camp booklet 2009

DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE

BLEED PHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE

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MO‘re

YEARBOOKWORKBOOK

yearbooks

HJ

At Herff Jones, we are serious about being green. Our dedication to earth friendly practices is nothing new. We care about the environment as much as you do, and together we can make a difference. We recycle 2,150 tons of paper each year, we save 51,600 trees. We use 10% post consumer fiber paper, we save 2 1/2 trees for every ton. We installed chemistry recycling units in our plants, we reduced chemistry consumption by 50%. We recycle paper, we save water; recycle paper production uses 58% less water. We recycle 200 tons of aluminum each year, we save the equivalent in energy of 470 gallons of gas. Our cover board is FSC (forest stewardship council) certified 100% recycled content. We use low VOC (volatile organic compound) inks that are vegetable based. Obsolete computers and monitors are sent to certified recycling centers. Toner cartridges from the plants and offices are recycled. Our bindery glue is organic and renewable. We adhere to and exceed environmental policies. We also receive regular inspections from outside consultants to ensure our companies with government regulations.

Special Instructions:

Contact Maureen Olofsson 630-660-3773

Chicagoland Yearbook Experiencex



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My name______________________________________________________My school______________________________________________________

My fondest childhood memory____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________My proudest moment____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________My biggest challenge____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________My perfect day ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

GET TO KNOW ME

My staff position______________________________________

My personal yearbook goals this year______________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________

My strengths ________________________________________________________________________________________________________________________My weaknesses - need training________________________________________ ________________________________________________________________________________

GO

ALSSTaff GOalS

as a staff, it is our goal to:

Meet our deadlines, write better copy, improve our photography, and work as a team.We want to accomplish this goal by:

Changing the following:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Continuing to:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Our reward for accomplishing our goals will be:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

PErSONal GOal SETTiNG






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HERFFJONESResearch shows that students feel the most valuable thing about having a yearbook is that it makes them part of the crowd. It gives them a sense of community and a sense of pride that they are part of something important –youR school coMMunIty.

• Ordering more books allows you to reduce the per copy price of the book. It’s like buying in bulk. Sold in large quantities, items are less expensive than when they are sold in smaller quantities.

• A reduced cost per book means that you can make the book more affordable for your students.

• You will also have more money in your budget to give your students the best possible yearbook – an all-color book, more pages, more color pages, an enhanced cover, etc.

ORDER DAY FEATURES• Our program includes 2 personalized home

mailers we send out, videos you can personalize to assist in selling your books, scripted announcements, banners and posters, a complete marketing campaign can be created.

• Schools using this service will have a later book count date for maximum sales advantage.

ThE BENEfiTS Of SElliNG MOrE

YEarBOOKSJot down ways to use your theme to promote and create interest in your yearbook.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________






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BRA

INST

ORM YOUR THEMEWrite answers to the following questions:

• Describe your school using one adjective.

__________________________________________________________________

• Describe the people who attend your school in one word.

__________________________________________________________________

• List catch phrases and expressions used by the students at school.

__________________________________________________________________

• What’s the first thing you notice when you come to campus?

__________________________________________________________________

• What do you enjoy most about your school?

__________________________________________________________________

• What event will be most important to you this year?

__________________________________________________________________

• What physical changes has your school undergone?

__________________________________________________________________

• What outside influences have affected the students or school?

__________________________________________________________________

themesfor a complete listgo to:yearbooks.bizsupportdownloadstheme ideas00...01...Oh My!0001Oh my!1,000 strong and growing100 years to get it right100% genuine100% natural2 good 2 B 4 gotten2 good 2 forget2 in one20/20 vision2000 pieces2000 possibilities2000verland2001 at a time2001 degrees and rising2001 horsepower21 and playing with a full deck24/725 old, 25 new3 of a kind3 to 14 all to see5 ways5.4.3.2.1.9 lives99 plus usAA Ball State of mindA banner yearA bird’s eye viewA brighter shade of grayA building yearA Bunnies’ taleA century in focusA century of excellenceA certain kind of coolA certain point of viewA change of paceA chip off the old blockA class actA classic way to spend a quarterA closer lookA common groundA complete packageA cut aboveA cut above the restA day at a timeA day in the lifeA defining yearA delicate balanceA different perspectiveA different point of viewA different sideA different spin on thingsA dramatic comebackA dynasty like no otherA face in the crowdA first time for everythingA first-class labelA fork in the roadA fraction of timeA full revolutionA glance backA good thing goingA horse of a different colorA Knight to rememberA language of our ownA league of our ownA little bit countryA little bit differentA little bit louder nowA little bit moreA little bit of everything (exceptgirls)A little give and takeA little off centerA little rough around the edgesA lot to rememberA matter of timeA method to the madnessA mighty fortressA modest proposalA moment’s hesitationA must seeA name you recognizeA new beginningA new combinationA new day and ageA new directionA new horizonA new perspectiveA new twistA new waveA novel approachA novel idea

