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    IDBI CAPITAL MARKET SERVICES PVT. LTD. Page 1

    KIITSOM

    On Job Training

    [REPORT ON CUSTOMER

    PERCEPTION ON ONLINETRADING]It is an attempt to analyze the working of online portal provided by IDBI Capital Market Services (p)

    Ltd. This report provides with a clear idea about the online trading system in India and its scope.

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    ACKNOWLEDGEMENT

    I sincerely thank my external guide Mr. Manoj Ku.

    Samal, Branch Head, I.D.B.I Capital Market ServicesPvt Ltd. whose contribution in my learning and

    analyzing the subject has been instrumental. He was

    always there to listen and give advice. He has been a

    friend and mentor. He showed me different ways to

    approach things, he showed me different ways to

    approach things and succeed thereby.Special thanks goes to my internal guide Mr. Amiya

    Sahu, who is most responsible for helping me to

    complete the writing of this dissertation as well as

    the challenging research that lies behind it.

    Moreover he taught me to be clear about my

    objectives and work hard, without hisencouragement and constant guidance; I could not

    have finished this dissertation.

    I also thank my parents, friends and colleagues

    whose support has always been instrumental in

    supporting me and making me believe in myself.

    Thank You

    Pankaj Sikaria

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    Contents

    yExecutive Summary

    yCompanys Profile

    ySWOT Analysis

    yIndian Equity Market

    yOnline Trading Process

    yData Analysis

    ySuggestions

    yConclusion

    yAnnexure

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    EXECUITVE SUMMARY

    As per the title suggested the project report has been prepared regarding the growthand development of online trading in India. Online trading was initiated by NSE in

    India and soon after other exchanges followed it. There was a major boom in year2000 when lots of online trading companies came with a bang but only fewsurvived because of lack of computer knowledge and low internet penetration.

    Online trading in India significantly contributes to the total trading segment. Wealready witnessed a boost in the capital market due to the emergence of onlinetrading portal companies.

    Online trading process is a system in which the customer has the privilege ofmanaging his portfolio with just a click of the mouse. This system is getting

    popular day by day and is also getting better with time. Online trading systemsattaches the saving account of the customer with his demat account and tradingaccount, which further means that there is no hassle in transferring funds from oneaccount to the other for investment and disinvestment purposes. This is helpful to

    both the customer and the brokerage firm as because hassle free transfers allow theinvestor to do more transactions which at times is obstructed when there aretroubles in transfers.

    The online trading system uses the portal system. The portal system works on strict price time system. The brokers are linked to the exchanges through terminals

    (VSAT) through. These terminal links are linked to the mainframe systems used bythe exchanges. The orders are given by the investors to the brokers or executed byself. This system avoids the problems which existed in the offline trading system.The investor here sets the exact price to trade, but in offline system, it was on the

    broker and prices were prone to manipulation. The online trading system also has abonus advantage of transaction summary, which is the ledger which u can reviewto tally your orders given and the orders are executed thereby.

    The major players in the online trading market are Sharekhan , Icicidirect ,

    Indiabulls, Motilal Oswal, Karvy and IDBI Capital Market Services ltd.

    IBDI Capital Market Services ltd. , is a wing of Industrial Development Bank Of

    India, offering Stock Broking, Distribution of Financial Products, Merchant

    Banking, Corporate Advisory Services, Debt arranging and underwriting, Portfolio

    Management of Pension Funds & Research services.

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    The company is a major player in the equity and derivatives market, this service is

    offered by the online portal www.idbipaisabuilder.in . This portal allows the

    investors after he has created an account with the company, to login in their

    accounts and trade thereby.

    As this concept of online trading is still a new phenomenon in the country, an

    attempt was made to check the successful impact of this portal launched by the

    company and a survey was made asking clients of the company about how they

    feel about the online portal offered by the company as well as the services

    provided with the company.

    The results are based on the answers given by the customers themselves and have

    no bias. The analysis reveals the fact that the best feature of the company as rated

    by the clients is the live streaming that it allows. The customers are a bitunsatisfied with the time taken by the company to activate the account, but they are

    very clear about the information given by the marketing employee about the

    services offered by the company while opening the account. The company toll free

    helpline number offered was significantly used by the clients and moreover they

    are quite satisfied with the support staff of IDBI Capital Services Ltd. The portal

    site is user friendly and the terms used in the site are well understood by the users.

    But still the company has to stress more upon advertising division of the company

    as most clients came to know about the company through friends and relative and

    not from any advertising campaign employed by the company.

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    ResearchMethodology

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    Title:

    To determine the Customer Perception of Online Trading

    in IndiaTitle Justifiation:

    The above title is self explanatory. This study mainlydeals with dynamics of online trading in India since itsinception in the year 2000. The trading volume of stockexchange has increased since then and the servicesoffered by online stock traders has facilitated the IndianCustomer. The level ofIndian stock trading through onlinehas been increasing and provides a vast scope for thefuture.

    Scope of The Study

    Since the year 2000,a big boom has been witnessed in theIndian Stock Market when the market showed the comingof Online Trading System. Many online stock tradingcompanies came but only few survived. The companiesthat survived are getting handsome returns and alsoattracting foreign investment. Nowadays this sector isfacing cut throat competition and also provides huge

    growth prospects. The study helps to evaluate and analyzethe findings so as to present a clear view of customer

    perception on online trading.

    Research Design:

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    Non- Probability

    The non-probability respondents have been researched byselecting the persons who does the stock trading withI.D.B.I. Portal. The persons who donot trade have not

    been interviewed.

    Exploratory And Descriptive Research

    The research is primarily both exploratory descriptive innature. The sources of information are primary in nature.

    The objectives of the exploratory research is to gaininsights and ideas.

    The objective of the descriptive research study is typicallyconcerned with determining the frequency with whichsomething occurs.

    A well structured questionnaire was prepared and personal interactions were conducted to collect theresponse of the target population.

    Sampling Technology

    SAMPLING TECHNIQUE

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    Initially, a study was made on problems faced by the clients in using the I.D.B.I Portal to

    understand the problems faced by them, whichwas the base for the questionnaire.

