THE P

ITCH

TYPES OF PITCHES

• Pitch your campaign idea to an employer or client

• Pitch your story to media outlets• Pitch yourself to a potential

employer or client

ELEVATOR PITCH

https://www.youtube.com/watch?v=sookW2_DTvQ

YOUR AGENCY PITCHESShould be/include:

• Cohesively put together PowerPoint presentation

• Start with your elevator pitch

• Agency background

• Research

• Objective

• Strategy

• Overview of tactics- including examples

• Conclusion- sell it!

WHAT IS LEFT TO WRITE?• Executive summary

• Tactics

• Tactical examples- need to be full examples

• Conclusion

• WRITING STYLE, CONTENT AND PRESENTATION MATTER!