A okayA package dealA part of historyA part of the wholeA passion for redA past to be proud of...a future tobelieve inA paws in timeA penny for your thoughtsA perfect tenA picture is worth 2005 wordsA Pirate’s life for meA quarter’s worth of changeA quest for prideA race against timeA rare combinationA roaring twentyA second glanceA sense of prideA shade BoulderA side never seenA single hoofprintA star-studded yearA step aheadA step beyondA stitch in timeA story to be toldA story to tellA study in contrastsA swamp stompin’ adventureA third glanceA time and place for usA time for changeA time for everythingA touch of silver in solid goldA turn in the roadA two-for-one specialA uniform wayA view from the valleyA vision become realityA voice in the crowdA walk on the wild sideA walk through timeA way with wordsA whole new ball gameA work in progressA world of differenceA world of our ownA world of possibilitiesA year 2 acknowledgeA year like no otherPage 2A year worth looking atAbout faceAbove & BeyondAbove allAbove it allAbove the (c)restAbsence of moderationAbsorb & Blend & CreateAbstractAccelerating the futureAccess grantedAccording to all accountsAcross the boardActing our ageAction/reactionActions speak louder than wordsAdditions & TraditionsAdmit oneAerie to flightAfter all is said and doneAfter the factAfter these messagesAgain and againAhead of our timeAhead of the restakaAll 4 youAll about changeAll about usAll about youAll accessAll and allAll at onceAll better nowAll eyes on usAll eyes on...me, you, usAll good things...come to an endAll in a dayAll in one pieceAll in the gameAll in the mixAll in the numbersAll of our memoriesAll of suddenAll of the aboveAll others are green with envyAll over the placeAll over town

Ideas the Fly Each year Herff Jones prints a hard copy book that has great ideas from all over the country. Contact me to get your own personal copy each year.

DiscoveriesDiscoveries will come to your school 3 times a year and has articles on the latest in design, staff training, photo help and much more.

ThemesFor a complete list of theme ideas go to:www.yearbooks.bizsupport/downloads/theme ideas

SChOOl ThEME






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YOUR THEMEName of book ______________________________________ Number of pages _________ Number of books

Theme definedA yearbook theme is a statement or idea that mirrors the action, tempo, and mood of the students at the school during a particular year.

pURpOSE - A strong theme will:Unify the book • Tell a story • Create a personality • Mark the book and the yearTheme ideas - Write your ideas here:

_______________________________________________________

_______________________________________________________

_______________________________________________________

_______________________________________________________

_______________________________________________________

_______________________________________________________

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_______________________________________________________

Why is this theme right for your school? Explain:

_______________________________________________________

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Your theme is not just a statement it uNifiES your book.Verbally it is not just a record of events - choose your topics to unify your theme.__________________________________________________________________________________________________________Visually- what kind of look does the theme evoke?__________________________________________________________________________________________________________Texture- think in layers not just 2D.__________________________________________________________________________________________________________personality- who are the people that make up the school? Tell their story.__________________________________________________________________________________________________________Coverage- tell the whole story of the year not just the facts.__________________________________________________________________________________________________________

qUnique to your school The tie between your theme and your school should be

obvious

qUnique to this year Should be a natural, easily identifiable fit

qVerbal The “catch phrase” of your theme should be memorable and

flexible enough to adapt for mini-themes

qVisual Using type, colors, shapes and patterns that are consistent

with your message, your theme’s “look”

qRecognizable The theme should be easy to identify and easy to remember.

qRelevant Does it fit your school this year?

qRepeatable Can you make it work for each section in the book?

qRealistic You don’t want readers to question your credibility.

qRefreshing Is it different from last year’s book?

The 5 r’s of ThemesTheme musts

PlaN YOur uNifiErS

Check all that apply to your theme

prideBased on spirit and the students’ or school’s accomplishments. Name of the school, the town, or the mascot used as word plays can be fun and are often listed among reader favorites. Anniversary and eventCan be tricky, make sure you don’t abuse the “party/celebration” concept. LocationLimited to schools with obvious ties to street names with other meanings or major geographic landmarks. Double-edgeProvide a comparison and contrast format with a serious side and a lighter approach. SloganFeature a “catch phrase” which could be used any year, but with specific copy and visual elements. ConceptUse one idea to build the book around. This approach may be a number of “catch phrases” based on a central idea, a single word, or a visual element. With concept themes, traditional sections are sometimes abandoned in favor of sections which reinforce the central idea.