    SAMPLING UNIT

    The respondents who were asked to fill thequestionnaire, customers of I.D.B.I Capital

    Market Services Ltd are the sampling unit.These respondents comprise of persons tradingregularly in securities.

    SAMPLE SIZE

    The sample size was restricted to 50

    respondents only.

    Sampling Area

    The area of research was Bhubhneswar.

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    LIMITATIONS OF THE STUDY

    yThere is a lack of awareness among peopleabout investing in the stock market. So thepeople aware were very few in numbers.

    yMost people are comfortable with traditionalsystem, and are resistant to the newtechnologies.

    yFew customers do not trade by themselves,

    they use phone to give orders and trade.

    yMany customers are financially illiterate,which was a major limitation for the study.

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    INTRODUCTION

    I.D.B.I. Bank

    Industrial Development Bank of India (IDBI) is the tength largest bank in theworld in terms of development. The National Stock Exchange (NSE), The NationalSecurities Depository Services Ltd. (NSDL), Stock Holding Corporation of India(SHCIL) are some of the institutions which has been built by IDBI. IDBI is astrategic investor in a plethora of institutions which have revolutionized the IndianFinancial Markets.

    IDBI Bank, promoted by IDBI Group started in November 1995 with a branch atIndore with an equity capital base of Rs. 1000 million.

    Main functions of I.D.B.I. Bank

    IDBI is vested with the responsibility of co-coordinating the working ofinstitutions engaged in financing, promoting and developing industries. It hasevolved an appropriate mechanism for this purpose. IDBI also undertakes/supportswide-ranging promotional activities including entrepreneurship development

    programmes for new entrepreneurs, provision of consultancy services for small andmedium enterprises, up gradation of technology and programmes for economicupliftment of the underprivileged.

    IDBI's role as a catalyst

    IDBI's role as a catalyst to industrial development encompasses a wide spectrum ofactivities. IDBI can finance all types of industrial concerns covered under the

    provisions of the IDBI Act. With over three decades of service to the Indian

    industry, IDBI has grown substantially in terms of size of operations and portfolio.

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    Developmental Activities of IDBI

    Promotional activities

    In fulfilment of its developmental role, the Bank continues to perform a wide rangeof promotional activities relating to developmental programmes for newentrepreneurs, consultancy services for small and medium enterprises and

    programmes designed for accredited voluntary agencies for the economicupliftment of the underprivileged. These include entrepreneurship development,self-employment and wage employment in the industrial sector for the weakersections of society through voluntary agencies, support to Science and TechnologyEntrepreneurs' Parks, Energy Conservation, Common Quality Testing Centres forsmall industries.

    Technical Consultancy Organisations

    With a view to making available at a reasonable cost, consultancy and advisoryservices to entrepreneurs, particularly to new and small entrepreneurs, IDBI, incollaboration with other All-India Financial Institutions, has set up a network of

    Technical Consultancy Organisations (TCOs) covering the entire country. TCOsoffer diversified services to small and medium enterprises in the selection,formulation and appraisal of projects, their implementation and review.

    BUSINESS PROFILE OF IDBI Ltd. TODAY:

    IDBI Ltd has three wholly owned subsideries of its own:

    1. IDBI Capital market Services Ltd. (ICMS): It was set up in December

    1993 tooffer abroad range of capitl market related services, includingbond trading, retail distribution, mutual fund distribution, equity broking,client asset management, depository services, merchant banking, etc. It Isa leading primary dealer of the country.

    2. IDBI Home Finance Ltd.(IHFL): In order to make a foray into retailfinancing, the erstwhile IDBI acquired the entire shareholding of Tata

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    Fianance Limited in Tata Home Finance Ltd. The housing financecompany has since been named as IDBI Home finance Ltd.

    3. IDBI Intech Ltd. (Intech): It was setup in March 2000 to undertakeinformation technology(IT) related activities. However, as IT is not a

    permissible business for banking companies under section 19 of theBanking Regulation Act, 1949, IDBI Ltd. Is in the process of winding upthe operations of Intech.

    IDBI Capital Market Services Limited

    IDBI Capital Market Services Limited (IDBI Capital) offers Stock Broking,Distribution of Financial Products, Merchant Banking, Corporate AdvisoryServices, Debt arranging & underwriting, Portfolio Management ofPension Funds& Research services to institutional, corporate and retail clients. IDBI Capital is a

    major player in the Pension Fund Management with assets of over Rs.8250 Crores.The Equity broking segment has scaled up its operations enhancing turnover ofcash segment by 40% over the previous year.

    [

    Subsidiaries

    Revenue BreakDown among Subsidiaries[9]

    IDBI Capital as an institutional player provides the entire gamut of Capital Market

    services encompassing:

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    1. Public Offerings2. Qualified Institutional Placements3. Buyback4. Takeover5. Preferential Allotments6. External Commercial Borrowings, FCCBs, etc.

    The above activities entails liasioning with institutional investors such as treasurydepartments of Domestic Institutions, Banks and corporates, fund managers ofmutual funds, private equity firms, FIIs, HNIs.

    IDBI Capital Market Services Ltd. (ICMS), as a Securities and Exchange Board ofIndia (SEBI) registered Merchant Banker, provides the following services:

    Public issue of Equity and Debt Instruments in Indian markets throughInitial Public Offering (IPO), Follow on Public Offering (FPO) and RightsIssue

    Acts as a Book Running Lead Manager, a Lead Manager, a Co-Manager oran Advisor to the Issue.

    Underwrites Issues of Equity and Debt Instruments. Markets various instruments with Qualified Institutional Buyers (QIBs),

    High Networth Individuals (HNIs), Corporate and Retail investors. Prepares all documents like Prospectus / Letter of Offer and assists the

    Issuer in complying with legal and statutory requirements of SEBI, Stock

    Exchanges, Registrar of Companies (ROC) and authorities under variouscorporate laws and economic laws for issue of securities.

    Advisory services on structuring of capital and debt, timing for raising thesame, choice of agencies to assist in the process of raising funds, etc.

