Every lock has two keys. One made by a locksmith, and one made by me. Simple, uncomplicated. Yet a paper clip is never just a paper clip. The world is nothing more than a room of locked doors and paper clips. It’s curiosity at its purest – to wonder, to speculate and to imagine. In the end, what remains is the answer. With a patient mind and a steady hand, I wait before each lock... until the moment everything clicks and it all slides into place.

Every lock is one worth picking

Iconic films have their own language. Only those enlightened souls who watch these films are fluent enough to speak it.

Art Director | Jessica Mapstone

The Chip Shop Awards celebrates no-holds-barred, sarcastic and often cynical creativity in advertising. Craft a copy-driven print ad for Google in the Best Ad Based on a Topical News Story category.

A sardonic and sharp-witted approach that uses Google’s auto-complete to comment upon allegations of the company’s private data snooping.

Michael J Fox Foundation for Parkinson’s Research has one goal in mind - to examine and reveal all facets of the disease. Craft a copy-driven print ad that dispels a misconception surrounding Parkinson’s.

Utilising the world of Back to the Future, a well-known quote from the cult film was rephrased to communicate Parkinson’s as a disease that doesn’t only affect the elderly.

Art Director | Liezl Fourie

Padlock ShimAttic. Dark and untouched. Been that way for a while, it

seems. Dust. Dust. Dust. What lies in that corner? Wooden

chest with bronze padlocks. Rusted hinges. Delicate. Let’s

see…ok, not that delicate. Sturdy bastard. Padlock shim

inserted. Do it smoothly.

Rotate...slowly…slowly

Click.

Mile High Pop Up is a conceptual restaurant that encapsulates the ultimate in-flight dining experience when travelling to various exotic destinations. Create a radio campaign that captures the USP of fine dining minus the discomfort of airline travel.

Recreate the most unsavoury and uncomfortable in-flight experiences - situations which can be avoided altogether when dining at Mile High Pop Up restaurant.

Client: Mile High Job: Radio Ad Title: “Bill” Running Time: 45”

Audio Music SFX

MVO1: (avuncular; dry) Bill suffers from

anxiety. Not your average…

BILL: (clipped) “I’m late for a meeting.

Please hurry up.”

MVO1: …anxiety. He suffers from the…

BILL: (frantic) “What was that?! Did the

plane just drop? Oh god! I’m not ready to

die!!”

MVO1: …variety. Beads of sweat hang

precariously from Bill’s upper lip; his

incessantly twitching fingertips drum

against the granite black armrest which

he clutches in desperation. Scraping his

nails back and forth. Back and forth. He

speaks with a stutter; a few strands of

spittle escape in his attempt to converse.

The pungent odour of his anxiety is evident

in the dark stains slowly pooling beneath

the arms of his shirt. To distract himself, Bill

turns to the person on his left and begins

a clattering monologue regarding rare

Amazonian reptiles and their mating rituals.

The person on Bill’s left is you.

MVO2: (upbeat brio) Luckily, that’s not the

only way to fly. (beat) Mile High Pop Up

Restaurant. (beat) All the fun of a weekend

away without the risk of… Bill.

MVO3: For more on this delightfully different

dining, flying and – decidedly Bill-free –

experience, visit www.dinemilehigh.com

Johann Strauss Blue Danube Waltz

Crossfade to cheesy 1950s style Hawaiian ukulele music

Music fades

Ambient aeroplane sounds

Drum of fingernails against plastic

Nails scrape against rough textured plastic

Squished flesh fidgeting around in a pleather seat

Client: Mile High Job: Radio Ad Title: “Sarah” Running Time: 45”

Audio Music SFX

MVO: (avuncular, dry) Sarah doesn’t

countenance the word “No” very well. Tiara

wearing toddler, pageant-queen and five-

time divorcée, what Sarah wants, Sarah

gets. Her airline uniform contracts as she

bends over. The top four buttons tautly

vibrating, as they strain against the 3 month

anniversary gift from her last husband. A

simple…

Susan: (curt, friendly) “How may I help, Sir? “

MVO: suddenly becomes one of those…

Susan: (lascivious) “If there’s anything you

need assistance with…”

MVO: …moments. Lips pucker in a lecher-

ous grin; teeth glint predatorily in a smile

meant to reassure. And lure. Her skin is lined

with the contours of weekly tan sessions

while her carefully coiled hair releases a waft

of hairspray that induces a cough whenever

whiffed. Her acrylic pink nails slowly glide

across the arm of any misfortunate male

passenger that catches her eye. Right now,

that passenger is you.

MVO2: (upbeat brio) Luckily, that’s not the

only way to fly. (beat) Mile High Pop Up

Restaurant. (beat) All the fun of a weekend

away without the risk of… Sarah.

MVO3: For more on this delightfully different

dining, flying and – decidedly Sarah-free –

experience, visit www.dinemilehigh.com

Johann Strauss Blue Danube Waltz

Crossfade to cheesy 1950s style Hawaiian ukulele music

Music fades

Ambient aeroplane

sounds.

Aerosol spray

Short, raspy cough

Client: Mile High Job: Radio Ad Title: “Adam”

Running Time: 45”

Audio Music SFX

MVO1: (avuncular, dry) Adam very rarely

washes his hands. Truth be told, it’s less a

case of…

ADAM: (sanctimonious) “Yeah mate, all that

soap in the drinking water – it’s bad for the

environment you know?”