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METaPhOrTHEME

All part of the pictureAll part of the planAll shapes ‘n sizesAll souled outAll that shimmersAll the differencesAll things asideAll things said and doneAll together againAll together nowAll waysAll wool and a yard wideAll worked upAll wound upAll wrapped up in traditionAll’s well that ends wellAlone togetherAlong for the rideAlong the wayAlpha & OmegaAlphabetical orderAlways and foreverAlways firstAlways never the sameAlways room for moreAm I just a school?Amer-I-Can changeAn A for effortAn acquired tasteAn all-out effortAn American classicAn eye for styleAn inside lookAnatomy of a WildcatAnatomy of an EagleAnd another thingAnd don’t you forget itAnd furthermoreAnd I quoteAnd it all comes togetherAnd now for something completely differentAnd now it’s your turnAnd so it beginsAnd so it goesAnd so it wasAnd that’s just the half of itAnd the nominees are...And the story begins...And then someAnd then there was oneAnd there’s moreAnd your point is...AnglesAnother brick in the wallAnother moment, another memoryAnother year, another chance to...Answer: Marcos de NizaAnswer the callAnthologyAny given dayAny questions?Any way you look at itAny way you say itAny way you see itAnything and everything youAnything but BasicAnything but normalAnything but ordinaryAnything but typicalAnyway...Apart from the crowdAppearance vs. realityAppearancesArchivesAre we caught up yet?Are we for real?Are we having fun yet?Are we Lion?Are we reading too much into this?Are we there yet?Are you connected?Are you in?Are you in or are you out?Are you ready?Are you up for this?Aren’t you the lucky one?Aren’t you the one?Around the blockArt at a glanceAs a matter of factAs a ruleAs big as lifeAs different as Knight and dayAs far as anyone knowsAs far as it goesAs far as we’re concernedAs good as doneAs good as goldAs good as it getsAs if

As long as we’re togetherAs luck would have itAs never beforeAs time goes onAs we know itAs we see itAsk anyoneAspire to inspireAspiring to excellenceAssembly LionAt a glanceAt a loss for wordsAt bestAt face valueAt first glanceAt it againAt long lastAt the center of it allAt the crossroadsAt the end of the lineAt the end of the roadAt the peakAt the rainbow’s endAt your own paceAt your own riskAt your placeAttitudeAttitude is everythingAttitude with a twistAuthentic

BB A part of itBack and forthBack in blackBack in circulationBack in the dayBack on trackBack to backBack to square oneBack to the basicsBack to the beginningBacked by traditionBackground checkBased on a true storyBasicBasic asBasic questions. Basic answers.Basic training@ bayBeBe all you can BBe differentBe something. Be more.Be stillBe your own...Be yourselfBear essentialsBear necessitiesBear factsBear with usBeatBeating the oddsBecauseBecause we canBecause we want it that wayBeen there, done thatBefore and afterBefore • during • afterBefore longBefore you know itBefore, withinBefore...afterBeginner’s luckBeginning from the endBeginningsBehind the numbersBehind the scenesBehind the scenes/ Take 2008Behind • before • withinBeing a Cougar... priceless!Believe • achieveBelieve • achieve • lead • succeedBelieve it or notBelieve it, achieve itBelieve • motivate • master • succeedBeneath the surfaceBest in townBest in the WestBest kept secretBest of...Best of both worldsBest of the bestBetter late than neverBetter look twiceBetter than everBetter yetBetween extremesBetween the linesBetween two worldsBeyond

A metaphor is the expression of an understanding of one concept in terms of another concept, where there is some similarity or correlation between the two.

A metaphor strengthens your theme because it ties your thoughts together.

When you are choosing a theme- you do not want it to simply be a statement, but the glue that holds your entire book together. The graphics, fonts, design, photos, stories, alternative copy and section themes should all relate to the theme statement.

hOMEWOrK

Sample brainstorming themes dealing with the environmentWe may be BLUE but we bleed GREEN

go Green

WE care

Earthly Endevours

GREEN is the new BLACK

GREEN Pride

Our generation

RE-invent, REnew, REveal

GREEN for GOOD

Global Goals

We speak GREEN

Our Earth - Our Future

Re - think our world

Change is good

Work for right

Worth doing

Do your part

Join the crowd

Join IN

BE GREEN

Transform history

Live the dream

Dream the life

Live - Love- Life

Our World - Our Choice

Be a part of the solutions

It is our future

Home - Heart - Humanity






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METaPhOrUsing magazines make a collage below of objects, fonts and symbols that help toexplain your theme and that could be used to tie the entire book together.Review the FIVE R’s on the previous page and the rules of:unifing: verbally-visually-texture- personality-coverage

Beyond a Shadow of a doubtBeyond conventionBeyond beliefBeyond definitionBeyond expectationsBeyond imaginationBeyond it allBeyond limitsBeyond our wildest dreamsBeyond the breaking pointBeyond the expectedBeyond the imageBeyond the obvioUSBeyond the shoreBeyond the wallsBeyond traditionBeyond wordsBig • bold • beautifulBig dealBig in a lot of little waysBig red pride • power • purposeBIG • smallBig things come in small packagesBigger and betterBigger • better • bolderBigger • faster • strongerBigger than lifeBits and piecesBlack and whiteBlack tie and blue jeansBlah blah blahBlazing a trailBlock partyBloomBlue genesBlueprintsBluestreaksBMS: Body • mind • spiritBody • heart • spiritBoldBona fide • certified • qualifiedBondedBorn to be BulldogsBound and determinedBound to be differentBow downBoxed inBoxed setBoys will be boysBrace yourselfBreak on throughBreak out of the boxBreak the moldBreaking awayBreaking barriersBreaking new groundBreaking outBreaking the surfaceBreaking throughBridging the gapBrillianceBring it onBruin powerBruin up a stormBuilding a better futureBuilding a legacyBuilding a visionBuilding blocksBuilding bridges to successBuilding for the futureBuilding memoriesBuilding new traditionsBuilding on excellenceBuilt to lastBurning brightBursting at the seamsBursting on the sceneBursting the bubbleBursting with memoriesBut who are we really?But who’s counting?By all accountsBy all meansBy any other nameBy definitionBy George we’ve done itBy invitation onlyBy popular demandBy the bookBy the numbersBy the wayBy word of mouth CC the differenceCA differenceCR school (see our school)Call it what you wantCall on usCame out of nowhereCan you believe it?Can you dig it?Can you hear us now?

