Q Video Systems Campaign Pitch Presentation

7/28/2019 Q Video Systems Campaign Pitch Presentation

1/30

FRESH IDEAS

Q VIDEO SYSTEMS PR CAMPAIGN

PRESENTATION PITCH

UNIQUE STYLEBEST SOLUTIONS

Contact Me

39 Grey St, East Geelong, Vic, 3219

P. 0424378262 / [email protected]


2/30

SOMETHINGABOUT MEWho am I & what is LJR Services & Solutions?

I am the sole proprietor of LJR Services &

Solutions, a public relations, marketing &

communications consultancy established in

Jan, 2011

Some of my past work completed for Q Video

Systems includes:

The introduction of new QVS & API

telephone numbering systems 131-KEY. Implemented 12 month AM radio promotion

schedule for API promoting new phone

number

For more information please visit my

website:

www.lachlanross.com.au

1 of 6Contact Me





3/30

QVIDEOSYSTEMS

2 of 30Contact Me




2ND largest and fastest growing business in the Australian CCTV industry

Offers solutions for every security surveillance application

Small cost effective CCTV systems to multisite,

Enterprise level integrated security management systems

www.qvideosystems.com.au

Unit 5

435 Williamstown RoadPORT MELBOURNE VIC 3207Ph: 03 9646 9016Fx: 03 9646 9086
http://www.qvideosystems.com.au/http://www.qvideosystems.com.au/


4/30

API SERVICES &SOLUTIONS

3 of 30Contact Me




Australias leading commercial locksmith

24 hour emergency service 24/7 alarm monitoring

Access control Business solution centre Car key cutting Master key systems Safe and vaults

Head Office: 5/435 Williamstown RoadPort Melbourne, VIC, 3207 Australia

www.131key.com.au


5/30

DEFINING THETARGET MARKET

4 of 30Contact Me




Melbourne population estimated at 4.08 million

Home to 73.5% of Victorias population

228,965 receive gross weekly income of $2,000 or more = 20.7% of all

households

447,357 dwellings in Melbourne are occupied by their owner

CCTV retail sector worth $26.3 million in 2010

Market spread of 60;40, analogue to IP

(ABS, 2011)


6/30

GOALS &OBJECTIVES

Lorem Ipsum is simply dummy text of theprinting and typesetting. Lorem Ipsum has

been the industry's standard dummy.



5 of 30Contact Me




Enhance state-wide imagery and attitudes towards QVS and API.

Capitalise on exposure to new markets that have been presented by the

acquisition of API.

Develop brand awareness of QVS and API to be commonly known as the

retail sectors one stop shop for home security

To integrate social media technology platforms with traditional media to

reach a wider audience.


7/30

RESEARCHRESULTS





6 of 30Contact Me





8/30

DO YOU WISH YOUHAD BETTER SECURITY?

0

10

20

30

40

50

60

70

YES NO

7 of 30Contact Me





9/30

YES NO A LITTLE

SERVICES QVS&APIAre you aware of what can be provided?

8 of 30Contact Me





10/30

DESIRE FOR QVS& API PRODUCTS

0

5

10

15

20

25

30

35

40

45

Previous victim of

crime

Peace of mind Theft protection

9 of 30Contact Me




What is the main reason you would want security on your property?


11/30

0

10

20

30

40

50

6070

80

90

YES NO MAYBE

ONLINE SHOPPING& E-COMMERCEWould you purchase from QVS through their website if it was made avaliable toyou?

10 of 30Contact Me





12/30

ARE YOU A MEMBEROF ANY SOCIAL NETWORKS?

0

10

20

30

40

50

60

70

80

90

YES NO

11 of 30Contact Me





13/30

0

10

20

30

40

50

6070

80

90

100

YES NO

VIDEODEMONSTRATIONSWould online video demos of QVS & API products assist your decision making of futurepurchases?

12 of 30Contact Me





14/30

THEPROBLEMS





13 of 30Contact Me




That brand awareness of QVS and API is not at the top of minds within

the Melbourne community

That our target markets knowledge of what QVS and API products is

currently not at an acceptable level for them to make informed

purchasing decisions


15/30

THEOPPORTUNITIES





14 of 30Contact Me




Over 80% of survey participants are active members of social networking sites

and that they seek having better security systems at their properties.

That over 60% of respondents are open to the idea of shopping online but the

only thing that is stopping them from doing so is the lack of understandable

information being provided online.

That 90% of respondents believe online video demonstrations of QVS and API

products by QVS and API staff would assist them in making better informed

decisions on whether or not they seek the services that are able to be provided.

Competitors do not have successful integration of social media.


16/30

A QUICK REFRESHOF GOALS & OPPORTUNITIES





15 of 30Contact Me




To build a stronger presence and to develop a positive relationship within

neighbourhood communities

To capitalise on exposure to new markets that have been presented with the

acquisition of API

To develop a full home security solution for retail by translating the commercial

success of QVS and API into retail success.