    The objective of IDBI capital market service catering to specific financialrequirements of financial institutions, banks, mutual funds and corporate houses.The company provides a complete range of financial products and services that

    includes:

    y Stock Broking-Institutional and Retaily Derivatives Tradingy Distribution of Mutual Fundsy Investment Bankingy PF/Pension Fund Managementy Retail Marketing of Bonds and IPOs

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    y Depository Servicesy Research Services

    Over the last 5 years, the company has been ranked amongst the leading players in

    each of these businesses. It has a strong agent network which caters to theinvestment needs of retail investors in instruments like IPOs, Bonds, etc.

    The company is a major player in the Equity and Derivatives market and a leadingmanager of Pension & Provident Funds in the country. The company has executedseveral mandates on the Issue Management and Corporate Advisory Services.

    The company offers an online investment portal idbipaisabuilder.in with

    advanced features and tools for an easy and informed investing experience in

    Equities, Mutual Funds and IPOs.

    ONLINE TRADING:

    With the rise in the use of internet and penetration of computer companies and

    advanced technology into the Indian market, the Indian equity market saw asignificant change in the process of buying and selling of securities throughinternet on the computer systems known as Online Trading or E-Broking.

    This system allows the investor to make investment decision or disinvestmentdecisions by self and also materialize the decision just with a click.

    The I.D.B.I Capital Market Services Pvt. Ltd.s portal www.idbipaisabuilder.in is aweb portal which entertains its customers with the options of buying and selling.All that the customer needs is a demat account with I.D.B.I Capital MarketServices Pvt. Ltd. The I.D.B.I portal facilitates with three in one account whichmeans that the savings account, demat account and trading account of the client isattached altogether for easy in use and free flow of funds. The client can directlytransfer funds from his savings account to his demat account for investment

    purpose.

    The I.D.B.I portal facilitates a unique feature of live streaming, which means thatan investor can watch and analyze the market on real time basis. The portal alsodisplays the day high, day low, percentage change, bid quantity and othersignificant news of the company whose security the client would wish to invest.

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    This may be done through two types of accounts offered by I.D.B.I Capital MarketServices Ltd.

    Type of Account Used In The Portal System:

    1.Paisa Power Classic Account

    Paisa Power Classic Account is online stock trading account for beginnersand low volume traders in India Stock Market. It allows investor to invest inEquity, Mutual Funds and IPOs online. Following are few popular featuresof this account:

    a. Online trading account for investing in Equities and Derivatives.b. Short learning curve helps you to start quickly.

    c. Easy to use features.d. Evaluate & buy mutual funds schemes online and check on fund

    rankings through our performance map.e. Apply for IPOs online. No paper work or check required for applying

    in IPOs.f. Integration of: Online trading + Bank + Demat accountg. Trading is available in both BSE and NSE.

    Paisa Power Classic Trading Terminal

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    2.Paisa Power Streaming Account

    Paisa Power Streaming Account for online trading is for high volume andfrequent equity traders. As classic account this account also provides

    investment options in Stocks, Mutual Funds and Initial public offers online.Following are few popular features of this account:

    a. Live refreshing equity prices, which enable you to keep track of everyprice movement as soon as it takes place.

    b. Setting price alerts on the scripts in order to notify you as soon as yourscrip reaches a particular price point.

    c. Multiple market watches, message window and trading window.

    d. Evaluate & buy mutual funds schemes online and check on fundrankings through our performance map.

    e. Apply for IPOs at the click of a button without any of the hassle oftedious paperwork and processes involved in an offline IPOapplication.

    f. Trading is available in both BSE and NSE.

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    Paisa Power Streaming Trading Terminal

    SWOT ANALYSIS

    SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.

    Broadly speaking, Strengths and Weaknesses often relate to internal factors dealing

    with core competences and resources that are under your control. Opportunities

    and Threats are often external factors outside of your immediate control. I have

    used the SWOT technique as my benchmark in a variety of areas: making major

    decisions, recommending a strategy for a client, or even simply understanding acompanys operation. In a business context it can often offer valuable guidance and

    insight. Its goal as we addressed each specific quadrant was to openly and

    honestly address each of the four areas:

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    Strengths (Internal):

    1. What does the company do well?

    2. What are its assets?

    3. What advantages does the company have over its competitors?

    The Key strengths ofIDBI capital Market Services in the areas ofDebt Fund

    Management are:

    1. Fund Management experience of10 years

    2. Expertise in managing large corpus

    3. Expertise in both Debt & Equity Market

    4. IDBI Capital is the only Portfolio Manager in the Country to achieve

    ISO 9001: 2000 Standard for Quality Management Systems in Fund

    Management operations, with certification from TUV NORD an

    accredited German standards firm

    5. Substantial Returns Over Benchmark

    6. IDBI Capital is a SEBI registered Portfolio Manager

    7. Minimum Idle Days

    8. Our fund management skill covers Portfolio Analysis that includes

    ALM, Asset Allocation, Risk Analysis, Maturity Analysis and Yield

    Analysis

    9. Transparency of Operations

    10.Strict adherence to Compliance Procedures

    Their strength in Private Equity advisory is on account of:

    11.Strong relationships with PE funds and their key decision makers

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    12.Strong execution team gives an edge on optimal structuring and

    efficient closure of transactions

    13.Value addition on entire structure of activities

    14.Presence in All Segment/ Asset of the Financial Services: IDBI Capital

    deals in Equity and Equity related products and is one of the highly

    rated Mutual Fund Distributor (won two consecutive CNBC TV18

    Institutional Financial Advisor Award). In Investment Banking and

    Debt Capital Market- Rated in Top 15 by Prime Database

    15.Group Strength in Debt Market: IDBI Capital is one of the leading

    players in debt market with presence in primary dealership since July

    2007. The current operations of primary dealership is conducted by a

    group company, IDBI Gilts

    Weaknesses (Internal):

    1. Why is the company for sale?

    2. What is done badly?

    3. What is it losing money?

    4. How might a change in ownership affect the staff?

    Weakness in heavyweights weigh on Sensex

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    1. THE market was news-driven with buying interest in selective counters.

    However, weakness in select stocks brought the benchmark indices

    down to end the day in the negative territory.