Can you imagine?Can you top this?Can’t hardly waitCan’t spell “dawg” without the “A”Capture itCapture the momentCapture the spiritCardinal rulesCardinal visionCarefully formulatedCarpe diemCarved in stoneCase in pointCatch us if you canCatch your dreamsCatch your waveCaught in motionCaught in the actCaught in the middleCaught in the rushCaught in the shuffleCaught red-handedCaught up in thingsCause & effectCause we’re cool like thatCausing an uproarCaution: contents maybe hotCaution: open at your own riskCaution: Under constructionCelebrate 2008Celebrate our moment in timeCelebrate the present, remember the pastCenter of attentionCenter standard timeCentered on youCertain restrictions may applyChallenging the futureChampions of changeChancesChange becomes youChange by designChange for a quarterChange for the betterChange is goodChange is our constantChange of heartChange over timeChange the channelChange would do us goodChange your tuneChangesChanges for the betterChanges in timeChanging directionsChanging facesChanging focusChanging gearsChanging lives...Changing places, changing facesChanging tidesChanging timesChanging times, unchanging truthChanging tracksChanging with the tidesChanging, convergingChaosChaos unfoldingChapter twoCharacter countsCharging into the futureCharmed lifeCharting your courseCheck it outCheck oneCheck this outCheck us outChoicesChoose your own...Choosing up sidesCinemaClarityClassic way to spend a quarterClassifiedClawing our way to the topClear: distinct, certain, bright, doubtless Clearly the exceptionClick and goClose to homeCloser identificationCloser to the truthClosing the gapClosing timeCoasting throughCode redCoincidence?CollectionsCollectively individual

A quote from Daniel Pink from his book “A Whole New Mind”,

A picture is worth a thousand words but a metaphor is worth a thousand pictures.

Make your theme your metaphor.

hOMEWOrK

Web-sites for yearbook resources and critiqueshttp://www.jea.orghttp://www.studentpress.orghttp://www.uiowa.edu/~quill-schttp://www.columbia.edu/cu/cspa






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HOMEWORK

Use simple fonts, let theheadline design attract thereaders attention.

list the ahJ fonts you want to useCover, Endsheet, Title page, Opening, Division pages:_________________________________________________________Students Life_________________________________________________________Organizations/Clubs_________________________________________________________Sports_________________________________________________________Academics_________________________________________________________Seniors_________________________________________________________Underclass / Faculty_________________________________________________________Ads & Index_________________________________________________________

HEADLINESHeadline type selection should be readable and consistent in • family, weight, size and leading within each section. Headline type letters are not stacked vertically.• A design inconsistency has not been created by manipulating • headline type to fit a specific space.

CApTIONSA graphic device (overline, dropped letter or phrase) introduces • captions. Caption type is consistent in family, size and leading within • each section. Captions are placed so that each is close to its own photograph, • so that indicators such as “above, below” are not neededCaptions are not placed between photographs (except group • or team photos). When group captions are used, it should be clear to the reader • which caption goes with which photo. Group captions are consistent within each section. Caption widths conform to the column/grid plan in each • section. If used, overprinted or reversed caption point size and font are • easily read. Do not place type over a photo with a lot of detail or a busy background.Group identifications begin with the name of each group in • contrasting type and with row designations also in contrasting type.

hEadliNE idEa

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HOMEWORKhEadliNE idEa

Look through sample books and magazines for headline design ideas. Paste your favorite headlines below. Pick one for each section of your book. Make sure the headline design unifies your theme to the section. Find fonts in the “hJ font” booklet that match your headline designs.

DO’S Body type is easy to read and consistent in size and leading in • each section. Column widths of copy and captions, if varied within a section, • follow an obvious plan. Pair personality to purpose. Keep in mind the message you are • trying to communicate with your type. Sports, even women’s sports, do not lend themselves to feminine script.Serifs are more readable than sans serifs. Use a serif font for • body copy and captions, as a general rule. The more unusual the type, the lower the readability. Pay attention to relationships when combining type.• If elements are not the same, they should be very different. • Remember that, like the perfect marriage, types need to either be very similar or fairly opposite. Contrast type in size, weight, form and structure, for example, using AHJ Chantilly Bold for heads and AHJ Garamond for text provides good contrast; AHJ Chantilly Bold for heads and AHJ Unitus for text does not provide enough contrast. The combinations you form should communicate, not confuse the reader.

