By: Erika, 500568514Kevin, 500629729Michelle, 500684402Angella 500721574Eeshmam, 500497942

WHAT THE HECK IS SOLAR RACING?

INTRODUCTION Brand new engineering design team

Design, build and compete at FSGP and WSC

Mostly engineers (around 40)

TARGET MARKET Primary

• Electrical Engineers• Mechanical Engineers• Aerospace Engineers• Car and Motorsport Enthusiast

Secondary• Creative Students• Business Students• Other Universities

OBJECTIVE GOALS Hard Objectives:

Facebook: 700 likes on the page (currently 237 likes) 100 post Shares/Tags for the whole three weeks 300 followers at the end of the three weeks

Instagram: 100 hearts (likes) total 50 tags for the whole three weeks 200 followers on Instagram

Soft Objectives: Have member portraits be featured to humanize the brand of

Aphelion Get existing club members to be involved in social media

Facebook:Existing pageEase of SharingAuto-play videos

Instagram:Trending AppealUses filtersPortfolio display

PLATFORMS: WHY?

FACEBOOK INSTAGRAM

WEEK 1March 11-18 Days:Content Monday Wednesday FridayInstagram7pm

• 15 second #MeetTheTeam biography

• Famous Engineer biography

• 15 second #MeetTheTeam biography

Facebook1pm

• Team Recruitment post

• Full length #MeetTheTeam video

• Famous Engineer biography

• Team Recruitment post

• Full length #MeetTheTeam video

WEEK 2 OF ROLLOUT TIMELINE March 18 - 25 Days: Content Monday Wednesday FridayInstagram• 7pm

• 15 sec video biography

• Team Members

• 7pm

• Famous Engineer Spotlight

• 15 sec video biography

• Team Members

Facebook• 1pm

• 1 min or more

• Full video biography

• #meettheteam

• Famous Engineer Spotlight

• #meettheteam facts

WEEK 3 OF ROLLOUT TIMELINEMarch 25 – April 1st

Days:

Content Monday Wednesday FridayInstagram • 7pm

• 15 sec video biography

• Team Members

• Famous Engineer biography

• 15 sec video biography

• Team Members

Facebook • 1pm

• 1 min or more

• Full video biography

• #meettheteam

• Famous Engineer biography

• #meettheteam facts

ACTUAL SOCIAL MEDIA CONTENT

CONCLUSION (OR IS IT?)“Otaku describes something that’s more than a hobby but a little less than

obsession” –Seth Godin

Review Effectiveness Weekly:• Look at the total performance and checkpoint goals each week for both platforms.

Summarize the interactions that happened during that week.

Eliminate Tactics that are not working:• Identify strategies or posts that have performed poorly. Eliminate poor

slogan/content elements or entire creative posts if it dampens or alienates the audience.

Adapt to audience reaction• Identify the strongest post performers or features that the audience likes, search

deeper into what brought about the attention/ attraction level.• continually ask what additional content or information to provide in the messages

sent.

REFERENCES:BridgeStone. (2015, October 12). 2015 Bridgestone World Solar Challenge –

Introduction [Video File]. Retrieved from https://www.youtube.com/watch?v=PHdT4cbc2ys

Brockway, T. (2013, September 26). The Best Time of Day to Post on Instragram. Retrieved from www.trackmaven.com: http://trackmaven.com/blog/2013/09/the-best-time-of-day-to-post-on-instagram/

Google Images Search. (2016, March 7). Facebook like icon. Retrieved from https://www.google.ca/search?q=facebook+like+icon&safe=off&espv=2&biw=1366&bih=599&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjI-YecjrfLAhWFkYMKHYaxAF0Q_AUIBigB#safe=off&tbm=isch&q=instagram+logo&imgrc=XAsBehD63YCRCM%3A

Google Images Search. (2016, march 8). Instagram logo. Retrieved from https://www.google.ca/search?q=facebook+like+icon&safe=off&espv=2&biw=1366&bih=599&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjI-YecjrfLAhWFkYMKHYaxAF0Q_AUIBigB#imgrc=MlVGHYAY6fYcpM%3A