    2. The BSE Sensitive Index was down 12.26 points at 2980.74 as against

    the previous close of 2993 while the slightly broad based S&P CNX

    Nifty recorded a decline of 2.4 points to 949.45.

    3. IDBI seeking to convert Rs 2,130 crore bondsIDBI Capital Market

    Services, dwelling on an issue that is obviously baffling a lot of people

    these days.

    4. What has changed so as to create this negative sentiment on the equity

    front

    The market is in a correction mode. Other factors like rising interest rates in the USand views on crude oil prices must be mentioned. These affect our market from

    time to time. The recent correction of over 200 points has been driven mainly bythe weaknesses spotted in foreign economies (mainly US) and the lower-than-expected results/guidance by the IT bellwether and certain other technology

    companies. A bounce-back can be expected once good results start pouring in.

    AFTER nearly a decade of reforms and furious efforts by policy-makers to put in place international best practices, the Indian capital market presents a dismalpicture. With a series of scams over the decade, the stock market is in doldrums,lacking in d epth and transparency. There is a pervading sense of despair andfrustration among investors with the drastic erosion of shareholder wealth, running

    into several thousands of crores of rupees. The broking community has been hithard with declining volume s. And, with the new issues market is virtually dead.

    Also, the Governments plans to shed its equity in public sector enterprises throughdisinvestments have suffered a serious setback.

    Primary market scandal

    Serious initiatives to reform the capital market began after the 1992 securitiesscam, better known as the Harshad Mehta scandal. The Securities and ExchangeBoard of India (SEBI), set up in 1998, was given statutory powers in 1992, whichwere reinforced in 1995. Before the reforms, under the Capital Issues (Control)

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    Act, firms were required to obtain approval from the Controller of Capital Issues(CCI) for raising capital and fixing the premium on the issue price. This Act wasrepealed in 1992 and stat utory control on floatation and pricing of issues wasabolished, subject only to certain disclosure requirements. While SEBI enactedcertain disclosure requirements, events have shown that it was not able to enforcethem. There have been too many cases o f price rigging by companies before

    public issues, managing often to fix exorbitant premia and take the investors for a

    ride.

    The abolition of the CCI and the boom conditions in the market in the wake of theentry of foreign institutional investors (FIIs), saw an unprecedented wave of initial

    public offerings (IPOs). The absence of a proper regulatory framework and thefailure of SEBI to monitor and supervise the flood of IPOs, led to a massive scamin the primary market.

    Reform measures

    The major weaknesses of the secondary market, pre-reform, included lack oftransparency, speculative excesses and scant regard for the interests of smallinvestors. Large volumes of trade were executed outside the exchanges after thetrading hours; broke rs did not distinguish between personal and client accounts;deals were not time-stamped; brokers contracts did not clearly separate price,commission and carry-forward charges. There was a significant amount of insider-

    trading.

    With a view to removing the prevailing weaknesses in the market, reform measureswere initiated at a hectic pace, often without even bothering to create the essentialinfrastructure and institutional framework. The National Stock Exchange (NSE)was estab lished with the explicit aim of moving rapidly to nation-wide screen-

    based trading. The NSE began operations in 1994 and soon acquired a reputationfor transparency. Competition from the NSE induced the BSE also to adopt screen-

    based trading. In October 1995, an ordinance was passed providing for the

    establishment of one or more depositories to take away the arbitrary power ofcompany managements to block the transfer of shares.

    Opportunities (External):

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    1. What has the competition missed?

    2. What are the emerging needs of the customer?

    3. What should this company be doing better?

    The opportunity looked almost too good to be true. For sale: a stable company

    with along-standing reputation and a competent and experienced senior staff

    IDBI CAPITAL HAS SO MANY OPPERTU NITIES IN VARIOUS SECTORS

    .THEY ARE AS FOLLOWING.

    y Union Bank tie up with IDBI Capital

    y Through this strategic alliance, customers of Union Bank will have theopportunity to invest in equities, mutual funds and initial public offers usingthe online trading platform of IDBI Capital

    y Making investing an easy and informed experience throughwww.idbipaisabuilder.in.

    y Mumbai, 13th March 2008: IDBI Capital Market Services Ltd., a leading provider of financial services in the country and Union Bank of India, aleading nationalised Bank in the country, have today announced theirstrategic tie-up to offer IDBI Capitals internet trading services platform tothe Banks customers.

    y It already has similar tie ups with Punjab National Bank, IDBI, OrientalBank of Commerce, Bank of Rajasthan and Karur Vysya BankUnion Bank

    of India, with its network, ethos and customer-centric approach plan, isattempting to address the fast-growing phenomenon of internet trading andseamlessly cater to the convenience and value-seeking, cash-rich and time-

    poor new-age consumers.

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    y The integrated portal IDBIpaisabuilder.in will allow customers of the bankto seamlessly execute their transactions as per their needs and demands.

    y Any customer ofUnion Bank of India at any of its CBS branches can usethis online trading platform from any place having an internet connection.When the customer indicates an intention to purchase any security, hisaccount is earmarked with the amount. The amount is debited from hisaccount only when the transaction is put through and his demat account is

    credited in due course.

    y Similarly when he desires to sell securities, lien is marked on theesecurities. When the transaction is concluded his demat account is debitedand his account is credited in due course

    y This new alliance is in line with IDBI Capitals strategy of increasing itsreach and penetration across the country.

    y This also facilitates the creation of new business opportunities and seamless

    customer centricity by leveraging the core competencies of both theorganisations. Both organisations will work closely and leverage eachothers strengths to eventually ensure customer delight

    y Commenting on the tie up with IDBI Capital, Mr MV Nair, Chairman &Managing Director, Union Bank of India, said, This tie up takes Union Bankone step closer towards its vision of becoming a one stop shop for financial

    services offering technology technology based products for its customers

    y An advanced online trading portal, IDBIpaisabuilder.in is built with a coreobjective to provide easy and informed investing experience to investors.