DON’TSIf script type is used, it does not appear in all caps. • When working with type, more is not better. Limiting type • to no more than three fonts for the entire book is a growing trend. When combining type for headlines, remember two is company, three is a crowd. Limit spread designs to one distinct type supported by something simple. Avoid using all • capItals. That does not mean you can never use all caps. Just realize that all capital letters reduces readability. Use all caps only when you have a specific design purpose in mind. Especially avoid using all capitals in a script face. Your readability drops to about zero. Some types just do not mix. Don’t use two scripts or a • script and an italic together. They usually have the same form and so they conflict with each other rather than contrast. Never use two types from the same category (for example: Script, Decorative) together. Do not abuse type through manipulation. Remember, your • purpose is to communicate, and type can help you do thatDo not manipulate type to fit your design by adjusting leading • and width. Instead, edit the copy or find a word that fits the headline space. Once established within a section, type size, leading and width should remain consistent.






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Plan your contentListing all the topics you want to cover. BrainstormList everything that happens at your school.listSports, activities, academics, performances and club activities.OrganizeList start and ending dates of all activities.Choose your sectionsSeasons, months, weeksreference sectionsPortrait, clubs and sports group pictures, indexdeadlinesCreate a calendar with everything you can think of - plan when pages can be complete.

Every book should include theme pagesTitle page• Opening and closing spreads• Division spreads• Page allocation should be as follows:•

25% for Student Life 12-15% for Organizations 25-30% for People 12-15% for Academics 15-18% for SportsThis is the same formula for traditional and chronological organization.

CREATIVE

HJhOW TO ChrONOlOGiCal

Today, concept drives coverage which drives design. Yearbooks can provide the readers with a great range of meaningful information while maintaining strong, reader-friendly designs. It’s all in the planning.STEp ONEDecide how to organize your content. The decision on how to organize the story of the year should be based on the unifier. The theme/concept gives us the angle or focus of our whole-year story. Refer to page five.STEp TWOThe next question is how to organize that story so it is easily accessible by the average reader and makes some kind of sense.Explore the possibilities

Traditional• student life/sports/academics/groups/people format. pure concept• driven only on contentChronological• the book is organized by time, and the story is told by days, months or seasons as the year progresses.

Be creative but logicalAfter exploring all the possibilities, think about what might make the most sense to the reader. The best answer may be the standard, traditional five-section format, and there is nothing wrong with that. Don’t feel you have to do something different just to do something different.

On the other hand, your theme/concept might logically lend itself to another form of organization. If your theme/concept is ‘Pieces of Eight,’ for example, it would make sense to organize into eight sections. If your theme/concept is ‘Eight Days a Week,’ some kind of chronological organization might make more sense. These kinds of unifiers present easy choices.Be all-inclusiveWhatever plan makes the most sense and opens up the best ideas for coverage, be sure it allows coverage of every aspect of the year. You are, after all, creating a yearbook.Be reasonableFirst, remember not everyone is a yearbook nerd. The story - and the way we organize it - needs to make sense to the average reader.

Last, don’t force the fit. Every aspect of the theme/concept from organization to coverage to design should work together to make the story stronger. Don’t restructure your sections just because the idea looked cool somewhere else. You’ll be sorry as you try to fit things into a structure that just doesn’t work.

CrEaTivElYOrGaNizE YOur YEarBOOK CONTENT

Focus on students, what they do both at school and at home• Concentrate on dramatic photos• Add extra pages, so lighter topics can be added• Keep fresh by changing the topics from year to year• Include coverage of events that are non-academic or non-sport•

All groups should be included and covered fairly/equally• Link similar groups design in spreads• Copy, avoid listing officers / goals, should capture highlights• Include action photos from a variety of club activities •

Portraits should be vertical in shape, not square• Faculty should not be larger than the student mug shots• 1 pt. rule (not a full pica) to separates portraits• Include a feature on every spread, developed with candid photos, captions, • copy, headlines - or it should be strictly a reference section with only portraits.

Readers assume it will be boring; prove them wrong• Cover projects in the classroom, not which courses are taught• Use quotes to demonstrate both teachers’ and students’ views•

Include all boys’ and girls’ sports on all levels• Keep photo identifications consistent; use first and last names• Give varsity sports a spread, combine JV sports • Don’t overemphasize any one sport or diminish others• Run a complete scoreboard; avoid rehashing that info in copy• Include fans, managers, coaches, trainers, intramurals•

Include all students, faculty, staff and organizations in the index• Break up the monotony of this section with feature stories showing • students’ roles in the community or quotes relating to events that occurred during the school year - can also keep strictly a reference section.

