CAMPAIGN PITCH

PAMELA MACE

KICKSTART PROMOTIONS

ABOUT US

Focus on satisfying our clients' needs and building lasting relationships

Worked alongside leading companies such as Apple and Coca Cola We have been recognized for our efforts through receiving The

Australian Customer Service Award (2014) and The Fastest Growing Companies Award (2015 and 2016)

Let Holden become part of our success story!

ABOUT YOU

You have done many things well!

Over 200 dealers, Australian testing facilities and a design studio Over 150 years of brand history Sponsor to a variety of sporting codes, teams and athletes Support local sporting clubs with grants to upgrade facilities Use a wide range of communication channels to promote your products

ISSUES

Our focus for improvement in on your marketing of the Holden Colorado

Humour used inconsiderately Need for better communication Not enough emphasis on features Wrong target market

REVISED STRATEGY

Our proposal consists of three main changes

Revised execution technique and communication Focus on customer education Altered target market

STEP ONE: EXECUTION TECHNIQUE AND COMMUNICATION

Ensure the use of humour is executed responsibly and the message appeals to the target audience in the way that is intended

Consider the use of celebrity endorsement e.g. professional fisherman towing boat/gear

Increased use of internet channels such as social media

STEP TWO: EDUCATE CONSUMERS AND CREATE DIFFERENTIATION

Promote awareness of features and stand out from competitors

Take advantage of brand history and remind consumers of Holden's reliability

Use the wide range of advertising channels already being utilized to educate consumers of Colorado specifications and features that make it the best

Show consumers why they should buy your car Differentiate Colorado from the competitors such as Ford

Ranger or Isuzu D-Max

STEP THREE: RE-DEFINE TARGET MARKET

Consider the most profitable area of the market to target

Who needs this product? Who wants the product? Consider who competitors are serving Find a niche Tradesmen using Colorado for work versus families/young couples for lifestyle activities

Target marke

t

Served marketTotal

market

IN SUMMARY

Allow Kickstart Promotions to help you achieve marketing success!

Tools and integration

Education and

differentiation

Define target market

You gain:Customer loyalty

Increased awarenessBrand growth

and more!