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    y This association will provide customers of the bank with a world classonline investing platform with the backing of two very reputed andestablished financial institutions of the country.

    y This strong alliance will help us to expand our services to the consumers ona larger platform; IDBIpaisabuilder.in is targeted mainly at the retailinvestors.

    y The site will enable the investors to make an informed decision byminimising risk involved in equity investment support the investorthroughout the entire investment process including faster trade executions

    y IDBIpaisabuilder.in is a portal designed to empower the common investorwith the information and analytical tools needed to take charge of theirinvesting needs.

    y The portal enables online investing in Equities, Mutual Funds and IPOs.

    y IDBIpaisabuilder.in helps investors make the right investment decisions by providing them with pertinent news, information and analysis along withcompany specific fundamental analysis. Facilities of investing online inEquity (NSE & BSE), Mutual Funds (including SIP facility) and IPOs,

    portfolio tracker, choice of equity trading platforms and custom stockscreener are some of the other unique features, apart from thecomprehensive information and analytical tools that are showcased on

    IDBIpaisabuilder.in.

    y The portal has been designed keeping a retail investor in mind for easiercomprehension and very easy navigation within the site

    y IDBI Capital Market Services Ltd. is a leading provider of financial servicesand is a 100% subsidiary of Industrial Development Bank of India (IDBI)

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    y with the objective of catering to specific financial requirements of financialinstitutions, banks, mutual funds and corporate houses

    y IDBI Capital provides a complete range of financial products and servicesthat includes Stock Broking for Institutional and Retail clients, DepositoryServices, distribution of Financial Products, Investment Banking, InvestmentAdvisory (Mutual Funds / Portfolio Management services), CorporateAdvisory services, Debt arranging and underwriting, PF/Pension Fund

    Management, Client Asset Management, and Research Services.

    IDBI Capital was recently adjudged the Best National Financial Advisor

    Institutional at the CNBC-TV18 Financial Awards 2008, for the second

    consecutive year

    Threats (External):

    1. Are the companys competitors getting stronger?

    2. Will a change in ownership be perceived negatively by vendors and

    customers?

    3. Does the company have cash to fund research and development?

    4. Will it be possible to retain key employees after the sale

    1. IDBI Capital Market Services Ltd. (ICMS) is a leading Fund Manager in thecountry for Provident, Pension and Retirement Benefit Funds.

    2. The Company is a SEBI registered Portfolio Manager and manage itsClients assets under both discretionary and non-discretionary mandates.

    3. These services are provided to various public and private sectorundertakings and their provident, pension, retirement benefit and surplusfunds.

    4. The Companys client base includes leading pension and provident funds inthe country.

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    5. IDBI capital has been advising institutions, banks and corporates for theirinvestment in Debt, Mutual Funds and Equities over several years.

    6. Its services include managing Client Assets--Pension & Provident Funds,Surplus fund Management, Equity Portfolio Management and Mutual FundAdvisory.

    The funds have continuously yielded superior returns, which are

    significantly higher than the benchmark.

    ISO Certification 9001:2000

    7. Keeping in view the importance of standardized processes and servicelevels, the Company has gone in for ISO Certification for FundManagement, and is the only company to have done so in this sector.

    8. Being a public sector, the Company is also audited by Comptroller and

    Auditor General (CAG) office and follows transparent practices.

    Regulatory Approval9.

    IDBI Capital is a registered Portfolio Manager with Securities and ExchangeBoard of India (SEBI) since 1998 and is authorised to undertake Funds

    Management activities (Debt & Equity) for clients.10.These activities would be governed by Securities and Exchange Board of

    India (Portfolio Managers) Rules and Regulations, 1993. SEBI Regisration No. of IDBI Capital is INP000000209, valid till the year 2010.

    Indian Equity Market

    Market Growth over the years have attained a high benchmark to sustain her

    business and competition with other nations. From the early 1990s, Indian marketeconomy have been following a liberalized policy, by reducing governmentrestrictions on foreign trade and investment. The publicly owned industries are

    privatized and profit earning sectors like the software and financial services, pharmaceutical, biotechnology, nanotechnology, telecommunication, shipbuildingand aviation are now been opened to private and foreign interests. India's GDP,currently more than 9%, makes it one of the fastest developing economies in the

    world. Indian market growth ranks her in the tenth position in the worldeconomy.

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    The easing of restrictions in capacity expansion for incumbents, removal of pricecontrols and reduction in the corporate tax rate in the 1980s initiated the process ofmarket growth in India . India Market Growth got further accelerated with theeconomic liberalization of 1991 which marked an end to the License Raj, therebyending many public monopolies and allowing direct foreign investment in manysectors. The public sector is involved with sectors like railways and postal systemwhich are considered either to be too important or not enough profitable to leave to

    the market forces only.

    Today the leading markets ofIndia are the - Indian Bullion Market, Indian Car

    Market, India Commodity Market, India Debt Market, India Design Market,

    Indian Equity Market, Indian Food Market, India Financial Market, Indian

    Gold Market, India IT Market, India Money Market, Indian Real Estate

    Market, Indian Retail Market, India Semiconductor Market, Indian Stock

    Market, India Telecoms Market.

    There's been an increase in the India Market Growth specially in the industriesdealing with manufacturing, construction, transport and communication, tourism,

    personal products, health care, education and recreation, vehicle,telecommunications and software. According to the Indian Finance Minister, P.Chidambaram, companies like General Motors Corp., Royal Dutch Shell Plc. andthe like have invested in about 3,000 new factories and other expansion projectsworth about more than twenty billion dollars in Indian market since 2004, inorder to tide the growing market demand.

    To hold the India Market Growth rate steadily, the government need to followcertain policies which would widen and broaden the scope for the growth ofIndian markets in the near future. these are:

    y systematic reform programmey promoting competition and higher corporate investmenty investing in infrastructure, health care and education

    The increase in India Market Growth i s reflected in the actions of thegovernment like boosting productivity, reducing poverty and providing peoplewith more sustainable lifestyles in both the urban and rural sector

    The Indian equity market has emerged as third biggest after China and Hong Kongin the emerging Asian region, with a market capitalisation of nearly $600 billion, a

    latest ADB report says.