maximize your coverage

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HJart:• any graphic, student drawn or clipart placed to enhance the theme, art should not be used to fill unused space.bleed:• a picture taken past the external margin on the page, extending off the page.body copy:• the text of the story on the page.colophon:• a statement recording the names of the staff and the printer, type and paper used, size of the edition, and other information about the production of the book.color halftone:• photo printed in color other than black ink.color print:• photograph in full color CMYK.column rule:• structure used to separate columns of typecover: • binder’s board covered with printed or silk-screened materials which protects the pages. Usually includes the first representation of the theme or concept, as well as the name of the book, the name of the school, and the year.cropping: • the proportional sizing of a photograph to focus on the subject of the photodeadline:• date when something is due, i.e., stories, layouts, final pagesdie cut:• process whereby a hole is literally cut into a cover or endsheet using a metal pattern.dominant photo:• photo which is 2 to 2 1/2 times larger than any other picture on a double page spread.double page spread (dps):• two facing pages designed as a single unit.duotone:• process whereby an original black and white picture is printed in black, plus one additional color for a special effect.endsheet:• heavy sheet of paper that attaches the book to the cover. There is an endsheet in both the front and back of the book.eyeline:• used to link a spread, a horizontal line is established across the spread above or below the center to give movement to the reader’s eye.flat:• one side of a signature; the eight pages which are printed on one side of a signature.folio:• tag at the bottom of the page which numbers and names the spread appears.font:• typeface used consistently within a section.gutter:• crease in the center of the book between two pages.internal margins:• 1 pica or less separation between elements.job number:• number assigned by the printing company to the school. The number must appear on every layout and all materials sent to the plant.ladder:• the overall map which shows the placement of every layout in the yearbook.lead in:• the sentence or paragraph which catches the attention of the reader; the first few words of a caption, usually emphasized in some way.logo:• the use of distinctive typography and/or artwork as a trademark for a theme or design concept.mock layout:• a rough draft of a layout showing the amount of space to be occupied by copy, photos, artwork, etc. It’s used for roughing layouts so corrections and changes can be made. It’s also used to organize ideas and photo requests.pica:• unit of measurement used in yearbook production. 6 picas=1 inch.signature: • 16-page section on which 8 pages are printed on one side, 8 on another.spine:• the part of the binding that connects the two flaps of the cover.theme:• The central idea or concept: the narrative or pictorial thread that unifies the various parts of the book

eShareParents and students can contribute •photos to the yearbook with our eShare site.We can attach a custom flier to your •school web site with instructions.When submitting photos they will be •able to attach captions and photo info.This is a great way to expand the •coverage of your book and create community with the school population.If you have not signed up for eShare call •or e-mail me today.

TERMSYOU SHOULD KNOWmaximize your coverage






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Color commentaryColor me copperColor our worldColor outside the linesColoring our futureCombinationsCome and get itCome as you areCome as you are, leave completely differentCome to lifeCome to termsCome to the pointComic adventuresComing in loud and clearComing into focusComing of ageComing to a closeComing to a school near youComments from the crowdCommodore & CompanyCommon groundCommon senseCommon threads.compendiumCompleteComplete transitionsCompletely unforgettableCompleting the thoughtComposing your futureCommunityConfessionsConfidentialConnectConnect • disconnectConnect the dotsConnectedConnected as oneConnectionsConnectivityConsider itConsider the possibilitiesConsistently goodConstant changeConstruction • commotion • celebrationConstruction zoneContentContextContinued insideContinuing the journeyContinuing the legacyContinuing the storyContinuumContradictionsContrary to popular beliefControlled chaosConvergenceCooling it in the desertCopyrightCornerstonesCoulda • woulda • shouldaCouldn’t have done it without youCount on itCount the ringsCount us inCountdownCounting the daysCover storyCrammed inCream of the cropCreatingCreating historyCreation • celebrationCrossing linesCrossing pathsCrossroadsCruisin’ in my El CaminoCuRIOusCuriosityCut from the same clothCutting it shortCutting loose DDare to be differentDare to compareDare to dreamDare to soarDare youDay after dayDay and KnightsDay by dayDay in, day outDay to dayDays between summersDays • hours • secondsDeal or no deal?Deal with itDecide.DecisionsDeep impact

Define: high schoolDefine usDefine yourselfDefinedDefined by diversityDefining characterDefining linesDefining momentsDefining our generationDefining the futureDefining usDefinitelyDefying definitionsDéjá vuDepictionDepth perceptionDesigned to...Designing our dreamsDespite everythingDespite it allDestinationDestination unknownDestined to be...Destined to be a classicDestiny awaitsDestiny in the makingDetailsDetermination + hard work = successDetourDevelopDiamond in the roughDid you know?DifferenceDifferent as day and nightDifferent by designDifferent directionsDifferent points of viewDiffusedDiffusionDiggin’ deeperDigital dazeDignity in disguiseDimensionsDirectionsDiscover the lifeDiscover the spiritDiscovering the goldDiscoveryDistant horizonsDistinguish yourselfDiversityDo a double takeDo somethingDo you care?Do you have what it takes?Do you like what you see?Doing and daringDoing it right the first timeDolphin daysDon’t blinkDon’t blink or you’ll miss itDon’t count us outDon’t hold backDon’t hold your breathDon’t Hyde your feelingsDon’t Hyde your prideDon’t judge a book by its coverDon’t miss a thingDon’t stop thinking about tomorrowDon’t take us for grantedDon’t worry about itDone it • said it • noted • quoteddot.comDouble takeDouble talkDouble the memoriesDouble upDouble visionDown for the countDown the road togetherDown to the coreDown to the last dropDown to the wireDownloadingDramatic differencesDraw your own conclusionsDrawing you inDream bigDream catcherDream • dare • doDream onDreaming • achievingDreaming out loudDreamsDreams and expectationsDreams and memoriesDreams made realDriveDriven

