understanding customers does
not drive innovation success.
Understanding customer jobs
does.”
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Game Tech
Cost
Management Blockchain
Business
Applications
Customer
Engagement
Desktop &
App Streaming
Developer
Tools
Internet
of Things
Machine
Learning
Media
Services
Analytics AR & VR ComputeDatabaseMobileRoboticsStorage
Application &
Integration
Migration &
Transfer
Management &
Governance
Networking &
Content Delivery
Security, Identity
& Compliance
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They turned to AWS to support a Fleet Management
System for their industrial power sweepers, as they felt
they needed a cloud provider who allowed them to
rollout their services in dozens of countries just within
minutes. Kärcher has equipped their street sweepers
with sensors that are sending anonymized data, giving
information on their systems. This gives their
customers a better service as Kärcher is able to run
analytics on this data and conduct preventative
maintenance. This data also helps to enhance the
product in future design cycles. Given the number of
sweepers Kärcher has sold, it was not feasible for them
to use their own internal infrastructure so they turned
to the cloud.
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Krones daughter Syskron X develops digital end-
to-end solutions for production lines and uses AWS
services to help customers in the food and
beverage industry to optimize their supply chain.
Syskron X’s IoT solution “ReadyKit” monitors the
health and productivity of filling lines through
edge computing, facilitating proactive decision
making to help their customers to stay more
competitive. “ReadyKit” brings intelligence close
the shopfloor and the filling lines there, with low
latency and fast reaction times. By using AWS,
Syskron was able to use the commissioning time by
50%. The cost reduction created by this helped
created a lower entry price for the “Readykit”
system.
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All –in AWS for its Smart IoT filter solutions.
Using the modularity of the AWS services
enables MANN + HUMMEL to experiment in
new areas with fast development of prototypes
for new smart filters that create added value
for their customers. With AWS, they can roll out
solutions that are now adapted to their
customers’ needs. Since using AWS,
MANN+HUMMEL enjoys rapid go-to-market
and effortless scalability for its smart IoT filter
solutions throughout its global market base.
Using AWS has enabled them to develop
solutions quickly and enhance their product line
on a regular basis, at affordable value for their
customers.
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Call to action
• Ensure you are clear on the vision – pull in experts
to help you getting there
• Invest in Enablement of your people
• Allow for experimentation / Innovation
• Humans like to stay in comfort zone – if this is not
coming with a board mandate, very unlikely to be
successful
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Your Turn – Go Build!
Thank you!
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Klaus Bürg | CEO/General Manager AWS DACH