READER PROFILEDemographicsGENDER: FemaleNAME: AyeshaAGE: 17ABC: C1-D with elements of EEDUCATION: College/Sixth-form studentMARITAL STATUS: single or in a short term relationshipINCOME: Pocket money and a low income job e.g. retail

Psychographics:

A confident succeeding young lady who enjoys going out with her friends, listening to music and exploring seeking discovery of new experiences, energy and individualism. She is a student so is a conscious consumer and seeks a bargain as she doesn't get a lot of income but enjoys shopping and buying brands that are popular within her age

group. By nature she is a creative and positive individual. She goes to concerts of her

favourite rappers and singers ; her music choice is RnB, Rap, hip hop and pop. She sometimes differs from listening to mainstream artists and instead listens to up and

coming artists that reflect herself and that she can vibe to. She enjoys dancing, hanging with friends, concerts, singing and watching music videos

on many different platforms such as her game consoles , her TV, her phone and her laptop.

LIKES: Makeup, parties, good food , good music videos and films’, rollercoasters, bargains, brands, shopping, trainers and clothes and hanging with friends and listening

to music.DISLIKES: Fake people, fat people and rubbish music.