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    According to the Asian Development Bank's Asia Capital Markets Monitor'report,the combined market capitalisation of all the equity markets in the Emerging Asiaregion stood at $5,770 billion (about Rs 290 lakh crore) at end of March 2009.

    Indian equity market's capitalisation at the end of March 2009 stands at $598.3billion (Rs 30.13 lakh crore) which accounts for about one-tenth of the combinedvaluation of the entire emerging Asia region.

    However, People's Republic of China is at the top of the chart with a marketcap of$2,347.4 billion followed by Hong Kong with $1,293.7 billion, the data compiledin the ADB report revealed.

    The other markets in the emerging Asia region are -- Indonesia, Korea, Malaysia,Philippines, Singapore, Taipei, Thailand and Vietnam.

    Meanwhile the report stated, "Emerging Asian equity markets have collectivelylost 51 per cent of their market capitalisation since the onset of the financial crisis,after steady and robust growth during 20032007."

    Emerging Asia's equity markets had enjoyed a relatively long boom period thatstretched from 2003 to 2007 on the back of robust economic growth and continuedfinancial deepening.

    In contrast to the emerging Asia, the developed nation United States' equity market

    had a valuation of a whopping $9.53 trillion at the end of March 2009, while theUnited Kingdom and Japan stock markets' had $1.74 trillion and $2.80 trillion,respectively, the ADB report shows.

    Besides, with significant increases in market size and trading activity, manyemerging Asian equity markets now boast substantial depth and volume. Turnoverrefers to the total value of shares traded divided by market capitalisation and

    provides a measure of market liquidity.

    The turnover grew 54 per cent per year on average between 2003 and 2007,

    however, with the onset of the crisis, emerging Asian equity markets experienced atightening in market liquidity.

    In 2008, turnover at Chinese equity market had been $3.82 trillion, Hong Kong's

    was $1.62 trillion, while the Indian equity market had a turnover of $1.05 trillion,the report showed.

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    SCOPE OF ONLINE TRADING:

    The India trader is being fancied by the democratized world of online trading or

    also known as e-broking. The regular and attractive advertisements in the print

    media and electronic media have added to this fancy world.

    But as we compare to the Western Countries, in India online trading has not stillgrasped the market, but has shown a significant amount of progress in the past

    years and the future of online trading is bright. That is why many companies are

    coming into this form of business structure and the existing companies are

    changing to this new format besides offline and other traditional forms of trading

    business. With only a mere share of 10% online trading a combined gross turnover

    of around RS.9000-10000 crores handled by the BSE and NSE together there is a

    much greater scope for online trading . At present some of the dominant players in

    the online trading market share besides IDBI Capital Market Services are:-

    1. Sharekhan.com

    2. Icicidirect.com

    3. Unicon

    4. 5paisa.com

    5. Indiabulls

    6. Kotak Securities

    7. Motilal Oswal

    8. Geojit Securities9. Angel trading

    10.Reliance Money

    11.Religare

    12.Karvy

    13.IL & FS

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    Earlier the share market was not safe enough to invest but some of the changes in

    the past 10 years in the India Share Market have created the interest of trading in

    the shares by the people. Broadly we can classify three important factors whichhave contributed to the development of online trading in India:-

    Firstly the mojor step was taken by National Stock Exchange(NSE) in the year

    1994 which allowed the electronic trading and seeing various other stock

    exchanges in India followed soon. This helped in making fast, accurate and

    transparent transactions, saving a lot of time then the traditional method of trading.

    The investors were also saved by the clutches of the fraud brokers ar the times

    when the clients were not aware of the true pictures of the shares.

    Secondly, in the year 1996 the dematerialization of the shares came( DEMAT)

    which avoided the online presence of shares in an electronic form avoiding them

    from theft, pilferage or from other loss like counterfeiting and frauds regarding

    share transfer.

    The third reason was the rapid growth of computer education learning of internet

    by the people. With the evolving of internet the online trading became a hit and the

    investors become confident in investing just with a click.

    With the happening of such events the ratio of trading has improved a lot. As it

    takes less time, the technology is praised by the people. Some people who traded

    rarely now even trade 2-3 times a day as it provides the edge of researching about

    the companies with the help of internet.

    If person who trades in equities, derivatives, commodities etc through the use

    internet it is known as ONLINE TRADING, enabling the investor to connect

    electronically to buy or sell stocks, derivates and other share market instruments.

    This can be done with the help of online service providers.

    The benefits are:

    y A person can see the latest market movement through streaming quotes.

    y Reduces time lag due to self execution and instant confirmation.

    y Empowers traders to have a complete control over their trading decisions.

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    y A person can access hid accounts and related information on the website.

    y Provides greater convenience of trade as a person can trade from any

    convenient location.

    y It is cheap in terms of cost associated and offers reduction in overheads.

    y A trader can view historical charts on his computer.

    y It allows the investor to have a look on the market dynamics to make

    investment decessions.

    The internet revolution has changed the way to communicate and the way to do

    business in todays society bringing closer and closer to vital sources of

    information. It provides us with means to directly interact with service oriented

    computer systems tailored to our specific needs; therefore, we can server

    ourselves better by making our own decisions.

    This new access by online trading customers to low cost transactions and

    cutting edge, real time market information that formerly belonged only to

    brokers has opened up extra ordinary new investment opportunities as well as a

    crucial need for state of the art information.

    Today the investors use the Internet Client Server technology to buy and sell the

    securities at an instant at any point of time. People investing online have

    reached proportions. Online trading allows an investor to buy and sell shares on

    the exchange through Internet and helps in direct control of his investments.

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    ONLINE TRADING PROCESS

    Today technology enables you to completely plan your investing needs in the

    comfort of your home and at a time you like, all at the click of the mouse.

    All you need is a computer with an Internet connection and a subscription to a

    3-in-1 online investing account with any such service providers. Online mode

    of investing largely eliminates all major hassles of investing:

    It provides a wealth of information, analysis and tools that enable you to

    take more informed decisions,

    Virtually no paperwork involved as all transaction records are online and

    statements available in digital form,

    You can invest anytime and from anywhere at your convenience (yes, even

    at night),

    Integrated operations between your bank account, de-mat account and

    trading accounts, and

    You can track your investment portfolio and net-worth online anytime.

