Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. PROPOSAL FOR AFA’ 2013 FIRST GENERAL

Click to edit Master title style

Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.

PROPOSAL FOR AFA’ 2013

FIRST GENERAL ENTERTAINMENTPREMIUM HD JAPANESE TV CHANNEL IN THE WORLD

17 Apr 2013



Hello! Japan

OUR VIEWERSOUR VIEWERSWe reach out to a mass audience aged 5 - 45 years old, who

are fans of Japan.



PROPOSAL

Hello! Japan’s offer: Production of pre-event on-air spotAir-time for publicity spotsMention of AFA on Hello! Japan marketing platforms (Website, EDM, Facebook etc)Organising Food, Travel, Culture, Fashion & Music activities

For:Official TV Partner titleArea to house Hello! Japan activities: Food, Travel, Culture, Fashion & Music ExperiencesMovie and concert tickets

Objectives: To garner awareness and attract masses who are fans of anime and beyond. To introduce Unseen Japan to enthusiasts of Japanese culture.To expand AFA’s current base of attendees.



FOOD

B-Grade Gourmet B 級グルメ

B-Grade GourmetMuch-beloved local cuisines which are often variations of national favorites such as ramen, udon or yakisoba.These dishes are an important part of Japan's culinary culture.

Real time “Dochi Cooking Showdown!” Competition

Character Bentoキャラ弁

VS

Dochi (Which one) Two Japanese dishes competing to be the favourite among locals and fans.

Character Bento A style of elaborately arranged Japanese boxed lunches decorated to look like characters from popular media.



CULTUREFascinating & profound CultureJapan has a fascinating and multifaceted culture; it is steeped in the deepest of traditions dating back thousands of years. SUPERHERO

- Costume rental- Photo taking opportunities- Learn how to be in character by posing and moving accurately

Become a

a

or a



TRAVELUnseen Japan!

Yuru Characters representing the 47 prefectures of Japan

Yuru chara Cartoon mascots that represent the various prefectures of Japan. Each yuruchara character can be seen on posters, brochures, and websites that treat visitors to a fun and inviting symbol of the area.

Kuma-mon [Kumamoto Prefecture]

Fukka chan[Saitama Prefecture]

Gunma chan[Gunma Prefecture]

Choruru[Yamaguchi Prefecture]

Bari san[Ehime Prefecture]

Sponsors that provide travel packages related to places featured in anime.

Otaku ToursVisit Otaku hotspots and events such as Comike, Tokyo game show, Akihabara, as seen on your favourite anime

Comiket - Comic Market



FASHION

Japanese street Fashion

Japanese Street FashionStreet fashion is very prominent in Japan. Young adults can often be found wearing subculture attire in large urban fashion districts such as Harajuku, Ginza, Odaiba, Shinjuku and Shibuya.

Japanese hair & make up lessons

Hair & Make upThere are various kinds of unique styles to of Japanese hair & makeup to be learned in order to match the different dynamic Japanese street fashion.

- eg. Visual Kei, Hime Gyaru, Cosplay make up & styling tutorial



MUSIC

Support previous music artistes

How:- Broadcasting of artistes’ music videos on Hello! Japan channel leading up to AFA 2013

- Pre-interviews for pre event publicity

- On-site interviews

- On-run feature special programmes

- Hosting LIVE concerts to attract the general mass of Japanese fans. (eg. Incorporate other genres such as J Pop / J Rock / Visual Kei etc)

Create new opportunities



thankyou

Documents

Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. PROPOSAL FOR AFA’ 2013 FIRST GENERAL