MVO: ...than the good old…

Adam: (indifferent) “Uhh, I don’t really have

time for this right now…”

MVO: …situation. A few strands of greasy

brown dreads peek out from beneath his

stained kitchen hairnet. His shoulders

lightly dusted with specks of dandruff that

float down with the slightest shake, Adam

enjoys the satisfying sensation of nails

scraping against scalp as he scratches. A

wet, phlegmy cough wracks Adams body

as he skins the greyish chicken breasts

before throwing them in a grimy microwave.

Then, accompanied by a spoonful of

flattened broccoli and thick mash that

emit a dull, wet thunk when plonked in its

cardboard coffin, the resulting masterpiece

soon reappears as the evening in-flight

meal for a hungry passenger. That hungry

passenger is you.

MVO2: (upbeat brio) Luckily, that’s not the

only way to fly. (beat) Mile High Pop Up

Restaurant. (beat) All the fun of a weekend

away without the risk of… Adam.

MVO3: For more on this delightfully different

dining, flying and – decidedly Adam-free –

experience, visit www.dinemilehigh.com

Johann Strauss Blue Danube Waltz

Crossfade to cheesy 1950s style Hawaiian ukulele music

Music fades

Ambient aeroplane

sounds

Nails scraping scalp

A loud, wet cough

Microwave hum

Wet plop

Tension WrenchHotel room seems nice. Spacious

cupboard. Was my suitcase always that blue? Heavier. Wrong suitcase.

Locked. Tension wrench in. Pick smoothly inserted. Push forward.

Stuck.

Warded? Ok, let’s try this again.

Well, would you look at that.

Edge of Wrong. The singular music and arts festival that explores only the most experimental of endeavours. Create an integrated campaign for this intimate festival.

To capture the ineffable nature of the festival, the concept of “what lies beneath” looks at the notion of noise and its relationship with experimental music. This was depicted using a combination of visual noise and copy.

poster

Art Director | Robyn Newham

broadsheet

Conversation about music is a big part of the festival’s DNA. As a platform for these conversations, a broadsheet was designed that – in a deliberately controversial fashion – catalogued the previous day’s events to spark debate among festival-goers.

broadsheet 1-2

broadsheet 3-4

broadsheet 5-6

broadsheet 7-8

programme

festival ticket

artist pass

online - website

online - digital broadsheet

rolling stone dps

rolling stone dps

Cloudnine Surf Co. An emerging surfwear and apparel brand with an appreciation for the longboard lifestyle. Create a concept-driven media neutral campaign that promotes this USP.

It’s The Endless Summer. The Beach Boys. It’s the 70’s before it became the “70’s”. The campaign conveys the longboard lifestyle - slow, unhurried and filled with passion - as the true essense of a surfer.

print 1

print 2

billboard

Lightbox billboards are placed in airports near Departure terminals.

outdoor

Outdoor billboards are strategically placed at heavy traffic locations in the city.

Snap PickBare room. Corridor empty but not for long. Awkward

bookshelf. Ok, this is heavy. Protruding shape behind it.

Door. Pin-tumbler lock. Snap pick inserted. Pull elastic band

carefully…remember the last time. That hurt.

Quickly. Now.

Where is that cold draught coming from?

The black magic edition

POL is a South African cultural magazine that aims to promote open-mindedness surrounding topics of African culture. Through immersion journalism, convey a polemic argument on a “taboo” aspect of African culture.

A raw, insightful and provocative editorial that unpacks African witchcraft through the eyes of a white, Botswana-born Sangoma.

Designer | Robyn Newham

magazine 1-2

magazine 3-4

magazine 4-5

magazine 6-7

Kooky is an art magazine that celebrates unconventional art - the unorthodox, the accidental and sometimes the downright disturbing.Craft an editorial that brings attention towards quirky artistic ventures.

A humorous, light-hearted tale of artist, Adam Morrigan, who expresses himself through the unusual medium of roadkill.

Designer | Dominique Dagge

Ball Pick Where to start? Try the filing

cabinet in the corner. Just once, please be unlocked. Oh for the love of - Wafer

lock. Ball pick. This better be alphabetical. Wait…was that

a shadow by the door? Green folder, green folder.

L. L. Louis. Where are you? Need to find that information...

Ok. Did not expect that.

The Chaeli Campaign is an NPO founded by five children who aim to provide mobility for the minds and bodies of those living with disabilities through encouraging a society of inclusion.

Society views disabled people as “fragile”. An online video was created to convey the message “disability isn’t different” through the concept of “Anti-Fragile” because ultimately, disabled people aren’t as sensitive as you think.

Play video in folder

Fox & Raven Publishing is an independent publishing house that specialises in short stories and speculative fiction.

As a means to acquire a vast amount of new material and attract new readers, a mobile and tablet competition app was designed to act as a platform for writers. Where unpublished stories can be submitted and attract new readership. At the end of the competition, the story with the highest readership gets a publishing deal.

The concept is “war” as Fox & Raven Publishing look to hire mercenries of fiction.

This personality test acts as a genre analysis which provides a way for the reader/writer to determine what genre they are more inclined towards.

Five plot scenarios will be presented through multiple answer narratives.

At the end, the app suggests a genre best suited for the user’s writing style, based on the narrative endings that they chose.

Where saved short stories reside.

Where all submitted short stories reside

Where the highest rated short stories reside - the features of the week.

After the user has read the book, they have the option to rate it with commentary.

All writers have the option to either submit their work online or directly onto the app.

Layout of short story.

Team player, albeit sarcastic and good-humoured at best. Dedicated, which may or may not border on pedantic. Result-orientated and a strong believer in ‘second time’s the charm’. Interact with people at all levels, courtesy of a dry sense of humour. No, honestly though.

I am that funny.

Thank you