Sometimes artists use colors that evoke certain emotions. Other times artists use colors simply because they like the way they look. Color always has meaning. This meaning can be, an emotional one or it can be a personal preference on the part of the artist himself, but it alWaYS has purpose behind it.

There is nothing wrong with choosing a color because you like it. However, when choosing a color you still want to make sure its use does not conflict with what you are trying to say with your work. Proper use of basic color theory can help you decide what colors match, as well as what each color makes people feel.

Warm Colors: RED, YELLOW, and ORANGE. These colors evoke warmth because they remind us of things like the sun or fire.Cool Colors: BLUE, GREEN, and PURPLE (violet). These colors evoke a cool feeling because they remind us of things like water or grass.Neutral Colors: GRAY, BROWN. These aren’t on most color wheels, but they’re considered neutral because they don’t contrast with much of anything. They’re dull and uneventful.Value: is the amount of black in a color. Saturation: is the amount of a color used. When a color is at full saturation, it is extremely vibrant. When a color is “desaturated,” a large amount of color has been removed. Desaturated colors tend to be close to being neutral because there is so much gray in them.primary Colors: RED, YELLOW, BLUE. These 3 colors are the base colors for every other color on the color wheel. When you mix two primaries together, you get a secondary color. Primary colors are useful for designs or art that needs to have a sense of urgency. Primary colors are the most vivid colors when placed next to each other.Secondary Colors: ORANGE, GREEN, PURPLE. These 3 colors are what you get when you mix the primary colors together. Secondary colors are usually more interesting than primary colors, but they do not evoke speed and urgency.Complimentary Colors: RED and GREEN, BLUE and ORANGE, PURPLE and YELLOW. These are the colors directly across from each other on the color wheel. Don’t let the name fool you, they rarely look good when used together. They’re called “complimentary” because, when used together, they become extremely vibrant and have heavy contrast.RGB Color: This is color based upon light. Your computer monitor uses RGB. The name “RGB” stands for RED, GREEN, BLUE, which are the 3 primaries (with GREEN replacing YELLOW). By combining these 3 colors, any other color can be produced. Remember, this color method is only used with light sources; it does not apply to printing.CMYK Color: This is the color method based upon pigments. “CMYK” stands for CYAN, MAGENTA, YELLOW, and Black (its what the K stands for). Using these 4 colors, most other colors can be achieved. Unfortunately, CMYK cannot reproduce the same amount of colors as RGB can, which is why yellow-greens sometimes look a bit muddy when printed. This is the method used by printers the world over.pantone (pMS) Color or Spot Colors: This is yet another printing color method. PMS stands for “Pantone Matching System,” and is a large list of specially mixed colors made by the Pantone Corporation. Instead of using CMYK to create colors, the pigments are created individually for purity. For example, if you use a Red-Violet color, pick PMS 233M. The color would be mixed exclusively for your project and would always print exactly how I want. The only drawback to using PMS colors is that they’re expensive. For Pantone products go to www.pantone.com

TEST your Color

palette here

planning your color






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qDraw a dominant photo first.

qMake dominant more than twice the size of all other photos.

qMake dominant photo cross the gutter. (or one pica from gutter)

qUse a variety of photo shapes. (rectangles and squares)

qEstablish an eyeline.

qTouch all external margins.

qStay within the column guides set.

qDesign pages as a spread.

qMaintain a a consistent internal margin. (one pica or less)

qPut a caption with every photo.

qPlace all copy to the outside of the spread.

qAvoid trapped white space.

qUse simple and functional graphics that add to your theme.

Sketch out some ideas to take to the computer. It is always easier to design from an idea on paper then from a blank computer screen.

LAYOUTRULES do a self critique and check mark all the rules above you followed on your sketches.