To communicate effectively with the targeted market about the services QVS and

API provide. Inform and educate the targeted market on all aspects of CCTV and access

control.


17/30

THIS IS HOW ITWILL GET DONE

16 of 30Contact Me




Integrate social media with current communication plans

High emphasis on educational content through corporate blog.

Sponsorship of community events that includes staff participation

Trade information tutorials and demonstrations that are held in store and video

recordings from it uploaded to website.

Initiate option for selling of products and services through website.


18/30

INTEGRATE SOCIALMEDIA WITH CURRENT COMMUNICATION PLANS

17 of 30Contact Me




Establish an online identity.

Engage with customers in dialogue.

Create online partnerships.

Communicate with external and internal audiences.

Where the end objective is to reach the point where publicity is generated as

a by product of participation.


19/30

REGISTRATIONFRUSTRATION

18 of 30Contact Me




75% of consumers resent being asked to register for websites

65% believe social sign in is a good solution to website registration

55% are more likely to return to a site with social sign in

48% are more likely to make a purchase.

(Blue Research, 2011)


20/30

EDUCATIONAL CONTENTCORPORATE BLOG

19 of 30Contact Me




Become known as an source of expert opinion in the security industry

Readers are going directly to companies for online media content

Blogger engagement=Journalism engagement


21/30

ONLINE VIDEO:TUTORIALS & DEMONSTRATIONS

20 of 30Contact Me




Rich medium that can effectively disseminate complex messages.

90% of survey respondents said video content will assist their purchasing

decisions.

Videos can be syndicated to other sites and online channels e.g.. Facebook,

YouTube, blogs.


22/30

COMMUNITY INVOLVEMENTSPONSORSHIP IDEAS

21 of 30Contact Me




QVS and API partnership with Relay For Lifes annual charity event.

Create a QVS/API care day.

Sponsorship of little league sports team.


23/30

SOLUTION -END RESULT

22 of 30Contact Me




Greater market presence and brand recognition.

Become an industry expert and leader.

Become one stop security solution centre.

Known as the go to people.

Greater awareness within the community.


24/30

SOCIAL MEDIAMEASUREMENT

23 of 30Contact Me




Qualitative Quantitative

Discussion Online Downloadable views

Online Reputation Fans/Followers

Engagement with followers Key Term Searches

Tone of dialogue Online Revenue

Relationships Number of Social Bookmarks


25/30

SCHEDULE:TIME FRAME

24 of 30Contact Me




Month 1 Month 2 Month 3Week 1 Designate campaign manager &

develop content strategy

Begin promoting

charity contribution;

publish 4th blog; seek

publicity for in store

demo

Publish 8th;

community event with

guaranteed coverage

in newspapers

Week 2 Launch social sites and publish firstblog

Hold 1st

in storedemonstration;

publish 5th blog with in

store content

Publish 9th

blog;generate publicity for

success of comm.

event

Week 3 Launch 1st video in 2nd blog Publish 6th blog; Publish 10th blog; launch

next series of video content

Week 4 Begin offering expert opinions onother peoples content; publish 3rd

blog

Publish 7th blog;generate noise for

next weeks charity

Publish 11th blog &review campaign to

date


26/30

BUDGET

25 of 30Contact Me




Title Description Rate

Online Community

Manager

Responsible for all online content,

producing, publishing & updating

(approx. 4hrs x 5days p/week)

$60 p/h

For 3 month campaign: 20hrs x 12 weeks = 240hrs

240hrs x $60

$14,000

+ GST $15,400

l hl


27/30

WHYME?

26 of 30Contact Me




I have worked alongside Christian for the past 8 months and have a deep

understanding of what is required.

Im aware of the latest technologies that are needed to implement the key

messages and campaign strategies.

This campaign is a method of communication which is the key focus of a

Public Relations professional.

l hl


28/30

CONCLUSIONS

28 of 30Contact Me




Integrate social media with current communication plans

High emphasis on educational content through corporate blog.

Sponsorship of community events that includes staff participation

Trade information tutorials and demonstrations that are held in store and

video recordings from it uploaded to website.

Initiate option for selling of products and services through website.

l hl


29/30

GET IN TOUCHCONTACT MEHow you can find out more

Address:

39 Grey St. East Geelong, Vic,

Australia, 3219

Phone:

0424378262

Email:

[email protected]

Feel free to contact my self through any of the

following channels. I will promise you that I will

answer your questions or queries in the timeliest of

manners.

f

t

facebook.com/lachlan.ross2

twitter.com/lachlanross84

6 of 6Contact Me





30/30

THANKYOU

Contact Me



Documents

Q Video Systems Campaign Pitch Presentation