    Today, the online mode allows you to invest across different asset classes like

    equity shares, mutual funds and IPOs amongst others. You can be your own

    master in planning your investments. The online mode provides you the benefit

    of getting up-to-date information and analysis, which is often sourced and

    compiled, in an investor friendly format, from some of the best information

    providers in their respective fields.

    You are, therefore, not only able to take more informed investment decisions

    but in the process is also able to reduce the probability of risk and improve the

    probability of earning better returns on your investments.

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    Services to look out for. . .

    To start investing online you would need to register as a member for an

    integrated 3-in-1 online trading account with any of the service providers like

    www.idbipaisabuilder.in. The three accounts are:

    Trading account, which enables you to transact online,

    An Internet-enabled bank account for online money transfers with any of the

    banks with whom the online service provider has a tie-up, and

    Your demat account, where your shares will be deposited.

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    THE PORTAL SYSTEM:

    Technology was used to carry the trading platform from the trading hall ofstock exchange to the premises of brokers. NSE carried the trading platform further

    to the PCs at the residence of investors through the internet and the handleddevices through WAP for convenience of mobile investors. This made a hugedifference in terms of equal access to investors in a geographically vast countrylike India.

    NSE has a main computer which is connected through very small aperturesterminal (VSTA) installed at its office. The main computer runs on a mainframecomputer at the Exchange. The broker works on his own terminal or the PC at hisown premises connected through a VSAT/modem/ lease line. An investor informsa broker to place an order on his behalf. The broker enters the order through his

    PC, which runs under Windows NT and sends signal to the satellite. The signal isdirected to the mainframe computer at the NSE site through the satellite. Amessage relating to the order activity is broadcasted to the respective member.

    The trading system operates on a strict price time priority. All orders received on

    the system are sorted with the best priced order getting the best priority for the bestbuy order match with the best sell order.

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    THE PORTAL SYSTEM USED FOR ONLINE TRADING

    The features of the portal have been designed to empower the common investor

    with the information and analysis tools to take charge of his investing needs.

    The portal allows investing online in equities, mutual funds and IPOs

    Tips on choosing your online investing account:

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    Credibility and credentials of the service provider: While there are several

    service providers, for any retail investor like you, the backing of a reputed bank

    or financial institution can always provide that additional safety. Some service

    providers also have an ISO certification for their online investing portal.

    Investments that you can make online: Are you allowed to invest in equity

    shares, mutual funds, futures & options and IPOs fully through the online route

    or in only one of them? To derive the full power of online investing it is

    important you get to invest in all.

    Quality of information and content: Ensure you are getting the best

    information, research support and tools in an easy and reader-friendly manner.

    This would play a key role in taking informed investment decisions.

    Speed of order execution: Are you able to place your equity orders and receive

    quick order confirmations during peak hours or are you struggling to access the

    site just when you need it most.

    Are you getting wide array of products to choose from: A few service

    providers provide a choice of products starting from the basic (classic) account

    to more advanced (trading platforms with live and streaming market

    information on equity markets).

    Safety: Check for the inbuilt security features.

    Customer care: Does the service provider have a dedicated customer care cell

    to take care of your queries and problems?

    Additional features: Besides the above criteria there are a combination of

    several additional features whose importance can be determined based on your

    own investing needs - ability to sell shares next day before receiving delivery,

    SMS alerts, and intra-day trading in equities.

    Benefits of online trading

    y Ensures the best price for investors

    This technique offers the best price for the buying and selling transactions of theinvestors, by ensuring proper matching of their orders within the communication

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    network itself. Also due to the high level of transparency with regard to display ofinformation relating to the specific stocks and company profiles, the investors will

    be able to get the best quote for the shares. This leads to a reduction in thetransaction cost for the investors.

    y Offers liquidity to the investors

    Online trading offers 24-hour trading facilities or trading for longer hours whencompared to the traditional stock exchanges. This provides added liquidity to theinvestors.

    y Offers greater transparency

    Online trading gives greater transparency to the investors by providing them anaudit trail. This involves a complete integrated electronic chain starting from order

    placement, to clearing and settlement and finally ending with a credit to thedepository account of the investor. All these stages are subject to inspection, thus

    bringing in transparency into the system.

    y Enables hassle free trading

    Online trading integrates the bank, the brokerage firm and the demat accounts,which leads to easy and paperless trading for the client.

    y

    Allows quick trading

    The investor will be able to execute the entire trading transaction, right fromlogging on to the brokers site, to the execution and settlement of his bank account,in a very short period of time.

    y Provides a level playing field

    Trading on the net, gives even the smallest retail investor access to informationthat earlier was available only to the big traders. This provides a level playing fieldfor all investors in the securities market.

    y Reduces the settlement risk

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    This method of trading reduces the settlement risk for the investor, as in this caseno short sale is possible i.e. the seller will not be able to sell the securities unless hehas their actual possession. In the case of a demat account (required for an onlinetransaction), when a seller wants to sell the securities, his demat account is checked

    by the Depository Participant before executing the sale transaction. This reducesthe settlement risk for the buyer, who is assured of the delivery of the securities.

    The trading on stock exchanges in India used to take place through open outcrywithout using information technology for immediate matching or recording oftrades. This was time consuming and inefficient. This imposed limits on tradingvolumes and efficiency. In order to provide liquidity, transparency and efficiency

    NSE introduced a nation-wide nation-wide-online fully-automated screen basedtrading system(SBTS) where a member can punch into computer quantities ofsecurity and the prices at which he likes to transact and the transaction is executed

    as soon as it finds a matching sell or buy order from a counter party. It allowsfaster incorporation of price sensitive information into prevailing prices, thusincreasing the informational efficiency of markets. It enables market participants,

    irrespective of their geographical locations, to trade with one anothersimultaneously, improving the depth and liquidity of the market.