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planSo what’s it going to be? Features, sidebars, personal profiles? Plan your alternative copy. Opening, division pages:____________________________________________________________________________________________________________________________________________________________Students life:____________________________________________________________________________________________________________________________________________________________Organizations/Clubs:____________________________________________________________________________________________________________________________________________________________Sports:____________________________________________________________________________________________________________________________________________________________academics:____________________________________________________________________________________________________________________________________________________________Seniors:____________________________________________________________________________________________________________________________________________________________underclass/faculty:____________________________________________________________________________________________________________________________________________________________ads & index:____________________________________________________________________________________________________________________________________________________________

student life Features“I’m Supposed to be . . .“Most see the obvious . . . but I am really“What it takes . . .A matter of timeCan you tell truth from myth?Question... What’s your style?On separate sidesPoint counter pointQuestion how good is your memory...?student life sidebarsThe LowdownThe Inside ScoopThe HighlightThe FeedbackCulture mixSurvival of the trendiestIcons for the pastMixed messagesMaking conversation

club and organizations sidebarsWho was the leader?Who was the slacker?Who was the extremist?Who was the optimist?Who was the apprentice?Who was the benefactor?Who was the mediator?Who were the voices?Who was the spirited student?Who was the advocate?Who was the winner?Who came for the snacks?Who brought the snacks?Learn the termsTake her word for itMake a listBefore and afterQuestion... What kind of member would you be?

academic FeaturesTop 5 survival or room 000Rules 4 lifeMaking statementsMaking a statementLove of wisdomTesting your sanityElements of lifeRudimentaryQuestion... Which role do you fill?portrait FeaturesBrain PowerWho’s whoDrama Queensports FeaturesNo room for errorThe missing linka closer lookTime outRule breakerDeadline with disaster

SAMpLESfEaTurE

absenceaccidentallyaccommodateacknowledgeacquaintanceacquireacrossaddressall rightaltogetheramateuranalyzeanswerapparentlyappearanceappropriateargumentascendathleticsattendanceaudiencebasicallybeginningbelievebenefitedbureaucalendarcandidatecemeterychangeablecharacteristic

columncommitmentcommittedcommitteecompetitiveconceivableconferredconscienceconsciouscourteousdisappointdisastrousdissatisfiedeightheligibleembarrasseminentemphasizeentirelyenvironmentespeciallyexaggeratedexhaustexistencefamiliarfascinateFebruaryforeignfortyfourthgovernment

grammarguidanceharassheightilliterateincidentallyincredibleindispensableinevitableintelligenceinterestingirrelevantirresistibleknowledgelaboratorylicensemaneuvermathematicsmischievousnecessaryperseveranceperspirationphenomenonphysicallyplaywrightpoliticspracticallyprecedeprecedencepreferencepreferred

prejudiceprivilegeproceedprofessorpronunciationquietquiterecommendreferencereferredrepetitionrestaurantrhythmridiculousroommatesandwichschedulesecretaryseizeseparatesergeantsimilarsincerelysophomoresubtlysucceedsurprisethoroughtragedytransferred

list of the most commonly MiSSPEllEd words for your editor to check:

Did you know you can set your computers to auto correct commonly misspelled words in InDesign.






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HJ GoDesignUse GoDesign to get ideas for sidebars and info graphs. Many designs and topics available. New designs yearly.

• Make the worst photo the dominant photo on a spread• Have people in photos talk to the reader through the captions• Put somebody’s face in the gutter of a spread • Start your caption with the names of the people in the photo• Be inconsistent with internal margins

• Use photos with more or fewer than four sides, NO triangles• Copy somebody else’s ideas exactly• Make sports the largest section• Trap white space. Trap White space

Look through magazines and cut out and paste cool sidebar and feature ideas in the space below.

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MO‘REq Do you shut them off when they are not in use?q Do you shut them off at night?q Do you unplug all electronics when not in use for over 24 hours?q Do you use recycled paper in your printers and copiers?q Do you recycle your ink cartridges?q Do you upload pages to the plant?q Do you recycle items like pizza boxes?q Do you use both sides of paper when printing?q Do you turn lights off when no one is in the room?q Do you keep lights off when they are not needed?q Do you recycle old yearbooks?

q Do you get paper proofs?q Do you use paper plates, towels and napkins in classroom?q Do you use plastic silverware in classroom?q Do you allow non-recyclable waste in classroom?

What is the carbon

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Maureen OlofssonFor more help creating your perfect book, contact me at:[email protected]•630-660-3773

At Herff Jones, concern for the environment is not a new initiative; we’ve always been committed to creating products in the most environmentally responsible way without sacrificing quality, price or service. For more details on our earth-friendly practices, go to wespeakyearbook.com/green.rEduCEGone are the days when all schools needed the same supplies. Because some of you submit online and others make printouts and send CDs, the needs of your staffs are different. And we heard you when you said it felt wasteful to receive materials you no longer used. We’ll send universal materials to all schools and then let you tell us what other supplies you need and want to create your books. No more piles of stickers, copy envelopes and layout forms — unless you tell us to send them your way.rEuSEBy its very nature, the yearbook is a product that has multiple uses through time. Just as the memory book later becomes a reference guide, kit boxes can store archival materials and module boxes might become files. If students can claim them from the teachers who covet them each spring, yearbook cartons make excellent boxes for heading off to college!rECYClEWe trust you’re doing your share by using digital cameras, printing judiciously, recycling waste paper and making sure that toner cartridges and old computer equipment are recycled. We’re using soy-based inks and recycling by the ton (more than 2,100 tons of paper and 200 tons of aluminum each year). If we all pitch in, we can make a difference.Let’s talk, I’d love to hear about your plans for the future.




Documents

camp booklet 2009