HUDSONS COFFEEC I R C U S M E D I A

P R E S E N T A T I O N B Y H E A D O F S O C I A L M E D I A M A R K E T I N G

C O U R T N E Y G O U L D

ABOUT CIRCUS MEDIA

• Circus Media has been working towards bringing companies into the new Digital Age since 2010.

• Our organisation works towards building positive and successful relationships between brands and consumers that goes beyond the physical environment.

• Our expertly trained employees are reliable and experienced in the field and we focus on maintaining personal relationships and catering to your company’s needs.

• We want to help you make the best out of a free resource, and at Circus Media, we want you to not only trend economically, but also online.

We are all about creating a Media Circus for your company

ISSUES WITH CURRENT CAMPAIGN NO SYNERGYWhile we commend Hudsons Coffee for already undertaking

steps to work towards rebranding themselves, it’s clear that this has not been a smooth transition.

Many stores have still not been updated with the new brand image. This causes a disconnect between the franchise and the Hudsons Coffee Brand.

While we understand the company is a franchise, the current strategy where different franchisee’s have different Facebook pages, is rather inefficient. Synergy is needed to create more of an online presence.

ISSUES WITH CURRENT CAMPAIGN CURRENT ONLINE PRESENCE

ISSUES WITH CURRENT CAMPAIGN YOUR CURRENT PRESENCE ONLINEFrom the previous slide, you can see that the follower count on

Hudsons Coffee’s official social media pages are quite low for a nation-wide organisation.

To put the numbers in comparison, coffee company Doctor Coffee has three locations in Hobart Tasmania. Doctor Coffee also has over 47 thousand followers on Twitter, 14k likes on Facebook and over 1,300 followers on Instagram.

To put it simply Hudsons Coffee severely underutilizes it’s ability to connect with potential customers online.

OUR PROPOSALSYNERGIZE BRAND IMAGEHaving a consistent and simple brand image is a key to

consumer awareness and brand recognition. By simply updating the current franchises that do not carry the new brand image, Hudsons Coffee can synergize it’s brand image across multiple communication channels.

We also propose that when updating the current franchisees with the new Brand Image, that Hudsons Coffee also ensures that the Facebook pages of all the franchisees are correlated to the companies main page.

OUR PROPOSALIMPROVE SOCIAL MEDIA PRESENCEDid you know on average, a person checks their phone around

150 times per day?

Did you also know that according to a Google Survey conducted in 2012, 87% of people notice mobile ads on their smart phone.

This research shows that using Social Media as a way of Marketing to potential consumers is an effective way to extend Hudsons Target Market.

COMMUNICATION TOOLSPUBLIC RELATIONS & ADVERTISING

We propose that Hudsons Coffee utilizes Marketing Public Relation techniques to improve relationships with customers.

Hudsons Coffee could enter into an advertising deal with a popular Australian internet personality to promote to a wider audience.

We want Hudsons Coffee to become it’s own “Internet Persona.” We want consumers to feel positively about the brand.

EFFECTS OF THESE STRATEGIES

• By creating synergy throughout the company, the brand image will become consistent and overarching

• Customers will have an increased brand awareness of the new brand image and message

• By branching out into new advertising streams, Hudsons Coffee will potentially reach new demographics.

THANK YOU FOR YOUR TIME!I WILL NOW OPEN THE FLOOR TO YOUR

QUESTIONS AND COMMENTS.