    The process of online stock trading starts with the investor signing up with a online

    brokerage house. Some online trading systems allow investors to complete the

    entire application form over the internet while others require a copy to be mailed tothem using traditional mail. The form is a contract which allows the firm to tradeas an agentfor the investor at a present trading price. After the successfulcompletion of the application process, the client may start trading. When theinvestor places a trade using the online system the investo is effectively signing anelectronic contract with the agent ot the brokers to buy or sell a certain number ofstocks at the market price or a price given by the client called the limit order. Thefurther step in the process is handled by the agent.

    Questionnaire

    Survey on Online trading portal of IDBI CAPITAL MARKET SERVICES LTD.

    1. How did you get to know about IDBI CAPITAL MARKET SERVICES LTD.?

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    a.Through a friends and relatives

    b.Through hoardings

    c.Through news papers

    d.Through advertising on television

    2. While opening the account, were the IDBI personnel accurate to provide

    you with clear details of all the services offered by IDBI CAPITAL

    MARKET SERVICES LTD.

    a. Yes

    b. No

    3. Was there any grievance at the time ofopening the demat account?

    a. Yes

    b. No

    4. If yes what was it?

    a. Miscommunication

    b. Delay in process

    c. Difficulty in opening the account

    d.Too much paper work

    5. Howoften do you seek help from toll free helpline?

    a. Regularly

    b. Once a week

    c. Monthlyd. Rarely

    6. In case of errors, does the support staff coordinate efficiently?

    a. Yes

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    b. No

    7. How do you rate the toll free customer helpline?

    a. very satisfied

    b. somewhat satisfied

    c. satisfied

    d. not satisfied

    e. dissatisfied

    8. Is the IDBI PORTALuser friendly?

    a. Very much friendly

    b. Fairlyuser friendly

    c. Not user friendly

    9. What do you like best in IDBI portal (www.idbipaisabuilder.in) ?

    a. Live streaming

    b. 3 in one account

    c. Ledger facilities

    d. Others ( specify)..

    10. Do you clearlyunderstand the terms that come up on the trading

    site?

    a. Very clearly

    b. Clearly

    c. Fairlyd. Somewhat understand

    e. Do not understand

    11. Any specific area where you find problem using the portal?

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    12. How satisfied are youwith IDBI Portal (www.idbipaisabuilder.in) ?

    a. very satisfied

    b. somewhat satisfied

    c. satisfied

    d. not satisfied

    e. dissatisfied

    13. How much do you depend on tips provided on

    www.idbipaisabuilder.in?

    a. Very much dependent

    b. Fairly dependent

    c. Not at all dependent

    14. What according to you differentiates www.idbipaisabuilder.in from

    other online trading portals?

    15. What do you suggest for improvement of the portal?

    Name: Profession:Age:

    Phone Number:

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    ANALYSIS

    Question 1

    The bar chart above clearly displays the fact that the advertising tools used by

    I.D.B.I Capital Market Services Pvt. Ltd are not impressive enough. The major part

    of awareness of the company is through relatives and friends who already are using

    the portal for investment purposes. This graph also brings in a note about the high

    satisfaction that the client receives as he is referring this information to others heknows.

    Question 2

    Q2

    1.

    through advertising ontelevision

    through newspapersthrough hoardingsthrough friends andrelatives

    Frequency

    30

    20

    10

    0

    1.

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    Frequency Percent Valid PercentCumulative

    Percent

    Valid yes 62. 62. 62.

    no

    9

    8.

    8.

    .

    Total5 . .

    This question was asked to test the efficiency of the market team of the

    company, how effective they are in giving a clear idea to the potential

    consumers about the facilities and services provided by them.

    62% of the sample agreed that they were clear about all the services and

    facilities as explained by the personnel. The disagreement by 38% was because

    of huge amount of less educated customers who think the equity market itself to

    be a mystery.

    Question 3

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    This pie chart gives a clear pictorial representation of the problems that a consumer

    faces while opening the account. 70% of the people surveyed did not have any

    problems while opening the account with I.D.B.I Capital Market Services Ltd.

    Whereas 30%were not totally satisfied while opening the account with the

    company.

    Question 4

    1530.00%

    3570.00%

    yes

    no

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    After asking the respondents about problems in account opening, they were thenasked about what problems they faced, maximum respondents had the problem of

    delay in process, and they feel that the company takes a longer time compared to

    others in the account opening procedure.

    The company needs to make it more efficient, so that the grievances can be

    minimized. Others grievances are very minimum in number so can be overlooked

    as of now but delay in process has to be given due concern and minimized to as

    early as possinle.

    Q4

    too much paperwork

    difficulty in accountopening

    delay in processmiscommunicationno problems

    Frequency

    25

    20

    15

    10

    5

    0

    7

    4

    21

    2

    16

    Q4

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    Question 5

    The toll free number for grievances offered by the company is used adequately by therespondents. This service is for grievance management and is efficiently known to

    respondents.

    Question 6

    .

    %

    .

    %

    .

    %

    .

    %

    rarely

    monthly basis

    once a week

    regulalry

    Q5

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    When asked the respondents, about the support staff, i.e. technical support and

    guidance in case of any technical problems faced by the respondent, 66 of the

    respondents were satisfied with the services offered by the support staff, where as 4

    were not. Few people in the unsatisfied category are those people who use old dated

    systems and processors and in which the streaming gets affected because of the type

    of machine they use, in which the support staff cannot do much.

    Question 7

    3366.00%

    1734.00%

    yes

    no

    Q6

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    Model

    Unstandardized CoefficientsStandardizedCoefficients t Sig.

    B Std. Error Beta B Std. Error

    (Constant) .6 . 24 4.949 .

    Q5.227 . 6 . 2. 46 . 7

    Q6-.2 2 .228 -. -.9 . 57

    When we used the regression model to find out the satisifaction level of the respondents

    from the toll free number, the use of the toll free number played a significant role in the

    evaluation of satisfaction level of the respondents.

    Respondents were highly satisfied with the toll free services and a insignificant number

    of respondents had a negative attitude towards this service.

    Question 8

    Q7

    5.004.003.002.001.000.00

    Freque

    ncy

    30

    20

    10

    01

    14

    23

    12

    Histogram

    Mean =2.08

    Std. Dev. =0.778

    N =50

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