Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. Presentation 2013 FIRST GENERAL ENTERTAINMENT

Click to edit Master title style

Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved.

Presentation 2013

FIRST GENERAL ENTERTAINMENTPREMIUM HD JAPANESE TV CHANNEL IN THE WORLD

126 Jun 2013



Overview

BACKGROUNDBACKGROUND

DRAMA COLLABORATIONDRAMA COLLABORATION

TIME – BELT COLLABORATIONTIME – BELT COLLABORATION



BACKGROUND ｜背景

Introduction of drama in October Current situation of Hello! Japan:

Athletic Fire | 炎の体育会 TV

Viewers feedback since launch＜日本語翻訳入れる＞

Most requested genre = dramas＜日本語翻訳入れる＞

Grid revamp and improvement＜日本語翻訳入れる＞

Addition of other genres＜日本語翻訳入れる＞

Music Station | ミュージックステーション Gochi Dinner is on You Tonight! | ぐるぐるナインティナイン



BACKGROUNDPast J-Dramas aired in Singapore:

Popularity of J-Drama:

Availability on both Pay and Terrestrial TV＜日本語翻訳入れる＞

Cast driven: Kimura Takuya, Matsushima Nanako ＜日本語翻訳入れる＞木村拓哉、松島菜々子

Very popular, especially in 80s＜日本語翻訳入れる＞

Domestic focus of J-Drama distribution = popularity died down＜日本語翻訳入れる＞

Overtaken by K-drama in 2000s＜日本語翻訳入れる＞

Oshin| おしん Under One Roof| ひとつ屋根の下

Long Vacation ロングバケーション

Love Generation 恋愛世紀



BACKGROUNDTBS : A Natural partner

One of Japan’s producers of top rated drama＜日本語翻訳入れる＞

Key shareholder for Hello! Japan channel＜日本語翻訳入れる＞

[ Summer Snow ]夏之雪

[ Kurosagi ]クロサギ

[ Good Luck!!| グッドラック！！ ]

Boys Over Flowers| 花より団子[ Crying Out Love in the Centre of the World ]

世界の中心で愛をさけぶ [ Orange Days| オレンジデイズ ] 　



DRAMA COLLABORATION

Simulcast plan: To air top rated drama on H!J together with TBSNew 木村拓哉　ドラマ

Ideal and best title to launch this effort

Ratings winner, regional recognisability and publicity blitz



DRAMA COLLABORATIONSimulcast: tried and tested

Regional trend: Drama from Korea, Taiwan and Hong Kong

For Japanese content: Anime: Mediacorp Arts Central/okto in

2008, subsequently on Animax

Drama: NTV’s The Files of Young Kindaichi in 2012

Simulcast/Same day telecast in StarHub (SG), TVB J2 (HK), Videoland (TW), TV Japan (US) and SBS Plus (KOR)



DRAMA COLLABORATION



DRAMA COLLABORATIONBenefits!

TBS Cement position as regional content provider< 日本語 >

SPONSORS/ ADVERTISERS

Increase presence and branding< 日本語 >

Wider reach and exposure, beyond domestic Japan< 日本語 >

Immediate and consistent message to all target audience< 日本語 >



DRAMA COLLABORATIONBenefits!

INDUSTRY Key benefit: Eliminate piracy concerns! Raise drama’s profile and attractiveness for regional broadcastersPave way for regional licensing and merchandising market

TARGET VIEWERS Regional and global viewers can enjoy drama together with Japanese audience Immediate discussion and feedback via social media Raise profile and rekindle interest in region for J-Drama



BUT, THAT’S NOT ALL …

We’re proposing a longer term content partnership!We’re proposing a longer term content partnership!



TIME BELT COLLABORATION

Simulcast plan: To air TBS’s 日曜日 21 時ドラマ time slotLong Term simulcastPropose to work together for 1 year (4 dramas), with annual renewalH!J channel will broadcast all dramas aired on that time slot Much stronger selling point and promotional angle

Co-branded Drama belt “Best of TBS drama on Hello! Japan” Reinforce TBS’s content and brand presence on regional platform Stable output of TBS’s key content to regional audiences and advertisers



OFFERS …MarketingCoverage in TNP/ Life!, ala regular columns on K-dramaPromotional efforts to viewers

PR Input from Chloe and Candice…Local Sales ……

Merchandising Working with Poh Kim/Odex for DVD releases Potential for character merchandising licenses to be released



WHAT DOES TBS NEED TO DO?

Nothing much, actually!Nothing much, actually!



TBS’S INPUTMaterials delivery Standard content sales materials: tape, promo photos, script etc. Timeline will be earlier, especially scripts for dubbing

Timelines Will discuss on operational issues and timelines to ensure smooth flow

Acquisition terms Will propose reasonable license fee to reflect long term, risk sharing relationship 3 years, 5 repeats

Licensed Rights Minimum of Pay TV (Cable) and IPTV rights Multiple territories: Singapore, Indonesia, The Philippines, Hong Kong, Thailand (tbc)



SUMMARY

TBS’S EXPOSURE Drama receives long term regional exposure Brand receives long term regional presence Minimal risk and minimal effort

木村さんの新しいドラマ Best choice to kick off simulcast time belt Best results for promotional blitz and PR campaign Best interest from viewers and broadcasters



thankyou

Any questions?Any questions?

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Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte Ltd & Hello! Japan. All Rights Reserved. Presentation 2013 FIRST GENERAL ENTERTAINMENT